Plumpjack Collection Of Wineries

What Plumpjack Collection Of Wineries does

PlumpJack Collection of Wineries is a privately held Napa Valley wine producer founded in 1995 by Gavin Newsom and Gordon Getty. The company operates a portfolio of four estate wineries—PlumpJack Estate Winery in Oakville, CADE Estate Winery on Howell Mountain, 13th Vineyard on Howell Mountain (a historic estate dating to 1886), and Odette Estate Winery in the Stags Leap District—alongside the Adaptation accessible-luxury second label. The company controls approximately 265 acres of estate vineyards across three premium Napa Valley AVAs, including the 129-acre Oso Vineyard acquired in August 2022 to secure long-term supply for the Adaptation label.

The business model is direct-to-consumer centric. Primary revenue comes from four estate tasting rooms, an e-commerce storefront, three flagship wine club memberships (PlumpJack Falstaff, CADE Elevation, Odette Pursuit) with tiered quarterly shipments of 4, 6, or 12 bottles at annual dues from $150 to $2,475, and a lower-commitment bi-monthly Napa Valley Subscription. Complementary revenue is generated from event ticketing (winemaker dinners from $425 per member, On The Road city events, and a planned 2027 Japan/South Korea wine cruise), a wholesale channel, branded merchandise, and a Member Vault offering library and large-format wines. The company holds two LEED Gold Certifications (CADE 2010, Odette 2016) and CCOF Organic Certification, and its wines have consistently received 95–99 point scores from Robert Parker, Jeb Dunnuck, James Suckling, and Antonio Galloni.

The company is privately held under PlumpJack Management Group LLC, with John Conover serving as Managing Partner since joining in 1999; no venture capital, private equity, or public-market involvement is disclosed. Marketing relies on owned digital channels (website, blog, email, SMS), Instagram, curated hospitality events, and an emerging outbound city-event program, supported by a partnership ecosystem of Napa and Tahoe hotels (SENZA, Westin Verasa Napa, Andaz, PlumpJack Inn, Mendocino Grove/Coast). Three estate-level head winemakers (Aaron Miller at PlumpJack, Danielle Cyrot at CADE and 13th Vineyard, and Andrew Haugen at Odette and Adaptation, promoted 2023) lead production.

Name

Plumpjack Collection Of Wineries

Legal name

PlumpJack Management Group LLC

Website

https://plumpjackcollection.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

PlumpJack Collection of Wineries is a privately held Napa Valley producer operating four estate wineries—PlumpJack, CADE, Odette, and 13th Vineyard—plus the Adaptation label, selling directly to consumers via wine clubs, tasting rooms, e-commerce, and curated hospitality targeting premium wine collectors.

Ownership category

akta.pro rank

Product category

Luxury Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Luxury wine production
• Napa Valley estates
• Wine club memberships
• Winemaking and viticulture
• Wine tasting experiences

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of wines through online shop and at estate tasting rooms, including current releases, reserve wines, and large format bottles.
2. Wine Club Memberships: Quarterly shipments of allocated wines with member benefits including complimentary tastings, priority access to limited releases, winemaker dinners, and exclusive events. Commitment is for at least one year with automatic continuation until cancelled.
3. Napa Valley Subscription: Bi-monthly shipments of 3+ bottles of current release valley floor wines including Sauvignon Blanc, Chardonnay, Merlot, Cabernet Sauvignon, and Petite Sirah.
4. Event Tickets: Revenue from ticketed experiences including winemaker dinners, tasting events, harvest parties, and travel experiences like the Japan & South Korea wine cruise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

PlumpJack Collection of Wineries produces and sells ultra-premium and approachable Napa Valley wines from four estate wineries (PlumpJack Estate, CADE, Odette, 13th Vineyard) plus the Adaptation label. The company sells wines direct-to-consumer through its own online store, four estate tasting rooms, and three wine club memberships (PlumpJack Falstaff, CADE Elevation, Odette Pursuit), complemented by a Napa Valley Subscription, a Member Vault for library vintages, and ticketed tasting and event experiences.

