Ism Training

Name

Ism Training

Legal name

ISM Training FZC

Website

https://www.ismdubai.com

Company type

Private

Founded year

1998

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Delivery & Execution (Planning, Estimation, Tracking) (EDABAHAE)

akta.pro secondary industries

Valuation, M&A & Corporate Development (EDABAJAN), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE), Information Technology & Software (EDAAAPAB)

Keywords

• Corporate training services
• Professional development courses
• Leadership training programs
• Sales and marketing training
• AI workforce training

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Open Enrollment Training Courses: Individual professionals enroll in scheduled training courses at venues like Radisson Blu Hotel and Dusit D2 Kenz Hotel in Dubai. Courses range from 2-3 days with public course dates throughout 2026.
2. Corporate/In-House Training: Customized training programs delivered at client premises or tailored to organization needs. The company works with corporate clients to design programs customized to their organization, needs, and goals.
3. Corporate Training Consultation: Consultation services to assess organizational training requirements and design appropriate programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

ISM Training delivers instructor-led professional training courses to both individual professionals and corporate clients in the UAE. The portfolio spans AI, leadership, sales, marketing, finance, Microsoft Office, corporate tax, and certified training, offered as 2–3 day public courses at Dubai hotel venues and as customized in-house corporate programs delivered at client premises. Each course has a published price, schedule, and instructor; the company works directly with corporate clients to design tailored programs based on organizational needs and goals.

Product overview

ISM Training (Institute of Sales and Marketing) is a professional training provider based in Dubai, UAE, offering a broad portfolio of instructor-led training courses designed to elevate professional skills and business performance. The offering is organized around a multi-category course catalog covering AI Training Courses (including AI-Driven Content Creation and Strategy, Marketing in the Age of AI, AI Agent Builder, AI Prompt Builder, AI Ethics and Understanding, Utilising AI for Leaders, and AI-Powered Sales Strategies), Leadership Training Courses, Sales Training Courses (including Consultative Selling, Advanced Selling Skills, Psychology of Persuasion, and Sales for Non-Salespeople), Marketing Training Courses (including the Digital Marketing and Social Media Masterclass, Email Marketing Mastery, Brand Storytelling, and Neuro-Marketing and Emotional Engagement), Finance Training Courses, Microsoft Office Training Courses (including PowerPoint, Excel, Power BI, and Copilot), Corporate Tax Training Courses, and Certified Training Courses. Courses are delivered as public instructor-led sessions at venues including the Radisson Blu Hotel Dubai, as in-house corporate training customized to client organizations, and as open enrollment programs. Individual courses are priced and scheduled with specific upcoming dates (e.g., Marketing in the Age of AI at AED 6,400 for 3 days; AI-Driven Content Creation and Strategy at AED 4,400 for 2 days; Public Speaking and Presentation Skills at AED 6,400 for 3 days). A Course Calendar product allows delegates to browse and download the full schedule of upcoming sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Training Tailored corporate training programs customized to an organization's needs, goals, and objectives, including in-house training and corporate training consultation delivered at client premises or designated venues.
• AI Training Courses Suite of AI-focused training courses covering AI ethics, prompt engineering, AI-driven content creation, AI for leaders, and AI-powered sales strategies.
• Leadership Training Courses Leadership development programs covering strategic thinking, powerful leadership and management, inclusive leadership, and change management.
• Sales Training Courses Sales-focused programs including consultative selling, advanced selling skills, AI-powered sales strategies, and the psychology of persuasion in modern sales.
• Marketing Training Courses Marketing professional development programs covering digital marketing, social media marketing, neuro-marketing, brand storytelling, and AI-driven marketing strategies.
• Finance Training Courses Finance-focused programs including finance for non-financial managers, effective budgeting and cost control, financial modelling, and sustainable finance and ESG impact.
• Microsoft Office Training Courses Microsoft Office skills training covering PowerPoint (including advanced visual storytelling), Excel (basic, intermediate, advanced), Power BI, and Microsoft Office Copilot for productivity enhancement.
• Certified Training Courses Programs certified by the Institute of Sales & Marketing, providing formal credentials for professionals completing courses in sales, marketing, and related disciplines.
• Corporate Tax Training Courses Specialized training in corporate taxation, supporting finance and business professionals in understanding and applying tax regulations.
• Digital Marketing and Social Media Masterclass A 3-day program covering digital marketing and social media fundamentals, SEO, SEM, email marketing, analytics, and real-world case studies.
• Marketing in the Age of AI

Quantifiable outcome

• 89% of ISM graduates report that their course helped them get a promotion
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Bahrain Institute of Banking and Finance (BIBF): Bahrain-based professional training institute delivering corporate, banking, leadership, and finance programs across the Gulf. Comparable regional institutional positioning and corporate training portfolio.

Direct peers

• EuroMaTech Training & Management Consultancy: Dubai-based corporate training and consultancy offering courses in leadership, project management, finance, HR, and oil & gas across the Middle East. Direct competitor on public and in-house training delivery.
• London Training for Excellence: UK-origin corporate training provider with significant Dubai and Gulf operations delivering short instructor-led courses in leadership, management, finance, HR, and soft skills at hotel venues. Highly comparable delivery model and target customer base to ISM.
• Simplilearn: Digital-first professional and corporate training provider covering project management, AI, data, leadership, and sales. Comparable mix of certification-aligned professional courses and enterprise sales motion.
• Meirc Training & Consulting: UAE-headquartered corporate training provider offering a broad portfolio of professional development, management, sales, marketing, and finance courses delivered publicly and in-house across the Middle East. Closest direct competitor to ISM in geography, course catalog, and GTM motion.
• KnowledgeHut: Global corporate training provider with significant Middle East presence delivering instructor-led and virtual courses in agile, project management, leadership, and emerging tech. Comparable course catalog structure and enterprise GTM.
• Emeritus: Global provider of professional certificate programs in partnership with universities and business schools, covering leadership, AI, marketing, and technology. Comparable mid-to-senior professional learner target and enterprise partnerships.

Broad incumbents

• Coursera for Business: Enterprise arm of Coursera offering thousands of courses from top universities and companies in leadership, AI, marketing, and technology. A scaled incumbent with broader catalog and lower per-seat pricing, posing substitution risk to ISM.
• LinkedIn Learning: Subscription-based online learning platform from LinkedIn covering business, technology, and creative skills. Broad incumbent in professional upskilling, frequently embedded in enterprise L&D budgets that compete with ISM.

Others

• Stevie Awards / L&D-focused consultancies: Industry directories and L&D advisory providers that act as intermediaries between enterprises and corporate training vendors including ISM. Indirect ecosystem connection rather than direct course delivery competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ismtraining
• YouTubeyoutube.com/@ISMDubaiTraining
• Facebookfacebook.com/ISMTraining
• LinkedInlinkedin.com/company/ism-training
• Instagraminstagram.com/ismtraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ism Training