Inretail Verzekert

What Inretail Verzekert does

INretail Verzekert B.V. is a Dutch insurance intermediary founded in 2022 and headquartered in Eindhoven, Netherlands, operating exclusively within the Dutch retail sector. The company brokers a comprehensive portfolio of insurance products organized into three customer-facing segments: business insurance (buildings, inventory and goods, business interruption, liability, cyber, legal expense, commercial vehicle, and environmental damage), employee insurance (sickness absence, occupational health services, and health insurance), and personal insurance (home buildings, household contents, personal liability, private car, and travel). At the core of the offering is a vertical specialization: products, pricing, and coverage are tailored specifically to retail entrepreneurs and SMBs rather than generic commercial lines.

The company operates on a sales-led, advisory-driven distribution model. All sales flow through a small team of named advisors (Kevin Graafland, Su Yen Tan, Teun van Sprang) who provide personalized consultations via phone, Teams, or in-person meetings, with online appointment booking serving as the primary intake channel. Underwriting and claims administration are outsourced to strategic partners — Aevitae handles absence management and occupational health products, while Zilveren Kruis provides health insurance at a collective 15% discount. The company recently launched the INretail Verzuimnavigator, a digital absence management platform with a chatbot assistant named Sam, extending the advisory proposition into self-service tooling.

Revenue is generated through commissions and fees paid by partner insurers for policies placed and renewed, supplemented by standalone advisory and mediation services. Pricing is largely quote-based and tailored to individual circumstances, with specific price points disclosed for select products (e.g., €18.75/month for Cyber Light, €135/employee/year for Arbodienstverlening bundling). The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and serves a single-country market (Netherlands).

Name

Inretail Verzekert

Legal name

INretail Verzekert B.V.

Website

https://inretailverzekert.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

INretail Verzekert is a Dutch insurance intermediary and advisor that brokers tailored business, employee, and personal insurance products exclusively for retail entrepreneurs and SMBs in the Netherlands, distributed through named advisors and partner carriers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Retail insurance brokerage
• Business insurance advisory
• Employee benefits insurance
• Commercial insurance intermediary
• Personal insurance advisory

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Insurance brokerage and intermediation: INretail Verzekert acts as an insurance intermediary and advisor for retail entrepreneurs, offering a curated portfolio of insurance products sourced from multiple insurers (including Aevitae-backed policies and Zilveren Kruis health insurance). Revenue is generated through commissions and fees paid by partner insurers for policies placed and renewed. The company also offers advisory and mediation services as a standalone stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Inretail Verzekert is a Dutch insurance intermediary that advises retail entrepreneurs on insurance solutions spanning business, employee, and personal lines. The firm works with partner insurers Aevitae, Zilveren Kruis, and Glaslijn and delivers its services through named personal advisors in a direct advisory model.

Product overview

INretail Verzekert is an insurance intermediary specializing in tailored insurance solutions for retail entrepreneurs in the Netherlands. The portfolio is organized into three customer-facing segments: (1) Business insurance (Verzeker jouw bedrijf) covering buildings, inventory and goods, business interruption, commercial liability, cyber, legal expense, commercial vehicle, and environmental liability; (2) Employee insurance (Verzeker jouw medewerkers) covering sickness absence, occupational health services (arbodienstverlening), and health insurance; and (3) Personal insurance (Verzeker jezelf) covering home buildings, household contents, personal liability, private car, and travel. All offerings are brokered through partnerships with multiple insurers, with Aevitae handling policy administration and claims for absence-related products, and Zilveren Kruis providing health insurance. The company also offers a digital absence navigator (Verzuimnavigator) with a chatbot assistant named Sam for personalized absence management guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance for Retailers

Quantifiable outcome

• 15% discount on dental insurance and supplementary health coverage through Zilveren Kruis collective plan
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AevitaecoreTechnology or IntegrationAevitae is a financial services provider that holds power of attorney from multiple insurers to accept, modify, and handle claims on their behalf. INretail Verzekert partners with Aevitae for absence management insurance products and with Aevitae Arbo for occupational health services. The partnership enables fast claims handling, choice freedom, and access to the most suitable insurance products.
• Zilveren KruiscoreStrategic or Co-development PartnerZilveren Kruis is a Dutch health insurer and a key strategic partner for INretail Verzekert's collective health insurance offering. The partnership provides INretail members with preferential pricing including 15% discount on dental and supplementary coverage, advantageous base premiums, and additional benefits such as online psychological care and waitlist mediation (averaging 40 days faster access).
• GlaslijnminorStrategic or Co-development PartnerGlaslijn is a 24-hour glass replacement service partner. INretail Verzekert offers its home contents insurance customers priority access to Glaslijn for rapid glass replacement following insured damage events.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• MeesRisq: Dutch insurance broker specializing in SME and retail-business risk solutions across the Netherlands. Closely comparable vertical focus and SMB advisory model.
• Aevitae: Dutch insurance intermediary and occupational health service provider; both a partner of INretail Verzekert and a directly comparable broker operating in the same Dutch absence/insurance market.
• BHBullinga: Dutch independent insurance broker serving retail and SME customers with tailored commercial insurance — comparable in target customer and advisory-led GTM.
• Voogd & Voogd: Dutch insurance brokerage group serving SMBs and mid-market clients with a relationship-led advisory model — directly comparable to INretail Verzekert in distribution approach and customer segment.

Emerging players

• PolisVoordeel: Dutch insurance comparison and brokerage platform; comparable in distribution of business and personal insurance to retail/SMB customers in the Netherlands.
• Zorgdom: Dutch health-insurance specialist focused on SMB collective schemes — directly comparable to INretail Verzekert's Zilveren Kruis partnership offering for retail entrepreneurs.
• Independer: Dutch online insurance comparison platform serving consumers and SMBs. Comparable in Dutch retail insurance distribution but operates via self-service digital rather than advisory model.

Broad incumbents

• Aon Netherlands: Global insurance brokerage with substantial Dutch retail and commercial practice. Comparable in product breadth (business, employee, specialty) but operates at far greater scale across all segments.
• Allianz Netherlands: Major Dutch general insurer offering business, employee, and personal lines. Comparable in product portfolio but operates as a direct carrier rather than a broker, and is far broader in scope.
• Marsh Netherlands: Global risk and insurance brokerage serving Dutch mid-market and enterprise. Comparable in product set (commercial lines, cyber, liability) but not vertically specialized in retail SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inretailverzekert

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inretail Verzekert