What Irep Inc. does

Irep Inc. is a privately held digital marketing agency incorporated in California, USA, with primary headquarters in Tokyo, Japan and a US office at 900 Concar Dr Suite 400, San Mateo. Founded in 1997, the firm operates a service network across more than 20 countries and describes itself as Japan's No. 1 performance marketing leader. Its core offering is organized into three service modules: Research, Analytics and Strategy; Product and Service Localization; and Advertising, Creatives and Other Marketing Solutions, supplemented by Search Ads 360 management (including Data Driven Attribution modeling and cross-engine campaign management between Google and Yahoo! Ads), dynamic remarketing on Google and Facebook, product listing ads via Productsup, e-commerce consulting and Shopify platform development, and KOL-driven YouTube video production.

The underlying technology stack is built around Google Search Ads 360, Floodlight conversion tags, GA4, and integrations spanning Google Ads, Yahoo! Ads, Meta, TikTok, LINE, Criteo, Adobe, and Microsoft Advertising. Irep holds top-tier platform partner status across these vendors (Google Premier Partner, Yahoo! JAPAN Diamond Partner, Meta Marketing Partner, TikTok for Business Japan Agency, LINE Yahoo Partner, Criteo 5-Star, Adobe Gold Agency, Microsoft Advertising Partner). The firm's proprietary assets include the SIRRAS structural framework for live commerce and thought-leadership educational content (Search Ads 360 Tips, DV360 for Newbies, white papers on Japanese consumer behavior).

Irep generates revenue through professional services engagement with enterprise and mid-market clients: international brands seeking to enter Japan and Japanese brands expanding globally across e-commerce, cloud communications, gaming, hospitality, food delivery, online learning, and travel. Pricing is quote-based and customized per engagement scope, and the go-to-market is direct enterprise sales executed through platform partnership channels. No publicly disclosed revenue, headcount, or pricing benchmarks are available.

Name

Irep Inc.

Legal name

Irep Inc.

Website

https://irep.inc

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Irep Inc. is a privately held global digital marketing agency founded in 1997, headquartered in Tokyo with a San Mateo office, serving international brands entering Japan and Japanese brands expanding globally across more than 20 countries. The firm delivers performance-driven advertising, localization, and market-entry services built on certified platform partnerships with Google, Yahoo! JAPAN, Meta, TikTok, LINE, Criteo, and Adobe.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing agency
• Performance marketing
• Market entry services
• Brand localization
• Search advertising

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: Irep generates revenue through professional digital marketing services including performance marketing, advertising campaign management, localization, and market entry consulting. Services span research and analytics, product localization, advertising and creative production across multiple platforms including Google, Yahoo, Meta, TikTok, and LINE.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Irep Inc. is a global digital marketing agency that delivers performance-based marketing, advertising campaign management, and product/service localization for brands entering the Japanese market and Japanese brands expanding internationally. The agency sells a three-step service suite (Research/Analytics/Strategy, Localization, Advertising/Creatives/Marketing Solutions) executed across Google, Yahoo!, Meta, TikTok, LINE, Criteo, Adobe, and Microsoft Advertising platforms.

Product overview

Irep Inc. is a global digital marketing agency offering an integrated suite of performance-based marketing services. The core offering consists of three interconnected service modules: (1) Research, Analytics & Strategy for market entry and growth planning; (2) Product & Service Localization for adapting brands beyond borders; and (3) Advertising, Creatives & Other Marketing Solutions for performance-driven campaigns. Supporting capabilities include Search Ads 360 management with data-driven attribution modeling, e-commerce consulting and Shopify platform development, dynamic remarketing via Google and Facebook, product listing ads, and cross-border marketplace advertising on Amazon and Walmart.

