Immodo Gmbh
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Immodo Gmbh does
IMMODO GmbH is a Berlin-based, family-owned residential real estate brokerage registered as a private limited company (HRB 180587 B) and founded in 2010 by Leonard Stein originally as Stein Immobilien, rebranded to IMMODO in 2018. The firm sells, buys, values, and manages residential properties across Berlin, with an active portfolio of approximately 101 listings spanning districts such as Friedrichshain, Kreuzberg, Mitte, Charlottenburg, Schöneberg, and Pankow. Its service offering is organized into three core lines: seller services (free valuation, professional marketing with 360° cameras and drones, renovation concepts, and negotiation), buyer services (off-market matching, search profiles, renovation planning, and negotiation support), and property management including WEG administration, which has been part of the business since 2015.
The revenue model is primarily transaction-based: a standard commission of 3.57% including statutory VAT on closed sales, supplemented by recurring management fees from the property management line. Go-to-market is sales-led through field sales consultants who accompany clients end-to-end, supported by digital channels (company website, Immobilienscout24 partner listing, Instagram, Facebook, LinkedIn, YouTube, and an SEO/content blog) and an explicit no-exclusive-contract policy intended to lower the barrier for sellers. The technology stack is composed of third-party SaaS tools — Propstack for property CRM and listing management, Matomo for analytics, Tidio for live chat, and SolidWP/DomainFactory for hosting and security — with no proprietary AI or machine learning layer.
Customer segments are exclusively SMB residential owners and buyers, served by a small team of approximately 11 staff including 6-7 sales agents, an office manager, a sales manager, an online marketing manager, and a social media manager. The firm has earned third-party recognition as a FOCUS Top-Immobilienmakler 2026 and FAZ Top Immobilienmakler 2026, and maintains a 5.0 Google rating across 296 reviews, indicating strong local brand equity despite operating as a single-city, bootstrapped brokerage with no external funding.
Immodo Gmbh firmographics
Firmographics- Name
- Immodo Gmbh
- Legal name
- IMMODO GmbH
- Website
- https://immodo-berlin.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Immodo Gmbh industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Immodo Gmbh is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Immodo Gmbh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Property Sales Commission: IMMODO earns commission on successful property sales. The standard commission rate is 3.57% including statutory VAT as stated on property listings. This is the primary revenue stream.
- Property Management Services: Since 2015, IMMODO has offered property management services ensuring comprehensive service even after the sale. Revenue comes from management fees charged to property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property sales commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Immodo Gmbh product offering
Product offeringCore offering
IMMODO GmbH is a Berlin-based residential real estate broker that provides full-service brokerage for individual property sellers and buyers, including free property valuation, professional marketing with 360° cameras and drones, renovation concepts, and negotiation support. The company also offers property management services (WEG and individual owner management) since 2015, charging a standard 3.57% commission including VAT on successful sales.
Product overview
IMMODO is a Berlin-based real estate brokerage offering residential property sales, purchasing, and property management services. The company's core offering consists of three main service areas: seller services (full-performance marketing, property valuation, professional photography/360°/drone imaging, and renovation concepts), buyer services (property search, renovation planning, negotiation), and property management (WEG management since 2015). The company operates as a traditional service business rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Services for Sellers
- Services for Buyers
- Property Management
- Property Valuation (Einwertung)
- Renovation Concepts Service
Quantifiable outcome
- Overdurchschnittlich gut bewertet - customers rate IMMODO above average
- +1 more outcomes
Companies that use Immodo Gmbh
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Immodo Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Immodo Gmbh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Network of Craftsmen and Service ProvidersminorIMMODO has developed a proven network of craftsmen and service providers to translate renovation plans into realities upon request, supporting their renovation concept service for property enhancement and sales value improvement.
Scale indicators2 records
Recent moves11 records
Expansion highlights6 records
Immodo Gmbh competitors and assessment
Company assessmentBroad incumbents
- Engel & Völkers: German-founded global luxury real estate brokerage with a strong Berlin presence. Competes on premium residential mandates and uses similar full-service brokerage plus valuation models.
- VON POLL Immobilien: German premium residential real estate brokerage with franchise model and broad German footprint, including Berlin. Comparable target customer (premium residential sellers/buyers) and service model.
- Postbank Immobilien: Bank-affiliated German residential brokerage with national branch network. Competes on residential seller/buyer mandates, particularly for bank-referred clients.
- CENTURY 21 Germany: International real estate franchise with a Germany-wide network of broker offices, including Berlin. Directly comparable residential brokerage service offering and customer base.
- RE/MAX Germany: Global real estate franchise with extensive German presence including Berlin. Competes directly on residential sales and brokerage service packages.
Emerging players
- Homeday: German PropTech residential brokerage focused on digitization of the agent model. Competes for the same Berlin residential mandates through a tech-forward service offering.
- McMakler: German hybrid real estate brokerage combining digital tools with local agents. Targets the same residential seller/buyer segments as IMMODO with a more tech-enabled, scaled operating model.
Regional players
- Planethaus Immobilien: Berlin-focused residential real estate broker. Similar regional concentration, comparable service packages for sellers and buyers, and similar scale profile.
Others
- BerlinHyp: Berlin-based real estate financier. Adjacent ecosystem participant — not a broker, but a financing partner whose mortgage products materially shape Berlin residential transaction demand and IMMODO's deal pipeline.
Direct peers
- ZIEGERT Immobilien: Berlin-headquartered residential real estate broker with similar premium-positioning, full-service sales, and property management offerings. Closest like-for-like competitor in the Berlin market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Immodo Gmbh social profiles
Digital presenceImmodo Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immodo Gmbh leadership team
Management profileNumber of profiles
Profiles10 records
Immodo Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immodo Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immodo Gmbh
What does Immodo Gmbh do?
IMMODO GmbH is a Berlin-based residential real estate broker that provides full-service brokerage for individual property sellers and buyers, including free property valuation, professional marketing with 360° cameras and drones, renovation concepts, and negotiation support. The company also offers property management services (WEG and individual owner management) since 2015, charging a standard 3.57% commission including VAT on successful sales.
Is Immodo Gmbh a public or private company?
Immodo Gmbh is a private company. It is classified as family owned and is currently operating.
When was Immodo Gmbh founded?
Immodo Gmbh was founded in 2010. It employs 1 to 10 people.
Where is Immodo Gmbh based?
Immodo Gmbh is headquartered in Berlin, Germany, in the Europe region.
How does Immodo Gmbh make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management Services.
Who are Immodo Gmbh's main competitors?
Broad incumbents on record are Engel & Völkers, VON POLL Immobilien, Postbank Immobilien, CENTURY 21 Germany and RE/MAX Germany. Emerging players are Homeday and McMakler. Planethaus Immobilien is listed as a regional player. BerlinHyp is listed as an others. ZIEGERT Immobilien is listed as a direct peer.
Does Immodo Gmbh have an API?
No public API is recorded for Immodo Gmbh.
What industry is Immodo Gmbh in?
Immodo Gmbh's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 531210 and its SIC code is 6531.