Frozen Food PR Renmei

What Frozen Food PR Renmei does

Frozen Food PR Renmei (冷凍食品PR連盟株式会社) is a Tokyo-based private corporation founded on July 18, 2024 that operates as a dedicated public-relations and education platform for Japan's frozen food industry. Headquartered in Minato-ku, Tokyo with registered capital of 1 million JPY, the federation is led by President Nishikawa Takeshi — publicly known as "Frozen Prince," a frozen-food advisor who has tasted over 1,000 frozen food products annually, visited 80+ factories, and authored books with cumulative circulation exceeding 300,000 copies — together with Executive Director Takemura Dai, recognized as a "Frozen Food Meister." The organization's mission is to serve as a bridge between frozen food manufacturers and general consumers, communicating the appeal, science, and proper cooking techniques of frozen foods through three operational pillars: education seminars, PR content production, and award programs.

The federation does not develop proprietary technology platforms. Its product surface comprises paid online and in-person seminars (basic frozen food science, packaging fundamentals, market trend analysis using receipt data); three award programs (National Local Frozen Food Awards spanning all 47 prefectures, National Frozen Vegetable Awards co-organized with the Japan Vegetable Sommelier Association, and the Frozen Food Trend Awards); a consumer information website (Temanukigohan.jp); an official YouTube channel; and promotional content assets (mascot character "Kori Azarashi" introduced August 2025 and the copyright-free image song "CHA-CHA!っと冷食"). The federation's data analytics seminars are powered by FeliCa Networks' ID receipt BI tools under a multi-year partnership. Distribution is anchored by 8 Gold-tier corporate supporters, 20+ Silver-tier supporters, 30+ registered official food influencers, and direct retail partnerships with Matsuya Ginza and Rakuten Group that feature award-winning products.

The federation operates a subscription-style monetization model: Gold Official Supporters pay 300,000 JPY annually and Silver Official Supporters pay 50,000 JPY annually (both tax excluded), with seminar participation fees ranging from 3,300 JPY to 9,900 JPY per person and event participation charges of 3,300–6,600 JPY. Operations are managed in conjunction with related entities Befroty Co., Ltd. (founded by President Nishikawa in 2015) and Vefroty Co., Ltd., which provide seminar operations, website management, and consulting. Activities are concentrated in the Tokyo Metropolitan Area; the federation does not operate as a global entity.

Name

Frozen Food PR Renmei

Legal name

冷凍食品PR連盟株式会社

Website

https://frozenpr.co.jp

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Frozen Food PR Renmei is a Tokyo-based private federation founded July 2024 that promotes Japanese frozen food through education seminars, industry award programs, and consumer-facing content. It serves frozen food manufacturers and adjacent companies via a paid corporate supporter membership led by TV personality Nishikawa Takeshi ("Frozen Prince").

Ownership category

akta.pro rank

Headquarters

HQ city

Minato-ku, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Official Supporter Membership Fees: The federation operates on an annual membership fee model. Gold Official Supporters pay 300,000 JPY per year (excluding tax), with Silver Official Supporters paying 50,000 JPY per year (excluding tax). These fees fund secretariat operations and business activities. No entrance fee is required.
2. Seminar Participation Fees: The federation charges per-person fees for its seminar programs. The Frozen Food Basic Seminar (Beginner) is priced at 9,900 JPY per person for general participants and 4,950 JPY per person for supporter companies (50% discount). Specialty seminars (e.g., packaging seminar) are priced at 6,600 JPY per person (general) and 3,300 JPY per person (supporter). Some seminars are offered free of charge, particularly those co-hosted with data partners.
3. Event Participation Fees: The federation charges participation fees for networking events such as supporter networking parties. For example, the March 2025 Tokyo networking event was priced at 3,300 JPY per person for supporter companies and influencers, with non-supporter companies charged 6,600 JPY per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Frozen Food PR Renmei is a PR and education federation for the frozen food industry in Japan. It offers annual corporate membership tiers (Gold Official Supporter at 300,000 JPY/year and Silver at 50,000 JPY/year), paid educational seminars (basic frozen food, packaging, market trend, customer analysis), award programs (National Local Frozen Food Awards, National Frozen Vegetable Awards, Frozen Food Trend Awards), and a consumer-facing information website (Temanukigohan). Its mission is to serve as the bridge between frozen food industry companies and general consumers through education, PR, and award recognition.

