Pk Auto, Spol. S R.o.

What Pk Auto, Spol. S R.o. does

PK AUTO spol. s r.o. is a Slovak private limited company (IČO 31733174) operating since 1990 as an authorised dealer and authorised service provider for three global automotive brands: Opel, Toyota, and Nissan. The company runs two physical locations in eastern Slovakia — a headquarters showroom and service center at Duklianska 23, Prešov, and a regional showroom at Mnoheľova 3A, Poprad — supported by a customer center, online sales team, and WhatsApp-based contactless sales channel. Its go-to-market is enterprise-style field sales executed through brand-dedicated showrooms, with separate sales leads for each OEM at each site and dedicated fleet specialists targeting SME and commercial customers.

The business monetises across four streams: new-vehicle sales (passenger, SUV, and light-commercial ranges from Opel Corsa to Opel Movano, Toyota Aygo X/RAV4/C-HR/Prius, and Nissan Qashqai/X-Trail/Juke/EV), authorised servicing including STK technical inspections and EK emissions testing, genuine spare-parts sales through parts warehouses at both locations, and a used-vehicle programme with trade-in and buyback. Pricing is transactional for new and used vehicles (entry Opel at €17,990, listings up to €44,240) and subscription-based via the Opel Paušál programme from €289/month, with financing intermediated through ČSOB OPEL PREMIUM and insurance through UNIQA and ALLIANZ partnerships. Brand-specific VIP loyalty programmes, an in-house "Opel Professional" commercial-vehicle positioning, and marketing via website, Facebook, Instagram, YouTube, and email newsletter round out the offering. Headcount on the public team page exceeds 30 people across sales, service, parts, and after-sales roles, though no precise figure is disclosed.

Operationally the company has no parent, no subsidiaries, no external funding, and no disclosed ownership structure; it is independently held. Recognition from Toyota Slovakia has included Dealer of the Year 2020, #1 in year-over-year sales growth 2019, and #1 in customer retention 2018, and the company has actively rolled out 2025 launches for the Opel Frontera (hybrid and BEV, from €19,990), new Toyota RAV4 hybrid/PHEV, and Toyota C-HR+ BEV alongside Family Days promotional campaigns. No AI/ML capability, proprietary technology platform, or digital product is evidenced in the input data.

Name

Pk Auto, Spol. S R.o.

Legal name

PK AUTO spol. s r.o.

Website

https://pkauto.sk

Company type

Private

Founded year

1990

Operating status

Operating

Short description

PK AUTO spol. s r.o. is a privately held Slovak authorised dealer and service provider for Opel, Toyota, and Nissan, operating showrooms and service centers in Prešov and Poprad for retail and fleet customers in eastern Slovakia.

Ownership category

akta.pro rank

Headquarters

HQ city

Presov

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Opel, Toyota, and Nissan vehicles through authorised dealership showrooms with financing options via ČSOB OPEL PREMIUM
2. Authorised Vehicle Service: Authorised service operations for Opel, Toyota, and Nissan vehicles including STK (technical inspection) and EK emissions testing
3. Spare Parts Sales: Sale of genuine spare parts for Opel, Toyota, and Nissan vehicles
4. Used Vehicle Sales: Sale of pre-owned vehicles with trade-in and buyback options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PK Auto is an authorized dealership and service center for Opel, Toyota, and Nissan vehicles, operating from two locations in Prešov and Poprad in eastern Slovakia. The company sells new and used vehicles, provides authorized warranty servicing and repairs, supplies genuine spare parts, arranges vehicle financing through partner banks such as ČSOB, and runs a VIP customer loyalty program for repeat buyers.

Product overview

PK Auto is an authorized dealership network for three vehicle brands (Opel, Toyota, Nissan) offering new and used vehicle sales, authorized servicing, and related automotive services. The company operates two locations (Prešov and Poprad) with dedicated showrooms for each brand plus service centers. Their portfolio consists of the three brand-specific sales and service operations, with vehicles ranging from compact cars (Opel Corsa) to SUVs (Toyota RAV4, Nissan X-Trail) and commercial vehicles (Opel Movano, Opel Vivaro, Opel Combo). They also offer used vehicle sales, vehicle financing through ČSOB OPEL PREMIUM, and insurance partnerships with UNIQA and ALLIANZ.

