Maru Coffee, Inc.

What Maru Coffee, Inc. does

Maru Coffee, Inc. is a specialty coffee roastery and cafe chain founded in Los Angeles in 2016 by Jacob Park and Isaac Mason. The company sources single-variety, Grade 1 coffees from award-winning producers, including a direct partnership with Finca Santa Cruz in Chiapas, Mexico (a three-time Cup of Excellence winner), and emphasizes provenance storytelling across its product lines. Operations center on in-house, small-batch roasting at the company's Glassell Park facility — acquired in 2023 from Intelligentsia Coffee, with Ian Logan (formerly Intelligentsia's LA head roaster) joining as Head Roaster — producing whole bean coffees, signature blends (Sanmi, Kemi, Santo), premium Japanese matcha, curated brewing equipment, and co-branded drinkware.

The business operates through four primary revenue streams: direct-to-consumer e-commerce (a Shopify storefront with free US shipping above $60), a recurring coffee subscription program offering a 10% discount at weekly-to-monthly cadence, owned retail cafes, and limited wholesale supply to local restaurants such as Damian in the Arts District. Retail footprint comprises five locations: the flagship in Los Feliz, an Arts District cafe, the Maru Espresso Bar in Beverly Hills, the Glassell Park roastery, and the company's first New York location in Williamsburg, Brooklyn, opened in October 2025.

Pricing is positioned firmly in the premium specialty segment: 10oz whole bean coffees range from $23.50 to $27.50 for single-origin lots and up to $40 for the Kemi espresso blend, while limited releases (e.g., Colombia La Divisa Gesha, 100g at $36.50) and Monami matcha ($46-$92) push further into ultra-premium tiers. Distribution is US-only, with international shipping unavailable. The company is privately held by its founders, with no disclosed institutional investors or venture funding.

Name

Maru Coffee, Inc.

Legal name

Maru Coffee

Website

https://marucoffee.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Maru Coffee is a Los Angeles-based specialty coffee roastery and cafe chain operating four retail locations across LA and Brooklyn, selling single-origin whole bean coffee, signature blends, premium Japanese matcha, and curated brewing accessories direct-to-consumer and through subscriptions since 2016.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery & Cafe

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Single-origin coffee
• Coffee subscription service
• Brewing equipment retail
• Cafe operations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of whole bean coffee, single-origin and blended varieties through their e-commerce platform. Coffee is roasted in small batches and shipped fresh to customers.
2. Coffee Subscription: Subscription model offering recurring deliveries of selected coffees at 10% discount. Customers can choose frequency from weekly to monthly delivery of their preferred coffee varieties.
3. Wholesale/B2B Coffee Supply: Supplying coffee to wholesale partners including restaurants. The company supplies coffee to neighboring businesses like Damian in Los Angeles.
4. Cafe Retail Operations: Revenue from four physical cafe locations in Los Angeles (Los Feliz, Arts District, Beverly Hills) and one in Brooklyn (Williamsburg). Locations serve espresso drinks and pour-overs.
5. Coffee Accessories and Merchandise: Sale of curated coffee accessories including drippers, kettles, scales, grinders, tumblers, and branded merchandise like tote bags.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Maru Coffee is a specialty coffee roastery and cafe chain that roasts small-batch, single-origin and blended coffees in-house at its Glassell Park facility in Los Angeles. The company sells whole bean coffee, premium matcha tea, curated Japanese brewing equipment, drinkware, and branded merchandise through its direct-to-consumer e-commerce store and five cafe locations across Los Angeles and Brooklyn. It also offers a recurring coffee subscription service with a 10% discount.

