Pink Runway Project

What Pink Runway Project does

Pink Runway Project is a Maine-based 501(c)(3) nonprofit (1-10 employees) that provides breast cancer patient navigation, financial assistance, and resource access for rural Maine residents facing diagnosis and treatment. The organization was originally founded in 2014 by David Branch, MD to raise awareness of post-mastectomy breast reconstruction options, and was reimagined in 2025 in memory of Fran Branch, who passed from metastatic triple negative breast cancer in 2021. The organization operates three programs: the SharedPath digital navigation platform (featuring an AI chatbot called Ask Daisy, an interactive care map of treatment centers across Maine and New England, and a community-built directory of transportation, financial aid, and emotional support resources); the Patient Access & Support Fund (providing direct financial assistance for transportation, lodging, and groceries); and the Local Specialty Care Initiative, a long-term effort to establish an accredited breast cancer center in Bangor.

The core technology is the SharedPath platform, accessible at sharedpath.pinkrunwayproject.org, which combines a curated local resource directory with an AI-powered conversational guide and an interactive geographic care map. The platform is built for self-serve patient use and is provided free of charge, with no user fees or premium tiers. Underlying technology appears to rely on third-party AI services for the Ask Daisy chatbot layered over a human-curated knowledge base of Maine-specific healthcare resources, rather than proprietary ML models.

The business model is donation-funded: Pink Runway Project accepts individual contributions through the Zeffy donation platform and traditional contact channels, with all services provided free to patients. There are no disclosed institutional donors, foundation grants, corporate sponsorships, or fee-for-service revenue streams. The go-to-market motion is community-led and direct-to-consumer, relying on word-of-mouth referrals within the Maine cancer patient community, organic social media (Instagram, Facebook, LinkedIn), and the organization's website. Geographic focus is Maine with a stated extension into New England. Leadership is family-governed: David Branch, MD serves as President; Madeline Branch as Executive Director (since September 2025); Jane Branch, MD as Secretary/Treasurer; Paul Branch as Board Member; and Therese White, MD as Vice President.

Name

Pink Runway Project

Website

https://pinkrunwayproject.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pink Runway Project is a Maine-based nonprofit (1-10 staff) that provides free breast cancer patient navigation, financial assistance for practical barriers, and the SharedPath digital platform with an AI chatbot and local care map, serving rural Maine patients and families facing diagnosis and treatment.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Donations: The organization accepts donations from individuals through its Zeffy platform. Donations fund patient navigation services, the SharedPath platform, the Access & Support Fund (transportation, lodging, groceries), and the development of a breast cancer center in Bangor.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pink Runway Project provides free breast cancer patient navigation and support services to rural Maine residents through its SharedPath digital platform, which includes an AI-powered guide (Ask Daisy), an interactive care map, and a curated local resource directory. The organization also runs the Access & Support Fund, offering limited financial assistance for transportation, lodging, and groceries, and is working toward establishing an accredited breast cancer center in Bangor through its Local Specialty Care Initiative.

Product overview

Pink Runway Project is a nonprofit organization offering a portfolio of breast cancer care programs for rural Maine, centered on the SharedPath/ClearPath digital navigation platform. The platform provides patient navigation, an interactive care map, AI-powered guidance via Ask Daisy, and a directory of local resources. Complementary programs include the Patient Access & Support Fund for practical financial assistance (transportation, lodging), while the Local Specialty Care Initiative represents a long-term strategic effort to expand in-person specialty care access in rural Maine through partnerships and advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• SharedPath: A platform helping patients and families navigate breast cancer care and resources across Maine. Includes Ask Daisy (AI guide), Care Map (interactive map of treatment centers), and Resources & Support (directory of local help).

Products and services

• SharedPath (also referred to as ClearPath) A free, confidential, anytime-access patient navigation platform that helps breast cancer patients and families in Maine and New England find treatment centers, rural clinics, support organizations, transportation, financial aid, and emotional support. Features include the Ask Daisy conversational AI guide, an interactive Care Map, and a community-built Resources & Support Directory.
• Access & Support Fund A fund providing limited financial assistance to rural Maine breast cancer patients for practical barriers to care, including transportation (gas cards, Uber), lodging for hotel stays during treatment, and groceries. Intended to help patients who must travel long distances not have to choose between basic needs and cancer treatment.
• Local Specialty Care Initiative A long-term initiative to expand access to high-quality specialty breast cancer care in rural Maine, working through collaboration and partnership-building toward the establishment of an accredited breast cancer center in Bangor so that patients in Central, Northern, and Downeast Maine do not have to travel to Portland or beyond for top-tier care.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cancer Support Community: National nonprofit providing social and emotional support, navigation, and resources for cancer patients and families. Directly comparable to Pink Runway Project's SharedPath navigation mission, though CSC operates a network of in-person centers plus digital tools at national scale.
• Tigerlily Foundation: Breast cancer nonprofit focused on women of color and young women, providing education, support, and advocacy programs. Comparable as a breast cancer-specific organization with digital patient resources and a community-driven support model similar to Pink Runway Project.
• Living Beyond Breast Cancer: National nonprofit providing breast cancer-specific education, support, and community resources for patients and survivors. Directly comparable to Pink Runway Project's breast cancer-specific patient navigation, education, and community-driven support mission.
• Pink Ribbon Good: Nonprofit providing direct services to breast and gynecologic cancer patients including transportation, meals, and housekeeping support. Highly comparable to Pink Runway Project's Access & Support Fund model of addressing practical barriers (transportation, lodging, groceries) to cancer care.
• Young Survival Coalition: Nonprofit focused on young adults diagnosed with breast cancer, providing resources, community, and advocacy. Comparable as a breast cancer-specific support organization with a strong digital resource library and community-building approach similar to SharedPath.
• METAvivor: Nonprofit dedicated specifically to metastatic breast cancer research, awareness, and support. Directly comparable to Pink Runway Project through its focus on the metastatic breast cancer population that Fran Branch was part of, and its patient support mission.

Broad incumbents

• American Cancer Society: The largest U.S. cancer nonprofit, providing patient services, research funding, and 24/7 support including a national cancer information center. Comparable as a comprehensive cancer support organization offering navigation and resources, though operating across all cancer types nationally.
• National Breast Cancer Foundation: National nonprofit providing breast cancer education, early detection, and patient support resources. Comparable to Pink Runway Project's patient navigation and resource directory mission, but with national reach and established donor infrastructure.
• Patient Advocate Foundation: National nonprofit providing case management, financial aid, and navigation services for patients with chronic and life-threatening illnesses including cancer. Comparable to Pink Runway Project's patient navigation and financial assistance mission at a broader, multi-disease scale.
• Susan G. Komen: The largest breast cancer-focused nonprofit in the U.S., funding research, care, and community programs nationwide. Compares to Pink Runway Project as a much larger player in the same breast cancer support and navigation mission, though operating at vastly broader national scale.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/people/The-Pink-Runway-Project/61581157054098
• LinkedInlinkedin.com/company/pink-runway-project
• Instagraminstagram.com/pinkrunwayprojectmaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Runway Project