What Hayward Smart Architects does

Hayward Smart Architects is a privately held UK architectural partnership founded in 2006 by Simon Hayward and Martin Smart, now led by Founding Director Simon Hayward alongside Directors Nic Robinson and Rob Statham. The practice operates from a converted coach house studio in Shipston-on-Stour, Warwickshire, on the edge of the Cotswolds, and delivers full architectural services through RIBA Plan of Work Stages 0–7 — preparation, design, pre-construction, and construction — for residential, commercial, and education/community clients across Warwickshire, Oxfordshire, Gloucestershire, Worcestershire, Buckinghamshire, and the wider United Kingdom.

The firm works on bespoke new builds, extensions, conversions, listed-building alterations, and community facilities, with documented technical strengths in Passivhaus, structurally insulated panel (SIP) systems, and fabric-first sustainable design. The portfolio includes award-winning projects such as The Long House (Build It 2021 Best Self Build Home), Orchard View (2023 RIBA South-West shortlisting), Beachborough School's Technology Suite (2018 Aylesbury Vale Best Public Building), and village halls funded by the Big Lottery. Core technology is standard architectural design software and methodologies; no proprietary platform, AI capability, or software product is disclosed.

The business model is professional services: quote-based fees under standard Conditions of Engagement, with no publicly disclosed pricing tiers. GTM is sales-led, with direct engagement of private clients, parish councils, developers, schools, and charitable organisations, supported by an earned-media strategy spanning RIBA and Build It awards, magazine features in Grand Designs, Ideal Home and Cotswold Life, and a More4 TV appearance. Headcount is approximately 5–6 staff; no funding rounds, subsidiaries, or M&A activity are recorded.

Name

Hayward Smart Architects

Legal name

Hayward Smart Architects

Website

https://hsarchitects.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Hayward Smart Architects is a privately held UK architectural partnership founded in 2006, delivering bespoke RIBA Stage 0–7 services across residential, commercial, and education/community sectors from its Shipston-on-Stour studio, with a Cotswolds/Thames Valley regional focus and award-winning expertise in Passivhaus and sustainable design.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Architectural design services
• Residential architecture
• Barn conversions
• Passivhaus design
• Community buildings

Headquarters

HQ city

Shipston On Stour

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Architectural Services: Professional architectural services for residential, commercial, and education & community projects. Services include full architectural service from inception to completion following RIBA Plan of Work stages, covering preparation, design, pre-construction, and construction phases. Fee structure based on standard Conditions of Engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hayward Smart Architects is a design-led architectural practice delivering a full architectural service from inception to completion (RIBA Stages 0-7). They provide bespoke, context-driven design for new builds, extensions, conversions, and work within sensitive historic contexts across the Residential, Commercial, and Education & Community sectors. The practice serves clients throughout Warwickshire, Oxfordshire, Gloucestershire, Worcestershire, Buckinghamshire and the wider United Kingdom from their studio in Shipston-on-Stour.

Product overview

Hayward Smart Architects is a design-led architectural practice offering a single, unified service for bespoke architectural design. Their portfolio spans three main sectors: Residential (new builds, extensions, conversions, listed building work), Commercial (barn conversions, office refurbishments, equestrian facilities, wedding venues), and Education & Community (village halls, sports pavilions, school facilities). They deliver projects through RIBA Stages 0-7, encompassing preparation, design, pre-construction, and construction phases. Notable named project types include the Long House (Passivhaus-standard new build), Orchard View (subterranean dwelling), Coppers (SIPs panel construction), and various village hall and community facility projects. The practice operates from their converted Coach House studio in Shipston-on-Stour.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Architectural Design Bespoke architectural design for private residential clients covering new build homes, home extensions, barn conversions, renovations of listed properties, and sustainable/eco house designs delivered across RIBA Stages 0-7.
• Commercial Architectural Design Architectural services for commercial and agricultural clients including barn conversions to commercial use, equestrian retail premises, wedding and function venues, and microbrewery facilities, with designs that maintain rural vernacular while meeting commercial requirements.
• Education and Community Architectural Design Architectural design services for educational institutions, parish councils, sports clubs, and community organisations requiring new facilities or refurbishments, including sports pavilions, design and technology suites, village halls, and multi-function community facilities.
• Full Architectural Service (RIBA Stages 0-7) End-to-end architectural service covering preparation, design, pre-construction, and construction phases following the RIBA Plan of Work, including brief development, design, planning, pre-construction, and construction phases under standard Conditions of Engagement.
• Passivhaus and Sustainable Design Sustainable architectural design incorporating Passivhaus principles, structurally insulated panel (SIP) systems, and fabric-first approaches to thermal performance, delivering buildings with enhanced energy efficiency and low running costs.