Product overview

PlumpJack Collection Of Wineries is a portfolio of four Napa Valley wineries offering luxury wines across multiple appellations. The collection includes PlumpJack Estate Winery (Oakville, flagship Cabernet Sauvignon), CADE Estate Winery (Howell Mountain, first LEED Gold Certified estate winery), Odette Estate Winery (Stags Leap District), and 13th Vineyard (Howell Mountain, historic 1886 estate). The family also produces Adaptation wines as an approachable second label. Wine enthusiasts can join three wine club memberships (PlumpJack Falstaff, CADE Elevation, Odette Pursuit) for quarterly shipments of allocated wines, or subscribe to the bi-monthly Napa Valley Subscription for current release wines. The collection offers tasting experiences across all estates, hosts winemaker dinners and events, and maintains a Member Vault for collector's library wines.

Differentiator

Problem solved

Functional benefit

Brands

• PlumpJack Estate Winery: Flagship estate winery located in Oakville, Napa Valley, producing luxury Cabernet Sauvignon wines.
• CADE Estate Winery
• Odette Estate Winery
• 13th Vineyard
• Adaptation

Products and services

• PlumpJack Estate Winery Flagship winery in Oakville, Napa Valley producing Estate and Reserve Cabernet Sauvignon, Chardonnay, Merlot, and Syrah wines, sold direct-to-consumer and through wine club.
• CADE Estate Winery Howell Mountain estate winery producing Sauvignon Blanc, Cabernet Sauvignon, and Reserve wines; first LEED Gold Certified estate winery in California.
• Odette Estate Winery Stags Leap District estate winery producing Estate and Reserve Cabernet Sauvignon and Chardonnay wines; LEED Gold Certified winery.
• 13th Vineyard Historic Howell Mountain estate (origins dating to 1886) producing limited-production Reserve Cabernet Sauvignon; one of the Valley's earliest gravity-flow wineries.
• Adaptation Wines Approachable second-label wines from Napa Valley vineyard sites, offering Cabernet Sauvignon and Petite Sirah at accessible price points.
• PlumpJack Falstaff Membership Quarterly wine club with 4/6/12 bottle options offering pre-release access, complimentary tastings, winemaker dinners, and priority reservations at PlumpJack Estate.
• CADE Elevation Membership Quarterly wine club featuring Howell Mountain wines with complimentary tastings, winemaker dinners, and On The Road events through CADE Estate.
• Odette Pursuit Membership Quarterly wine club with 4/6/12 bottle options for Stags Leap District wines, including complimentary tastings and winemaker dinners through Odette Estate.
• Napa Valley Subscription Bi-monthly wine subscription offering 3+ bottles of current release valley floor wines (Sauvignon Blanc, Chardonnay, Merlot, Cabernet Sauvignon, Petite Sirah) chosen by the customer.
• Tasting Experiences Customized tasting experiences offered across the four estates, including Passport Experience, PlumpJack Tasting, Collector's Tasting, Raid Our Cellar, 13th Vineyard Tasting, Adaptation Tasting, Odette Tasting, and CADE Current Release Tasting.
• PlumpJack Collection Events Ticketed events including winemaker dinners, wine cruises, harvest parties, music series, trivia nights, and On The Road member events in select cities across the U.S.
• Member Vault Private library vault offering older vintage wines from the collection (back to 2013), including large formats (1.5L, 3.0L) and collector's wood box editions, available to members.
• PlumpJack Collection Merchandise Branded merchandise including wine tumblers, marble trivets and coasters, ornaments, and hats, sold through the company online store.

