Krotoski Sp Z O O

What Krotoski Sp Z O O does

Krotoski sp. z o.o. (commercial brand: Grupa Krotoski) is a privately-held Polish multi-brand automotive dealer group headquartered in Łódź at ul. Niciarniana 51/53, with 40+ years of operating history. The company operates 23 owned showrooms and authorized service centers across Łódź, Warszawa, Częstochowa, Poznań, Wrocław, and Katowice, employing 850+ staff and serving more than 500,000 customers cumulatively. It is an authorized dealer for Audi, Porsche, Volkswagen, Škoda, Cupra, MG, BYD, and Seat. Two wholly-owned subsidiaries, Krotoski Electromobility sp. z o.o. and Krotoski Rent a Car sp. z o.o., house the EV-focused franchises (MG, BYD) and rental operations respectively. The group ranked among the TOP 5 largest automotive dealers in Poland and was triple-recognized at Dealer Roku 2025 by Audi Polska, including highest new-car sales and highest fleet volume.

The group's core products span the full vehicle ownership lifecycle: new-vehicle sales across mass-market and premium brands, used-vehicle resale with certified service history, authorized mechanical and body repair services, a parts and accessories business that includes the NORA B2B parts platform, vehicle financing and insurance brokerage, corporate fleet management solutions, and short-to-medium-term rentals. Revenue is generated through transactional vehicle sales (one-time gross margin per unit), recurring service and parts work, and recurring rental income. Distribution is anchored by owned physical showrooms with supplementary channels including Allegro marketplace stores (Audi, VW, Škoda, Seat, Porsche) for parts and accessories, plus direct B2B parts fulfillment via NORA. Digital customer-facing tools include "Video Serwis" for remote service-advisor consultations and an online service booking platform, which the company positions as customer-experience differentiators rather than AI-driven automation.

The business model is fundamentally a franchised OEM retailer, with margins driven by vehicle unit volume, manufacturer-backed service and warranty throughput, parts gross margin, and finance/insurance product attach. Multi-brand coverage across eight franchises allows Krotoski to capture share within a single household's vehicle needs (premium through entry-EV) and to spread fixed showroom and service-center costs across complementary demand cycles. Fleet and corporate sales are an explicitly prioritized segment alongside retail, supported by a dedicated fleet sales director and B2B mobility solutions. Public pricing is not disclosed; vehicle pricing follows manufacturer MSRP and varies by model and promotion, while service labor rates are published per workshop and financing is offered via partnered financial institutions on monthly terms.

Name

Krotoski Sp Z O O

Legal name

Krotoski sp. z o.o.

Website

https://krotoski.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Krotoski is a Polish multi-brand automotive dealer group operating 23 showrooms across major cities. Authorized for Audi, Porsche, Volkswagen, Škoda, Cupra, MG, and BYD, it sells new and used vehicles, provides authorized service, fleet solutions, car rental, and parts to retail and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new passenger and commercial vehicles from multiple brands including Audi, Porsche, Volkswagen, Škoda, Cupra, MG, and BYD
2. Used Vehicle Sales: Resale of pre-owned vehicles with certified service history
3. After-Sales Service: Authorized maintenance, repairs, warranty and post-warranty services for all brands
4. Parts and Accessories: Sale of original parts, accessories, and consumables including NORA B2B commercial platform
5. Fleet Services: Comprehensive fleet management and corporate vehicle solutions for business customers
6. Rent a Car: Short and medium-term vehicle rental services under Krotoski Rent a Car brand

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Krotoski is a Polish multi-brand automotive dealer group that sells new and used passenger and commercial vehicles from Audi, Porsche, Volkswagen, Škoda, Cupra, MG, and BYD. It operates 23 showrooms and authorized service centers across Poland, providing factory-authorized maintenance, warranty and post-warranty repairs, genuine parts, fleet management for corporate clients, and short- and medium-term vehicle rentals through the Krotoski Rent a Car subsidiary.

Product overview

Grupa Krotoski is a multi-brand car dealership group operating as a unified platform across new car sales, used car sales, authorized vehicle servicing, fleet management, car rental, parts & accessories, and financing services. The portfolio includes new vehicles from Audi, Porsche, Volkswagen, Skoda, Cupra, MG, and BYD brands, supported by 23 showrooms across Poland with over 850 employees serving approximately 500,000 customers. The core offering combines vehicle sales with integrated after-sales services including mechanical and body repair, financing, insurance, and fleet solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Samochody Nowe) Sale of new passenger and commercial vehicles from authorized brands including Audi, Porsche, Volkswagen, Škoda, Cupra, MG, and BYD through 23 showrooms across Poland.
• Used Vehicles (Samochody Używane) Sale of pre-owned vehicles from Audi, Cupra, Volkswagen, Porsche, Seat, and Škoda brands with certified service history.
• Authorized Vehicle Service (Serwis) Factory-authorized mechanical and body repair services for all represented brands, including warranty and post-warranty maintenance, tire replacement, service packages, accident repair center, battery repair center, and auto detailing.
• Fleet Services for Businesses (Flota dla Firm) Fleet management and commercial vehicle procurement solutions for corporate clients, including dedicated fleet sales team and fleet-specific maintenance services.
• Krotoski Rent a Car

Quantifiable outcome

• 500,000 satisfied customers served throughout company history
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, strategic and core.

