LiveRaceMedia

What LiveRaceMedia does

LiveRaceMedia is a U.S.-based motorsports broadcasting company that delivers professional live streaming and production services to racing event organizers. Founded in 2005 and headquartered in Green Bay, Wisconsin, the company operates the LiveRaceMedia Network, a unified platform spanning five sport-specific sub-brands: LiveRC (radio control car racing), LiveFPV (drone and FPV aircraft racing), LiveMX (motocross), LiveKarting (on-road kart racing), and LiveMotorsports (full-scale race cars). The underlying technology stack includes HD live video streaming with graphics overlays, real-time scoring broadcast directly to audience smartphones, automated multi-camera switching between track, pit lane, and driver perspectives, and a Mobile Broadcast Studio capability that deploys full production crews on-site for flagship events. The company broadcasts hundreds of motorsports events per month, ranging from small club races to major national and international competitions.

The business model is event-driven B2B, generating revenue through subscription/recurring broadcasting services sold to event organizers, with end viewers accessing content through sport-specific streaming platforms. LiveRaceMedia's go-to-market relies on partnerships with motorsports governing bodies rather than direct consumer acquisition, with named partners including IFMAR, MultiGP, AMA Supercross Futures, SXS Sports, and The Dirt. Pricing is custom-quoted based on event size and requirements and is not publicly disclosed. The company operates as a privately held LLC, has never raised external funding, and has 11-50 employees. There is no public revenue, no disclosed ownership structure beyond the LLC entity, and no evidence of acquisitions, leadership changes, or material strategic restructuring in the available data.

Name

LiveRaceMedia

Legal name

LiveRaceMedia LLC

Website

https://liveracemedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveRaceMedia is a privately held U.S. motorsports broadcasting company that provides professional HD live streaming, live scoring, and multi-camera production services to event organizers across RC, FPV drone, motocross, karting, and full-scale racing via five sport-specific platforms.

Ownership category

akta.pro rank

Product category

Motorsports Broadcasting Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Other Spectator Sports (711219)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

Keywords

• Live event broadcasting
• Motorsports streaming
• Live video production
• Race broadcasting services
• Sports streaming network

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Event Broadcasting Services: LiveRaceMedia generates revenue by providing professional broadcasting services to motorsports event organizers. They broadcast events ranging from small club races to major national and international competitions. The company operates a network of motorsports-specific streaming channels (LiveRC, LiveFPV, LiveMX, LiveKarting, LiveMotorsports) to reach end viewers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

LiveRaceMedia provides professional live broadcasting services for motorsports events, ranging from small club races to major national and international competitions. The company operates a network of sport-specific streaming platforms (LiveRC, LiveFPV, LiveMX, LiveKarting, LiveMotorsports) that deliver HD live video, real-time smartphone scoring, automated multi-camera switching, and on-site mobile broadcast studio capabilities to event organizers.

Product overview

LiveRaceMedia is a motorsports broadcasting platform offering live streaming, live scoring, and professional camera production services. The platform operates a network of sport-specific sub-brands including LiveRC.com (Radio Control Car Racing), LiveFPV.com (Drone/FPV Racing), LiveMX.com (Motocross), LiveKarting.com (Kart Racing), and LiveMotorsports.com (Full-Scale Race Cars). The core LiveRaceMedia Network powers all these verticals with shared technology including HD live streaming video with graphics, live smartphone scoreboards, automatic camera switching, and mobile broadcast studio capabilities for large-scale events.

Differentiator

Problem solved

Functional benefit

Brands

• LiveRC.com: On-Road and Off-Road Radio Control Car Racing platform
• LiveFPV.com
• LiveMX.com
• LiveKarting.com
• LiveMotorsports.com

