Veggy / Vegan İşler Gıda Sanayi Ve Ticaret A.ş

What Veggy / Vegan İşler Gıda Sanayi Ve Ticaret A.ş does

Veggy (legal entity: Vegan İşler Gıda Sanayi ve Ticaret Anonim Şirketi) is a Turkey-based privately held food manufacturer founded in 2012 and headquartered in Tuzla, Istanbul. The company produces plant-based meat alternatives and tofu-based foods and positions itself as Turkey's first and only domestic plant-based meat brand. Its product portfolio spans frozen plant-based burgers, köfte, nuggets, schnitzels, stir-fry proteins, tofu-based döner/kebab, classic and smoked tofu, pea protein powder, ready-to-use meatball dry mixes in soy and pea variants, and Veggurme — claimed as Turkey's first plant-based gourmet cheese. A 2024 sub-brand, Veggy Kids, extends the range into child-focused frozen mini products fortified with vitamins and minerals.

The underlying technology is food-science-based: proprietary texturized plant protein blends combining pea protein, soy protein, and wheat gluten with natural flavor systems to replicate meat texture, aroma, and taste. Veggy produces tofu from domestically grown soybeans using magnesium chloride as a coagulant, without GMOs or preservatives, and supplements domestic inputs with premium imported raw materials. Manufacturing is certified under FSSC 22000 and BRCGS food safety standards.

Veggy operates a direct-to-consumer business model, selling frozen plant-based products online via shopveggy.com with nationwide delivery and through a Trendyol marketplace storefront. Pricing is unit-based with no subscription or recurring billing. Target customers include health-conscious adult consumers, fitness and protein-focused buyers, and (via Veggy Kids) families with children. Marketing relies on organic social channels (Instagram, Facebook, X), e-newsletter campaigns, and recipe/blog content. Revenue, headcount, ownership structure, and management team are not publicly disclosed in available sources.

Name

Veggy / Vegan İşler Gıda Sanayi Ve Ticaret A.ş

Legal name

Vegan İşler Gıda Sanayi ve Ticaret Anonim Şirketi

Website

https://veggy.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Veggy is a Turkey-based private food manufacturer producing plant-based meat alternatives, tofu, and plant-based cheese for health-conscious consumers, families, and fitness-focused buyers, distributed via its own e-commerce site and Trendyol marketplace.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFANAKAO

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYCRADADAF

Frozen Plant-Based & Vegetarian Meals

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Plant-based meat alternatives
• Vegan frozen foods
• Meat substitute products
• Tofu production
• Plant protein products

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales (shopveggy.com): Veggy sells its complete product portfolio directly to consumers through its own online storefront (shopveggy.com), offering nationwide home delivery of frozen plant-based products. This is the primary revenue channel.
2. Marketplace Sales via Trendyol: Veggy products are also distributed through Trendyol, Turkey's leading e-commerce marketplace, providing access to a broader consumer base and driving volume sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Veggy manufactures and sells frozen plant-based meat alternatives and tofu-based food products (burgers, köfte, nuggets, schnitzel, stir-fry protein, döner/kebab, tofu, smoked tofu, pea protein, ready-to-use meatball mixes, meal mixes, and the Veggurme plant-based gourmet cheese) for vegan, vegetarian, and flexitarian consumers in Turkey. In 2024, the company extended its portfolio with Veggy Kids, a sub-brand of mini child-sized frozen plant-based products fortified with vitamins and minerals.

