CAKE by Hannah Jones

What CAKE by Hannah Jones does

CAKE by Hannah Jones is a single-location artisan bakery and bespoke cake design business operating from 30 Market Street, Adlington, Chorley, Lancashire, in the United Kingdom. The company was founded in 2015 by Hannah Jones, a self-taught baker and cake designer, and has grown from a home-based operation into a physical retail storefront supported by a Shopify-powered e-commerce site. The core product portfolio centres on buttercream-finished cakes with fondant used only for select decorative elements — explicitly differentiated from fully fondant-covered novelty styles — spanning bespoke celebration cakes, Signature Cakes (round or heart-shaped, 15–70 servings), Signature Mini Cakes (8–10 servings), cupcakes, sugar cookies, cake pops, baked donuts, and a Corporate offering.

The company serves two primary customer segments: individual consumers purchasing occasion-based cakes and treats (birthdays, anniversaries, personal milestones), and wedding couples seeking bespoke tiered cakes with in-store consultation and tasting services. A Wedding Taster Box product (£28 GBP, 7 signature flavours plus a vanilla sugar cookie) anchors the wedding sales funnel. The business also maintains a broad seasonal catalogue covering Christmas, Valentine's, Easter, Halloween, Father's Day, Mother's Day, and Eid, plus cake decorating classes.

Revenue is generated through one-time purchases across retail counter sales, bespoke cake commissions (requiring a 50% non-refundable deposit), click-and-collect online orders, and a limited Royal Mail postal service restricted to select cookie and treat gift boxes. There is no delivery service for cakes and no allergen-free offering. The company is founder-owned, bootstrapped (no funding rounds disclosed), privately held, and operates with 1–10 employees. Its most notable third-party recognition is a British VOGUE feature in December 2022 for its Christmas Mini Cake.

Name

CAKE by Hannah Jones

Legal name

Cake by Hannah Jones Limited

Website

https://cakebyhannahjones.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CAKE by Hannah Jones is a single-location artisan bakery in Adlington, Lancashire, designing and selling bespoke buttercream celebration cakes, wedding cakes, and seasonal sweet treats to individual consumers and wedding couples via retail counter and click-and-collect.

Ownership category

akta.pro rank

Product category

Custom Bakery & Cake Design

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Dessert Cafes (Coffee + Desserts) (THAFADAH), Patisseries & Dessert Boutiques (CRAHAGAB), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Bespoke cake design
• Wedding cake services
• Custom celebration cakes
• Bakery sweet treats
• Seasonal gift boxes

Headquarters

HQ city

Chorley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Treat Sales: One-time purchase of takeaway cakes, cupcakes, cookies, brownies, donuts, and treats from the physical shop counter and online store. Products range from individual items to gift boxes and treat boxes.
2. Bespoke Cake Commission: Custom-designed celebration cakes and wedding cakes created to customer specifications. Pricing varies based on design complexity, serving size, and decoration requirements. Requires 50% deposit.
3. Click-and-Collect E-commerce: Online ordering through Shopify store with collection from physical retail location. Orders placed for specific collection dates.
4. Wedding Services: Bespoke tiered wedding cakes with consultation and tasting service. Additional offerings include bridesmaid proposals, bridal party treat boxes, and wedding guest cupcakes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CAKE by Hannah Jones designs and creates bespoke buttercream celebration cakes, tiered wedding cakes, cupcakes, sugar cookies, macarons, baked donuts, cake pops, and seasonal/occasion treat boxes for individual consumers and wedding couples. The business operates a single retail shop on Market Street in Adlington, Lancashire, supported by a Shopify-powered online store offering click-and-collect and limited postal delivery for select items. Bespoke commissions include in-store consultation and tasting for wedding cakes, with bespoke design work priced by complexity and serving size.

