Century Initiative
Century Initiative is a Canadian non-partisan charity founded in 2014 that advocates for smart population growth through research, the annual National Scorecard tracking 40 indicators, and convening government, business, and academic stakeholders across Canada.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Century Initiative does
Century Initiative is a Canadian non-partisan charitable organization founded in 2014, headquartered in Toronto, Ontario, and registered as a charity (BN 843519638 RR0001). Its stated mission is to advocate for Canada reaching a population of 100 million by 2100 through smart, evidence-based growth policy. The organization serves a multi-stakeholder audience spanning federal, provincial, and municipal government policymakers, the business sector, non-profit and labour organizations, the academic and research community, and the general Canadian public.
The organization's core product is the National Scorecard, a web-based annual measurement tool that tracks 40 indicators across four focus areas: Economic Resilience, Communities that Work for Everyone, Strategic Immigration, and Global Partnerships and National Security. Beyond the Scorecard, it produces Key Insight Reports, Deep Dive Reports (including the recently launched "Resilient by Design"), an Annual Report, a Smart Growth Community Toolkit, and a video series. All research and resources are distributed free of charge. The organization is led by CEO Lisa Lalande, appointed in January 2020, and convenes a National Expert Panel drawn from policy, business, and academia.
Century Initiative operates as a registered charity funded by donations and charitable contributions. All revenue mechanics are gift-based with no transactional pricing model. Go-to-market is community-led and event-driven, augmented by a strategic media partnership with The Globe and Mail and a cross-sector partnership with the Business + Higher Education Roundtable. The geographic footprint is Canada-focused with no disclosed international operations.
Century Initiative firmographics
Firmographics- Name
- Century Initiative
- Legal name
- Century Initiative
- Website
- https://centuryinitiative.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Century Initiative is a Canadian non-partisan charity founded in 2014 that advocates for smart population growth through research, the annual National Scorecard tracking 40 indicators, and convening government, business, and academic stakeholders across Canada.
- Ownership category
- akta.pro rank
Century Initiative industry classification
Industry- Product category
- Policy Research and Advocacy Services
- NAICS
- Social Advocacy Organizations (81331), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Century Initiative is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Century Initiative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Century Initiative operates as a registered Canadian charity (BN 843519638 RR0001) and generates revenue through donations from individuals, organizations, and potentially grants. Donations are used to fund research, convening, outreach, and advocacy activities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Century Initiative product offering
Product offeringCore offering
Century Initiative is a non-partisan Canadian charity that conducts policy research, advocacy, and public education on smart population growth for Canada's long-term prosperity. Its flagship deliverable is the annual National Scorecard on Canada's Growth and Prosperity, which tracks 40 indicators across four focus areas (Economic Resilience, Communities that Work for Everyone, Strategic Immigration, and Global Partnerships and National Security). The organization supplements this with Key Insight Reports, Deep Dive Reports, Annual Reports, a community Supporter Toolkit, and a Video Series, all provided free of charge and funded through donations.
Product overview
Century Initiative is a non-partisan policy research and advocacy organization (not a technology product company). Its offerings consist of the National Scorecard (a core annual measurement tool tracking 40 indicators across 4 focus areas), the Smart Growth Toolkit (social media and advocacy resources), a Video Series, and various publication products (Key Insight Reports, Deep Dive Reports, and Annual Reports). These products work together to advance the organization's mission of promoting smart population growth for Canada's long-term prosperity.
Differentiator
Problem solved
Functional benefit
Brands
- National Scorecard: Annual assessment tool measuring Canada's progress on 40 indicators across 4 focus areas including Economic Resilience, Communities that Work for Everyone, Strategic Immigration, and Global Partnerships and National Security. Produced by Century Initiative since 2021.
Products and services
- National Scorecard on Canada's Growth and Prosperity An annual measurement tool that assesses 40 indicators across 4 focus areas (Economic Resilience, Communities that Work for Everyone, Strategic Immigration, and Global Partnerships and National Security) to track Canada's progress on population growth and prosperity; available free on the Century Initiative website.
- Smart Growth Community Supporter Toolkit A community supporter toolkit containing quick facts, key articles, social media assets, hashtags, and shareable graphics to help spread awareness about responsible, smart growth in Canada.
- Video Series Video content series featuring discussions on Canada's population growth, immigration policy, and long-term planning.
- Key Insight Reports Short, focused summaries of critical issues for policy- and decision-makers covering immigration, housing, population growth, and economic prosperity.
- Deep Dive Reports In-depth explorations of specific policy issues to identify particular recommendations for consideration, including immigration planning frameworks and demographic analysis.
- Annual Reports Summary reports of Century Initiative's annual key activities and impacts, including financials and strategic accomplishments.
Quantifiable outcome
- Helped advance adoption of Bill C-35 for national early learning and childcare system
- +2 more outcomes
Companies that use Century Initiative
Customer profileSegments5 records
Ideal customer profiles4 records
Century Initiative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Century Initiative partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Business + Higher Education RoundtablecorePartnership to advance research and policy thinking on population growth, immigration, and workforce development. The Business + Higher Education Roundtable (BHER) brings together business leaders and educational institutions to address skills and talent challenges.