Product overview

Veggy is Turkey's first and only plant-based food brand (founded in 2012), offering a portfolio of vegan meat alternatives and plant-based proteins. The main product line includes: Plant-Based Burger, Plant-Based Meatballs, Plant-Based Nugget, Plant-Based Schnitzel, Plant-Based Stir-Fry Protein (Sotelik), Meatless Tofu Kebab, Tofu, Smoked Tofu, Pea Protein, two Ready-to-Use Meatball Mixes (Soy and Pea variants), Veggurme (plant-based gourmet cheese), and Plant-Based Meal Mix. In 2024, Veggy launched a sub-brand called Veggy Kids, offering child-focused mini versions of nuggets, meatballs, and burgers with vegetable content and vitamin/mineral fortification. All products emphasize high protein content, plant-based ingredients, and absence of cholesterol, hormones, antibiotics, and GMOs.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant-Based Burger (Bitki Bazlı Burger) A crispy plant-based burger patty made with pea protein, vegetable oils, and wheat gluten, designed to replicate the taste and texture of a traditional beef burger for vegan, vegetarian, and flexitarian consumers.
• Plant-Based Meatballs (Bitki Bazlı Köfte) Plant-based meatballs made from pea protein and vegetable oils, offering the same texture, aroma, and taste as traditional Turkish meat-based köfte for everyday home cooking.
• Plant-Based Nugget (Bitki Bazlı Nugget) A golden crispy-coated plant-based nugget with high-protein content made from pea protein, positioned as a meat-free alternative to traditional chicken nuggets for children and families.
• Plant-Based Schnitzel (Bitki Bazlı Schnitzel) A plant-based schnitzel with a soft inside and crispy coated outside made with pea protein, replicating the texture and eating experience of a traditional breaded cutlet.
• Plant-Based Stir-Fry Protein / Sotelik (Bitki Bazlı Sotelik) A protein-rich, sliced plant-based product for stir-fry dishes made from textured pea and wheat gluten proteins with natural flavorings, used as a versatile meat substitute in pan-fried and wok recipes.
• Meatless Tofu Kebab / Döner (Etsiz Tofu Kebap) A plant-based döner/kebab made from tofu and wheat gluten with spices, designed to replicate traditional Turkish döner meat with rich flavor and texture for sandwiches and plates.
• Pea Protein (Bezelye Proteini) A natural plant-based protein powder made from yellow peas containing 66.5g of protein per 100g, used by consumers to add plant protein to meals, smoothies, and recipes.
• Plant-Based Ready-to-Use Meatball Mix - Soy (Bitki Bazlı Hazır Köfte Karışımı - Soyadan) A ready-to-use dry meatball mix made from soy protein (43%) delivering 30g protein per 100g, allowing consumers to prepare meatballs at home by adding water, shaping, and cooking.
• Plant-Based Ready-to-Use Meatball Mix - Peas (Bitki Bazlı Hazır Köfte Karışımı - Bezelye) A ready-to-use dry meatball mix made from pea protein isolate (46%) delivering 36g protein per 100g, enabling practical at-home meatball preparation with high nutritional value.
• Tofu Classic tofu produced from locally grown Turkish soybeans using magnesium chloride as coagulant, without chemicals, GMOs, or preservatives, for cold or hot consumption, grated or sliced.
• Smoked Tofu (Tütsülü Tofu) Smoked tofu with smoky flavor from apple, walnut, mesquite, and cherry smoke, made from domestic soy seeds and containing 16.49g protein per 100g.
• Veggurme (Plant-Based Gourmet Cheese) Turkey's first plant-based gourmet cheese, lactose-free and made from soybeans, potatoes, corn starch, coconut oil, and natural flavorings, designed to deliver dairy cheese characteristics including melting and flavor profiles.
• Plant-Based Meal Mix / Yemeklik (Bitki Bazlı Yemeklik) A protein-rich plant-based meal mix containing 15g protein per 100g, suitable for breakfast or main meals and designed to complement any recipe as a plant protein boost.
• Veggy Kids - Sebzelerden Mini Burger A mini plant-based burger for children (5x44g pack) made with chickpea, carrot, peas, corn, onion, and pea protein, fortified with vitamins and minerals for child nutrition.
• Veggy Kids - Sebzelerden Mini Köfte Mini plant-based meatballs for children (10x22g pack) made with vegetable content and pea protein, fortified with vitamins and minerals to support child nutrition.
• Veggy Kids - Sebzelerden Mini Nugget Mini plant-based nuggets for children (10x22g pack) made with chickpea, corn, peas, carrots, and pea protein, fortified with vitamins and minerals including calcium, iron, folic acid, D vitamin, and B12.

