Metier Brewing
Métier Brewing Company is a Black-owned craft brewery founded in 2018 in Washington state, operating four Seattle-metro taprooms and a regional wholesale business, serving craft beer enthusiasts, sports fans, and Pacific Northwest hospitality accounts through a purpose-driven, community-centered brand.
- Company typePrivate
- Founded2018
- HeadquartersWoodinville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Metier Brewing does
Métier Brewing Company (MBC) is a privately held, Black-owned craft brewery founded in 2018 in Woodinville, Washington, by Rodney Hines (CEO, ex-Starbucks director of social impact) and Todd Herriott. The company operates four physical locations across the Seattle metropolitan area: a production hub and taproom in Woodinville's Artisan Hill District, a flagship taproom on Cherry Street in Seattle's historically Black Central District, a boutique brewpub called Steelheads Alley in SODO operated in partnership with the Seattle Mariners, and a seasonal pop-up beer garden at Angle Lake Station in SeaTac timed to FIFA World Cup 2026. Its core product portfolio spans IPAs (Horizon IPA, Chasing Days IPA, Central Calling IPA), lagers and ales (Métier Pale Ale, Kolsch, Italian Pilsner, Double Play Lager), Black Stripe Coconut Porter, and a zero-proof Sparkling Hop Water in 8oz and 12oz cans, supported by limited barrel-aged and sour releases.
The business model is hybrid direct-to-consumer and regional wholesale. Primary revenue streams include on-site taproom sales (draft beer, food, merchandise, private event/venue rentals), packaged beer wholesale through a dedicated sales team into Pacific Northwest grocery stores, restaurants, and bars, an e-commerce merchandise store powered by Square Online Store, and the Damn Good Mug Club annual membership at $160/year. Customer segments range from local craft beer enthusiasts and community families to Mariners sports fans, Pacific Northwest retail and hospitality accounts, and outdoor cyclists using the Burke-Gilman and Sammamish trails. Marketing is community-driven via Instagram, Facebook, YouTube, an email newsletter, earned media (Forbes, Seattle Times, USA TODAY), and recurring live-event programming including Folklife Sessions, live jazz, and brew launches.
Strategic positioning centers on a purpose-driven brand narrative emphasizing inclusion, BIPOC and women-owned supplier partnerships, and historical tributes (Steelheads Alley honoring Seattle's Negro League baseball team). The Mosaic State Brewers Collective, co-founded with Reuben's Brews and the UW Foster School of Business in 2021, extends this positioning into industry mentorship. The company has accumulated multiple industry awards (Gold 2020 Sip Magazine, Silver 2018 WA Beer Awards, Bronze 2022, Brewbound 2022 Rising Stars, Platinum 2025, USA TODAY 10 Best Beer Labels 2026). No institutional funding rounds or external investors are disclosed; ownership appears founder-led.
Metier Brewing firmographics
Firmographics- Name
- Metier Brewing
- Legal name
- Métier Brewing Company
- Website
- https://metierbrewing.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Métier Brewing Company is a Black-owned craft brewery founded in 2018 in Washington state, operating four Seattle-metro taprooms and a regional wholesale business, serving craft beer enthusiasts, sports fans, and Pacific Northwest hospitality accounts through a purpose-driven, community-centered brand.
- Ownership category
- akta.pro rank
Metier Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
Keywords
Where Metier Brewing is headquartered
LocationHeadquarters
- HQ city
- Woodinville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Metier Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- On-site taproom sales: Direct sales of draft beer, food, and merchandise at four taproom locations. Includes venue rental revenue for private events.
- Packaged beer retail: Sales of canned and bottled beer through grocery stores, restaurants, and bars throughout the Pacific Northwest. Also available for to-go in crowlers, growlers, and 4-packs.
- Damn Good Mug Club membership: Annual membership program offering discounts, exclusive perks, and community engagement. Fee: $160/year.
- Merchandise sales: Online merchandise store selling apparel and branded items. Pickup available at Woodinville and Cherry Street locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Damn Good Mug Club annual membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Metier Brewing product offering
Product offeringCore offering
Métier Brewing Company is a purpose-driven, Black-owned craft brewery that brews and sells a portfolio of award-winning craft beers—including IPAs, lagers, porters, and a non-alcoholic Sparkling Hop Water—through four taproom locations in the Seattle metro area and wholesale distribution to grocery stores, restaurants, and bars throughout the Pacific Northwest. The company also operates a merchandise e-commerce store, a venue rental and event space service, and an annual Damn Good Mug Club membership program.
Product overview
Metier Brewing Company is a craft brewery offering a portfolio of award-winning beers across core, seasonal, and limited-release categories. The core lineup includes IPAs (Horizon IPA, Chasing Days IPA, Central Calling IPA), lagers (Kolsch, Italian Pilsner, Double Play Lager), the Métier Pale Ale, and Black Stripe Coconut Porter. Non-alcoholic offerings include Sparkling Hop Water. Limited releases include barrel-aged Imperials and sour beers. Beyond beer, MBC operates taproom venues with food partnerships, an e-commerce store for merchandise, a membership program (Damn Good Mug Club), and venue rental services. MBC has four physical locations: Woodinville (production hub), Cherry Street (flagship in Central District), Steelheads Alley (Mariners partnership), and Angle Lake Station (seasonal pop-up).