Products and services

• LiveRaceMedia Network Core motorsports broadcasting network offering live streaming video, live scoring, and professional multi-camera switching across RC, FPV, motocross, karting, and full-scale racing disciplines for motorsports event organizers.
• LiveRC.com Dedicated streaming platform for on-road and off-road radio control (RC) car racing broadcasts, serving RC racing clubs, federations, and enthusiasts.
• LiveFPV.com Dedicated streaming platform for drones and other aircraft flown with First Person View (FPV) cameras and goggles, covering competitive FPV/multirotor racing events.
• LiveMX.com Dedicated streaming platform for motocross off-road motorcycle racing broadcasts, including coverage of AMA Supercross Futures national championship events.
• LiveKarting.com Dedicated streaming platform for on-road kart racing broadcasts, serving karting event organizers and participants.
• LiveMotorsports.com Dedicated streaming platform for full-scale race cars and other motorsport broadcasts, serving event organizers in the full-scale racing segment.
• Event Broadcasting Services Professional end-to-end broadcasting service sold to motorsports event organizers, covering events from small club races to major national and international competitions with on-site production crews and mobile broadcast studio deployment for the biggest events.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IFMAR (International Federation of Model Auto Racing)coreStrategic or Co-development PartnerIFMAR is the international governing body for RC car racing championships, overseeing both on-road and off-road competitions. LiveRaceMedia broadcasts IFMAR's international championships, providing professional live streaming coverage of the highest-level RC racing events.
• MultiGPcoreStrategic or Co-development PartnerMultiGP is the largest organized multirotor and drone racing organization. LiveRaceMedia provides broadcasting services for MultiGP's drone racing events, enabling live coverage of competitive FPV racing competitions.
• AMA Supercross FuturescoreStrategic or Co-development PartnerAMA Supercross Futures is the American Motocross Association's National Championship series and the official advancement platform for Monster Energy Supercross. LiveRaceMedia broadcasts these motocross events, providing coverage of emerging talent in professional supercross.
• SXS SportscoreStrategic or Co-development PartnerSXS Sports is a side-by-side vehicle racing series operating across multiple racing disciplines and age groups. LiveRaceMedia broadcasts SXS Sports racing events, covering this growing motorsports category.
• The DirtminorStrategic or Co-development PartnerThe Dirt hosts large-scale RC racing events on massive dirt tracks. LiveRaceMedia provides broadcasting coverage for The Dirt's RC racing events, streaming the action to fans and racers through the LiveRC platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• FloSports: FloSports operates a subscription-based live streaming network covering dozens of niche sports verticals (wrestling, cycling, gymnastics, track, MMA, motorsports) under a unified OTT model. Closest comparable in business model and distribution approach, also serving under-served enthusiast sports with sport-specific sub-brand destinations.
• Drone Racing League: DRL operates the leading professional FPV drone racing league, producing broadcast-ready content for FPV drone competitions. Directly comparable on the FPV racing vertical that LiveRaceMedia covers through its LiveFPV.com sub-brand and MultiGP partnership.
• MotoAmerica: MotoAmerica is the premier American motorcycle road racing series and operates its own live streaming and broadcast distribution for its events. Directly comparable as a motorsports organization that produces and distributes professional live race content to enthusiast audiences.
• Motorsport Network: Motorsport Network is the largest digital media platform dedicated to motorsports, operating Motorsport.com, Autosport, and Motor1 with editorial, video, and event coverage across racing disciplines. Directly comparable in motorsports-focused digital content and multi-vertical coverage.

Broad incumbents

• Red Bull TV: Red Bull TV is a global free, ad-supported streaming service covering motorsports (Motocross, Rally, Air Race, F1 team content), adventure sports, and lifestyle programming. Comparable as a multi-discipline motorsports and live event streaming platform with strong brand sponsorship.
• NBC Sports: NBC Sports is a major U.S. sports broadcaster that carries IndyCar, Supercross, NASCAR, and Olympics content across linear and Peacock streaming. Comparable as a motorsports broadcaster with multi-vertical reach, but operating at mass-market scale with a much wider sport portfolio.
• Formula 1 / F1 TV: F1 TV is the official subscription streaming service of Formula 1, delivering live motorsports coverage with on-board cameras, multi-angle feeds, and live timing. Comparable as a motorsports-specific subscription streaming platform with integrated live scoring, but at much larger scale and focused on premier open-wheel racing.
• ESPN+: ESPN+ is a subscription sports streaming service carrying UFC, MLS, MLB, NHL, college sports, and select motorsports content. Comparable as a subscription streaming model for live sports but operating at mass-market scale with motorsports as a minor slice of a broad portfolio.
• DAZN: DAZN is a global subscription sports streaming service carrying combat sports, motorsports (MotoGP, F1 in select markets), and other live events. Comparable as a subscription-based live sports OTT platform, though operating at vastly larger scale and with a broader sport portfolio.

Regional players

• Racer.com / Racer Magazine: Racer.com is a long-running American motorsports media outlet covering IndyCar, NASCAR, sports cars, and other series with editorial, video, and live event coverage. Comparable as a motorsports-focused digital content and video platform, though more editorial-driven than LiveRaceMedia's event-broadcasting core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liveracemedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveRaceMedia