Pollard Farm

What Pollard Farm does

Pollard Farms, LLC is a registered Angus cattle operation headquartered in Enid, Oklahoma, with its ranch located in Waukomis, Oklahoma. Founded in 1992 by Dr. Barry Pollard, a Board Certified Neurosurgeon who also owns a separate neurosurgery practice and 27 John Deere dealerships, the ranch runs a performance genetics breeding program built on more than 30 elite donor cows, 400 performance cows and heifers, and a calf crop of 400-500 spring and fall calves annually. The operation commercializes its genetics through two annual on-ranch auction events: the Bull Sale held in March and the Production Sale held in September, with online bidding available through LiveAuctions.tv and digital sale catalogs hosted on Pasture to Publish. Sale offerings include performance-tested Angus bulls, bred and open heifers, cows with calves, donor lots, and semen/embryo inventory from elite donor cows.

The customer base spans three Angus market segments: commercial cattle producers purchasing bulls for cowherd improvement, purebred/seedstock producers acquiring elite donor genetics and foundation females, and junior members in 4-H, FFA, and NJAS programs competing at county, state, and national shows. Notable disclosed transactions include lot sales to Sydenstricker Genetics ($8,500), Black Gold Genetics ($9,800), Wall Street Cattle Co. ($10,000), Edisto Pines ($8,000), and Rooney's Round Mountain Ranch ($25,000), indicating typical per-lot clearing prices in the high four to low six figures. Marketing channels include the Angus Journal, Angus Media web design, YouTube sale videos, and Facebook community engagement. Dr. Pollard's board membership in the American Angus Association provides institutional influence and industry relationships that benefit the breeding program. The 2025 heifer package donation to the Angus Foundation reflects the operation's commitment to breed youth and research initiatives.

Name

Pollard Farm

Legal name

Pollard Farms, LLC

Website

https://pollardfarms.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Pollard Farms, LLC is a registered Angus cattle operation in Waukomis, Oklahoma, founded in 1992 by Dr. Barry Pollard. It sells performance-tested bulls, females, donor cows, and semen/embryos through two annual on-ranch auctions to commercial and seedstock cattle producers and junior exhibitors.

Ownership category

akta.pro rank

Product category

Livestock Genetics (Angus Cattle Breeding)

NAICS

Beef Cattle Ranching and Farming, including Feedlots (11211), Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Seedstock/Purebred Beef Cattle Breeding (AFAEABAD)

akta.pro secondary industry

Cow-Calf Operations (Breeding Herds) (AFAEABAA)

Keywords

• Angus cattle breeding
• Performance genetics
• Beef cattle sales
• Seedstock cattle
• Livestock breeding stock

Headquarters

HQ city

Enid

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Bull Sales: Annual bull sale event held in March featuring performance-tested Angus bulls and females. The 27th Annual Bull Sale is scheduled for March 18, 2026.
2. Production Sales: Annual production sale held in September featuring the ranch's calf crop and breeding stock. The 28th Annual Production Sale is scheduled for September 20, 2025. Historic sales have included bred heifers, open heifers, cows with calves, and herd donor lots.
3. Semen and Embryos: The ranch collects and sells semen and embryos from their elite donor cows as indicated by their interest form option for 'Semen / Embryos'.
4. Heifer Package Donation: Pollard Farms donates heifer packages to support the Angus Foundation, furthering education, youth and research initiatives.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pollard Farms is a registered Angus cattle breeding operation that produces and sells performance-tested Angus bulls, breeding females, and genetic material (semen and embryos) to commercial and purebred cattle producers. The operation runs two annual on-ranch auction events — the Bull Sale in March and the Production Sale in September — supported by an elite donor cow herd of 30+ cows and 400+ performance cows and heifers producing 400-500 spring and fall calves annually.

