Lennart Pihl

Name

Lennart Pihl

Legal name

Lennart Pihl

Website

https://lennartpihl.com

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Product category

Creative and Audio-Visual Production Services

NAICS

Sound Recording Studios (51224), Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Audiobook Production & Studios (Narration, Recording, Editing, Mastering) (MPAJAIAB)

akta.pro secondary industry

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)

Keywords

• Music production services
• Graphic design services
• Video production services
• Original artwork sales
• Podcast production

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Creative Services (Design, Video, Audio): Freelance services including graphic design, video production, sound engineering, and audio-visual work for clients in the music, art, and business sectors.
2. Art Sales: Sale of original paintings and artwork. Paintings available through direct contact, with gallery showing availability status on personal website.
3. Music Production: Bands and music projects including Koll, Quress, Ajumähis, and solo work. Revenue from performances, recordings, and potentially music sales through streaming platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lennart Pihl is an Estonian audio-visual artist and freelancer providing multi-disciplinary creative services including audio engineering, music production and band performances, graphic design and prepress, video production (music videos, animations, commercials), and the creation of original mixed-media paintings. He also co-hosts and produces Tamara Podcast. He operates through several registered Estonian entities (Jahjahjah OÜ, Bugg Audio OÜ, Mantikore TÜ, Syncony OÜ, Koll OÜ) and serves musicians, bands, and small businesses.

Product overview

Lennart Pihl is a multi-disciplinary audio-visual artist offering a portfolio of creative services and products. His core offerings include music production and band performances (Quress, Koll, Ajumähis bands, and solo projects), the Tamara Podcast talk show, professional design services (logo, branding, album art, merchandise), video production (music videos, animations, commercials), and original art/paintings. His work spans the Estonian creative industry, serving musicians, artists, and businesses with integrated audio-visual solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Tamara Podcast: An audio talk show hosted by Mihkel Stint and Lennart Pihl discussing interesting topics with fascinating people from various fields including business, music, arts, and more.

Products and services

• Design Services Professional design and prepress services including logo design, branding, album artwork, merchandise design, poster design, vehicle branding, website design, and pitch deck design for musicians, artists, and businesses.
• Video Production Services Video production services including music videos, animations, commercials, and short films. Roles include director, camera operator, actor, sound designer, composer, animator, and editor.
• Audio Engineering and Music Production Recording, mixing, mastering, sound design, audio restoration, and studio production services for bands and individual artists.
• Art and Paintings Original mixed media paintings and artwork created by Lennart Pihl, including abstract and figurative works. Paintings are available for sale directly or through the online gallery.
• Koll (Band) A four-piece band featuring Lennart Pihl on bass guitar, formed in 2019, known for lyrical themes of fear and anxiety. Releases music on streaming platforms.
• Quress (Band) A self-produced five-piece indie rock band formed in 2020 with ties to Saaremaa island, featuring Lennart Pihl on electric bass. Releases music on streaming platforms.
• Tamara Podcast A talk show podcast co-hosted by Lennart Pihl and Mihkel Stint, featuring interviews with business people, musicians, actors, artists, exotic dancers, professional athletes, journalists, and other guests in organic, unscripted conversations.

Quantifiable outcome

• 5 active companies founded and operating
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hooandja (Kickstarter)minorGTM or Marketing Partner · 15 July 2024Crowdfunding platform used for Quress 'Days Of Our Lives' album vinyl production campaign.
• Bugg Audio OÜcoreOthers · 1 January 2021Company founded by Lennart Pihl as founder and member of the board. Functions as the primary audio production entity for his music and sound design services.
• HelikombinaatcoreTechnology or Integration · 1 January 2020Recording studio in Kuressaare serving as the home base for Quress band recordings and Lennart's audio production work.
• Mihkel StintcoreStrategic or Co-development Partner · 1 April 2017Co-host of Tamara Podcast since 2017. Collaborative partner in creative projects including joint art exhibition 'Müüdid. Surm. Tulnukad' with Sander Raudsepp, and video/animation collaborations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fiverr: Fiverr is a global freelance marketplace connecting businesses with creative professionals for services including logo design, video production, music, and illustration. It is directly comparable as both compete for SMB and individual clients seeking freelance creative services, with Fiverr offering a scaled marketplace alternative to Lennart's direct engagement model.
• Upwork: Upwork is one of the largest freelance services marketplaces connecting clients with creative professionals for design, video, music, and writing. It is comparable to Lennart's freelance creative services business model, serving the same SMB clients across design, video, and audio production.
• 99designs: 99designs is a graphic design marketplace specializing in logo design, branding, and identity work for SMBs. It is directly comparable as it competes for the same logo and branding design customers Lennart serves (Saaremaa Pruulikoda, Halixera, Saarte Art Fest).
• Bandcamp: Bandcamp is a direct-to-consumer music platform enabling artists to sell music and merchandise to fans. It is comparable as it offers an alternative DTC music distribution and sales channel for Lennart's band releases (Koll, Quress, Ajumähis) and crowdfunding support.
• Etsy: Etsy is a global online marketplace for handmade and original artwork where independent artists sell directly to consumers. It is comparable as it provides an alternative sales channel for Lennart's original paintings and mixed media artwork.

Others

• Patreon: Patreon is a creator monetization platform allowing artists to receive recurring support from fans. It is adjacent, offering an alternative recurring-revenue model for Lennart's creative work across music, podcast, and visual art rather than competing for service clients.
• Anchor: Anchor is a podcast hosting and distribution platform owned by Spotify. It is adjacent, providing hosting infrastructure for Lennart's Tamara Podcast rather than competing for podcast audiences or creative service clients.
• Squarespace: Squarespace is a website building platform widely used by independent creatives and small businesses to build portfolio and e-commerce sites. It is adjacent rather than competitive, providing the infrastructure Lennart uses for his portfolio site rather than competing for service contracts.
• SoundCloud: SoundCloud is a global audio sharing platform used by independent musicians for distribution. It is adjacent as it provides distribution infrastructure for Lennart's band releases (Koll, Quress, Catnap, KTCB, Sierra Black, Ajumähis) rather than competing for creative service clients.
• Behance: Behance is Adobe's creative portfolio platform used by designers, artists, and other creative professionals to showcase work. It is adjacent, providing portfolio and discovery infrastructure for creatives like Lennart rather than competing for service contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGvweBTcairU4LBYJIjxAMQ
• Facebookfacebook.com/Koll.Estonia
• Instagraminstagram.com/Koll.Estonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lennart Pihl