Quantifiable outcome

• Plant-based food market grew from ~$10.7B to ~$13.4B between 2019-2022, a ~25% increase supporting the growth trajectory of plant-based food consumption
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• TrendyolcoreChannel Partner/ Reseller/ DistributorVeggy products are sold through Trendyol, Turkey's largest e-commerce marketplace, providing broad consumer reach and access to Trendyol's millions of active shoppers. Trendyol serves as a key distribution and sales channel partner for Veggy's products.
• ShopVaggy.comcoreChannel Partner/ Reseller/ DistributorShopveggy.com is Veggy's owned and operated direct-to-consumer e-commerce platform that handles online sales, order fulfillment, and nationwide home delivery of frozen plant-based food products.
• Google AnalyticssupportingTechnology or IntegrationVeggy uses Google Analytics to analyze website traffic, understand user behavior on veggy.com.tr and shopveggy.com, track marketing performance, and optimize the online shopping experience for consumers.
• International Raw Material SupplierssupportingOthersVeggy imports high-standard raw materials that cannot be produced in Turkey from the best producers globally. These international suppliers provide premium-quality ingredients for Veggy's plant-based product formulations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tofurky: Long-standing plant-based brand specializing in tofu, tempeh, and meat alternatives. Comparable to Veggy on tofu and plant-protein positioning; Tofurky's broader alternative-protein portfolio mirrors Veggy's diversified SKU approach.
• Impossible Foods: Plant-based meat pioneer competing in burgers and ground-meat formats. Directly comparable to Veggy in product category (meat alternatives from plant proteins) and end-use (replicating ground meat / burger experience).
• Beyond Meat: Largest dedicated plant-based meat alternative brand globally, selling burgers, meatballs, and sausages with comparable product formats to Veggy's plant-based burger, köfte, and nugget lines. Veggy is a Turkey-localized version of the same product concept.
• Moving Mountains: UK-based plant-based meat brand producing burgers, meatballs, nuggets, and other meat analogues. Similar product format and mid-sized challenger-brand positioning to Veggy, though serving a different geography.
• Alpha Foods: Plant-based brand offering frozen meals, burgers, nuggets, and Asian-style products. Comparable product mix to Veggy's frozen plant-based range; smaller challenger brand with similar GTM approach.
• The Vegetarian Butcher (Unilever): Plant-based meat brand owned by Unilever, producing burgers, meatballs, nuggets, and schnitzels — directly overlapping with Veggy's full SKU range. Comparable as a multinational alternative-meat specialist with retail distribution.

Broad incumbents

• Quorn: Established global brand using mycoprotein to produce meat alternatives including nuggets, burgers, and sausages. Comparable in category (meat alternatives sold frozen), with substantially larger scale and retail penetration than Veggy.
• Nestlé Garden Gourmet: Nestlé's plant-based protein brand offering burgers, meatballs, and schnitzels in mainstream retail across Europe. Comparable category positioning with broader geographic reach and significantly greater distribution scale than Veggy.

Others

• Trendyol: Veggy's primary marketplace distribution partner and Turkey's largest e-commerce platform. Relevant as a channel/ecosystem participant whose policies, fees, and traffic dynamics directly shape Veggy's commercial outcomes.

Regional players

• Plant Plus (Turkish plant-based brand): Indicative Turkish regional plant-based food brand operating in the same domestic market as Veggy. Comparable as a country-level competitor sharing the Turkish consumer base and retail channels Veggy targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VeggyTurkiye
• Facebookfacebook.com/VeggyTurkiye
• Instagraminstagram.com/veggy.planetbased

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veggy / Vegan İşler Gıda Sanayi Ve Ticaret A.ş