Differentiator
Problem solved
Functional benefit
Products and services
- Horizon IPA Award-winning American IPA brewed with Idaho 7, Amarillo, and Azacca hops plus sweet orange peels, delivering fruit-forward tangerine notes and a zesty citrus aroma. ABV: 7.5%, IBU: 80. Available in cans and on draft at taprooms.
- Black Stripe Coconut Porter Silky smooth, rich and robust Porter infused with toasted coconut, featuring dark chocolate and roasted flavors with a touch of sweetness on the finish. ABV: 5.5%, IBU: 32. Won Silver at 2018 WA Beer Awards.
- Métier Pale Ale Crisp American Pale Ale with vigorous hop profile exhibiting tropical fruit and citrus aromatics, brewed with Azacca, Chinook, Mosaic, and Nugget hops. ABV: 6.2%, IBU: 47.
- Chasing Days IPA Hazy IPA brewed with white wheat and oats providing smooth mouthfeel, double dry-hopped with Citra, El Dorado, and Lotus hops for citrus and tropical flavors.
- Kolsch Light, refreshing German-style ale with mild hop bitterness, dry flavored and highly sessionable. Won Platinum at 2025 Sip Magazine Best of NW and Double Gold at 2021 Sip Magazine Best of NW.
- Italian Pilsner Crisp light-bodied lager with refreshing hop-forward flavors featuring imported German hops Saphir and Perle, creating pronounced lemon and floral aromas with a clean dry finish. Won Silver at 2023 The Tasting Alliance Beer Competition.
- Double Play Lager Easy-drinking Munich-style Helles with light, malty flavors from German pilsner malt and a clean, refreshing finish, created as part of the Seattle Mariners partnership.
- Central Calling IPA West Coast IPA with simple grain bill of 2-row and Pilsner malt allowing Mosaic and Strata hops to shine, featuring grapefruit and tropical fruit flavors with moderate bitterness.
- Sparkling Hop Water Zero-proof sparkling beverage brewed with Chinook hops featuring smokey earthiness, juniper berry notes, and a citrusy finish. Available in 8 oz and 12 oz cans as a non-alcoholic alternative for beer drinkers and non-beer drinkers.
- Transpyr Imperial Ale Barrel-aged Imperial Ale stored for six months in bourbon barrels, transformed into a bodacious beer full of caramel, vanilla, spice and hops. MBC's first bottle release.
- Belgian Golden Strong Ale Light to medium-bodied golden ale with tropical fruit notes and lingering peppery spices, at 9.7% ABV.
- Berliner Weisse
- Damn Good Mug Club (DGMC) Annual membership program at $160 offering 20 oz pours for pint price, 15% off to-go beers and merch, 2 redeemable crowlers, birthday crowler, MBC t-shirt, digital membership card, and invitations to brew with MBC.
- MBC Online Store Online merchandise store offering MBC branded items including apparel, with order pickup available at Woodinville and Cherry Street locations.
- Venue Rental & Event Space Private event space rentals at Woodinville (up to 50 guests, $50-200/hr) and Cherry Street (up to 80 guests) locations for parties, fundraisers, corporate events, and weddings with catering options.
Quantifiable outcome
- Awards: Gold 2020 Sip Magazine Best of NW (Horizon IPA), Silver 2018 WA Beer Awards (Coconut Porter), Bronze 2022 WA Beer Awards (Smoked Porter), Brewbound 2022 Rising Stars
- +2 more outcomes
Companies that use Metier Brewing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Metier Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Metier Brewing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- City of SeaTacflagshipPartnership for pop-up beer garden at Angle Lake Station during FIFA World Cup 2026. Site serves as community activation hub with food, entertainment, and MBC beverages. Capacity for 180 people.
- Stoup BrewingcoreJoint pop-up taproom partnership for FIFA World Cup 2026 activations at SeaTac. Both breweries operating adjacent pop-up spaces near Angle Lake Station.
- Seattle MarinerscorePartnership to create Steelheads Alley brewpub celebrating the history and legacy of the Seattle Steelheads Negro League baseball team. Located adjacent to T-Mobile Park in SODO, featuring MBC-brewed beers and Hatback Bar & Grille dining.
- Reuben's BrewscoreJoint partnership to form the Mosaic State Brewers Collective (MSBC), a mentorship program developing diverse leadership in the brewing industry. The program offers curriculum, industry experience, and mentorship to historically underrepresented people, with participants receiving access to UW Foster School of Business courses.
- University of Washington Foster School of BusinesscorePartnership through the Consulting and Business Development Center at UW Foster School provides MSBC mentorship program participants complimentary access to critical consulting and business management courses.