Quantifiable outcome

• Long House running costs are a third of previous 1670s property, demonstrating exceptional energy efficiency through Passivhaus principles including super insulated envelope, triple-glazed windows, and mechanical ventilation with heat recovery

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stansgate Planning ConsultantsupportingImplementation/ SI/ Consulting PartnerHayward Smart worked closely with Stansgate Planning Consultant to successfully obtain planning permission for the Country House Barns project in South Warwickshire, which involved redevelopment of an existing under-used stable yard into a multi-function development with agricultural store and domestic microbrewery facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haworth Tompkins: Established London-headquartered architectural practice with strong residential, education and community portfolio. Comparable on multi-sector balance and award recognition; acts as an established competitor reference for the community and education side of Hayward Smart's work.
• Glenn Howells Architects: Award-winning Birmingham-headquartered practice operating across residential, commercial and masterplanning at greater scale. Comparable on context-driven, sustainability-led design and regional UK footprint; Rob Statham previously worked here. Acts as a broader incumbent reference point.

Direct peers

• Proctor & Matthews Architects: RIBA Stirling Prize-listed practice delivering context-driven residential-led work across the UK. Comparable on award accumulation and build-quality reputation; functions as a comparable reference on quality positioning and craft signature.
• Theis + Khan Architects: Kent-based boutique practice focused on high-end residential, civic and adaptive reuse projects, with RIBA award recognition. Closely comparable on bespoke residential-led delivery, award profile and small studio model; Nic Robinson previously worked there.
• Yiangou Architects: Cotswolds-based residential architecture practice focused on bespoke country homes, period properties and equestrian facilities. Comparable on geographic catchment, sector mix (residential-led) and small studio model with comparable fee profile.
• Acanthus Clews Architects: Warwickshire-based RIBA practice delivering high-quality new-build and remodelling projects across central England for private and commercial clients. Direct comparable on geography, scale, sector mix and fee positioning; Simon Hayward was previously a director here.
• Halliday Clark Architects: Cotswolds/Wiltshire-based boutique practice delivering bespoke new-build homes, country house and conservation work across central-southern England. Comparable on Cotswolds regional positioning, country house sector focus, RIBA-adjacent recognition and award-led marketing.

Regional players

• CDP Architects: Independent Warwickshire-based practice with strong heritage and conservation portfolio alongside new residential and education work. Comparable on West Midlands regional overlap, listed building expertise and contested historic context projects.
• Cotswold Architecture Studio: Boutique Cotswolds-focused practice serving private residential clients across Gloucestershire, Oxfordshire and Warwickshire. Directly comparable on tight Cotswolds geography, residential sector focus and small studio structure with similar discretionary-client base.

Emerging players

• MRT Architects: Boutique residential-focused practice with strong track record in high-end private homes and country houses. Comparable on residential sector focus, sustainability agenda and small studio structure; Dan Marcus previously worked here.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/haywardsmartarchitects
• Facebookfacebook.com/HaywardSmartArchitects
• LinkedInlinkedin.com/company/hayward-smart-architects-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayward Smart Architects