White Events

What White Events does

White Events is a Perth-based creative wedding planning and event management studio operating in Western Australia. Founded in 2005 by Lara White, the company offers three core service tiers: a full-service 'Plan, Style & Manage' package covering everything from initial brief through day-of coordination; a 'Style & Manage' package for couples who want hands-on involvement; and Private Events services for birthdays, baby showers, engagement parties, and galas. A dedicated destination wedding service targets the South West Western Australia region, with particular depth in the Margaret River wine region, supported by an established network of regional suppliers.

The business operates as a service-based creative studio with no proprietary technology platform; client-facing assets are delivered through a Squarespace-hosted website featuring portfolio galleries, an active Instagram presence (@white_events), and an online contact form that funnels prospects into Event Services Guide distribution and studio consultations at the West Leederville Design Studio. Pricing is not publicly disclosed; engagements are quote-based following consultation.

The company is privately held, has 1-10 employees, and has not raised external capital. It is directed by Lara White (Director of Design & Management, founder) and Hollie Taylor (Director of Events & Operations, joined 2025 with 14 years of outside catering experience), combining for over 35 years of relevant experience. Revenue derives entirely from professional services fees, distributed across a high volume of one-off weddings and private events in Western Australia, with no enterprise anchor clients and no recurring SaaS-style revenue mechanics.

Name

White Events

Legal name

White Events

Website

https://whiteevents.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

White Events is a Perth-based creative wedding planning and event management studio offering full-service planning, styling, destination weddings, and private events across Western Australia. Founded in 2005, the company serves mid-market couples and event hosts through quote-based, founder-led engagements.

Ownership category

akta.pro rank

Product category

Wedding and Event Planning Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

Keywords

• Wedding planning services
• Event styling
• Event management
• Destination weddings
• Private event coordination

Headquarters

HQ city

Kambalda West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wedding Planning Services: Full-service wedding planning encompassing initial brief through final execution, including supplier engagement, RSVP management, and day-of coordination. Services range from comprehensive 'Plan, Style & Manage' packages to 'Style & Manage' options for couples who want hands-on involvement.
2. Private Event Services: Event management for non-wedding celebrations including birthdays, baby showers, engagement parties, and galas. Each event is tailored to the specific occasion with attention to detail and seamless execution.
3. Destination Wedding Services: Planning and management of destination weddings throughout Western Australia, with particular expertise in the Margaret River wine region. Available for South West weddings and other regional Western Australia locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

White Events is a Perth-based creative wedding planning and event management studio delivering full-service wedding planning, styling and day-of coordination, private event management (birthdays, baby showers, engagement parties, galas), and destination wedding services across Western Australia with specialization in the Margaret River wine region. Founded in 2005 by Lara White, the studio offers tiered service packages ranging from comprehensive 'Plan, Style & Manage' to 'Style & Manage' options, tailored to couples and private event hosts.

Product overview

White Events is a creative wedding planning and event management studio offering three core service tiers: Plan, Style & Manage (full-service planning), Style & Manage (styling and day-of coordination), and Private Events (non-wedding celebrations). The company specializes in blank-canvas weddings across Western Australia, with destination wedding services available. Established in 2005, the business operates as a service-based studio rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan, Style & Manage Full-service wedding planning package covering every aspect from initial brief through final creation, including supplier engagement, RSVP management, and day-of coordination. Designed for couples who want to leave all planning to the experts.
• Style & Manage Wedding styling and management service for couples who want to be hands-on with planning while the team handles the finer details. Includes design creation and day-of execution management.
• Private Events Event management service for non-wedding celebrations including birthdays, baby showers, engagement parties, and galas. Each celebration is tailored to the specific occasion.
• Destination Weddings Wedding planning and management services for destination weddings, with a focus on Western Australia including the Margaret River wine region. Available as an add-on to the Plan, Style & Manage or Style & Manage packages.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Wedding Suppliers (Recommended List)coreOthersWhite Events maintains a trusted list of recommended suppliers including dress designers, florists (Natural Art Flowers), stationers, cake designers, and other wedding vendors. For couples booking with White Events, they receive access to this curated supplier network. The company also has established relationships with South West wedding suppliers for destination events in the Margaret River region.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Doltone House: Doltone House is a large Australian hospitality and event venue operator offering in-house event coordination, catering, and styling across multiple Sydney and NSW locations. A broader incumbent in the wedding and corporate events space that competes for the same end-client wedding and private-event spend.
• Peter Rowland Group: Peter Rowland is an established Australian catering and event management group serving corporate and private events at scale. Operates in an adjacent segment of the events market and competes for premium event spend, though it does not specialize in weddings.

Others

• Hello May: Hello May is one of Australia's largest wedding media and vendor platforms, featuring real weddings, supplier directories, and editorial content. Not a direct planner but a key marketing channel and adjacent ecosystem player that competes for the same engaged-couple audience White Events targets.
• Polka Dot Bride: Polka Dot Bride is a leading Australian wedding inspiration and vendor directory site. While not a planning service, it is a major discovery channel for couples and is structurally adjacent to White Events' positioning and target market.
• Ivory Tribe: Ivory Tribe is an Australian wedding inspiration platform and vendor directory. Comparable as an ecosystem player influencing how couples discover and select planners like White Events.

Direct peers

• Salt Atelier Events: Salt Atelier is an Australian wedding design and planning studio known for styled celebrations and high-end aesthetic. Comparable to White Events as a design-forward boutique planner serving mid-to-premium couples.
• Akileja Events: Akileja Events is an Australian boutique wedding and event planning studio offering full-service design, styling, and coordination. Directly comparable to White Events as a premium, founder-led wedding planner serving couples in a defined regional market.
• Sass Events: Sass Events is an Australian wedding and event design studio providing full-service planning and styling. Operates in the same premium, design-led boutique segment as White Events with comparable service tiers and target clientele.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/white_events
• Facebookfacebook.com/whiteeventsperth
• LinkedInlinkedin.com/company/white-eventsaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Events