- Lil' Brown Girl / That Brown Girl Cooks!coreJames Beard Award-nominated chef Kristi Brown's quick-service restaurant operating at Cherry Street taproom. Provides culturally inspired 'Seattle soul' cuisine including Luther Vandross chicken sandwich, twice-fried jojos, and black-eyed-pea hummus.
- Seattle Southside Chamber of CommerceminorPartner for FIFA World Cup 2026 community activations, vendor markets, and programming at Angle Lake Station Bullpen site.
- Northwest FolklifecoreThird year of Folklife Sessions collaboration hosting live music events at Cherry Street location. Every first Thursday of the month featuring local artists and musicians.
- KNKX RadiominorPresenting partner for Folklife Sessions live music series at Métier Brewing Company.
- Umami KushiminorJapanese street food vendor providing okazu pans and light bites at Woodinville taproom. Seattle Met-ranked '10 Local Stocking Stuffers for Food Lovers'.
- Hatback Bar & GrillecoreAdjacent restaurant at Steelheads Alley providing full menu of classic bar fare. Handles event space inquiries for Steelheads Alley location.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Metier Brewing competitors and assessment
Company assessmentDirect peers
- Stoup Brewing: Independent Seattle craft brewery with a taproom and regional distribution. Direct peer — co-partner on the Angle Lake Station FIFA World Cup 2026 pop-up and operates in the same PNW retail channels.
- Georgetown Brewing Company: Seattle craft brewery best known for Manny's Pale Ale, with a taproom and broad PNW distribution. Direct peer given local production, similar beer portfolio, and overlapping wholesale accounts.
- Pike Brewing Company: Long-running Seattle craft brewery with a downtown brewpub, restaurant, and distribution. Comparable brewpub-plus-wholesale model and shared emphasis on destination on-premise experience.
- Fremont Brewing: Family-owned Seattle craft brewery with two taprooms and significant PNW distribution. Comparable scale and on-premise-plus-wholesale model; competes for the same shelf and draft handles in Washington.
- Reuben's Brews: Seattle-based craft brewery with a taproom and PNW distribution. Direct peer given geographic overlap, similar size and awards profile, and existing partnership through the Mosaic State Brewers Collective.
- Cloudburst Brewing: Seattle craft brewery focused on IPAs and hop-forward styles with a downtown taproom. Comparable craft-beer portfolio overlap and direct competition for hop-driven taproom and retail sales.
- Holy Mountain Brewing Company: Seattle craft brewery with a taproom and acclaimed barrel-aged/IPA program. Comparable size, awards profile, and direct competition in the Seattle taproom and PNW wholesale market.
Emerging players
- Heritage Brewing Company: Black-owned craft brewery in Manassas, Virginia with taproom and distribution. Comparable purpose-driven, Black-owned positioning and small-team craft operating model, providing a national peer for MBC's diversity-led brand.
Broad incumbents
- Elysian Brewing: Major Seattle craft brewery (owned by AB InBev) with multiple taprooms and wide PNW distribution. Competes broadly in the same geography with deeper resources; represents incumbent competitive pressure rather than a niche peer.
Regional players
- Diamond Knot Brewing Company: Independent craft brewery in Mukilteo, WA, with multiple taprooms and broad PNW distribution. Comparable production-plus-taproom model operating in the same Washington state wholesale market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Metier Brewing social profiles
Digital presenceMetier Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metier Brewing leadership team
Management profileNumber of profiles
Profiles3 records
Metier Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metier Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metier Brewing
What does Metier Brewing do?
Métier Brewing Company is a purpose-driven, Black-owned craft brewery that brews and sells a portfolio of award-winning craft beers—including IPAs, lagers, porters, and a non-alcoholic Sparkling Hop Water—through four taproom locations in the Seattle metro area and wholesale distribution to grocery stores, restaurants, and bars throughout the Pacific Northwest. The company also operates a merchandise e-commerce store, a venue rental and event space service, and an annual Damn Good Mug Club membership program.
Is Metier Brewing a public or private company?
Metier Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metier Brewing founded?
Metier Brewing was founded in 2018. It employs 1 to 10 people.
Where is Metier Brewing based?
Metier Brewing is headquartered in Woodinville, United States, in the North America region.
How does Metier Brewing make money?
Four revenue lines are on record. On-site taproom sales are the primary driver. The others are packaged beer retail, damn Good Mug Club membership and merchandise sales.
Who are Metier Brewing's main competitors?
Direct peers on record are Stoup Brewing, Georgetown Brewing Company, Pike Brewing Company, Fremont Brewing, Reuben's Brews, Cloudburst Brewing and Holy Mountain Brewing Company. Heritage Brewing Company is listed as an emerging player. Elysian Brewing is listed as a broad incumbent. Diamond Knot Brewing Company is listed as a regional player.
Does Metier Brewing have an API?
No public API is recorded for Metier Brewing.
What industry is Metier Brewing in?
Metier Brewing's product category is Craft Beer. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.