The Diversity Company

What The Diversity Company does

The Diversity Company is a privately held, Netherlands-based boutique consultancy founded in 2009 by organizational psychologist Hélène Propsma. The firm advises Dutch organizations on workplace diversity, inclusion, and leadership, delivering bespoke consulting engagements, executive and team coaching, and a structured training program branded as the D&I Academy. Service delivery combines proprietary analytical frameworks (Gender Diversity Index, Diversity Scan, Employee Research, Employee Life Cycle Analysis) with workshop-based learning, both on-site at client locations and online. Mira Faas joined as Associate Partner in 2021, bringing KPMG-trained finance (RA) and HR expertise to the two-person core team.

The firm's commercial model rests on four revenue streams: consultancy services (diversity strategy and HR/organizational transformation), coaching (executive 1:1 and team coaching), academy/workshops (six modular programs covering imposter syndrome, unconscious bias via Kahneman-based brain science, inclusive leadership, unbiased selection, intervision, and women's negotiation), and analytics/assessment engagements centered on the proprietary indices. Pricing is bespoke and not publicly disclosed, typically structured as multi-year contracts. The go-to-market combines content marketing (SEO, downloadable PDF resources), event-driven workshop funnels, direct outreach via principal phone lines, and a referral network of five strategic partners (Mentorjam, Groeibrein, Creating Waves, C&Q Executive Search, PublicEffect) that also enable adjacent product offerings such as the Mentorprogramma.

Customer segments span forward-looking enterprise and mid-market organizations, executive leadership and boards, HR/recruiting functions, and the Dutch public sector. No customer logos, ARR, headcount beyond the two founders, external funding, or revenue figures are disclosed; the firm is bootstrapped and founder-controlled. There is no evidence of a proprietary software platform, AI/ML capabilities, mobile app, or API surface — the company is a professional services firm whose defensibility rests on founder expertise, codified methodologies, and partner relationships rather than technology.

Name

The Diversity Company

Legal name

The Diversity Company

Website

https://thediversitycompany.nl

Company type

Private

Founded year

2009

Operating status

Operating

Short description

The Diversity Company is a Netherlands-based D&I consultancy founded in 2009 that delivers bespoke advisory, executive and team coaching, and a structured workshop academy to Dutch enterprises, boards, HR teams, and public-sector organizations.

Ownership category

akta.pro rank

Product category

Management Consulting — Diversity, Equity & Inclusion Services

NAICS

Human Resources Consulting Services (541612), Management, Scientific, and Technical Consulting Services (5416)

akta.pro primary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

akta.pro secondary industries

Inclusive Leadership & Leading Diverse Teams (EDABAAAM), Cross-Cultural Competence & Inclusion (EDABAMAJ)

Keywords

• Diversity consulting services
• Inclusion training workshops
• Leadership coaching programs
• Workplace diversity analytics
• Organizational change management

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Expert advice and support for organizations to achieve diverse and high-performing teams. Includes creating and implementing effective diversity strategies and transforming HR processes and organization.
2. Coaching Services: 1-on-1 executive coaching and team coaching services to develop individual uniqueness and inclusive teamwork capabilities.
3. Workshops and Training: Short practical workshops and training courses in the D&I Academy, including Imposter Syndrome, How Does My Brain Work, Inclusive Leadership, Select with Boldness, Intervision, and Women Who Don't Ask Don't Gain. Available in-person and online.
4. Analytics and Assessment Tools: Diversity Scan, Employee Research, and Gender Diversity Index tools that provide data and insights to drive D&I strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Diversity Company advises and supports Dutch organizations on workplace diversity and inclusion through bespoke consulting engagements, executive and team coaching, a D&I Academy of workshops/trainings, and proprietary analytics (Diversity Scan, Gender Diversity Index). Its mission is to help organizations achieve diverse, high-performing teams by combining scientific knowledge with hands-on change management, delivered via on-site and online formats.

