Youplus Czech & Slovak Republic

What Youplus Czech & Slovak Republic does

YOUPLUS Czech & Slovak Republic is a digital risk life insurance provider operating as the Czech branch (Brno) and Slovak branch (Bratislava) of Liechtenstein-based YOUPLUS Assurance AG, itself part of the Swiss InsurEvolution Partners holding group. Founded in 2019, the company sells a single core product — the '4U' (FOR YOU) pure risk life insurance policy — through a network of independent financial intermediaries, with no direct-to-consumer distribution. The product covers 8 main risk areas and supports up to 41 supplementary riders (accident, serious illness, hospitalization, disability, work incapacity), allowing up to 10 insured persons on a single contract; premiums are individualized per client rather than risk-group based.

The technology platform is fully digital and paperless from contract conclusion through claims administration: underwriting, signing (vector/biometric), policy servicing, and claim filing all occur online via the uPortal web application, with electronic medical underwriting (e-underwriting) integrated from global reinsurer Hannover Re enabling real-time risk assessment in minutes. IT infrastructure is delivered by Asseco Central Europe; reinsurance is split between Hannover Re and Swiss Re (the latter added January 2023). Marketing and brand communications are handled by Slovak creative agency ČOSI under the 'DOBRÉ VĚDĚT' (Good to Know) concept introduced after the company shifted from purely B2B communications toward mixed B2B/B2C messaging in 2022.

Revenue is generated through recurring monthly life insurance premiums; the company wrote 421,648 thousand CZK (≈$17.6M USD) of gross premium in 2023, holding 0.87% Czech life insurance market share (rising to 1.16% by Q1 2024). It serves ~60,000 end-clients via ~36,000 active contracts and administers ~46,000 inherited Basler contracts from a 2019 portfolio acquisition. As of October 13, 2025, YOUPLUS stopped writing new business and is operating as a run-off/servicing entity pending the signed transfer of all CZ/SK activities to CIG Pannónia Életbiztosító Nyrt. (Hungary), expected to close by December 31, 2026 subject to regulatory approval.

Name

Youplus Czech & Slovak Republic

Legal name

YOUPLUS Assurance AG

Website

https://youplus.cz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

YOUPLUS Czech & Slovak Republic is a digital risk life insurance provider operating as branches of Liechtenstein-based YOUPLUS Assurance AG, selling a single fully digital product (risk life insurance '4U') through independent financial intermediaries to ~60,000 retail clients in the Czech Republic and Slovakia. As of October 2025, the company has ceased new business and is being acquired by CIG Pannónia.

Ownership category

akta.pro rank

Product category

Risk Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Non-Participating Whole Life Insurance (FSAIABAJ), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Risk life insurance
• Digital insurance platform
• Paperless underwriting
• Supplementary insurance riders
• Insurance policy administration

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Životní pojištění (Life Insurance Premiums): YOUPLUS generates revenue through insurance premiums paid by clients for term (risk) life insurance products, supplementary accident and illness riders, and related coverage. The company has one core product – risk life insurance – supplemented by over 40 types of supplementary insurance riders. Revenue is recurring in nature as policies typically have ongoing premium payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

YOUPLUS Czech & Slovak Republic sells a single core risk life insurance product, "4U" (FOR YOU), covering 8 main risk groups and over 40 supplementary riders across death, disability, serious illness, accident, hospitalization, work incapacity, and permanent injury. The product is offered on a fully paperless, digital basis with online e-underwriting from Hannover Re, supporting up to 10 insured persons on a single policy. The company also administers the Basler non-life insurance portfolio acquired in 2019 and manages in-force policy servicing, claims handling, and client support.

