MoCo360 Media | Formerly Bethesda Magazine

What MoCo360 Media | Formerly Bethesda Magazine does

MoCo360 Media, formerly Bethesda Magazine, is a private local media company serving Bethesda and the broader Montgomery County, Maryland community. It operates a multi-platform publishing business anchored by a flagship print magazine, the bethesdamagazine.com digital news website, and the Bethesda Today daily news platform, with editorial coverage spanning local government, public safety, schools, real estate, food and drink, arts and culture, and high school sports. The company is a subsidiary of Today Media and recently repositioned its brand from a single-town identity to a county-wide one under the MoCo360 Media name.

The business monetizes through three primary revenue streams: print magazine subscriptions (subscription and newsstand), display and sponsored advertising sold to local professional services, real estate, healthcare, and retail advertisers, and a reader membership/donor program that funds local journalism. Distribution spans the print magazine, the digital website, email newsletters and breaking news alerts, and an active social presence on Instagram, Facebook, X, and LinkedIn.

The product portfolio extends beyond journalism into community engagement assets: the Best of Bethesda Readers' Poll and Party, the Extraordinary Teen Awards, the Women Who Inspire recognition event, the Top Professionals Cocktail Reception, the Living Well Conversations series, and an extensive set of paid Top-X directories and showcases (Top Doctors, Top Dentists, Top Attorneys, Top Financial Professionals, Top Real Estate Producers, Builders & Architects, Luxury Apartments, Senior Services). A recently launched AI feature, Ask Bethesda Today AI, leverages the publication's local reporting archive to answer reader questions about Montgomery County across topics including education, transportation, housing, politics, dining, and the arts.

Name

MoCo360 Media | Formerly Bethesda Magazine

Legal name

Today Media

Website

https://moco360.media

Company type

Private

Operating status

Operating

Short description

MoCo360 Media is a private local media company serving Bethesda and Montgomery County, Maryland through a print magazine, digital news platforms, and community events, monetized via subscriptions, local SMB advertising, and reader memberships.

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Periodical Publishers (513120), Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local news media
• Regional magazine publishing
• Community journalism
• Digital content publishing
• Event sponsorship services

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscription: Print magazine subscriptions delivered to local residents and businesses in Bethesda and Montgomery County area.
2. Advertising: Display advertising and sponsored content sold to local businesses, professional services, real estate, healthcare providers, and other advertisers targeting the Bethesda/Montgomery County community.
3. Membership/Donor Support: Membership program where community members contribute financially to support local journalism. Sign-up CTAs visible throughout website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MoCo360 Media (formerly Bethesda Magazine) publishes a hyperlocal print magazine, a digital news website, and the Bethesda Today daily news platform covering Bethesda, Maryland and Montgomery County. It monetizes through consumer subscriptions, paid membership/donor support, and advertising/sponsored content sold to local businesses and professional services, while also hosting community events, award programs, and curated professional directories.

Product overview

MoCo360 Media (formerly Bethesda Magazine) operates a multi-platform local media company serving Bethesda and Montgomery County, Maryland. The core offerings consist of the Bethesda Magazine print publication, the Bethesda Magazine and Bethesda Today digital news websites, and various community events and award programs. Key products include the annual Best of Bethesda Readers' Poll and Party, the Extraordinary Teen Awards, Women Who Inspire recognition events, and the Top Professionals Cocktail Reception. The company also provides community resource directories (Top Doctors, Top Dentists, Top Attorneys, Top Financial Professionals, Real Estate Producers) and maintains a membership program supporting local journalism. The portfolio includes an AI-powered feature called Ask Bethesda Today AI that answers user questions about the local area. The company also offers email newsletter subscriptions and breaking news alerts to its readership.

Differentiator

Problem solved

Functional benefit

Products and services

• Bethesda Magazine (Print) Subscription-based flagship print magazine offering in-depth journalism, feature stories, and community coverage on local news, dining, arts, and culture in Bethesda and Montgomery County, targeted at local residents and businesses.
• Bethesda Magazine Digital News Website Digital news website delivering breaking news, feature articles, event listings, and community guides covering Bethesda and Montgomery County, supported by display and sponsored advertising.
• Bethesda Today Daily News Platform Daily news platform delivering local news coverage and community updates for the Bethesda and Montgomery County area, available through the bethesdamagazine.com website.
• Email Newsletters Subscription-based email newsletters including breaking news alerts and regular updates on local Bethesda/Montgomery County news, dining, events, and community information.
• Membership Program Paid membership program where community members contribute financially to support local journalism, with benefits including exclusive content and access to fund local reporting at Bethesda Magazine.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights5 records

Emerging players

• Patch.com: Network of hyperlocal digital news sites serving thousands of U.S. communities including Bethesda and Montgomery County. Comparable as a competing hyperlocal local-news platform, though predominantly digital and lacking print/events scale.
• 6AM City: Local morning newsletter and digital media company operating in dozens of mid-sized U.S. cities with community-focused news, events, and sponsored content. Comparable as a digital-native, local-revenue-driven news competitor.
• Axios Local: Axios's network of paid local newsletters (Axios Atlanta, Axios DC, etc.) covering metro-area news, housing, and politics for professional audiences. Comparable as a tech-enabled, high-end local-news product targeting similar demographics.

Direct peers

• Washingtonian Magazine: Long-running DC-metro lifestyle magazine and digital site covering the Washington region's affluent suburbs, dining, real estate, professionals, and culture. Directly comparable as a regional city/suburban magazine with directory franchises, events, and subscription revenue.
• Arlington Magazine: Monthly lifestyle magazine and digital site covering Arlington, Virginia - a DC-area affluent suburb. Same hyperlocal magazine-plus-digital-plus-events model targeting a single wealthy county adjacent to Bethesda's market.
• Alexandria Magazine: Independent lifestyle magazine covering Alexandria, Virginia with print and digital editions, local directories, and signature events. Operates the same single-jurisdiction affluent-suburb model as Bethesda Magazine.
• Fairfax County Times / Fairfax Station / Connection Newspapers: Chain of community newspapers and lifestyle magazines serving Northern Virginia suburbs with local news, directories, and events. Comparable as a multi-title suburban local-media publisher in the same DC metro.

Regional players

• Washington City Paper: Alternative weekly newspaper and digital site covering DC politics, dining, arts, and culture. Operates in the same broader DC-metro market but serves the urban core rather than suburban Montgomery County, making it a regional/partial peer rather than direct competitor.

Broad incumbents

• Lee Enterprises: Major U.S. local-news publisher operating daily and weekly community newspapers plus digital platforms across multiple states. Comparable as a multi-market local-news incumbent, though predominantly newspaper-format.
• Gannett / USA TODAY Network: Largest U.S. local-newspaper publisher, operating hundreds of community dailies and weeklies with associated digital and advertising platforms. Comparable as a broad incumbent local-news publisher, but with national scale and multi-market reach that MoCo360 lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bethesda_today
• Facebookfacebook.com/BethesdaMagazine
• LinkedInlinkedin.com/company/bethesdamagazine
• Instagraminstagram.com/bethesdamagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoCo360 Media | Formerly Bethesda Magazine