Dream Stadium Toyama

What Dream Stadium Toyama does

Dream Stadium Toyama (ドリームスタジアムとやま / 富山競輪場) is a municipal keirin velodrome in Toyama City, Toyama Prefecture, Japan, established in 1951 and operated on a public-private basis: the City of Toyama owns the asset and regulatory license under Japan's Bicycle Racing Act (自転車競技法), while day-to-day venue management is consigned to Kabushiki Kaisha JPF (株式会社JPF). The facility is the only keirin venue within Toyama Prefecture and serves three overlapping customer cohorts: adult keirin wagering enthusiasts (legal minimum age 20) attending races on-site or betting remotely via telephone and online platforms, families and recreational cyclists using Cycle Park Toyama and beginner programs, and corporate race sponsors purchasing named-race sponsorship rights such as the Tear no Kai Cup (ティアの会杯).

The venue's core offering is a roster of professional keirin races graded from FII through GI plus the All-Star Keirin GI, contested on a 333m banked track with a 33°41' maximum incline and 2,015m race distance. Operational infrastructure includes the Toyama Keirin Charge Card (とやまけいりんチャージカード), a rechargeable IC card voting system launched April 11, 2026, that accumulates service points redeemable for prizes; a Drista Point Club loyalty program earning one point per ¥300 wagered plus five points per away-race venue visit; on-site concessions (Cafe Cycle Star, Tateyama-tei, Always convenience); the Cycle Park Toyama mountain bike and BMX park at Yatsuo; the Toyama Cycle Sports Club; and a registered mascot property (ライちゃん / Raichan) deployed for community appearances.

Revenue is generated primarily through take-out commission on pari-mutuel wagering (with bets distributed across on-site terminals, CTC telephone voting, and more than ten third-party internet platforms including KEIRIN.JP, OddsPark, K Dreams, Chariloto, WinTicket, TIPSTAR, Ravurin, Betimo, ¥JOY, Minna no Keirin, and Perfecta Navi), supplemented by ¥800–¥1,000 special viewing seat admissions and ¥50 general seating on home race days. Mission-driven non-revenue functions include acting as a designated tsunami evacuation site and regional disaster shelter, and channeling a portion of proceeds toward Toyama City public works such as schools and hospitals. No revenue, headcount, ownership, or funding figures are disclosed in the input data.

Name

Dream Stadium Toyama

Legal name

Toyama Keirin / 富山市営競輪 (Toyama Municipal Keirin Operations)

Website

https://toyama-keirin.com

Company type

Private

Founded year

1951

Operating status

Operating

Short description

Dream Stadium Toyama is a municipal 1951-established keirin velodrome in Toyama, Japan, operating live professional track cycling races, on-site and remote pari-mutuel betting, and community cycling programs including dining, family facilities, and a renovated Cycle Park.

Ownership category

akta.pro rank

Product category

Keirin Racetrack and Sports Betting Venue

NAICS

Racetracks (711212), Gambling Industries (7132), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industry

Off-Track Betting (OTB) & Simulcast Wagering (MPAEADAC)

Keywords

• Keirin velodrome operations
• Pari-mutuel betting services
• Professional track cycling
• Municipal sports venue
• Cycling community programs

Headquarters

HQ city

Toyama City

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Keirin Race Betting Commissions: Primary revenue from commission fees on betting ticket sales (車券). Customers purchase betting tickets to predict race winners. The venue takes a percentage of total betting volume as commission revenue.
2. Venue Admission Fees: Admission fees collected from spectators attending races at the venue. Special seating (特別観覧席) costs 800-1000 yen for home races, general seating is 50 yen.
3. Point Club Loyalty Program: Members earn points on betting purchases and venue visits which can be exchanged for local products and merchandise. While not directly revenue-generating, it drives customer retention and betting volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Dream Stadium Toyama operates a municipal keirin (track cycling) velodrome in Toyama City, hosting professional pari-mutuel betting races graded FII through GI on a 333m banked track. The venue provides on-site racing entertainment, remote betting distribution through telephone and internet platforms, an IC card voting system, a member loyalty program, dining and hospitality venues, and community cycling education and recreational programs.

