Women Owned Media

Digital Advertising Serviceswomenom.com

Women Owned Media is a certified Women-Owned publisher representation and programmatic advertising firm that connects diverse-owned publisher properties with major brand advertisers through agency relationships and live sports inventory including FIFA World Cup 2026 and women's sports packages.

Company typePrivate
Founded2020
HeadquartersNew York, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Women Owned Media does

Women Owned Media (WOM) is a programmatic advertising and publisher representation firm founded in 2020 and headquartered in New York. The company operates as a certified 100% Women Owned Business (NJ WBE A0482-35) and functions as an intermediary between diverse-owned publisher properties — including those owned by women, African Americans, Hispanics, Asian/Pacific Islanders, veterans, and the LGBTQ+ community — and large brand advertisers and media agencies, routing inventory through agency-direct relationships and programmatic marketplaces.

The product portfolio spans four interconnected offerings: Publisher Representation, which inserts smaller diverse-owned properties into large brand buys; Programmatic Advertising, which handles onboarding and campaign setup for publishers without in-house AdTech resources; Data Enrichment and Activation, which educates partners on DTC strategy and first-party data activation; and a Live Sports & Audience Hub, which packages premium inventory around the FIFA World Cup 2026, NWSL, WNBA 2026, soccer-specific, women's sports, and multicultural audience segments. The underlying technology is described as a programmatic advertising platform with audience segmentation, though no proprietary AI/ML systems, APIs, or model-based capabilities are disclosed.

WOM runs a sales-led B2B services model monetized through managed representation fees and programmatic services on quote-based terms with no public pricing. The firm employs 1-10 people, all described as industry veterans with 10-15+ years of advertising, AdTech, or programmatic experience, led by CEO Angela, Head of Sales Mel, and Head of Operations Cara. The company is privately held, has no disclosed parent, no external funding rounds, and serves both supply-side publishers and demand-side brands and agencies across verticals including retail, entertainment, automotive, and pharma.

Women Owned Media firmographics

Firmographics

Name: Women Owned Media
Legal name: Women Owned Media
Website: https://womenom.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Short description: Women Owned Media is a certified Women-Owned publisher representation and programmatic advertising firm that connects diverse-owned publisher properties with major brand advertisers through agency relationships and live sports inventory including FIFA World Cup 2026 and women's sports packages.
Ownership category
akta.pro rank

Women Owned Media industry classification

Industry

Product category: Digital Advertising Services
NAICS: Media Buying Agencies (54183), Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Sponsorship & Sports Media Rights Buying (MPAAABAO)
akta.pro secondary industries: Sponsorship & Sports Media Rights Buying (BPAFABAH), Sports & Event Media Rights Licensing (MPADALAE)

Keywords

Programmatic advertising services
Publisher representation
Diverse-owned media buying
Live sports advertising
Data activation services

Where Women Owned Media is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Women Owned Media business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

Publisher Representation Services: Representation of diverse-owned publisher properties to help them gain exposure to the largest brands. Publishers are added to overall buys with major brand advertisers.
Programmatic Advertising Services: Operations experts set up publishers in programmatic platforms and expose properties to buying opportunities from Day 1. Fees likely charged for managed programmatic services.
Live Sports Inventory: Access to premium live sports inventory including FIFA World Cup 2026, NWSL, WNBA 2026, Soccer Specific, Women's Sports, and Multicultural Audiences through programmatic marketplaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Women Owned Media product offering

Product offering

Core offering

Women Owned Media is a publisher representation and programmatic advertising firm that aggregates inventory from women-owned, minority-owned, and diverse-owned publishers and monetizes it through programmatic marketplaces and direct agency/brand deals. The firm also provides data activation services, onboarding publishers into programmatic platforms, and operates a Live Sports & Audience Hub that packages premium live sports inventory (FIFA World Cup 2026, NWSL, WNBA, soccer-specific audiences, and multicultural audiences) for advertiser access.

