ONG Adote um Gatinho

What ONG Adote um Gatinho does

ONG Adote um Gatinho (AUG) is a Brazilian non-governmental, non-profit organization founded in 2013 that rescues, treats, neuters, and facilitates the adoption of abandoned cats in Greater São Paulo and the ABC region — specifically the municipalities of Santo André, São Bernardo do Campo, and São Caetano do Sul. The organization also promotes responsible pet ownership and the importance of neutering. Its primary product is a web-based adoption platform hosted at adoteumgatinho.org.br, which lists available cats with filterable attributes (temperament, age, sex), processes adoption applications, surfaces testimonials, and publishes adoption policies and contact information; the organization explicitly does not maintain a mobile app.

All cats are neutered, vaccinated, dewormed, and tested for FIV and FeLV before adoption, and adopters must pass a home safety inspection conducted by volunteers. The platform supports a structured funnel: prospective adopters submit an online form, receive a response within 48 hours, and have the cat delivered by volunteers after the inspection is approved. The organization operates a separate external merchandise storefront, Lojinha (adoteumgatinholoja.com.br), and runs a recurring-giving Apadrinhamento (sponsorship) program, both of which are listed on the main site as ways to support operations.

AUG's business model is a non-profit donation-plus-merchandise model: no adoption fee is charged for cats, and the entity is sustained by individual donations, Apadrinhamento sponsorships, and Lojinha merchandise sales. Marketing is predominantly digital — website, social media, the Boletim AUG newsletter, and earned media (Na mídia) — supplemented by word-of-mouth. The organization does not charge a price for its core service and does not disclose pricing publicly; no revenue, ARR, donation volume, or partnership economics are reported in the available sources. Operationally, the organization relies on a volunteer base of 11 to 50 individuals, which has proven sensitive to external shocks: during the COVID-19 pandemic, reduced volunteer mobility forced AUG to formally restrict its service area and accept delays in inspections and deliveries, and that restricted-area posture remains the published scope. There are no documented funding rounds, M&A activity, institutional partnerships, leadership changes, or AI/ML capabilities in the source material.

Name

ONG Adote um Gatinho

Legal name

ONG Adote um Gatinho

Website

https://adoteumgatinho.org.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ONG Adote um Gatinho is a São Paulo–based non-profit founded in 2013 that rescues, treats, neuters, and adopts out abandoned cats to vetted homes in Greater São Paulo and the ABC region, funded by donations and merchandise sales.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Spay/Neuter & Population Control Programs (BPAGAIAE)

Keywords

• Cat rescue services
• Animal welfare nonprofit
• Pet adoption facilitation
• Feline veterinary care
• Responsible pet ownership

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels1 record

Marketing channels5 records

Core offering

ONG Adote um Gatinho rescues abandoned cats in Greater São Paulo and the ABC region, provides veterinary treatment (neutering, vaccination, deworming, FIV and FeLV testing), and facilitates adoptions into responsible homes. Adopters complete an online form, are vetted, undergo a home inspection, and receive the cat via volunteer delivery. The organization also runs a sponsorship (Apadrinhamento) program and a merchandise store (Lojinha) to fund operations.

Product overview

ONG Adote um Gatinho operates a web-based cat adoption platform (adoteumgatinho.org.br) that facilitates cat rescue, treatment, neutering, and adoption services in São Paulo and ABC region. The platform includes an adoption catalog with filtering options, testimonials section, adoption policies, and a separate merchandise shop (Lojinha) for supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Adoption Service End-to-end rescue, veterinary treatment (neutering, vaccination, deworming, FIV/FeLV testing), and adoption-to-home service for abandoned cats in the São Paulo and ABC region, including online application, volunteer home inspection, and volunteer delivery of the cat to approved homes.
• Apadrinhamento (Cat Sponsorship) Sponsorship program that lets individuals financially support the care of specific cats awaiting adoption, providing ongoing funding for the NGO's rescue operations.
• Lojinha (Merchandise Shop) Separate online storefront selling branded merchandise whose proceeds support the NGO's cat rescue and adoption activities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cão Sem Dono: Cão Sem Dono is a São Paulo-based nonprofit dedicated to rescuing and rehoming stray dogs and cats. It is a direct peer because it shares the same São Paulo metro geography, nonprofit rescue-and-adoption business model, and reliance on donations and volunteers as Adote um Gatinho.
• Sociedade Brasileira Protetora dos Animais: Sociedade Brasileira Protetora dos Animais is a long-running Brazilian animal welfare NGO focused on sheltering and adoption. It is directly comparable as a Brazilian nonprofit performing the same rescue, shelter, and adoption services for abandoned companion animals.
• Patas Dadas: Patas Dadas is a Brazilian nonprofit that rescues abandoned cats and dogs and runs adoption programs with a strong social-media-driven model. It is a direct peer because it competes for the same Brazilian cat-rescue donors, volunteers, and adopter audience.
• ARCA Brasil: ARCA Brasil is a Brazilian animal rescue federation that coordinates and represents animal protection NGOs across Brazil. It is a direct peer because Adote um Gatinho operates the same kind of nonprofit cat/companion-animal rescue and adoption model in Brazil, addressing the same donor and volunteer pool.
• Instituto Caramelo: Instituto Caramelo is a Brazilian nonprofit focused on rescuing, rehabilitating, and adopting out street animals, primarily in São Paulo. It is directly comparable as a similarly sized, donation-funded, volunteer-driven cat/dog rescue NGO competing for the same local donor base.

Broad incumbents

• Humane Society of the United States: The Humane Society of the United States is the largest U.S. animal protection organization, with national programs in shelter reform, rescue, and adoption advocacy. It is a broad incumbent because it overlaps with Adote um Gatinho's animal welfare mission but operates at national scale rather than a single metro area.
• Best Friends Animal Society: Best Friends Animal Society is a U.S. animal welfare organization operating the country's largest no-kill sanctuary network and running national adoption programs. It is a broad incumbent because it performs the same rescue-and-adoption mission as Adote um Gatinho but with substantially larger donor reach, professional staff, and infrastructure.
• Petfinder: Petfinder is the largest online pet adoption platform in North America, aggregating listings from thousands of shelters and rescues. It is comparable to Adote um Gatinho because both channel adopters to rescue animals via a web-based adoption platform, though Petfinder is a broad platform while AUG is a single rescue NGO.
• ASPCA: The American Society for the Prevention of Cruelty to Animals is a large, established U.S. animal welfare organization offering rescue, adoption, and veterinary services across multiple states. It is a broad incumbent because it operates in the same animal-welfare and adoption category as Adote um Gatinho but at vastly greater scale and geographic breadth.

Others

• Maddie's Fund: Maddie's Fund is a U.S. family foundation that funds animal welfare organizations and adoption programs nationwide. It is thematically related to Adote um Gatinho because both operate in the companion-animal welfare and adoption space, though Maddie's is a grant-making funder rather than a direct rescue operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ong-adote-um-gatinho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONG Adote um Gatinho