Product overview

Dream Stadium Toyama (ドリームスタジアムとやま) operates the Toyama Keirin racing venue as a single unified facility offering professional track cycling races (FII to GI tier) as the core product. The venue provides an integrated ecosystem of cycling-related services including the Drista Point Club loyalty program (rewarding ticket purchases and venue visits), Cycle Park Toyama outdoor cycling facilities (MTB, BMX experiences), Toyama Cycle Sports Club training activities, Cafe Cycle Star hospitality lounge, Rai-chan mascot appearance services, beginner keirin education classes, and family entertainment areas. The facility also offers the Toyama Keirin Charge Card (IC-based voting system) introduced in April 2024. The venue serves both racing spectators and community cycling enthusiasts through these interconnected products and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyama Keirin (富山競輪) Racing Events Professional keirin (track cycling) racing events held at Dream Stadium Toyama, featuring local and national cyclists competing in FII, FI, GIII, GII, and GI level races. Open to attendees (adults 20+) and accessible via on-site and remote pari-mutuel betting.
• Toyama Keirin Charge Card (とやまけいりんチャージカード) Rechargeable IC card system enabling cashless voting at Dream Stadium Toyama's automated betting terminals. Accumulates service points (sp) per purchase, redeemable for prizes. Targeted at adult racing patrons (20+).
• Drista Point Club (ドリスタポイントクラブ) Membership loyalty program for telephone/internet voting members and venue visitors. Members earn 1 point per 300 yen spent on betting tickets and 5 points per venue visit; points redeemable for Toyama local products and Rai-chan mascot merchandise.
• Cycle Park Toyama (サイクルパークとやま) Mountain biking and outdoor cycling facility at the NiX Sports Academy Cycle Park location in Yatsuo, offering beginner MTB experiences, MTB racing clinics, BMX racing, and related outdoor cycling activities for general public and cycling enthusiasts.
• Toyama Cycle Sports Club (富山サイクルスポーツクラブ) Cycle sports club organized by the venue offering regular training activities and practice sessions for cycling enthusiasts.
• Cafe Cycle Star (カフェサイクルスター) Reservation-only members lounge cafe within the stadium featuring large-screen race viewing, indoor and outdoor seating, available to members and visitors.
• Cafe Cycle Star Hospitality Services (Tateyama-tei restaurant and Always food convenience) On-site dining and food convenience options at the venue, including the Tateyama-tei (立山亭) restaurant for meals and the Always food convenience store for snacks.
• Keirin Beginner School (競輪初心者教室) Beginner-oriented educational classes taught by former professional keirin racer Yamano Kenichi, introducing new visitors to keirin racing basics including rules, betting types, and race tactics.
• Raichan Business (ライちゃん出張) Booking-based mascot appearance service where the venue's mascot Raichan (ライちゃん) performs at external events including festivals, school events, and community gatherings for local outreach and venue promotion.

Quantifiable outcome

• Annual racing schedule with multiple F1, F2, G2, and G3 grade events plus special GI All-Star Keirin

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and regional.

• 公益財団法人JKA (Japan Keirin Autorace Foundation)coreStrategic or Co-development PartnerRegulatory and promotional body for keirin racing in Japan. Oversees the nationwide keirin racing system, sets standards, and supports industry development.
• 競輪公式投票CTC (CTC Keirin Official Voting)coreChannel Partner/ Reseller/ DistributorOfficial telephone and internet voting platform for keirin betting. Provides betting infrastructure and handles transaction processing for remote bettors.
• KEIRIN.JPcoreChannel Partner/ Reseller/ DistributorOfficial keirin betting website providing online race programs, results, and betting access.
• オッドspark (Odds Park)majorChannel Partner/ Reseller/ DistributorPopular internet betting platform for keirin and other motorsports.
• チャリロト (Chariloto)majorChannel Partner/ Reseller/ DistributorKeirin betting platform with lottery-style game options.
• Kドリームス (K Dreams)majorChannel Partner/ Reseller/ DistributorKeirin betting platform operated by Kashimo Co., Ltd.
• スピードチャンネル (Speed Channel)majorChannel Partner/ Reseller/ DistributorProfessional keirin broadcasting channel (691-692ch) providing race coverage, commentary, and analysis.
• ケーブルテレビ富山 (Cable TV Toyama)regionalChannel Partner/ Reseller/ DistributorLocal cable TV broadcaster for Toyama region providing race coverage on channel 489.
• 株式会社JPF (JPF Co., Ltd.)coreOthersOperator company for Dream Stadium Toyama. Responsible for venue management, event organization, and day-to-day operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Utsunomiya Keirin Velodrome: Licensed keirin velodrome in Tochigi Prefecture operating the same 333m banked-track professional cycling racing model with multi-platform remote betting integration.
• Hiratsuka Keirin Velodrome: Another licensed keirin velodrome in Kanagawa Prefecture offering the same core product (FII through GI keirin racing plus betting) with comparable distribution via telephone and internet voting platforms.
• Nagoya Keirin Velodrome: Major urban keirin velodrome with premium GI-grade race hosting capability. Operates the same pari-mutuel betting, loyalty program, dining, and family-friendly facility model as Dream Stadium Toyama.
• Kokura Keirin Velodrome: Another licensed keirin velodrome operating professional keirin racing with pari-mutuel betting, betting platform partnerships, and on-site family/community amenities. Closest direct peer as another F1-capable keirin venue in Japan.

Broad incumbents

• Boat Race Japan (Japan Motor Boat Racing Association): National governing body for boat racing (kyōtei), one of Japan's four public gambling categories alongside keirin. Operates the same pari-mutuel wagering and venue-based race meeting model.
• Japan Keirin Autorace Foundation (JKA): National governing body for keirin racing in Japan that oversees all 43 velodromes including Dream Stadium Toyama. Comparable as the regulatory and promotional umbrella governing the same pari-mutuel cycling betting system.
• Japan Racing Association (JRA): National horse racing operator running Japan's premier pari-mutuel wagering system. Analogous business model (venue-based pari-mutuel betting on timed races with regulated betting commissions), though on horse racing rather than keirin cycling.

Emerging players

• K Dreams (Kashimo): Major keirin-focused online voting platform that serves as a remote distribution channel for velodromes like Dream Stadium Toyama. Operates in the same pari-mutuel betting category from a digital angle.
• WINTICKET (CyberAgent): Digital-first keirin betting platform that is both a distribution partner and adjacent competitor, capturing younger online-native bettors through livestreaming and mobile-first UX.

Others

• Keirin.jp (JKA): Official nationwide keirin betting portal under JKA providing race programs, results, and betting access. Functions as both a distribution channel for the venue and a related pari-mutuel gambling infrastructure provider.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/raichan_toyama
• YouTubeyoutube.com/channel/UCvVIZOHj843xo_QSnjY62Lg
• Facebookfacebook.com/toyamakeirin
• Instagraminstagram.com/toyama_keirin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Stadium Toyama