Differentiator

Problem solved

Functional benefit

Products and services

• New Opel Vehicles
• New Toyota Vehicles
• New Nissan Vehicles
• Used Vehicles (Jazdené vozidlá)
• Authorized Vehicle Service & Maintenance
• Genuine Spare Parts
• Fleet Sales & Servicing Sale of new vehicles and ongoing service contracts to corporate and small-business fleet operators.
• Vehicle Financing (via ČSOB partnership) Arrangement of consumer vehicle financing through a partner bank (ČSOB), offered as part of the vehicle purchase process.
• Opel Paušál Subscription Financing Monthly subscription-style financing plan for Opel vehicles that bundles vehicle use, servicing and related costs into a single recurring payment.
• VIP Customer Loyalty Program Repeat-customer loyalty program for individual buyers that provides preferred pricing, service benefits and tailored offers across vehicles, servicing and parts.

Quantifiable outcome

• Dealer of the Year 2020 - Toyota
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Pappa Mia Šariš ParkminorGTM or Marketing Partner · 22 May 2025Catering partner for customer events, providing hospitality services during vehicle launch events such as the Opel Frontera presentation.
• Vojčík & Privacy s.r.o.minorOthersExternal data protection officer (DPO) providing GDPR compliance advisory services for personal data processing operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US automotive retailer, operating franchised dealerships for more than 30 brands with significant parts, service and finance operations. Comparable as a large-scale multi-brand authorised retailer with a broad service and F&I offering.
• Sonic Automotive: US-based Fortune 500 automotive retailer operating franchised dealerships and the EchoPark used-vehicle platform. Comparable as a multi-brand franchised dealer with new, used, parts and service revenue streams analogous to PK Auto's mix.
• Inchcape PLC: London-listed global multi-brand automotive distributor and retailer operating authorised dealerships across Europe, Africa and Asia. Comparable as a multi-OEM authorised retail and service operator, although at materially larger scale and broader geographic footprint than PK Auto.
• Hedin Mobility Group: Swedish-headquartered European automotive retail group with a large network of authorised dealerships across multiple countries. Comparable as a multi-brand authorised dealer and service provider, including exposure to several brands in PK Auto's portfolio.
• Emil Frey Group: Switzerland-headquartered, family-owned European automotive retail group operating authorised dealerships for multiple brands across Switzerland, Germany and Central/Eastern Europe. Closely comparable as a multi-OEM authorised dealer with strong service and parts operations, and known to operate in several Central European markets adjacent to Slovakia.
• Asbury Automotive Group: US-based automotive retailer operating franchised dealerships across multiple brands with a meaningful Clicklane digital channel. Comparable as a multi-brand authorised retailer integrating physical dealerships with digital retail capabilities.
• Group 1 Automotive: US Fortune 300 automotive retailer operating franchised dealerships across the US and UK. Comparable business model as a multi-brand franchised dealer with combined new vehicle, used vehicle, parts and service operations.
• Lithia Motors / Driveway: US-headquartered Fortune 500 automotive retailer operating a global network of franchised dealerships and digital channels (including Pendragon in the UK). Comparable as a multi-OEM authorised retailer with growing exposure to European markets through Pendragon.

Emerging players

• Auto1 Group: Berlin-headquartered online used-car platform operating across Europe with branded retail stores. Comparable as a competitor in PK Auto's used-vehicle programme, although focused purely on used vehicles and operating a digital-first model.

Others

• Cox Automotive: Global automotive services company providing dealer software, remarketing, financing and parts logistics (Manheim, Autotrader, Kelley Blue Book). Comparable as an ecosystem partner and services provider to franchised dealers like PK Auto rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTnJVZz-uqp17ZVSJMMh4mQ
• Facebookfacebook.com/pkauto.sk
• Instagraminstagram.com/pkauto_opel_toyota_nissan
• LinkedInlinkedin.com/company/pk-auto-spol-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pk Auto, Spol. S R.o.