Product overview

Youplus operates a single core product — the risk life insurance "4U" (Životní pojištění 4U) — supplemented by supplementary insurance riders (připojištění) covering areas such as accident, illness, hospitalization, work incapacity, permanent disability, and serious illness. The company also manages the non-life insurance portfolio acquired from Basler in 2019. All products are delivered through a fully digital, paperless platform with online health underwriting (e-underwriting) and digital claims reporting. The distribution strategy is exclusively B2B, relying on independent financial intermediaries. No AI/ML features, public API, or third-party tool integrations are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Životní pojištění 4U (FOR YOU) Risk Life Insurance A pure risk life insurance product covering 8 main risk groups and up to 41 supplementary riders, with the ability to insure up to 10 persons on a single policy. Covers major risks including death, all-cause disability including mental illness, permanent injury from accident, work incapacity, hospitalization, critical illness, and surgical procedures. Fully paperless and digitally administered. Sold to individual consumers via independent financial intermediaries across the Czech Republic and Slovakia.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Swiss RecoreTechnology or Integration · 1 January 2023YOUPLUS entered a reinsurance partnership with Swiss Re effective January 1, 2023. Swiss Re provides reinsurance for selected segments of YOUPLUS's rapidly growing portfolio. This is a further systematic step in risk management and a significant potential for benefits from regular communication, exchange of experience and know-how with Swiss Re's large expert community, helping improve and develop YOUPLUS's products, processes, and services. Swiss Re is a leading global reinsurer founded in 1983, headquartered in Zurich, operating through approximately 80 branches worldwide.
• Hannover RecoreTechnology or IntegrationYOUPLUS uses electronic medical underwriting (e-underwriting) technology developed by global reinsurer Hannover Re. This fully integrated e-underwriting system is cited as a first on the Czech/Slovak market, enabling online real-time health risk assessment at the point of sale. This partnership is a core technological differentiator for the company.
• Intrum Czech, s.r.o. / Intrum Slovakia, s.r.o.minorOthersYOUPLUS refers clients with premium collection matters to Intrum Czech (for Czech Republic) and Intrum Slovakia (for Slovakia). Contact persons for debt collection matters are communicated to clients by YOUPLUS.
• Asseco Central EuropecoreTechnology or IntegrationAsseco Central Europe is YOUPLUS's IT solution provider, delivering the comprehensive technology platform including online automated processes and paperless communication. Asseco provides the IT infrastructure that enables the digital end-to-end insurance process.
• ČOSI (creative agency)coreGTM or Marketing PartnerČOSI is a Slovak creative and marketing agency that won YOUPLUS's international multi-round tender for creative concept and marketing communications. ČOSI strengthens strategic, creative, and communication activities of YOUPLUS in both the Czech Republic and Slovakia. The agency developed the 'DOBRÉ VĚDĚT' (Good to Know) communication concept.
• Česká Insurtech Asociace (ČIA)coreStrategic or Co-development PartnerYOUPLUS became a member of the Czech Insurtech Association (ČIA) in June 2023. Membership reflects YOUPLUS's ambition to participate in technological development and collaborate with key Czech market players to shape the future of insurance. YOUPLUS views ČIA as a platform for bringing and jointly solving key topics, sharing customer experiences, and supporting mutual partnerships between established insurers, brokers, and startups.

Scale indicators9 records

Recent moves9 records

Expansion highlights3 records

Broad incumbents

• Allianz pojišťovna: Global insurance group with significant Czech life insurance operations. Competes with YOUPLUS in protection-oriented life products distributed via financial advisors.
• Kooperativa pojišťovna: One of the top Czech insurers (part of Vienna Insurance Group), offering life and non-life products through intermediary channels. Comparable to YOUPLUS as a broad-line incumbent competing for the same intermediary-distributed customer base.
• ČSOB Pojišťovna: Large Czech insurer owned by KBC Group, distributing life products primarily through ČSOB bank channel and intermediaries. A direct competitor in the Czech life insurance market.
• Generali Česká pojišťovna: Largest life insurer in the Czech market and part of the Generali Group. Direct competitor to YOUPLUS in life insurance, with broad product portfolio, established brand, and scale YOUPLUS lacks.
• UNIQA pojišťovna: Austrian-headquartered insurer with strong Czech and Slovak presence. Competes directly with YOUPLUS in life insurance distributed through independent agents.

Direct peers

• CIG Pannónia Életbiztosító Nyrt. Hungarian life insurer (parent of the acquirer of YOUPLUS) and listed on the Budapest Stock Exchange. Operates in CEE life insurance with comparable protection products and intermediary distribution.
• NN Životní pojišťovna: Czech life insurance carrier owned by NN Group, focused on life and pension products distributed through intermediaries. Closely comparable to YOUPLUS in product scope (life focus) and distribution model.
• Wüstenrot - životní pojišťovna: Czech life insurance subsidiary of Wüstenrot Group, focused on life and mortgage-related protection products. Comparable in scale and product focus to YOUPLUS in the CZ life market.

Emerging players

• Simplea Insurance: Slovak/Czech digital-first insurance brand offering simple, transparent life insurance products. Comparable to YOUPLUS in its digital-first, customer-friendly positioning, though a more recent market entrant.

Regional players

• MetLife Europe d.a.c. US-headquartered life insurer operating across Europe including Central Europe. Comparable to YOUPLUS as a life insurance specialist with multi-country CEE presence, though operating from a global capital base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/youplussk
• LinkedInlinkedin.com/company/youplus-czech-slovak-republic
• Instagraminstagram.com/youplusczsk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youplus Czech & Slovak Republic