Junior Campus

What Junior Campus does

Junior Campus is a privately-held Dutch educational services company headquartered in Amsterdam that delivers in-school enrichment lessons, after-school activities, and talent development programs for primary school pupils (basisscholen). Founded in 2010 and operating for more than 15 years, the company serves schools primarily in Amsterdam, Haarlem, Almere, and The Hague. Its core offering is built around a proprietary 7-step Inquiry and Design-Based Learning methodology (Onderzoekend en Ontwerpend Leren, OOL), which structures student-led discovery through curiosity, experimentation, reflection, and problem-solving rather than direct instruction. The product portfolio spans more than 40 lesson series across Science & Technology, Citizenship, World Orientation (co-developed with Wismon), and Growth Mindset, each delivered with materials and qualified teachers.

Junior Campus operates two interlocking service lines: (1) lesson delivery, where its own subject teachers deliver in-school or after-school programs at hourly rates; and (2) talent broker (Talentmakelaar) managed services, where Junior Campus assumes end-to-end coordination of a school's after-school program — including provider selection, contracting, quality control, subsidy administration (e.g., SPUK), and an on-site location manager. The company has also partnered with the Municipality of Amsterdam on the Noodplan lerarentekort (Teacher Shortage Emergency Plan), which has channeled subsidized lessons to 32 schools serving over 7,500 students. Other partners include UvA philosophy students (Filo Lab series) and a Future Planet Studies specialist (sustainability curriculum).

Junior Campus makes money through quote-based hourly billing for lessons and coordination fees for talent broker services. Customer acquisition is sales-led and community-driven, relying on direct outreach to schools, referrals, published case studies, and municipal partnerships. The company is founder-led, with Heleen Woudstra as Founder and partner, Ike Hanselman as Partner, and Melanie Pigot as Location and office manager. There is no evidence of external investment; the company operates as an independent, small-to-medium-sized services provider with 11-50 employees.

Name

Junior Campus

Legal name

Junior Campus

Website

https://juniorcampus.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Junior Campus is a Dutch educational services firm that delivers in-school lessons, after-school activities, and talent broker managed services to Dutch elementary schools, using a proprietary 7-step Inquiry and Design-Based Learning methodology across 40+ lesson series.

Ownership category

akta.pro rank

Product category

Primary Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAHAA

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies)

Education/Tutoring & Test Preparation/Small-Group Tutoring & Learning Centers

SECONDARYEDAJAFAD

Standards Alignment & Curriculum Mapping (State/National)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

Keywords

• Elementary education services
• After-school programs
• Talent development programs
• Inquiry-based learning
• School enrichment services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Services - Hourly Lessons: Junior Campus provides in-school lessons and after-school activities billed at an hourly rate. The rate includes the subject teacher, lesson program, and all materials. Pricing is quote-based, depending on the number of lessons, setting (in-school vs. after-school), and any additional talent broker services. Payment terms require full payment 5 working days before service start date.
2. Talent Broker Services: Full coordination and administration of schools' after-school programs. Junior Campus handles provider selection, contracting, quality control, student recruitment, parent communication, enrollment management, subsidy reporting (including School and Environment subsidy), and provides a fixed location manager on-site. Revenue derived from coordination fees separate from lesson delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Junior Campus provides in-school lessons, after-school activities, and full talent broker coordination for Dutch elementary schools (basisscholen). The company delivers lessons across Science & Technology, Citizenship, World Orientation, and Growth Mindset, structured around a proprietary 7-step Inquiry and Design-Based Learning (OOL) methodology. As a talent broker, Junior Campus takes end-to-end responsibility for after-school programs, including provider selection, contracting, quality control, student recruitment, parent communication, enrollment management, and subsidy reporting.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 7,500 students from 32 Amsterdam schools received over 13,000 hours of lessons from external professionals through the Teacher Shortage Emergency Plan.
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gemeente Amsterdam (Municipality of Amsterdam)coreStrategic or Co-development Partner · 1 January 2021Partnership with the Municipality of Amsterdam for the Noodplan lerarentekort (Teacher Shortage Emergency Plan). The municipality subsidized 40% of costs for lessons delivered to participating schools. Junior Campus also works with the municipality on citizenship education initiatives and subsidy programs.
• WismoncoreStrategic or Co-development PartnerJunior Campus collaborated with Wismon to develop their proprietary World Orientation curriculum. This partnership created a comprehensive line of modules for groups 3-8 that align with SLO content lines and incorporate all Inquiry and Design-Based Learning skills.
• UvA (University of Amsterdam) - Philosophy StudentsminorStrategic or Co-development PartnerPhilosophy students from the University of Amsterdam (UvA) developed the Filo Lab lesson series, which introduces elementary students to philosophical concepts through activities exploring existence, differences between people, and what it means to treat each other well.
• Future Planet Studies SpecialistminorStrategic or Co-development PartnerA specialist in Future Planet Studies collaborated with Junior Campus to develop a custom in-school sustainability lesson series for GBS Veerkracht, translating complex themes like ecological footprint and solar energy into age-appropriate content.
• Network of External ProviderscoreChannel Partner/ Reseller/ DistributorJunior Campus maintains a broad network of external providers for sports, dance, culture, technology, and other areas. These providers are coordinated through the talent broker service, selected, contracted, and quality-monitored by Junior Campus on behalf of partner schools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FutureNL: FutureNL delivers technology and STEM education programs and lesson materials into Dutch primary schools, directly overlapping Junior Campus's Science & Technology enrichment offering for groups 3-8.
• Blink: Blink is a Dutch educational publisher that provides lesson series and teaching materials for primary schools, with strong overlap in Science & Technology and World Orientation — categories where Junior Campus directly competes for the same school budget.
• Kunstgebouw: Kunstgebouw is a Dutch arts education organization that brokers cultural and creative programming into primary schools, operating in a structurally similar talent-broker model to Junior Campus's after-school coordination service.
• Stichting Tumult: Stichting Tumult produces educational media and programs (including journalism and citizenship-focused lesson series) for Dutch primary schools, competing in the same Citizenship and World Orientation curriculum space as Junior Campus.
• Cedero: Cedero is a Dutch educational publisher and consultancy producing teaching methods and lesson series for primary education, serving the same basisschool decision-makers and competing for curriculum-adjacent budgets.
• SportSupport: SportSupport is a Dutch sports talent broker that organizes and coordinates after-school sports programming for primary schools, the closest functional analog to Junior Campus's talent broker role in the sports vertical.

Emerging players

• VHTO: VHTO runs STEM engagement programs for Dutch primary schools with a focus on girls and women in technology, partially overlapping Junior Campus's Science & Technology enrichment but with a narrower thematic lens.

Regional players

• NME Centra (Natuur- en Milieueducatie): The Dutch NME centers provide regional nature and sustainability education programming to primary schools, structurally similar to Junior Campus's GBS Veerkracht sustainability engagement but distributed across regional operators rather than a single national provider.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/juniorcampus
• Facebookfacebook.com/juniorcampus
• LinkedInlinkedin.com/company/junior-campus
• Xtwitter.com/juniorcampus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Campus