Product overview

Maru Coffee is a specialty coffee roastery and cafe chain offering single-origin coffees, signature blends, tea (matcha), brewing equipment, and drinkware. The product portfolio centers on: (1) whole bean coffees including seasonal releases (Colombia Yeison Tovar, Costa Rica Finca Los Angeles), limited releases (Colombia La Divisa Gesha), and year-round offerings (Ethiopia Yabitu Koba, Kenya Kamagogo); (2) signature blends Sanmi, Kemi, and Santo; (3) Japanese matcha from Kagoshima and Nagasaki; (4) curated brewing equipment including pour-over drippers (Torch, Kalita, Rivers, Yamanaka-shikki), grinders (Fellow, Baratza, Rivers), kettles (Miyaco, Fellow Stagg EKG), and scales (Hario, Acaia); (5) drinkware (Cold Brew Carafe by KINTO, Maru Moku Tumbler and Reusable Cup by Rivers); (6) apparel (Maru Tote Spring); and (7) subscription service for recurring coffee delivery. The company operates four retail locations in Los Angeles (Los Feliz, Arts District), Beverly Hills, and Williamsburg, Brooklyn, plus an in-house roasting facility. All products are roasted, packaged, and shipped in-house from their Glassell Park roastery.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Subscription Service Recurring delivery of selected coffees (Kenya, Ethiopia, Sanmi Blend, Kemi Espresso, Santo Espresso) with a 10% subscriber discount. Customers choose delivery frequency (every 1, 2, or 3 weeks, or monthly). Target audience: specialty coffee enthusiasts and home brewers.
• Single-Origin Coffees (whole bean) Single-origin whole bean coffees sourced from award-winning farms with detailed provenance information. Examples include Ethiopia Yabitu Koba ($26.50/10oz), Kenya Kamagogo ($23.50), seasonal release Colombia Yeison Tovar from Las Brisas farm ($26.50/10oz), limited release Colombia La Divisa Gesha ($36.50/100g jar, 45-hour aerobic fermentation), and seasonal Costa Rica Finca Los Angeles from Las Lajas micromill ($27.50). Sold in compostable 10oz bags (or 100g jars for limited releases). Target audience: home brewers and specialty coffee enthusiasts.
• Sanmi Blend Maru's signature blend combining two Ethiopian coffees (one natural, one washed). Notes of floral, strawberry, and maple. Priced at $23.50 for 10oz. Served year-round since 2016.
• Kemi Blend House espresso blend sourced from Ethiopia and Colombia, washed process, medium roast. Priced at $39.00 for 20oz.
• Santo Blend Espresso blend offering. Priced at $37.00 for 20oz.
• Monami Matcha (Kagoshima & Nagasaki) Premium Japanese matcha tea. Monami Matcha Kagoshima 100g ($46.00) and Monami Matcha Nagasaki 100g ($92.00). Target audience: tea enthusiasts and specialty beverage consumers.
• Brewing Equipment & Accessories Curated selection of brewing equipment including: Maru Coffee Dripper custom ceramic pour-over with Torch ($52.00), Yamanaka-shikki Wooden Dripper ($58.00), Kalita Mino Ceramic Dripper 185 ($38.00), Rivers Reversible Camping Dripper ($26.00), Rivers Micro Camping Dripper (from $12.00); grinders including Fellow Opus Gen 2 ($199.95), Fellow Ode Gen 2 ($399.95), Baratza Encore ($149.95), Rivers Grit ($85.00); kettles including Miyaco Single Drip ($65.00) and Fellow Stagg EKG Pro ($179.95); scales including Hario Polaris ($85.00) and Acaia Pearl ($150.00). Target audience: home baristas and specialty coffee enthusiasts.
• Cold Brew Carafe 1L/34oz heat-resistant glass carafe with stainless steel and ABS components. Includes brewing recipe. Dishwasher safe, max temp 120°C. Collaboration with KINTO, Japan. Priced at $36.00.
• Maru Moku Tumbler Vacuum-insulated stainless steel bottle with acacia wood lid, 500ml capacity. Each bottle is unique due to natural wood grain. Developed in Tokyo by Rivers with 20+ years of drinkware expertise. Priced at $42.00.
• Maru Reusable To-Go Cup Lightweight, shatter-resistant travel tumbler by Rivers. 300ml capacity. Priced at $21.00.
• Maru Tote - Spring Cotton tote bag cut and sewn in Los Angeles. Deadstock fabric milled in North Carolina, garment dyed locally with embroidery. Produced by Lady White Company. Available in 5 colors (Santo, Light Green, Deep Green, Tan, Sage). Priced at $68.00.
• Maru Gift Card (Online Only) Digital gift card redeemable for online purchases. Available in three denominations: $50, $100, and $200.
• Maru Coffee - Los Feliz (Flagship Cafe) Flagship cafe at 1936 Hillhurst Ave, Los Angeles, CA 90027. Serves espresso drinks, pour-overs, and brewed coffee. Hours: Mon-Sat 7-5, Sun 8-5. Target audience: local residents, professionals, and specialty coffee enthusiasts.
• Maru Coffee - Arts District Cafe at 1019 S. Santa Fe Ave, Los Angeles, CA 90021. Serves espresso drinks, pour-overs, and brewed coffee. Hours: Mon-Fri 7:30-5, Sat-Sun 8-5. Target audience: Arts District residents, creatives, and visitors.
• Maru Espresso Bar - Beverly Hills Espresso-focused cafe at 201 N Canon Dr, Beverly Hills, CA 90210. Menu is espresso-based drinks only, with signature drinks exclusive to this location. Hours: Mon-Fri 7-5, Sat-Sun 8-5. Target audience: Beverly Hills professionals and luxury retail visitors.
• Maru Coffee - Williamsburg, Brooklyn First New York location at 320 Wythe Ave, Brooklyn, NY 11249. Features espresso, pour-overs, and a selection of thoughtfully sourced pastries. All interior details designed in-house by the Maru team. Hours: Mon-Fri 7:30-5, Sat-Sun 7:30-5. Target audience: Williamsburg residents, creatives, and visitors.