Product overview

The Diversity Company offers a comprehensive suite of diversity and inclusion services organized around four main pillars: Consultancy & Coaching (advisory services for diversity strategy and transformation, plus individual and team coaching), D&I Academy (a portfolio of six workshop and training modules covering topics including Imposter Syndrome, unconscious bias and brain function, inclusive leadership, bias-free selection, intervision, and women's negotiation skills), Analytics (Diversity Scan and Gender Diversity Index for measuring organizational diversity), and Mentor Program (mentoring services for attracting and retaining diverse talent). The core offering is service-based consulting and training rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultancy & Coaching Bespoke consulting engagements that advise and support Dutch organizations in achieving diverse and high-performing teams through diversity strategy and HR/organizational transformation, combined with 1-on-1 executive and team coaching to develop individual uniqueness and inclusive teamwork capabilities.
• D&I Academy (Workshops & Training)

Quantifiable outcome

• Organizations with more than 30% women in top management make 6% more profit
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• C&Q Executive SearchminorChannel Partner/ Reseller/ Distributor · 1 January 2011Executive search firm founded by Francoise Pisters and Quierine Vossen in 2011. Searches for managers, directors, and specialists for national and international companies in the Netherlands. Works across sectors with a strong network of higher-educated candidates.
• MentorjamminorStrategic or Co-development PartnerSaaS Mentoring and community-building solutions provider headquartered in Amsterdam. Since founded in early 2020, Mentorjam has grown to service nearly 40 communities with more than 3000 active participants. Provides digital software for mentor-mentee matching, progress tracking, resource library, discussions forum, and community analytics.
• GroeibreinminorStrategic or Co-development PartnerProvides training using growth mindset theory for agility, resilience, growth, and connection of people and teams. Offers customization with blended (online & offline) brain-friendly working methods. CRKBO certified organization.
• Creating WavesminorStrategic or Co-development PartnerExpert network providing analysis, advice, training, and coaching to ensure employees and organizations thrive. Focus on emotionally agile employees who can handle daily complexities in a VUCA world.
• PublicEffectminorChannel Partner/ Reseller/ DistributorNetwork of socially engaged advisers and interim managers for the public sector. Supports governments (ministries, municipalities, educational institutions, public-private partnerships) to solve social issues. Specializes in inclusion and diversity, work and labor market, care, liveability, and security themes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercer: Global consulting firm with a recognized DE&I advisory offering covering pay equity, inclusion strategy, and HR transformation; broad incumbent overlapping TDC's HR-process redesign services.
• Korn Ferry: Global organizational consulting firm with a dedicated DE&I practice spanning leadership development, assessment, and culture transformation; competes for enterprise D&I mandates that TDC also targets.
• McKinsey (DEI practice): Global management consulting firm with published DEI research (e.g., Women in the Workplace) and dedicated DE&I advisory; competes for C-suite-level diversity transformation work.
• Accenture (DE&I practice): Global professional services firm with a dedicated Inclusion & Diversity service line that bundles consulting, training, and analytics; competes for large D&I transformation mandates.

Direct peers

• GITP: Established Dutch HR and management consulting firm offering assessment, leadership development, and organizational transformation; competes for the same Dutch corporate D&I and leadership engagements.
• Effectory: Dutch employee listening and research firm that provides survey-based insights on workforce inclusion, engagement, and belonging; directly overlaps with The Diversity Company's Diversity Scan and Employee Research offerings in the Netherlands.
• Leeuwendaal: Dutch HR consulting and executive search firm serving public and semi-public sector organizations on leadership, team effectiveness, and inclusion, directly contesting TDC's public-sector pipeline.

Emerging players

• Catalyst: Global nonprofit focused exclusively on advancing women in the workplace through research, advisory, and learning; thematic overlap with TDC's gender-focused consulting and workshops.

Others

• Mentorjam: Amsterdam-based SaaS mentoring platform that is a strategic partner of The Diversity Company, powering its Mentorprogramma offering; relevant as an enabling technology and ecosystem participant.
• Deloitte (Inclusion practice):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-diversity-company-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Diversity Company