Product overview

Women Owned Media (WOM) operates as a programmatic advertising and publisher representation platform focused on diversity and inclusion. The company offers a portfolio of interconnected services: Publisher Representation helps properties gain access to major brand advertising budgets; Programmatic Advertising provides campaign setup and execution with exposure to multiple buying opportunities; Data Enrichment and Activation teaches DTC strategies and first-party data activation for omni-channel campaigns. The Live Sports & Audience Hub provides premium live sports inventory access (including Soccer Specific, Women's Sports, and Multicultural Audiences segments) with event packages for FIFA World Cup 2026 and NWSL & WNBA 2026. Together, these products enable inclusive brands to reach diverse audiences through programmatic channels while helping underrepresented publishers gain share of voice.

Differentiator

Problem solved

Functional benefit

Products and services

Publisher Representation Sales representation for women-owned and diverse-owned publishers, including monetization strategy, agency relationship management, and onboarding into programmatic platforms. Target customers are independent publishers seeking programmatic and direct-sold ad revenue.
Programmatic Advertising
Data Enrichment and Activation
Live Sports & Audience Hub

Companies that use Women Owned Media

Customer profile

Segments2 records

Ideal customer profiles2 records

Women Owned Media technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Women Owned Media partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Women Owned Media competitors and assessment

Company assessment

Direct peers

OpenX: Independent programmatic advertising exchange connecting supply and demand across display, video, and CTV. Operates in the same programmatic media ecosystem as WOM's representation business.
Magnite: Independent programmatic SSP specializing in CTV and premium video inventory. Operates in the same programmatic ecosystem connecting publishers with demand sources via real-time auctions.
Pubmatic: Independent programmatic advertising platform serving publishers and buyers globally. Closely aligned sell-side programmatic infrastructure competing for similar supply and demand.
The Trade Desk: Largest independent programmatic DSP connecting advertisers with publishers across display, video, CTV, and audio. Directly comparable as a programmatic advertising platform operating in the same supply/demand ecosystem.
Index Exchange: Independent programmatic advertising exchange and SSP. Comparable as infrastructure that powers the supply side of the programmatic ecosystem where WOM's publishers compete for demand.
MiQ: Programmatic media buying company offering managed programmatic services, data, and campaign optimization. Closely comparable service model of connecting publishers with brand buyers through programmatic channels.
Direct Digital Holdings: Programmatic advertising company operating Hivestack (DOOH) and Colossus SSP with explicit focus on multicultural and diverse-audience campaigns. Most directly comparable peer given shared multicultural audience focus.
Basis Technologies (Centro): Programmatic advertising and media automation platform serving agencies and advertisers. Comparable in providing workflow, planning, and execution tools for programmatic campaigns.

Emerging players

Hivestack: Programmatic DOOH (digital out-of-home) advertising exchange owned by Direct Digital Holdings. Operates in adjacent programmatic inventory with overlapping advertiser and multicultural-audience focus.

Broad incumbents

GroupM: World's largest media investment company and WPP subsidiary operating agency brands (Mindshare, Wavemaker, etc.). Comparable as the buyer-side incumbent that WOM's brand clients use to deploy campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Women Owned Media compliance and trust

Trust signal

Compliance1 record

Women Owned Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Women Owned Media leadership team

Management profile

Number of profiles

Profiles3 records

Women Owned Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Women Owned Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Owned Media

What does Women Owned Media do?

Is Women Owned Media a public or private company?

Women Owned Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Women Owned Media founded?

Women Owned Media was founded in 2020. It employs 1 to 10 people.

Where is Women Owned Media based?

Women Owned Media is headquartered in New York, United States, in the North America region.

How does Women Owned Media make money?

Three revenue lines are on record. Publisher Representation Services are the primary driver. The others are programmatic Advertising Services and live Sports Inventory.

Who are Women Owned Media's main competitors?

Direct peers on record are OpenX, Magnite, Pubmatic, The Trade Desk, Index Exchange, MiQ, Direct Digital Holdings and Basis Technologies (Centro). Hivestack is listed as an emerging player. GroupM is listed as a broad incumbent.

Does Women Owned Media have an API?

No public API is recorded for Women Owned Media.

What industry is Women Owned Media in?

Women Owned Media's product category is Digital Advertising Services. Its primary akta.pro industry code is MPAAABAO, Sponsorship & Sports Media Rights Buying, with a secondary code of BPAFABAH, Sponsorship & Sports Media Rights Buying. Its NAICS code is 54183 and its SIC code is 7311.