Quantifiable outcome

• Coffee reaches peak flavor between 4-14 days after roasting
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Finca Santa CruzcoreStrategic or Co-development PartnerPartnership with Pepe and Kary Argüello's Finca Santa Cruz in Chiapas, Mexico. The farm is a three-time winner of Mexico's Cup of Excellence Award. Maru visits the farm, participates in cuppings, and sources specialty varieties including Gesha. The relationship emphasizes direct partnerships over commodity sourcing.
• DamianminorChannel Partner/ Reseller/ DistributorNeighboring restaurant to Maru's Arts District cafe. Maru supplies coffee to Damian, forming a collaborative relationship that led to connections with their General Manager Ana Odermatt who became a trip guide for origin visits.
• Lady White CompanyminorStrategic or Co-development PartnerLocal Los Angeles producer that manufactures Maru's Spring Tote bags. The totes are cut and sewn in Los Angeles, made from deadstock fabric milled in North Carolina, garment dyed locally, and finished with embroidery.

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Intelligentsia Coffee: Chicago-born third-wave coffee roaster and cafe operator. Direct peer: Maru's head roaster Ian Logan and founder Jacob Park both come from Intelligentsia's LA program, and Maru now occupies Intelligentsia's former Glassell Park roastery. Highly comparable single-origin, cafe-plus-DTC model.
• Verve Coffee Roasters: Santa Cruz-origin specialty roaster with cafes across California, NYC, and Tokyo. Highly comparable in size, single-origin/limited-release focus, branded merchandise, and DTC-plus-cafe channel mix.
• Blue Bottle Coffee: Cafe-and-DTC specialty coffee chain owned by Nestle, operating cafes in LA, NYC, and other major US metros. Direct peer on premium single-origin positioning, cafe-led growth, and direct-trade sourcing, though at significantly larger scale.
• Philz Coffee: San Francisco-origin specialty coffee chain with cafes across California and beyond, known for customized hand-made drinks. Comparable as a multi-location cafe-led specialty brand.
• Counter Culture Coffee: Durham, NC-based specialty coffee roaster with sustainability-focused direct-trade sourcing and training programs. Comparable as a wholesale-anchored specialty roaster with a strong educational/content brand.
• Go Get Em Tiger: LA-based specialty coffee roaster and cafe chain (now part of Stumptown). Closest in geography and scale to Maru, with overlapping LA cafe locations, third-wave positioning, and single-origin sourcing.
• Ritual Coffee Roasters: San Francisco-based specialty roaster with a small cafe footprint and wholesale presence. Comparable in scale, single-origin focus, and cafe-plus-wholesale channel mix.
• Stumptown Coffee Roasters: Portland-based third-wave roaster with cafes in multiple US cities, owned by Peet's/Segafredo. Direct peer in single-origin specialty coffee, cafe expansion, and wholesale supply to restaurants and hotels.
• La Colombe Coffee Roasters: Philadelphia-based specialty coffee roaster with a national cafe footprint and strong DTC draft latte business. Direct peer on multi-location cafes, premium single-origin, and DTC subscriptions.
• Heart Coffee Roasters: Portland-based specialty roaster with a small cafe footprint, strong single-origin lineup, and curated retail accessories. Comparable size and design-forward brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/marucoffeela
• LinkedInlinkedin.com/company/marucoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maru Coffee, Inc.