Precision Sales Group, Inc
Precision Sales Group is a Southeast U.S. manufacturer's representative agency serving custom-installation dealers with luxury lighting, shading, audio, video, control, and technical design support through field sales, training, and project specification services across six states.
- Company typePrivate
- Founded2008
- HeadquartersConcord, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Precision Sales Group, Inc does
Precision Sales Group, Inc. is a private manufacturer's representative agency focused on luxury technologies for the custom-installation industry. It serves dealers working on residential projects involving lighting, shading, audio, video, control, and surveillance systems. Its service portfolio includes certified lighting design, renderings, photo metrics, fixture selection and cross-referencing, bill-of-materials quoting, product demonstrations, site surveys, system design, calibration, and control-system layouts in CAD.
PSG represents more than 20 manufacturers across complementary categories, including architectural and landscape lighting, automated shading, home-control systems, displays, premium audio, video processing, and surveillance. It also provides onsite and regional dealer training. The company is based in Concord, North Carolina, and deploys a 10+ person team of territory managers, dealer-support personnel, and functional leadership across Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. Its primary revenue mechanism is manufacturer commissions tied to sales performance in its territory, supplemented by pay-as-you-go project-design services such as CAD control-system layouts priced from $1.99 per square foot; other design and quotation work is priced by project.
Precision Sales Group, Inc firmographics
Firmographics- Name
- Precision Sales Group, Inc
- Legal name
- Precision Sales Group Inc
- Website
- https://psgreps.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Precision Sales Group is a Southeast U.S. manufacturer's representative agency serving custom-installation dealers with luxury lighting, shading, audio, video, control, and technical design support through field sales, training, and project specification services across six states.
- Ownership category
- akta.pro rank
Where Precision Sales Group, Inc is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Precision Sales Group, Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: PSG earns commissions from brand partners for sales representation, dealer support, and marketing services in the Southeast region. As a manufacturer's rep agency, they are compensated by the manufacturers they represent based on sales performance in their territory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CAD Layout Services starting at $1.99 per sq.ft |
| Other | Pay-as-you-go | Custom quotation for fixture selection, BOM quoting, and project-specific services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Precision Sales Group, Inc product offering
Product offeringCore offering
Precision Sales Group Inc (PSG) is a manufacturer's representative agency that provides field sales representation, technical support, dealer training, and design services for luxury technology brands (lighting, shading, audio, and video) targeting the custom installation industry. PSG earns commissions from brand partners by deploying territory managers who cover the Southeast US (Alabama, Georgia, Mississippi, North Carolina, South Carolina, Tennessee) to assist dealers with product demos, site surveys, system design, product selection, and calibration.
Product overview
Precision Sales Group Inc (PSG) is a manufacturer's representative agency focused on Luxury Technologies in the Custom Installation industry, serving the Southeast region (Alabama, Georgia, Mississippi, North Carolina, South Carolina, Tennessee). PSG operates as a unified portfolio offering both services and brand partner representation: (1) Professional services including Certified Lighting Design, Control System Layout, Fixture Selection and Recommendation, Quoting for BOM, and Design/Specification support; (2) Dealer Training Services for product deployment; and (3) Represented brand partners across two categories—Lighting & Shading (AiSpire/WAC, DMF, HK Lighting, Modern Atomics, MP Lighting, Nice Sun Shading, Progressive Screens, ProLuxelighting, Seura, Sol-Lux, Vantage/Legrand) and Audio-Video (AcousticSmart, Amina, Frame My TV, IC Realtime, LEA, MadVR, MartinLogan, Nice, Pro Audio Theory, Samsung, SoundUnited, Storm Audio, SurgeX). PSG provides award-winning representation for brand partners while assisting dealers with marketing, training, and technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- Certified Lighting Design Professional lighting design services including renderings, photo metrics, and landscape design, provided by certified designers for custom installation dealers and their projects.
- Control System Layout (CAD) Full control system layout services including CAD drawings and virtual meetings with clients, with a 2-3 week lead time and pricing starting at $1.99 per sq.ft, supporting dealers in system design.
- Fixture Selection and Recommendation Expert assistance in selecting appropriate lighting fixtures for custom installation projects, including cross-referencing and recommendations based on project requirements.
- BOM Quoting Quoting services for project bill of materials to support accurate pricing and procurement for dealers and integrators.
- Exterior/Interior Measuring Guidelines Measurement guidelines and support for both exterior and interior lighting installation projects, assisting dealers with accurate site planning.
- Dealer Training Services Onsite and regional group certification training for dealer partners, providing factory-level training needed to successfully deploy represented products in the field.
- Design and Specification Services Partnership from project beginning through end, including product demos, site surveys, system design, product selection, and calibration, leveraging 20+ years of Southeast US experience.
Quantifiable outcome
- Award-winning representation for brand partners
- +1 more outcomes
Companies that use Precision Sales Group, Inc
Customer profileSegments2 records
Ideal customer profiles1 record
Precision Sales Group, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Precision Sales Group, Inc partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- AiSpire/WACcoreLighting brand partner represented by PSG for WAC lighting and AiSpire smart fans product lines.
- DMF LuxurycoreLuxury lighting manufacturer partner offering premium lighting solutions represented in PSG's Southeast territory.
- HK LightingcoreLuxury lighting brand partner specializing in high-end residential lighting solutions.
- Modern AtomicscoreNetwork and control system technology partner for smart lighting and shading integration.