- The Globe and MailcoreStrategic media partnership for the National Scorecard and other initiatives. The Globe and Mail serves as the Exclusive Media Partner of the Scorecard, providing broader reach for research and policy insights. This partnership includes co-branded events, joint content creation, and media coverage of Century Initiative's work.
- National Expert PanelcoreMultidisciplinary advisory body comprising academics, policy experts, business leaders, and non-profit leaders who contribute expertise to the development of the National Scorecard and policy recommendations.
- Sandbox Inc.minorProduction partner for the National Scorecard platform, responsible for the design and development of the Scorecard website and digital experience.
- Medow ConsultingminorResearch partner providing analytical support and research expertise for the National Scorecard and related publications.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Century Initiative competitors and assessment
Company assessmentDirect peers
- Maytree Foundation: Canadian private foundation focused on immigration, refugee protection, and poverty reduction through policy research and advocacy. Highly comparable non-partisan model, immigration-policy focus, and grantmaker-plus-advocate structure parallel to Century Initiative's immigration and population growth agenda.
- Canada 2020: Canadian progressive policy think tank producing research and hosting convenings on long-term national challenges. Comparable as a Canadian policy-advocacy organization using events, publications, and media partnerships to shape public discourse on Canada's future — directly analogous GTM to Century Initiative.
- Canada West Foundation: Independent Canadian public policy research organization producing research on economic, demographic, and social policy. Highly comparable in mission structure: non-partisan policy research, convening function, and Canadian policy advocacy focus that overlaps with Century Initiative's population growth and immigration remit.
- Generation Squeeze: Canadian advocacy and research organization focused on intergenerational equity, housing affordability, and demographic pressures facing younger and future generations. Closely aligned with Century Initiative's framing of long-term population and prosperity planning and uses similar research-to-advocacy tactics in Canadian policy debates.
- Public Policy Forum: Canadian non-profit organization dedicated to improving policy outcomes through dialogue, research, and convening across government, business, and civil society. Directly comparable convening function and cross-sector engagement model that mirrors Century Initiative's approach to bringing stakeholders together on long-term national challenges.
- Institute for Research on Public Policy: Independent Canadian policy research institute producing rigorous, non-partisan research across economic and social policy. Comparable as a non-partisan research-and-convening institution serving Canadian policymakers and stakeholders with outputs overlapping Century Initiative's deep-dive reports and policy recommendations.
- Smart Prosperity Institute: Canadian policy research organization focused on the intersection of economy, environment, and innovation for long-term prosperity. Comparable as a mission-driven Canadian think tank producing research, convening stakeholders, and advocating evidence-based long-term policy — analogous operating model to Century Initiative.
Broad incumbents
- Fraser Institute: Established Canadian public policy think tank conducting research across economics, immigration, taxation, and social policy. Larger and more ideologically oriented than Century Initiative but operates in the same Canadian non-partisan-style research and publication space with overlapping immigration-policy outputs.
- Conference Board of Canada: Large Canadian independent research organization producing economic and policy research across a wide range of topics for government and business clients. Broader scope than Century Initiative but operates in the same Canadian policy-research space with overlapping demographic, immigration, and economic-trend research.
- C.D. Howe Institute: Canadian think tank producing independent policy research on economic and public policy issues including immigration, productivity, and labour markets. Broader economic-policy remit than Century Initiative but overlapping research domains and a comparable non-partisan research-to-publication model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Century Initiative social profiles
Digital presenceCentury Initiative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Initiative leadership team
Management profileNumber of profiles
Profiles1 record
Century Initiative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Initiative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Initiative
What does Century Initiative do?
Century Initiative is a non-partisan Canadian charity that conducts policy research, advocacy, and public education on smart population growth for Canada's long-term prosperity. Its flagship deliverable is the annual National Scorecard on Canada's Growth and Prosperity, which tracks 40 indicators across four focus areas (Economic Resilience, Communities that Work for Everyone, Strategic Immigration, and Global Partnerships and National Security). The organization supplements this with Key Insight Reports, Deep Dive Reports, Annual Reports, a community Supporter Toolkit, and a Video Series, all provided free of charge and funded through donations.
Is Century Initiative a public or private company?
Century Initiative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Century Initiative founded?
Century Initiative was founded in 2014. It employs 1 to 10 people.
Where is Century Initiative based?
Century Initiative is headquartered in Toronto, Canada, in the North America region.
How does Century Initiative make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Century Initiative's main competitors?
Direct peers on record are Maytree Foundation, Canada 2020, Canada West Foundation, Generation Squeeze, Public Policy Forum, Institute for Research on Public Policy and Smart Prosperity Institute. Broad incumbents are Fraser Institute, Conference Board of Canada and C.D. Howe Institute.
Does Century Initiative have an API?
No public API is recorded for Century Initiative.
What industry is Century Initiative in?
Century Initiative's product category is Policy Research and Advocacy Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 81331 and its SIC code is 8300.