Vera Society

Name

Vera Society

Legal name

Vera Society

Website

https://verasociety.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Environmental Conservation Nonprofit

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Native plant conservation
• Environmental nonprofit
• Habitat restoration
• Community planting programs
• Membership organization

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees at $10 per year, providing members access to seed packets, community resources, and participation in Plant-a-Thon events.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vera Society sells an individual annual membership at $10/year that provides members with participation in the flagship annual Plant-a-Thon event (mailed native plant seed packets and community planting activities) and access to a regional Community Resources Portal linking to native plant databases and conservation partners. Members sign up online through the organization's website store or by mailing in a printable membership form.

Product overview

Vera Society is a nonprofit offering a single core membership product ($10/year) that provides access to its annual Plant-a-Thon program and community resources portal. The Plant-a-Thon is the flagship program where members receive native plant seeds and participate in community planting events and habitat restoration activities. The Community Resources Portal provides educational content and connections to regional plant databases and conservation organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vera Membership - 1 Year Annual individual membership program priced at $10/year, providing members with access to participate in the annual Plant-a-Thon, receipt of region-specific native plant seed packets, and access to the Community Resources Portal and programming.
• Annual Plant-a-Thon Flagship annual community program in which members and communities receive native plant seeds in the mail and participate in home gardening, community planting, landscaping, and habitat restoration activities. Each annual cycle distributes region-specific native seeds (e.g., California poppies in 2024, narrow-leaf milkweed Asclepias fascicularis for the Los Angeles region in 2026) and pairs with partner organizations on habitat restoration events.
• Community Resources Portal Online portal providing members and visitors with educational materials, plant databases, native plant restoration and conservation resources, and links to related nonprofits organized by region (National, California, Texas).

Quantifiable outcome

• Third annual Plant-a-Thon completed May 2026 with member participation in planting and habitat restoration

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• North East TreescoreStrategic or Co-development PartnerNorth East Trees is described as Vera Society's 'partner organization.' Vera Society participated in North East Trees' black walnut seed event during the inaugural Plant-a-Thon in September 2024. North East Trees is a community-based nonprofit focused on urban forestry, nature-based design-build, habitat restoration, and workforce development.
• Arroyos & Foothills ConservancycoreStrategic or Co-development PartnerVera Society partners with Arroyos & Foothills Conservancy for habitat restoration activities. Members participated in the Conservancy's monthly habitat restoration day in Cottonwood Canyon during the Plant-a-Thon. The Conservancy preserves land and restores habitat in the San Gabriel and Crescenta Valleys.
• Active CVminorStrategic or Co-development PartnerVera Society's Executive Director joined Active CV for a Native Plant Walk event at Crescenta Valley Park. Active CV is a local community group that organizes outdoor activities and nature walks.
• California Native Plant Society (CNPS)minorOthersCNPS is listed as a resource partner in Vera Society's California Resources portal. CNPS aims to protect California's native plants and their natural habitats, offering the Calscape database and local chapter activities.
• Thomas Payne FoundationminorOthersListed as a resource partner in Vera Society's California Resources portal. The Foundation is a nonprofit plant nursery in Southern California providing education about California native plants with online resources, public classes, and advocacy initiatives.
• TreePeopleminorOthersListed as a resource partner in Vera Society's California Resources portal. TreePeople inspires and supports people to take personal responsibility for the urban environment, offering online resources, volunteer opportunities, and park work days.
• Arroyo Seco FoundationminorStrategic or Co-development PartnerListed as a resource partner and referenced in blog posts. The Foundation preserves watersheds and native species through advocacy, community involvement, and restoration. They operate the Hahamongna Native Plant Nursery.
• Native Plant Society of Texas (NPSOT)minorOthersListed as a resource partner in Vera Society's Texas Resources portal. NPSOT promotes conservation, research, and utilization of native plants in Texas through education, outreach, and their native plant database.
• Texas Parks & WildlifeminorOthersListed as a resource partner in Vera Society's Texas Resources portal. The agency manages and conserves natural resources of Texas with programs including Wildscapes habitat restoration and Texas Master Naturalist.
• USDAminorOthersListed as a resource partner in Vera Society's National Resources portal. The USDA provides the PLANTS Database, an extensive searchable catalog of native plants.
• Center for Plant ConservationminorOthersListed as a resource partner in Vera Society's National Resources portal. CPC safeguards rare plants through science-based conservation and offers the Rare Plant Academy for training conservationists.
• Lady Bird Johnson Wildflower CenterminorOthersListed as a resource partner in Vera Society's National Resources portal. Based in Austin, Texas, the organization uses native plants to restore and create sustainable landscapes and provides a searchable native plant database.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Nature Conservancy: Largest global environmental nonprofit with extensive land conservation programs. Far broader and more institutionalized than VERA but represents the kind of incumbent VERA could partner with or be benchmarked against for scaling ambitions.
• TreePeople: Long-established LA-based urban forestry nonprofit offering volunteer opportunities, park work days, and education. Operates in a broader urban-environment space than VERA's narrow native-plant focus but covers overlapping volunteer/community model. Listed as a resource partner.

Direct peers

• Theodore Payne Foundation: Southern California native plant nursery and education nonprofit offering classes and advocacy. Highly comparable local-endemic native plant mission in VERA's home geography and listed as a resource partner.
• Arroyos & Foothills Conservancy: San Gabriel/Crescenta Valley land trust focused on habitat restoration. Co-hosts VERA's Plant-a-Thon habitat restoration days; directly comparable volunteer-driven habitat conservation model.
• Center for Plant Conservation: National nonprofit safeguarding rare plants through science-based conservation and offering the Rare Plant Academy. Operates at a more scientific/policy level but shares VERA's plant-conservation mission; listed as a national resource partner.
• California Native Plant Society (CNPS): Statewide nonprofit dedicated to California native plant conservation; runs the Calscape database and local chapter activities. Directly comparable to VERA Society's California arm, and is already listed as a resource partner, making it both a peer and an ecosystem ally.
• Lady Bird Johnson Wildflower Center: Austin-based nonprofit using native plants to restore sustainable landscapes and operating a searchable native plant database. Comparable national native-plant nonprofit and listed resource partner for VERA Society.
• North East Trees: LA-based community nonprofit focused on urban forestry, habitat restoration, and workforce development. Co-hosted VERA Society's inaugural Plant-a-Thon in Fall 2024; closely comparable mission and core partner.
• Native Plant Society of Texas (NPSOT): Texas-focused nonprofit promoting native plant conservation, education, and outreach, with a native plant database. Directly mirrors VERA Society's Texas programming and is listed as a resource partner.

Others

• Xerces Society for Invertebrate Conservation: National nonprofit focused on invertebrate/pollinator conservation, with significant overlap in native-plant advocacy for pollinator habitat. Thematically adjacent to VERA's milkweed (monarch host plant) distribution in May 2026 but not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vera-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vera Society