Pmr.africa

What Pmr.africa does

PMR.africa is a Johannesburg-based business media and awards organization operating as a division of the South African consultancy C.J. Hattingh & Sons. The company publishes a research-based business journal in both print and online flipbook formats and runs a survey-driven awards program that recognizes companies, institutions, and individuals for customer-service excellence across industry sectors, structured around four tiers — Diamond, Gold, Silver, and Bronze. It complements the publication and awards with a calendar of Business Leaders Functions, in-person regional events held across South African provinces and additional African countries including Namibia, Botswana, Mozambique, Lesotho, and Zambia, where awards are formally presented to recipients.

The company's product portfolio centers on three core offerings — the PMR Africa Business Journal, the PMR Africa Awards program, and the Business Leaders Functions events platform — supported by a digital archive of past magazine issues (Volume 28 through Volume 37), an Android mobile app distributed via the Google Play Store, and live-streamed event coverage on the PMR GLOBAL YouTube channel. The underlying technology stack is conventional web-publishing infrastructure (WordPress-based website, online flipbook rendering, standard social media channels) with no disclosed APIs, integrations, or proprietary AI/ML components.

PMR.africa generates revenue through three primary streams: advertising in the print and online business journal, paid nominations and participation in the tiered awards program, and sponsorship and attendance fees at Business Leaders Functions. The company serves two principal customer segments — business companies and institutions seeking recognition as marketing and tender-reference tools, and senior business leaders and executives participating in networking and awards events. The company is privately held under C.J. Hattingh & Sons with directors C.J. Hattingh and S. Akhalwaya, and operates with a small team of 11-50 employees.

Name

Pmr.africa

Legal name

PMR Africa

Website

https://pmrafrica.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

PMR.africa is a Johannesburg-based division of C.J. Hattingh & Sons that publishes a research-based business journal and runs a survey-driven awards program recognizing companies for customer-service excellence across Southern Africa, supplemented by regional Business Leaders Functions events in multiple African countries.

Ownership category

akta.pro rank

Product category

Business Publishing and Awards

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Management & HR Reference (Operations, Strategy, HR, Leadership) (EDAGAGAF)

Keywords

• Business journal publishing
• Survey-based awards
• Business recognition programs
• Corporate events management
• Market research publishing

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Advertising: Companies advertise in the PMR.africa business journal to target specific audiences, generate new client base, and build brand awareness.
2. Award Nominations and Recognition: Companies participate in surveys and award programs (Diamond, Gold, Silver, Bronze tiers) to gain recognition and marketing tools.
3. Event Sponsorship and Attendance: Business Leaders Functions provide revenue through event hosting, sponsorships, and ticket sales at venues across Africa.
4. SA Business Schools Publication: Information publication about South African business schools, available as downloadable PDF.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pmr.africa publishes a research-based business journal (in print and online) that identifies and ranks high-performing companies and institutions based on survey-driven customer service and customer satisfaction research. It runs a tiered awards program (Diamond, Gold, Silver, Bronze) for recognized companies and individuals, and hosts Business Leaders Functions across South Africa and other Southern African countries as the in-person platform for handing over awards and enabling business networking.

Product overview

PMR Africa is a business journal and awards organization that operates a platform-plus-products model. The core offering consists of the PMR Africa Business Journal (published in print and online), the PMR Africa Awards program (Diamond, Gold, Silver, Bronze tiers), and Business Leaders Functions held across African regions. Supporting products include a Magazine Issues Archive (Volumes 28-37), an Android mobile app, Live Streams via YouTube, and a SA Business Schools directory. The awards are based on survey research evaluating customer service and customer satisfaction, serving as a marketing and benchmarking tool for recognized companies.

Differentiator

Problem solved

Functional benefit

Brands

• PMR Awards: Award program recognizing excellence across industry sectors with Diamond, Gold, Silver, and Bronze awards.
• PMR.africa Foundation
• PMR.africa Business Leaders Functions

Products and services

• PMR Africa Business Journal A research-based business journal published in print and online that publishes survey results ranking companies and institutions on customer service and customer satisfaction, identifying them as high-potential and unique entities for existing and potential business audiences.
• PMR Africa Awards A tiered recognition program offering Diamond, Gold, Silver, and Bronze awards to companies, institutions, and individuals based on survey research evaluating customer service and customer satisfaction; recipients use the awards as marketing, sales, and tender support tools.
• Business Leaders Functions Regional in-person events held across South African provinces (Johannesburg, KwaZulu-Natal, Western Cape, Eastern Cape, Mpumalanga, Limpopo, Free State, North West, Sedibeng, Garden Route) and Southern African countries (Namibia, Botswana, Mozambique, Lesotho, Zambia) where awards are handed over to recognized companies and individuals and business leaders network.
• Magazine Issues Archive Digital flipbook archive of past PMR Africa business journal issues spanning Volume 28 through Volume 37, available online for reading and reference.
• PMR Africa Mobile App Official Android application available on Google Play Store providing mobile access to PMR Africa journal content and updates.
• SA Business Schools Directory A publication providing information about South African business schools, distributed as a downloadable PDF resource.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brand Africa: African-focused brand and business recognition organization running pan-African awards. Highly comparable in the awards-and-recognition layer of PMR.africa's offering, focused on validating African corporate excellence.
• African Business Magazine: Pan-African B2B media publication covering business leaders, rankings, and sector analysis with award and recognition programs. Closely comparable as an African-focused business magazine with similar survey-driven rankings and corporate audience.
• The Africa Report: Pan-African business news and analysis publication covering companies, sectors, and rankings. Comparable as a B2B media platform serving African executives with subscription-based intelligence and rankings.
• SME South Africa: South African platform covering small business news, awards, and recognition. Comparable in survey-based awards and a magazine-style platform targeting Southern African businesses and entrepreneurs.
• Forbes Africa: African edition of Forbes focused on business leaders, rich lists, awards, and rankings across the continent. Comparable in its award programs, business journal positioning, and corporate recognition model targeting African executives.

Regional players

• Mail & Guardian (Africa): South African publication with significant African business and leadership coverage. Comparable as a B2B-relevant regional media outlet targeting Southern African executives, though broader in editorial scope than PMR.africa.
• Destiny Magazine (Destiny Connect): South African business and lifestyle publication featuring awards and recognition programs. Comparable in combining a business magazine with awards aimed at Southern African professionals and companies.
• Financial Mail (SA): South African weekly business publication covering companies, rankings, and awards such as the FM Awards. Comparable in ranking-driven coverage and corporate awards program serving South African business leaders.
• BusinessDay (South Africa): Leading South African daily business newspaper covering companies, markets, and rankings. Comparable as a South African B2B business publication serving executives, though operating primarily in print/digital news rather than awards.

Broad incumbents

• Entrepreneur Media: Global business media brand with magazine, awards, and franchise programs including Entrepreneur of the Year. Comparable in the magazine-plus-awards model, though operating globally with much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JohanHattingh50
• YouTubeyoutube.com/@pmr.global
• Facebookfacebook.com/PMR.africa
• LinkedInlinkedin.com/company/pmr-africa
• Instagraminstagram.com/pmr.africa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pmr.africa