Holland Bus Co

What Holland Bus Co does

Holland Bus Company is a privately held, family-owned bus dealership headquartered at 670 E. 16th St. in Holland, Michigan. The company sells, services, and supplies parts for new and used school buses, commercial shuttle buses, and van conversions across the State of Michigan. Its core business is serving as an authorized dealer and warranty service center for multiple OEMs: Blue Bird (school and commercial buses), Micro Bird (commercial buses), ADAboy Van Conversions (ADA-accessible vans), and Arboc Specialty Vehicles (specialty transit/shuttle buses). Blue Bird is the anchor brand and includes the Vision, All American, Activity, Micro Bird, and Specialty model lines with electric, propane, gasoline, and diesel powertrain options.

The company operates three integrated revenue streams: one-time sales of new and used buses (the primary revenue driver), parts supply (OEM and aftermarket components from Cummins, Girardin, Q-Straint, Braun, Ricon, Allison, Bendix, and others, with same-day shipping for in-stock items), and professional service and repair (factory-trained and state-certified technicians performing warranty work, collision repair, complete refurbishing, and custom lettering at a state-of-the-art body shop with a full-size downdraft paint booth and computerized PPG color-matching system). The sales motion is direct and field-led, with a dedicated school bus sales manager (Ken Haverkate), school bus specialists (Scott Gray, Steve Fenech), a commercial bus specialist (Scott Gray), and a traveling Regional Parts Specialist (Bryan Smith).

Holland Bus Company serves two primary customer segments — K-12 school districts requiring student transportation fleets and commercial/transit operators needing shuttle, paratransit, and ADA-compliant vehicles — across a regional Michigan market supported by 13 approved Blue Bird service locations. The company is privately held with no disclosed investors, no parent company, no funding history, and no revenue figures publicly available. It is classified as a for-profit private business with a stated HQ headcount of 1-10, though its distributed service network suggests substantially broader operational staffing than the HQ figure implies.

Name

Holland Bus Co

Legal name

Holland Bus Company

Website

https://hollandbuscompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holland Bus Company is a family-owned, authorized Blue Bird bus dealership in Holland, Michigan that sells, services, and supplies parts for new and used school buses, commercial shuttle buses, and ADA van conversions to K-12 districts and commercial operators across Michigan.

Ownership category

akta.pro rank

Product category

Bus Dealership and Service

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Truck & Bus Bodies (3713), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

School Bus Manufacturing (IMACADAC)

akta.pro secondary industries

Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH), Intercity/Coach (Touring) Bus Manufacturing (IMACADAB)

Keywords

• School bus sales
• Commercial bus dealership
• Bus parts supply
• Vehicle repair services
• ADA van conversions

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Inventory, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Bus Sales: Sales of new and used school buses, commercial shuttle buses, and van conversions. The company is an authorized dealer for Blue Bird School Bus, Blue Bird Commercial Bus, Micro Bird Commercial Bus, ADAboy Van Conversions, and Arboc Specialty Vehicles.
2. Parts Sales: Sales of OEM and aftermarket bus parts. Stocks parts from Blue Bird, Arboc, Micro Bird, Diamond Coach, Cummins, Arvin Meritor, Girardin, Q-Straint, Braun, Ricon, SoundOff, SMI, Webasto, Besi, Carrier, Trans-Air, Bendix, Angeltrax, and REI. Same-day shipping for in-stock parts.
3. Service and Repair: Full-service repair shop and body shop services. Includes warranty service for Blue Bird and other brands, collision repair, complete refurbishing, custom lettering and striping. Factory-trained and state-certified technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Holland Bus Company is an authorized dealer that sells new and used school buses, commercial shuttle buses, and ADA-compliant van conversions on behalf of leading manufacturers including Blue Bird, Micro Bird, ADAboy, and Arboc Specialty Vehicles. The company supplements its vehicle sales with OEM and aftermarket parts supply (offering same-day shipping on in-stock items), full-service repair and maintenance by factory-trained technicians, body shop and collision repair, and warranty claim processing through 13 authorized Blue Bird service centers across the State of Michigan.