Product overview

Frozen Food PR Renmei is a PR and promotional organization for the frozen food industry, not a technology product company. The organization's core offerings consist of educational seminars (冷凍食品基礎セミナー), multiple award programs (ご当地冷凍食品大賞, 全国冷凍野菜アワード, 冷凍食品トレンド大賞), and an information platform (てまぬきごはん). Additional offerings include marketing content such as the official image song (CHA-CHA！っと冷食) and a mascot character (こおりあざらし). The federation operates through an official supporter system with member companies and collaborates with affiliated influencers to promote frozen food awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Supporter Corporate Membership (Gold and Silver Tiers) Annual corporate membership providing PR support, industry networking, and discounted seminar access to frozen food industry companies. Gold tier (300,000 JPY/year) includes homepage advertising banner placement, logo and link on supporter page, participation rights in PR exchange meetings, unlimited discounted seminar attendance for all employees, and members-only Slack channel access. Silver tier (50,000 JPY/year) includes logo and link on supporter page, discounted seminar attendance (1 person per session), and members-only Slack channel access. Available exclusively to corporate legal entities in the frozen food and related sectors.
• Frozen Food Basic Seminar (Beginner) A 2-hour online Zoom webinar covering frozen food fundamentals including basic science, scientific theory, history, market trends, and practical knowledge. Priced at 9,900 JPY per person for general participants and 4,950 JPY per person for supporter companies (50% discount). Includes seminar materials PDF and a complimentary copy of 'Ima sugu tabetai! Reito Shokuhin no Hon' (worth 1,650 JPY). Capacity is typically 30 participants per session. Conducts both online and in-house corporate sessions (e.g., J-Oil Mills with 34 participants, Nisshin Seifun Welna with 26 participants).
• National Local Frozen Food Awards (日本全国！ご当地冷凍食品大賞) A regional frozen food award program co-organized with the General Incorporated Association Mirai no Shokutaku that awards exceptional local frozen food products representing regional cuisine, food culture, and local ingredients across all 47 prefectures of Japan. The first edition (2024-2025) received 72 regional entries; the second edition (2025-2026) received 115 entries. Grand Prix winners receive retail placement at Matsuya Ginza 'Ginza Frozen Gourmet' and Rakuten online marketplace promotional features.
• National Frozen Vegetable Awards (全国冷凍野菜アワード) A frozen vegetable award program co-organized with the Japan Vegetable Sommelier Association that evaluates frozen vegetable products on taste, usability, design, development story, and environmental considerations to promote domestic frozen vegetable producers. Judging events are held at Fukushimagariレィ's F'S Design Court Eastern Japan Branch.
• Frozen Food Trend Awards (冷凍食品トレンド大賞) An annual survey-based award that identifies trending topics and products in the frozen food industry based on questionnaires distributed to industry professionals, revealing the top 20 frozen food trends each year. Industry respondents include frozen food manufacturers, food wholesalers, retailers, trade journalists, machinery makers, and other frozen food-related professionals.
• Temanukigohan (てまぬきごはん) Frozen Food Information Website A frozen food information website operated by Frozen Food PR Renmei that provides frozen food recipes, product reviews, and cooking tips for consumers. The platform features articles from influencers and experts about the appeal and use of frozen foods.
• Frozen Food Packaging Basics Seminar (冷凍食品包材の基礎知識セミナー) A 1-hour online seminar covering frozen food packaging fundamentals presented by industry experts. Priced at 6,600 JPY per person for general participants and 3,300 JPY per person for supporter companies. Lectures cover packaging selection, quality-cost optimization, and color design in food packaging. Speaker bureau lectures have reached 250+ client companies.

Quantifiable outcome

• 8,000+ frozen food product market survey completed and published, demonstrating market depth and diversity
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, minor and moderate.

