IMG Prestige

What IMG Prestige does

IMG Prestige is a boutique luxury real estate agency operating on the French Riviera under the legal entity ALFA ALLIANCE. Founded in 2007, the firm combines traditional agency services with property hunter capabilities, covering the Côte d'Azur from Monaco to Saint-Tropez, including prime markets such as Saint-Jean-Cap-Ferrat, Villefranche-sur-Mer, Nice, Mougins, and Cannes. Its service portfolio spans property sales (Vente), long-term rentals (Location), and short-term vacation rentals (Location Vacances), with the latter concentrated in Saint-Tropez. The agency differentiates itself through a broker-of-brokers model: a single client-facing contact has access to the entire regional market, not only the agency's own listings, drawing on partner agencies, developers, auction houses, institutional networks, architects, notaries, and lawyers.

The business model is purely transaction-based. For direct transactions with property owners, IMG Prestige charges a 5% TTC commission on the sale price, payable only on successful completion. For transactions routed through partner agencies, the firm shares the partner's commission with no additional fee to the client. The technology layer is minimal — a bilingual French/English website with property search, location filters, and a favorites feature — with no proprietary platform, app, or integration disclosed. The agency operates from two offices: its Nice headquarters (39/41 Bd Dubouchage) and a Shanghai office (Plaza 66 Tower Two) that exists to serve Chinese high-net-worth buyers with Côte d'Azur acquisition interest. The firm is privately held, employs 1–10 people, and has no disclosed funding, ownership changes, or institutional backing.

Name

IMG Prestige

Legal name

ALFA ALLIANCE

Website

https://img-prestige.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

IMG Prestige is a boutique luxury real estate agency on the French Riviera offering sales, long-term rentals, and vacation rentals, combined with property hunter services, to high-net-worth buyers from Monaco to Saint-Tropez.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYTHAGANAF

Luxury & Estate Rentals

Travel & Hospitality/Lodging & Accommodation/Vacation Rentals (Short-Term Rentals)

SECONDARYTHAMAEAA

Ultra-Luxury Villas & Estates

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

Keywords

• Luxury real estate
• Property sales
• Vacation rentals
• Property hunting
• Real estate brokerage

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission - Direct Transactions: IMG Prestige earns commission at a rate of 5% TTC (taxes included) on the sale price for direct transactions with property owners. The commission is only due upon completion of the transaction.
2. Commission Sharing - Partner Agency Transactions: For transactions completed through partner agencies, IMG Prestige shares in the partner's commission with no additional fees charged to the client.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

IMG Prestige is a luxury real estate agency operating on the French Riviera (Côte d'Azur) that sells, rents long-term, and rents short-term (vacation) high-end residential properties including villas, houses, apartments, studios, and lofts from Monaco to St Tropez. It also acts as a property hunter, consulting all market channels (partner agencies, developers, auctions, institutional networks, architects, notaries, lawyers) to source properties for clients.

Product overview

IMG Prestige Real Estate operates as a single integrated luxury real estate service combining traditional agency operations with property hunter capabilities. Founded in 2007, the company offers a unified portfolio encompassing property sales (Vente), standard long-term rentals (Location), and vacation rentals (Location Vacances), covering luxury properties across the Côte d'Azur including Monaco, St Tropez, St Jean Cap Ferrat, Villefranche, Nice, Mougins, and Cannes. The agency differentiates itself by providing comprehensive advisory services including property search, transaction management, financing, reservations, and full-service support, charging 5% TTC commission on direct owner transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Vente)
• Long-Term Rental (Location)
• Vacation Rental (Location Vacances)
• Property Search & Hunting (Chasseur Immobilier)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Real Estate AgenciescoreChannel Partner/ Reseller/ DistributorIMG Prestige maintains relationships with partner real estate agencies across the Côte d'Azur. When transactions are completed through partner agencies, IMG Prestige shares in the commission with no additional fees charged to the client. This network extends their market coverage beyond their own portfolio.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Engel & Völkers French Riviera: International luxury brokerage with strong Côte d'Azur presence, covering Monaco, Cap Ferrat, Cannes, and St Tropez. Directly competes for the same high-net-worth buyer segment as IMG Prestige.
• Côte d'Azur Sotheby's International Realty: Affiliated with the global Sotheby's luxury network, operating on the French Riviera with sales and rentals of premium properties. Direct competitor leveraging an internationally recognized brand.
• John Taylor (French Riviera): Luxury real estate group with historical strength on the French Riviera, specializing in high-end villas and apartments. Directly comparable on product, geography, and target clientele.
• Daniel Féau Conseil Immobilier: Paris-based luxury brokerage with presence in premium French markets. Comparable as a luxury residential specialist serving an HNW French/European clientele with similar commission-based model.
• Barnes: International luxury brokerage with substantial presence across France including the Riviera. Competes in the same luxury residential segment with similar boutique-yet-networked service model.
• Michaël Zingraf Real Estate: Long-established luxury real estate agency focused on the French Riviera and Monaco. Direct competitor to IMG Prestige, offering sales and rentals of high-end villas and apartments across the same micro-markets.

Emerging players

• Home Hunts: Luxury property-finding service operating across southern France and other European destinations. Closely comparable business model (property hunter plus sales agency) targeting international HNW buyers.

Broad incumbents

• Coldwell Banker France (Coldwell Banker Europa Realty): International luxury-residential brand with French operations including the Côte d'Azur. Overlapping buyer segment with broader portfolio and marketing reach than IMG Prestige.
• Savills (French Riviera): International real estate firm with French Riviera coverage including Monaco, Cap Ferrat, and Cannes. A broader incumbent with overlap on the same luxury client base.
• Knight Frank (France): Global real estate advisory with a French Riviera office serving ultra-high-net-worth buyers. Wider portfolio than IMG Prestige but directly overlapping on luxury sales and rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/img-prestige

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMG Prestige