Product overview

Holland Bus Company is an award-winning, family-owned bus dealership offering a comprehensive portfolio of school and commercial buses from multiple manufacturers, along with full-service sales, parts, and maintenance capabilities. The core product portfolio centers on Blue Bird school buses (Vision, All American, Activity, Micro Bird, and Specialty models) available in multiple powertrains (Electric, Propane, Gasoline, Diesel), supplemented by commercial vehicles from Micro Bird, Arboc Specialty Vehicles, and ADAboy Van Conversions. Beyond vehicle sales, Holland Bus Company provides parts supply with same-day shipping from major manufacturers, full-service repair performed by factory-trained technicians, state-of-the-art body shop and collision repair services, and warranty claim processing. The company operates 13 authorized Blue Bird service locations across Michigan and maintains a Regional Parts Specialist network.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Bird Vision School Bus Blue Bird's flagship Type C school bus sold through Holland Bus Company, available in diesel, propane, gasoline, and electric powertrains with various seating capacities and brake configurations for K-12 student transportation.
• Blue Bird All American School Bus Blue Bird's Type D front-engine school bus offered in diesel and electric configurations, designed for higher-capacity student transportation needs.
• Blue Bird Activity Bus School buses designed for activity trips and extracurricular student transportation, part of Blue Bird's product lineup distributed by Holland Bus Company.
• Blue Bird Micro Bird School Bus Compact school bus product line from Blue Bird sold by Holland Bus Company for smaller-capacity student transportation needs.
• Blue Bird Specialty Bus Specialized school bus configurations from Blue Bird sold by Holland Bus Company for non-traditional or specific student transportation requirements.
• Blue Bird Commercial Bus / Specialty Transport Commercial bus products from Blue Bird sold by Holland Bus Company for specialty transport and non-school transportation applications.
• Micro Bird Commercial Bus Commercial shuttle buses from Micro Bird sold by Holland Bus Company, including Transit and E350 models on Ford chassis, available with various passenger and wheelchair configurations.
• ADAboy Van Conversions ADA-compliant van conversions sold by Holland Bus Company providing accessible transportation solutions for passengers with mobility needs.
• Arboc Specialty Vehicles Specialty commercial shuttle buses from Arboc Specialty Vehicles sold by Holland Bus Company for transit and paratransit applications.
• New School Bus Sales Sales of new school buses from Blue Bird with various configurations and powertrain options, handled through Holland Bus Company's dedicated school bus sales team.
• Used School Bus Sales Sales of pre-owned school buses including Blue Bird Vision models from 2011-2021 with various fuel types and configurations.
• New Commercial Bus Sales Sales of new commercial buses including Micro Bird and Ford-based vehicles with various passenger and wheelchair capacities.
• Used Commercial Bus Sales Sales of pre-owned commercial shuttle buses including Arboc and other commercial models.
• Bus Parts Supply Supply of OEM and aftermarket bus parts from manufacturers including Blue Bird, Cummins, Carrier, Trans-Air, Braun, Ricon, and other suppliers, with same-day shipping available for in-stock items and a Regional Parts Specialist supporting customer sites.
• Full-Service Repair and Maintenance Factory-trained technicians providing repair services for all makes and models of buses, ranging from simple marker light changes to complete rewiring, delivered through 13 authorized Blue Bird service locations across Michigan.
• Body Shop and Collision Repair State-of-the-art body shop with full-size downdraft paint booth, computerized PPG color matching, complete collision repair, refurbishing, and custom lettering services.
• Warranty Claim Processing Warranty claim form submission and processing for Blue Bird and Arboc Mobility vehicles, with specific claim deadlines (30 days for most, 15 days for Arboc).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Blue BirdcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Blue Bird School Bus and Blue Bird Commercial Bus/Specialty Transport. Also authorized warranty and service center for Blue Bird products. Blue Bird is a leading school bus manufacturer offering Vision and All American models with electric, propane, gasoline, and diesel powertrains.
• Micro Bird Commercial BuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Micro Bird Commercial Buses. Micro Bird offers commercial bus products including Micro Bird-Transit and Micro Bird E350 models on Ford chassis.
• ADAboy Van ConversionscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for ADAboy Van Conversions, specializing in ADA-compliant van conversions for accessibility transportation needs.
• Arboc Specialty VehiclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Arboc Specialty Vehicles. Arboc offers specialty commercial buses included in the company's commercial inventory offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Matthews Bus Alliance: Multi-brand bus dealer (IC Bus, Collins, Starcraft) serving school and commercial customers across multiple states. Comparable authorized dealer business model with sales, parts, and service operations similar to Holland Bus Company.
• Tom's Truck Sales: Commercial bus and truck dealer on the U.S. West Coast offering IC Bus, Collins, and other school/commercial bus brands with parts, service, and body shop. Comparable dealer model with full-service capabilities targeting school districts and commercial operators.
• BusWest: Western U.S. commercial bus dealer offering IC Bus, Collins, and Starcraft with parts and service. Comparable to Holland Bus as a regional authorized dealer with similar product portfolio, though serving a different geography.
• Sonny Merryman: Authorized commercial bus dealer in the eastern U.S. selling IC Bus, Collins, and Starcraft products with parts and service. Comparable as a regional multi-brand bus dealership serving school and commercial customers with similar full-service capabilities.
• Midwest Transit Equipment: Regional bus and van dealer serving K-12 schools, transit agencies, and commercial operators across the Midwest. Comparable to Holland Bus Company as a multi-brand dealer (e.g., IC Bus, Collins, Starcraft) with parts, service, and body shop operations, competing for similar institutional customers.
• RWC Group: Multi-brand commercial bus dealer (Blue Bird, IC Bus, Collins, Starcraft, etc.) serving school districts and commercial operators across multiple U.S. states. Comparable to Holland Bus in product breadth, service capability, and authorized dealer model, though at a larger multi-state scale.

Broad incumbents

• Arboc Specialty Vehicles: Manufacturer of medium-duty cutaway and specialty commercial buses for transit and paratransit. Holland Bus is an authorized dealer for Arboc, so Arboc's product strategy and dealer-program economics directly affect Holland Bus's commercial segment revenue.
• Thomas Built Buses: Leading North American school bus manufacturer (Saf-T-Liner, Minotour, etc., part of Daimler Truck). Competes with Blue Bird in the same school bus market Holland Bus serves, and could be a future franchise addition or competitive threat.
• IC Bus (Navistar): Major school and commercial bus manufacturer (part of Navistar/Traton). As a competing OEM franchise not currently held by Holland Bus, IC Bus represents both an alternative product line Holland could potentially add and a competitive threat to Blue Bird share.
• Blue Bird Corporation: Manufacturer of Type A, C, and D school buses (Vision, All American, Micro Bird) and commercial buses. Holland Bus is an authorized Blue Bird dealer — Blue Bird's dealer network economics and product roadmap directly shape Holland Bus's revenue and competitive position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hollandbuscompany
• LinkedInlinkedin.com/company/holland-bus-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Bus Co