• J-Oil Mills CorporationcoreStrategic or Co-development Partner · 9 March 2026J-Oil Mills hosted an in-house training seminar by the federation on frozen food basics, science, and market trends at its 'Oishisa Design Studio' facility in March 2026. The seminar was attended by 34 J-Oil Mills staff from product development and sales departments. The federation provides frozen food expertise and seminar delivery; J-Oil Mills provides the venue and participant audience.
• Galilei Group (Fukushimagariレイ / Takahashi Galileo)coreStrategic or Co-development Partner · 14 July 2025Galilei Group hosted the federation's Osaka-area networking event at its 'MILAB' facility, providing tours of tunnel freezers, batch air blast freezers, alcohol freezing machines, and thawing equipment. Galilei Group is also a Silver Official Supporter company and actively supports the federation's activities.
• Halmek Age Marketing Co., Ltd.minorStrategic or Co-development Partner · 23 June 2025Yukie Umetsu, Director of Halmek's 'Living Skills Research Institute', served as lecturer for the federation's '令和 Senior Trend Marketing Seminar', focusing on senior consumer insights relevant to frozen food marketing strategies.
• Mitsui & Co. Strategic Research Institute (Senior Economist Katsuhide Takashima)minorStrategic or Co-development Partner · 18 April 2025Senior economist Katsuhide Takashima of Mitsui & Co. Strategic Research Institute served as co-lecturer for the federation's 'Global Frozen Food Market Trends Report Seminar 2025', providing international market analysis that the federation's industry audience benefits from.
• DIC Color Design Corporation (Speakers Bureau)minorStrategic or Co-development Partner · 10 April 2025Color planner Ms. Fumi Goto of DIC Color Design delivered a lecture on the importance of color design in food packaging at the federation's packaging seminar, with additional case studies from Ajinomoto Frozen Foods and Nisshin Seifun Welna.
• Nicoh Co., Ltd.minorStrategic or Co-development Partner · 10 April 2024President Yuichiro Aino of Nicoh (food packaging materials manufacturer) served as lecturer for the federation's 'Frozen Food Packaging Basics Seminar', providing expertise on packaging selection and quality-cost optimization to the federation's industry audience.
• FeliCa Networks Co., Ltd.coreStrategic or Co-development PartnerFeliCa Networks provides ID receipt data analytics ('ID Receipt BI Tool') to multiple federation seminars on frozen food consumption trends, cross-category purchasing behavior, and consumer profiling. The partnership enables the federation to deliver data-driven industry insights at its seminars. Multiple joint seminars have been held (2024-2026).
• HarmonyCo Inc. (Harmez)minorStrategic or Co-development PartnerHarmonyCo Inc. (publisher of senior lifestyle magazine 'Harmez') partnered with the federation to deliver a seminar on senior consumer marketing, helping frozen food companies understand and target the growing senior demographic.
• Nisshin Seifun Welna Co., Ltd.coreStrategic or Co-development PartnerNisshin Seifun Welna hosted the federation's Basic Frozen Food Seminar (Beginner) at its Tokyo headquarters in January 2025 for 26 participants from sales and related departments. The federation provides frozen food education; Nisshin Seifun Welna provides venue and audience access.
• General Incorporated Association Japan Vegetable Sommelier AssociationcoreStrategic or Co-development PartnerThe federation serves as a co-organizer (supporter) for the National Frozen Vegetable Awards, hosted by the Japan Vegetable Sommelier Association. The federation's President Nishikawa serves as judging committee chair. This partnership brings vegetable sommelier professional evaluation to frozen vegetable products, enhancing credibility of the awards program.
• General Incorporated Association Mirai no Shokutaku (Table of the Future)coreStrategic or Co-development PartnerThe federation co-organizes the 'National Local Frozen Food Awards' with the Mirai no Shokutaku Association. The association serves as the primary organizer while the federation acts as a supporting organization, providing its network of frozen food experts and industry connections for judging and promotion.
• General Incorporated Association Japan Frozen Food AssociationmoderateOthersWhile not formally organized as an official partnership, the federation maintains a close relationship with the Japan Frozen Food Association. The federation's President Nishikawa is appointed as a 'Frozen Food Consultant' by the association. The federation chose to incorporate as a Kabushiki Kaisha (limited company) rather than a general incorporated association to avoid confusion with the Japan Frozen Food Association.
• Matsuya Ginza (Ginza Frozen Gourmet)coreChannel Partner/ Reseller/ DistributorMatsuya Ginza's 'Ginza Frozen Gourmet' frozen food retail section serves as the physical sales channel for award-winning products from the National Local Frozen Food Awards. Both the first (2025) and second (2026) edition products were featured at Matsuya Ginza, driving consumer awareness and sales for award winners.