Quantifiable outcome

• Pre-release access to limited wines at least 2 weeks before public offering
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Double Diamond JewelryminorGTM or Marketing PartnerFounded in 1999 in Olympic Valley, Double Diamond Jewelry offers Tahoe-inspired jewelry collections including Real Tahoe Snowflake Collection. PlumpJack Collection members enjoy 20% off jewelry collections.
• Vine ToursminorGTM or Marketing PartnerLuxury wine tour transportation provider offering personalized winery tours and private group travel throughout wine country. PlumpJack Collection members enjoy 15% off bookings.
• SENZA HotelminorGTM or Marketing PartnerBoutique luxury hotel in Napa Valley with vineyard views, heated outdoor pool, and locally inspired breakfast. PlumpJack Collection members enjoy 15% off bookings.
• The Westin Verasa NapaminorGTM or Marketing PartnerResort-style hotel in downtown Napa near Oxbow Public Market and Napa Wine Train. PlumpJack Collection members enjoy 20% off bookings.
• PlumpJack InncoreGTM or Marketing PartnerRustic boutique hotel in North Lake Tahoe offering PlumpJack Cafe & Bar, outdoor activities, and ski services. Members enjoy 20% off bookings and free corkage on first bottle at the Cafe.
• Andaz HotelminorGTM or Marketing PartnerModern downtown Napa hotel featuring Andaz Farmers Table restaurant and Mercantile Social bar. PlumpJack Collection members enjoy 20% off bookings.
• Mendocino GroveminorGTM or Marketing PartnerCoastal glamping destination in Mendocino with 60 safari-style tents between forest and sea. Features yoga, massage services, and live music. Members enjoy 20% off bookings.
• Mendocino CoveminorGTM or Marketing PartnerModern coastal hotel in Fort Bragg, California with direct beach access and pickleball courts. PlumpJack Collection members enjoy 20% off bookings.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Joseph Phelps Vineyards: Napa Valley estate winery best known for flagship Insignia blend, with wine club, library wines, and estate hospitality. Comparable premium Napa positioning, allocation model, and multi-decade critic reputation.
• Stag's Leap Wine Cellars: Stags Leap District estate winery producing S.L.V. and Fay Cabernet Sauvignons with premium DTC and wine club offerings. Direct geographic and varietal overlap with PlumpJack's Odette Estate in the same AVA.
• Domaine Carneros: Napa sparkling and still wine estate with château-style hospitality, sparkling-focused tasting experiences, and wine club. Comparable premium DTC, tasting-room-driven business, and Napa Valley estate footprint.
• Caymus Vineyards: Napa Valley Cabernet Sauvignon producer with a flagship Special Selection bottling that consistently earns 95–100 point critic scores. Directly comparable premium DTC model, wine club structure, and Napa estate positioning to PlumpJack.
• Chateau Montelena Winery: Historic Napa Valley (Calistoga) estate best known for its Judgment of Paris-winning Cabernet, with premium DTC, library wines, and wine club. Comparable luxury allocation model and historic estate positioning.
• Duckhorn Vineyards: Multi-estate Napa luxury producer (Duckhorn, Goldeneye, Paraduxx, Migration) with strong DTC and three-tier wine club (Duckhorn, Goldeneye, Decoy). Closely comparable diversified estate portfolio and DTC subscription mechanics.
• Silver Oak Cellars: Cabernet-focused Napa and Alexander Valley winery with a long-running wine club (Oakville and Alexander Valley tiers) and DTC-first distribution. Comparable premium allocation model and tasting room experience portfolio.
• Frog's Leap Winery: Rutherford-based organic and dry-farmed Napa estate with a strong sustainability and terroir narrative, wine club, and tasting experiences. Directly comparable organic/LEED-style differentiation and DTC club structure.
• Cakebread Cellars: Rutherford/Napa family-owned winery with multi-tier wine club, tasting experiences, and strong wholesale + DTC mix. Comparable family/founder-led premium Napa positioning and hospitality-driven business model.

Broad incumbents

• Robert Mondavi Winery: Iconic Oakville estate winery offering premium Napa wines, extensive tasting experiences, and a wide national wholesale footprint. Broad incumbent serving overlapping luxury consumers but with significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/plumpjackcollection
• LinkedInlinkedin.com/company/plumpjack-collection-of-wineries

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plumpjack Collection Of Wineries