- MP LightingcoreLighting manufacturer partner offering residential and commercial lighting solutions.
- Nice (Sun Shading)coreSun shading and automation partner offering outdoor living and shade solutions.
- Progressive ScreensminorScreen solutions partner for outdoor entertainment and privacy solutions.
- Proluxe LightingminorLighting brand partner offering decorative and architectural lighting solutions.
- SeuraminorWaterproof TV and display solutions partner for bathroom and outdoor entertainment.
- Sol-LuxminorAutomated shading and lighting control solutions partner.
- Legrand/VantagecoreMajor control system and lighting control manufacturer offering integrated home automation solutions.
- AcousticSmartcoreAcoustic treatment and sound management solutions partner for home theater and media rooms.
- AminacoreInvisible speaker manufacturer offering concealed audio solutions for luxury installations.
- Frame my TVcoreArt frame TV solutions partner allowing TVs to display as artwork when not in use.
- IC RealtimecoreSecurity camera and surveillance solutions partner offering IP67 weather-protected cameras with real-time IC technology.
- LEAcoreProfessional audio equipment manufacturer offering amplifiers and audio processing solutions.
- madVRcoreVideo processing technology partner for high-end home theater video calibration and processing.
- Martin LogancorePremium electrostatic and motion speaker manufacturer offering high-fidelity audio solutions.
- Nice (Audio/Video)coreAutomation and control solutions partner for whole-home audio/video and automation integration.
- ProAudio TheoryminorProfessional audio education and certification partner for installer training.
- SamsungcoreCommercial and custom installation display solutions including professional displays and videowalls.
- SoundUnited (Harman)corePremium audio brand portfolio including Denon, Marantz, Polk Audio, and other high-fidelity audio brands.
- Storm AudiocoreHigh-end audio video receiver and processor manufacturer for immersive sound formats.
- SurgeXminorPower protection and surge suppression solutions partner for equipment protection.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Precision Sales Group, Inc competitors and assessment
Company assessmentDirect peers
- Blueprint Sales Group: Manufacturer's rep firm covering AV and smart home brands to integration dealers, with overlapping sales-representation, dealer training, and design support services comparable to PSG's model.
- C&E Marketing: Independent manufacturer's representative agency serving AV and custom installation dealers in the Southeast US, with a comparable regional rep model and similar brand partner portfolio across lighting, audio, and video categories.
- Your Name Here Sales: Independent rep agency representing consumer and custom installation electronics brands to dealers, competing for the same manufacturer partnerships and dealer relationships as PSG.
Broad incumbents
- HTSA (Home Theater Specialists of America): National buying group and dealer network for custom installation integrators, providing group-level vendor relationships and marketing support that overlap with the dealer-network value PSG extends to its territory.
- ProSource: Cooperatively structured buying group for AV and custom installation dealers, offering vendor programs and training that mirror the dealer-support services PSG provides to its regional dealer base.
- ADI Global Distribution: Large wholesale distributor serving AV, security, and low-voltage dealers across the US, often stocking many of the same brands PSG represents and competing for the dealer relationship.
- SnapAV (Legrand): Major AV products and distribution platform owned by Legrand, with a broad portfolio of private-label and partner brands that overlap with PSG's represented lines (e.g., Legrand/Vantage, SurgeX, SpeakerCraft). Serves the same custom install dealer channel with a vertically integrated model.
- AVAD: National distributor of AV and custom installation products to dealers, providing a competing go-to-market channel for many of the same brands PSG represents, with broader geographic reach.
Others
- D-Tools: Software vendor (System Integrator / D-Tools Cloud) used by AV and custom installation dealers for system design, proposals, and project management—an enabling technology adjacent to PSG's CAD layout and certified lighting design services.
- Control4 (Snap One / Resideo): Smart home automation platform whose authorized dealer network overlaps with the custom installation dealers PSG serves, making it a competitive ecosystem partner for the smart-home and lighting control brands PSG represents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Precision Sales Group, Inc social profiles
Digital presencePrecision Sales Group, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision Sales Group, Inc leadership team
Management profileNumber of profiles
Profiles9 records
Precision Sales Group, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision Sales Group, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision Sales Group, Inc
What does Precision Sales Group, Inc do?
Precision Sales Group Inc (PSG) is a manufacturer's representative agency that provides field sales representation, technical support, dealer training, and design services for luxury technology brands (lighting, shading, audio, and video) targeting the custom installation industry. PSG earns commissions from brand partners by deploying territory managers who cover the Southeast US (Alabama, Georgia, Mississippi, North Carolina, South Carolina, Tennessee) to assist dealers with product demos, site surveys, system design, product selection, and calibration.
Is Precision Sales Group, Inc a public or private company?
Precision Sales Group, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Precision Sales Group, Inc founded?
Precision Sales Group, Inc was founded in 2008. It employs 1 to 10 people.
Where is Precision Sales Group, Inc based?
Precision Sales Group, Inc is headquartered in Concord, United States, in the North America region.
How does Precision Sales Group, Inc make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Precision Sales Group, Inc's main competitors?
Direct peers on record are Blueprint Sales Group, C&E Marketing and Your Name Here Sales. Broad incumbents are HTSA (Home Theater Specialists of America), ProSource, ADI Global Distribution, SnapAV (Legrand) and AVAD. Others are D-Tools and Control4 (Snap One / Resideo).
Does Precision Sales Group, Inc have an API?
No public API is recorded for Precision Sales Group, Inc.