Product overview

Pollard Farms is a cattle breeding operation offering a portfolio of Angus genetics products. The core offerings include annual Bull Sales featuring performance-tested bulls and females, and annual Production Sales showcasing breeding stock. The company markets itself under the 'Performance Genetics' brand and maintains an elite donor cow herd. Additional programs include a Juniors program supporting youth in livestock showing, and donor cow offerings for breeders seeking high-quality Angus genetics.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Genetics: Tagline used by Pollard Farms, LLC to describe their breeding program focus

Products and services

• Bull Sale Annual on-ranch auction event featuring performance-tested Angus bulls and breeding females sold to commercial cattle producers and breeders. The 27th Annual Bull Sale is scheduled for March 18, 2026, with online bidding available through LiveAuctions.tv.
• Production Sale Annual on-ranch auction featuring the ranch's calf crop and breeding stock, including bred heifers, open heifers, cows with calves, and herd donor lots. The 28th Annual Production Sale is scheduled for September 20, 2025, with online bidding available through LiveAuctions.tv.
• Donor Cows Elite registered Angus donor cows from Pollard Farms' herd of over 30 donors, providing genetics for breeding programs through sales of donor lots and related genetic material.
• Semen and Embryos Genetic material collected and sold from Pollard Farms' elite donor cows, available to breeders and producers seeking to incorporate proven Angus genetics into their herds through private treaty sales.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• American Angus AssociationcoreStrategic or Co-development PartnerDr. Barry Pollard serves as a board member for the American Angus Association, the breed organization governing the Angus cattle industry. This provides leadership influence and industry relationships that benefit the Pollard Farms breeding program.
• LiveAuctions.tvcoreTechnology or IntegrationProvides online auction bidding platform enabling remote buyers to participate in Pollard Farms bull and production sales. LiveAuctions.tv is an industry-standard platform for livestock auctions.
• Pasture to PublishmajorTechnology or IntegrationDigital flip-book publishing platform for Pollard Farms sale catalogs. Provides hosting for online sale books with viewer functionality for both bull and production sales.
• Angus JournalmajorGTM or Marketing PartnerIndustry publication for the American Angus Association that publishes sale books and provides advertising for Pollard Farms annual sales events.
• National Junior Angus AssociationminorGTM or Marketing PartnerSupports junior members showing Pollard Farms cattle at NJAS events. Junior program aligns with Pollard Farms' tradition of youth in 4-H and FFA.
• MCS AuctionsminorChannel Partner/ Reseller/ DistributorLivestock auction services linked on Pollard Farms website as a recommended resource for buyers and sellers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 44 Farms: Major Angus seedstock operation based in Cameron, Texas, with a large donor cow program and high-profile annual bull sale. Directly comparable as an elite purebred Angus breeder with similar event-driven GTM and high-value individual animal transactions.
• Vermilion Ranch: Montana-based purebred Angus operation with a long-running annual bull sale. Directly comparable as a fellow performance-tested purebred Angus breeder using EPDs and an event-driven GTM motion.
• Connealy Angus: Nebraska-based purebred Angus operation with a large cow herd and a long-running annual production sale. Comparable to Pollard Farms as a peer in the elite purebred Angus segment with broad industry influence.
• Sydenstricker Genetics: Missouri-based elite Angus seedstock operation and a documented buyer of Pollard Farms genetics. Directly comparable as a purebred Angus breeder with an annual bull sale and donor cow program marketing performance genetics.
• Express Ranches: One of the largest Angus seedstock operations in the U.S., headquartered in Yukon, Oklahoma. Directly comparable to Pollard Farms as a fellow Oklahoma-based purebred Angus breeder selling bulls, females, and genetics through annual auction events.
• Baldridge Performance Angus: Nebraska-based purebred Angus operation known for performance genetics and high-selling bulls (e.g., Baldridge牲畜 lines). Directly comparable to Pollard Farms as a fellow performance-focused Angus seedstock breeder.
• Thomas Angus Ranch: Oregon-based multi-generation purebred Angus operation with a focus on performance and carcass genetics. Directly comparable to Pollard Farms as a regional purebred Angus breeder offering bulls, females, and embryo packages.
• Schaff Angus Valley (SAV): North Dakota-based elite Angus seedstock operation renowned for high-selling bulls and donor cow families. Directly comparable to Pollard Farms as a top-tier purebred Angus breeder marketing performance-tested genetics through annual auctions.
• Gardiner Angus Ranch: Kansas-based elite Angus seedstock operation with a large donor cow program and AI/ET focus. Directly comparable to Pollard Farms as a peer purebred Angus breeder selling bulls, females, embryos, and semen through annual sales.

Others

• American Angus Association: The breed registry and governing body for Angus cattle in the U.S. Dr. Barry Pollard serves on its board. Adjacent rather than competitive — provides the regulatory, EPD evaluation, and marketing infrastructure (Angus Journal, Angus Media) that Pollard Farms leverages for its sales.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pollardfarms
• LinkedInlinkedin.com/company/pollard-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pollard Farm