• Rakuten GroupcoreChannel Partner/ Reseller/ DistributorRakuten Group provides an online sales platform for award-winning products from the National Local Frozen Food Awards through its 'Rakuten Gourmet Special Feature'. Both editions have been featured, with Rakuten offering promotional campaign incentives (e.g., 500 Rakuten points for purchases over 6,000 JPY from featured stores).
• General Incorporated Association National Supermarket AssociationcoreStrategic or Co-development PartnerThe National Supermarket Association is a cooperating organization for the National Local Frozen Food Awards and collaborated with the federation to exhibit 65 award-winning products at the Supermarket Trade Show 2026 (March 2026, Makuhari Messe). This partnership provides major retail buyers direct access to award-winning frozen food manufacturers.
• Fukushimagariレイ株式会社coreStrategic or Co-development PartnerFukushimagariレイ serves as the venue partner for the National Frozen Vegetable Awards judging events (held at the company's F'S Design Court Eastern Japan Branch) and as an exhibiting partner at trade shows. The company is also a Silver Official Supporter of the federation.
• General Incorporated Association Japanese Gyoza AssociationmoderateStrategic or Co-development PartnerThe Japanese Gyoza Association collaborates with the federation on joint factory tours (e.g., Osaka Ohsho frozen gyoza factory tour in April 2025) and co-organizes gyoza-focused events. The association is also listed as a cooperative organization on the federation's supporter page.
• General Incorporated Association Japan Shumai AssociationmoderateStrategic or Co-development PartnerThe Japan Shumai Association is listed as a cooperative organization partner of the federation, participating in joint events and the federation's official influencer network.
• General Incorporated Association Japan Croquette AssociationminorStrategic or Co-development PartnerThe Japan Croquette Association is listed as a cooperative organization partner of the federation, collaborating on croquette-focused events and content creation.
• Befroty Co., Ltd. (ベフロティ)coreOthersBefroty Co., Ltd., founded by Federation President Takeshi Nishikawa in July 2015, serves as the federation's operational manager and seminar operator. Befroty operates frozen food media content and provides consulting services. The federation's website domain and seminar operations are managed by Befroty.
• Vefroty Co., Ltd. (運営者情報)coreOthersVefroty Co., Ltd. (a related entity to Befroty) is listed as the operator of the federation's seminars and website contact point. Both Befroty and Vefroty appear to be related companies sharing the same founder and operational infrastructure.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Japan Food Industry Association: Broader Japanese food industry association covering multiple food categories beyond frozen food. Comparable in offering industry PR, education, and consensus-building activities, but operates at a wider portfolio level rather than specializing in frozen food.

Direct peers

• Japan Frozen Food Association: Established industry trade association for the Japanese frozen food sector. The federation explicitly differentiates itself from this organization, indicating directly comparable positioning in industry PR, education, and member services — though JFFA's institutional standing and member base are broader.

Others

• Japan Franchise Association: Japan-based industry association offering educational seminars, networking events, and award programs for franchise businesses. Comparable in business model (membership + seminars + events + awards) but operates in a different vertical, illustrating the broader Japanese industry-association blueprint the federation has adapted for frozen food.
• Japan External Trade Organization: Government-affiliated organization that promotes Japanese food products internationally through exhibitions, publications, and market research. Adjacent to the federation's PR/education mission but focused on export promotion rather than domestic consumer education.

Regional players

• International Frozen Food Association: Global frozen food industry association. Operates in a similar space to the federation but at an international scale and does not directly compete in the Japanese domestic market the federation serves.
• Frozen Food Foundation: US-based frozen food education and research foundation. Comparable in mission of advancing frozen food awareness and industry education, but operates in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frozennissy
• YouTubeyoutube.com/@frozenchannel
• Instagraminstagram.com/frozen.nissy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frozen Food PR Renmei