Product overview

CAKE by Hannah Jones is a bespoke cake and sweet treat business operated by self-taught baker and cake designer Hannah Jones, based in Adlington, Lancashire. The company operates as a single-location bakery with both a takeaway counter and a bespoke cake service. The core product portfolio centres on buttercream cakes (with fondant used only for decorative elements), including Signature Cakes (customisable round or heart-shaped celebratory cakes serving 15-70 people), Signature Mini Cakes (serving 8-10), Bespoke Cakes (fully custom designs), Bespoke Character Cakes, Cupcakes, Sugar Cookies, Cake Pops, Baked Donuts, and Corporate offerings. The wedding service includes tiered bespoke cakes with in-store consultations and tasters, plus a Wedding Taster Box for pre-event sampling. Seasonal and occasion-specific products include Christmas (cupcakes, macarons, treat boxes, cookies, mini cakes), Valentine's Day (cupcakes, bento cakes, macarons, cookies), Easter (bento cakes, cupcakes, cookies, macarons, cake decorating classes), Halloween (bento cakes, sugar cookies), Father's Day (cupcakes, cookies, brownies, donuts, mixed treats), Mother's Day (mini cakes, cupcakes, cookies, drink holders), and Eid (cupcakes). The business operates as collection-only with limited postal availability on select items, and does not accommodate allergen-specific orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Cakes Custom-designed cakes created to specification based on customer inspiration, colour palettes, and design preferences for special occasions; pricing varies by flavour, design intricacy, serving size, and decoration.
• Signature Cakes Pre-designed celebratory cakes available in round or heart shapes, sizes from 15 to 70 servings, with customisable colours, decorations, and personalised messages.
• Wedding Cakes Bespoke tiered wedding cakes designed for couples' special day, including in-store consultation, flavour tasters, and accompanying offerings such as bridesmaid proposals, bridal party treat boxes, and wedding guest cupcakes.
• Wedding Taster Box Pre-wedding experience box containing 7 signature cake flavours and one vanilla sugar cookie for couples to sample before selecting their wedding cake, priced at £28.00 GBP.
• Signature Mini Cakes Smaller celebratory cakes serving 8-10 people, available in Vanilla Bean and Chocolate Dream flavours; bespoke mini cakes start from £45.00 GBP.
• Cupcakes Buttercream cupcakes available in various designs and seasonal themes, including duo, trio, and large gift box formats across occasions.
• Sugar Cookies Decorated vanilla sugar cookies for gifting and celebrations, with selected designs available for postal delivery.
• Cake Pops Individual cake pop treats on sticks, suitable for events and gifting.
• Baked Donuts Baked donut treats available in various flavours and designs, including seasonal gift box formats.
• Bespoke Character Cakes Custom cakes featuring character-themed designs using fondant decorations on buttercream bases.
• Mixed Treat Box Assorted selection of cakes and treats packaged in a gift box format.
• Corporate Cakes & Treats Bespoke cakes and treats designed for corporate events, client gifting, and business occasions, with custom branding or themed designs available.
• Cake Decorating Classes Cake decorating class offered for occasions such as Easter, providing hands-on instruction to customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store, enabling product listings, shopping cart, checkout, and order management. Personal information is shared with Shopify for fraud prevention and site analytics.
• PayPalcoreTechnology or IntegrationPayment processor used for transaction processing alongside Shopify Payments. Customer payment information is shared with PayPal for order processing.
• Royal MailminorChannel Partner/ Reseller/ DistributorShipping partner for postal delivery of select cookie and treat gift box products via Royal Mail 24 Tracked service.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lily Vanilli: London bespoke cake designer known for celebration and wedding cakes with a distinctive aesthetic style; comparable in product mix, bespoke design-led positioning, and direct-to-consumer order model.
• The Hummingbird Bakery: UK cupcake and celebration cake retail chain offering custom and themed cakes with a comparable product mix (cupcakes, mini cakes, custom celebration cakes) sold through retail storefronts.
• Peggy Porschen: London-based bespoke and celebration cake atelier offering bespoke wedding cakes, retail treats, and an iconic Instagram-led storefront — the closest model benchmark for CAKE by Hannah Jones's boutique bespoke cake positioning.
• Konditor & Cook: London artisan bakery offering bespoke celebration cakes, wedding cakes, and curated retail treats with a strong design-led brand — overlapping in bespoke commission and treat-box gifting.
• Bread Ahead: London bakery and baking school combining a retail storefront, bespoke occasion cakes, and baking lessons — directly comparable to CAKE by Hannah Jones's combined cake-and-classes offering.
• Crumbs & Doilies: London cupcake and celebration cake shop with custom orders and gift-box delivery, mirroring the cupcake-and-treat-box side of the CAKE by Hannah Jones range with a stronger postal/delivery channel.

Broad incumbents

• Magnolia Bakery: Iconic US cupcake and celebration cake brand with multiple international locations; comparable product concept (cupcakes, bespoke cakes, retail treats) but operates at significantly greater scale and geographic reach.

Regional players

• Slattery's: Manchester-area bakery specialising in wedding cakes and celebration cakes, with tasting consultations; competes with CAKE by Hannah Jones in the North West UK wedding market from a larger regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cakebyhannahjones
• Instagraminstagram.com/cakebyhannahjones
• LinkedInlinkedin.com/company/cake-by-hannah-jones

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAKE by Hannah Jones