• Wielka Orkiestra Świątecznej Pomocy (WOŚP)minorGTM or Marketing Partner · 15 January 2026Ongoing partnership with WOŚP charity. Grupa Krotoski donated vehicles to support hospice operations for seriously ill children.
• Politechnika Łódzka (Łódź University of Technology)strategicStrategic or Co-development Partner · 8 October 2025Strategic partnership with Łódź University of Technology for business collaboration, talent development, and academic-industry cooperation.
• Młodzi w ŁodziminorGTM or Marketing Partner · 10 January 2025Partnership with youth organization for community engagement and employer branding initiatives.
• Volkswagen Group PolskacoreTechnology or IntegrationVolkswagen Group Polska is co-administrator of customer data for Volkswagen Group brands (Audi, Volkswagen, Škoda, Seat, Cupra, Porsche) in Poland. Grupa Krotoski operates as authorized dealer and service partner for these brands under this partnership framework.
• SAIC Motor PolandcoreTechnology or IntegrationSAIC Motor Poland operates as co-administrator of customer data for MG Motor brand in Poland. Grupa Krotoski serves as authorized dealer and service partner for MG Motor under this arrangement.
• BYD Europe B.V.coreChannel Partner/ Reseller/ DistributorBYD Europe B.V. is the importer of BYD vehicles for Europe. Grupa Krotoski operates as authorized BYD dealer in Poland under this partnership.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pendragon PLC: UK-based multi-brand automotive retailer with franchised dealerships, aftersales, and used-car operations. Comparable as a multi-brand authorized dealer group facing similar EV-transition and digital-disruption dynamics.
• Emil Frey Group: European multi-brand automotive dealer group with operations across multiple countries, representing premium and mainstream OEMs with authorized sales, service, and parts. Directly comparable as a large authorized multi-brand dealer group serving consumer and fleet customers.
• Group 1 Automotive: Large US-based multi-brand automotive dealer group with new and used vehicle sales, parts, service, and F&I operations across multiple states. Comparable as a multi-brand authorized dealer group with similar revenue mix and customer segments.
• PGD Group (Polska Grupa Dealerów): Polish automotive dealer group representing multiple brands with showroom, service, and fleet operations across Poland. Directly comparable as a multi-brand dealer competing for similar retail and corporate fleet customers.
• Bemo Motor: Polish multi-brand automotive dealer group operating authorized showrooms and service centers in major Polish cities. Directly comparable as a domestic competitor with overlapping brand portfolio and full-service dealer offering.
• Inchcape PLC: Global automotive distributor and retailer operating across multiple markets, representing premium and volume brands through authorized retail and distribution arrangements. Comparable as a multi-brand automotive distribution and retail platform.
• Sobiesław Zasada Group: One of the largest multi-brand authorized automotive dealer groups in Poland, operating showrooms for premium and mainstream brands with integrated after-sales and fleet services. Directly comparable as a Polish multi-brand dealer group with a similar brand portfolio and full-service model.

Emerging players

• Auto1 Group: European online used-car platform operating across multiple EU markets with digital-first inventory and remarketing operations. Comparable as a competitor for used-car demand and as a benchmark for digital disintermediation risk facing traditional Polish dealers like Krotoski.

Regional players

• BCA Marketplace: European automotive remarketing and vehicle logistics company serving dealers, fleets, and manufacturers across multiple markets. Comparable as a B2B ecosystem participant that influences used-car remarketing dynamics and dealer trade-in economics relevant to Krotoski's used-vehicle operations.

Broad incumbents

• Volkswagen Group: Global OEM whose brands (Audi, Porsche, VW, Škoda, Cupra, Seat) make up the majority of Krotoski's authorized portfolio. Comparable as the principal OEM partner whose franchise framework and direct-sales strategy directly determine Krotoski's economics and strategic options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWpevXLb1VF35BJserNjEPQ
• Facebookfacebook.com/audigrupakrotoski
• LinkedInlinkedin.com/company/grupa-krotoski
• Instagraminstagram.com/audigrupakrotoski

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krotoski Sp Z O O