What JNP Group LLC. does

JNP Group LLC is a privately held sports agency and athlete management firm headquartered in Charlotte, North Carolina, operating as a North Carolina LLC. The firm is organized around three integrated service lines for professional athletes: MLBPA-certified agent representation handling contract negotiations and player advocacy, a 24/7 Major Domo management and concierge service covering personal and professional needs, and financial investment and income protection advisory delivered through partnerships with external financial service companies. Its client target is professional athletes, primarily in MLB and adjacent sports, with horizontal segmentation across representation, lifestyle management, and wealth advisory.

The firm is led by a four-person executive team: Omar Jorge Pena (MLBPA-certified General Agent and New York licensed attorney holding a Harvard Law Master Negotiator credential), Carlos Nunez (personal manager and luxury services lead with 10+ years of athlete management experience), Brian Peralta (sabermetrics and facilities manager, St. John's Sport Management graduate, with prior project work for the New York Mets), and Rafael Bastidas (sports journalist and former Sports Anchor with the Charlotte Knights, leading Latin marketing). Service delivery emphasizes individualized, family-style engagement and includes data-informed career development plans built on sport analytics and sabermetrics.

The business model is commission-based professional services on negotiated player contracts, supplemented by managed-services fees for concierge support and referral-based financial advisory revenue. GTM is sales-led and direct-consultation, relying on personal referrals, a single-website digital presence at jnpagents.com, and WhatsApp as the principal outbound channel. No proprietary technology platform, mobile app, or AI/ML capability is disclosed, and the firm operates from one Charlotte location with no parent company, institutional investors, or outside funding rounds on record. Revenue figures, client counts, and headcount are not disclosed in available sources.

Name

JNP Group LLC.

Legal name

JNP Group LLC

Website

https://jnpagents.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

JNP Group LLC is a Charlotte-based, MLBPA-certified sports agency providing contract representation, 24/7 concierge management, and financial advisory services to professional athletes.

Ownership category

akta.pro rank

Product category

Sports Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

Keywords

• Sports agency services
• Athlete representation
• Contract negotiation services
• Athlete management services
• Financial advisory services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Agent Representation Services: MLBPA certified agent representation services for professional athletes, including contract negotiations and career management. Revenue likely generated through commission or service fees tied to client contracts.
2. Major Domo Management Services: 24/7 personal and professional management services for athletes, providing luxury services and concierge-level support. Offered as part of comprehensive client packages.
3. Financial Investment Services: Wealth and income protection advisory services through relationships with multiple financial service companies. Provides financial planning and investment guidance for athletes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

JNP Group LLC is a boutique sports agency and athlete management firm that provides MLBPA-certified athlete representation and contract negotiation, 24/7 personal/professional management (Major Domo) services, and financial investment advisory through partner financial service companies. The firm also delivers sabermetrics-based development plans and broader business management and financial advisory services to professional athletes during and after their playing careers.

Product overview

JNP Group LLC is a unified sports agency and management company offering a suite of services for professional athletes. The portfolio centers on three core service offerings: Agent Representatives (MLBPA Certified General Agents handling professional representation and contract negotiations), Major Domo-Management (24/7 personal and professional support services), and Financial Investment services (wealth and income protection through partnerships with financial service companies). The company also provides comprehensive development plans incorporating sabermetrics, business management, and financial advisory services. Executives have over a decade of combined experience in the sports industry, business management, and financial sectors, enabling support for clients both during and after their athletic careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Agent Representatives (MLBPA Certified General Agents)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Roc Nation Sports: A division of Roc Nation that represents professional athletes across multiple sports in contract negotiations, marketing, and lifestyle management. Comparable in offering a full-service, brand-driven representation model.
• MVP Sports Group: MLBPA-certified athlete representation firm offering contract negotiation and full-service management. Closely comparable peer in MLB certification and core service offering.
• VaynerSports: Athlete representation agency combining contract negotiation with branding, marketing, and post-career business ventures. Comparable boutique-style approach integrating representation and broader athlete services.
• Excel Sports Management: One of the largest MLBPA-certified athlete representation firms, representing top MLB players across contract negotiation, marketing, and financial advisory. Directly comparable to JNP in agent certification and core services.
• Scott Boras Corporation: The dominant MLB-focused sports agency, representing the highest-value MLB free agents in contract negotiations. Most directly comparable peer given MLBPA certification and pure baseball focus.

Broad incumbents

• Wasserman: Major sports talent management and marketing firm with athlete representation, contract negotiation, and brand-building services. Overlaps with JNP's offerings while operating at significantly larger scale across multiple sports.
• Creative Artists Agency (CAA): One of the world's largest talent and sports agencies with deep MLB representation, brand partnerships, and financial advisory. Overlaps with JNP's services but operates at vastly greater scale across multiple entertainment verticals.
• Octagon: Global sports marketing and athlete management agency representing athletes across multiple sports for contract negotiation, endorsements, and brand partnerships. Comparable service portfolio but at much broader enterprise scale.

Emerging players

• GSE Worldwide: Sports management and athlete representation firm offering contract negotiation, marketing, and lifestyle services. Comparable in offering integrated athlete services but at a slightly larger scale than JNP.
• Rep1 Sports: Boutique-style athlete representation agency focused on MLB players, providing contract negotiation and career management. Comparable emerging-stage player with similar boutique positioning to JNP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JNP_agents
• Facebookfacebook.com/jnpagents
• LinkedInlinkedin.com/company/jnpagents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JNP Group LLC.