Differentiator

Problem solved

Functional benefit

Products and services

• Research, Analytics & Strategy Strategic consulting services providing market research, data analytics, and strategic planning to guide brands into new markets and support global growth. Targeted at enterprise and mid-market clients seeking market entry and expansion planning.
• Product & Service Localization Localization services adapting products and services for international markets, including translation, cultural adaptation, and content localization beyond borders. Used by brands entering Japan or Japanese brands expanding overseas.
• Advertising, Creatives & Other Marketing Solutions Performance-driven media operations and creative services including paid search advertising, display ads, social media advertising, dynamic remarketing, and creative production across Google, Yahoo!, Meta, TikTok, LINE, Criteo, Adobe, and Microsoft. Targeted at enterprise and mid-market clients running cross-border campaigns.
• E-commerce Consulting & Platform Development E-commerce consulting and website development services including analysis, modifications, and Shopify platform implementation for online retail operations across Japanese and global brands.
• Search Ads 360 Management Cross-engine search advertising management using Google Search Ads 360, enabling data-driven attribution modeling, automated bidding optimization, and unified campaign management across Google Ads and Yahoo! Ads.
• Dynamic Remarketing & Product Listing Ads Performance marketing using Google's dynamic remarketing (GDR) and product listing ads (PLA), feeding product data through Productsup to Google for targeted e-commerce advertising across multiple countries.
• Facebook Dynamic Ads (DPA) Cross-border e-commerce advertising using Facebook's dynamic product ads (DPA) to drive purchases through remarketing measures for e-commerce clients.

Quantifiable outcome

• CTR increased by 14%, CPC decreased by 20%, quarterly SQL hitting 152% of target for an American Cloud Communications Company keyword audit campaign
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• GoogleflagshipTechnology or IntegrationGoogle Premier Partner with highest-tier partnership status. Irep manages Google Ads campaigns including Search Ads 360, Display & Video 360, GA4 integration, and Floodlight conversion tracking. Certified in Search Ads 360 DDA models, automated bidding, and cross-engine campaign management.
• Yahoo! JAPANflagshipTechnology or IntegrationYahoo! JAPAN Marketing Solutions Diamond Partner (highest tier). Manages Yahoo! Ads campaigns integrated with Google Ads for cross-engine campaign management. Expertise in Yahoo! Prediction Funnel, branding ads, and LINE Yahoo advertising.
• Meta (Facebook)coreTechnology or IntegrationFacebook Marketing Partner. Manages Facebook and Instagram advertising including dynamic ads, automatic app ads, and creative production. Deep expertise in Meta's ad platforms and targeting capabilities.
• TikTokcoreTechnology or IntegrationTikTok for Business Japan Agency partner. Authorized to manage TikTok advertising campaigns for clients in Japan, leveraging short-form video content and TikTok's targeting capabilities.
• LINE YahoocoreTechnology or IntegrationLINE Yahoo Partner Program member. Expertise in LINE Ads including talk list ad space, Small Image Ads, LINE Mini Apps, LINE Login, and LINE Message Notifications. Specialized in LINE's unique advertising ecosystem in Japan.
• CriteocoreTechnology or IntegrationCriteo Certified Partner – 5 Stars (highest tier). Manages retargeting and dynamic advertising campaigns using Criteo's technology for e-commerce clients, achieving measurable ROAS improvements.
• AdobecoreTechnology or IntegrationAdobe Media Manager Gold Agency partner. Manages advertising campaigns using Adobe's media management technology for enterprise clients requiring advanced creative and campaign management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WPP: World's largest advertising holding company. Represents the broader incumbent that global brands often default to for cross-border campaigns, competing with Irep for the same enterprise clients.
• GroupM (WPP): WPP's media investment arm operating across all major platforms. Competes with Irep directly in media buying and platform-certified campaign management for enterprise clients globally.
• Publicis Groupe: Global advertising and communications holding company. Competes for global brand mandates including Japan entry work, offering integrated creative, media, and digital capabilities at scale.

Direct peers

• Hakuhodo DY Holdings: Japan's second-largest ad agency group. Competes head-to-head with Irep in performance marketing, digital advertising, and cross-border campaigns for Japanese enterprise clients.
• Dentsu Group: Japan's largest advertising agency group with global operations. Directly comparable to Irep as a full-service advertising and performance marketing competitor, with deeper local relationships and significantly greater scale.
• Septeni Holdings: Japanese digital marketing agency group with strong performance marketing and programmatic advertising capabilities. Closely comparable to Irep in digital-first service offering and mid-market positioning.
• Transcosmos: Japanese BPO and digital services company with significant digital marketing, localization, and cross-border commerce capabilities. Directly comparable in offering localization, e-commerce, and advertising services to international brands.
• ADK Holdings: Established Japanese advertising agency with full-service capabilities. Competes with Irep for enterprise advertising budgets across performance, brand, and cross-border campaigns.
• CyberAgent: Major Japanese digital advertising agency and internet media company. Strong direct competitor in performance marketing, ad tech, and digital media buying within the Japanese market.
• Carat (Dentsu): Dentsu's global media agency brand. Directly comparable to Irep as a performance-marketing-led agency with platform partnerships and cross-border campaign execution across Google, Meta, and other major channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/irepinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irep Inc.