Hela Människan
Hela Människan is a Swedish church-affiliated non-profit that combats involuntary loneliness and supports people in vulnerable life situations through approximately 40 local units, a network of secondhand stores, and the Lina och Linus children's support program, funded by donations and retail.
- Company typePrivate
- Founded1990
- HeadquartersBromma, Sweden
- Headcount—
- GTM typeB2C
- OfferingServices
What Hela Människan does
Hela Människan is a Swedish church-affiliated non-profit organization headquartered in Bromma, Sweden, that provides practical, locally adapted social support to people in vulnerable life situations, with the stated mission of combating involuntary loneliness and strengthening existential health. The organization is governed at the national level by 12 church and youth-organization principals — including Equmeniakyrkan, Svenska kyrkan, Evangeliska Frikyrkan, Stockholms Katolska stift, Equmenia, Svenska kyrkans unga, and Sveriges unga katoliker — and delivers services through approximately 40 local units across Sweden spanning from Boden in the north to Malmö in the south, supported by both staff and volunteers. Its core offerings are free direct social support to beneficiaries, a network of physical secondhand stores in at least 13 cities (with online sales via Tradera), and the Lina och Linus method material and leader-training program for children's support groups aged 6-12.
The organization's underlying technology is conventional: Microsoft 365 for office operations, WordPress for the public website, Canva for graphic design, and an NGO Pro or similar CRM for donor management. There is no proprietary technology platform, no AI/ML capability, and no software product. Hela Människan is not a technology company and does not offer a digital service product; its competitive proposition rests on local human delivery, ecumenical institutional backing, and a recognized brand in Swedish church-based social work.
The revenue model is a diversified charity funding stack rather than a commercial pricing model. Income sources include monthly recurring giving (Månadsgivare), one-time donations collected via website, Swish mobile payments, Nets card processing, and Gåvogiro 903-2160, sale of gift certificates (Gåvobevis), and proceeds from physical and online (Tradera) secondhand store sales. The organization is a member of Giva Sverige and adheres to its quality code for responsible fundraising, holds a 90-konto accreditation, and is GDPR-compliant. Org.nr 802000-6394 indicates Swedish non-profit registration.
Hela Människan firmographics
Firmographics- Name
- Hela Människan
- Legal name
- Hela Människan
- Website
- https://helamanniskan.se
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Hela Människan is a Swedish church-affiliated non-profit that combats involuntary loneliness and supports people in vulnerable life situations through approximately 40 local units, a network of secondhand stores, and the Lina och Linus children's support program, funded by donations and retail.
- Ownership category
- akta.pro rank
Hela Människan industry classification
Industry- Product category
- Social Services and Charitable Support
- NAICS
- Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Temporary Shelters (624221)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), International & Local Implementing NGOs (HLAJAKAD)
Keywords
Where Hela Människan is headquartered
LocationHeadquarters
- HQ city
- Bromma
- HQ country
- Sweden
- HQ region
- Europe
Offices44 records
Markets served
Hela Människan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Giving (Månadsgivare): Recurring monthly donations from supporters who sign up to give regularly. The organization collects name, personal number, address, email, phone, and bank/card details to administer and communicate about gifts.
- One-time Donations: Single donations made via website, Swish mobile payment, or Nets payment service. Collected for campaign purposes and general operations supporting people in vulnerable situations.
- Secondhand Store Sales: Revenue from secondhand shops selling donated clothing and goods. Also includes online sales via Tradera marketplace. Proceeds support the organization's social work.
- Gift Certificates (Gåvobevis): Sale of gift certificates where donors purchase certificates that can be given as gifts, with proceeds supporting the organization's operations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hela Människan product offering
Product offeringCore offering
Hela Människan is a Swedish non-profit organization providing practical, locally-adapted social support to people in vulnerable life situations across approximately 40 local units in Sweden. Its core work involves combating involuntary loneliness and strengthening existential health through open community-based operations. The organization is funded by donations and operates a network of secondhand stores whose proceeds support the social mission.
Product overview
Hela Människan is a nationwide Swedish charitable organization with 12 church-based national principals. It is not a technology company but rather a social welfare organization that operates approximately 40 local units across Sweden. The organization's core offerings consist of practical social support services for people in vulnerable life situations, a network of secondhand retail stores generating revenue for the mission, and the Lina och Linus method material and training program for support groups for children. The organization does not offer a technology product, platform, or software solution.
Differentiator
Problem solved
Functional benefit
Brands
- Lina och Linus: Support group leader training program for children aged 6-12 years living in families with various difficulties
Products and services
- Core Social Support Services
- Secondhand Stores
- Lina och Linus Support Group Leader Training
Quantifiable outcome
- Support for people in vulnerable life situations through nationwide network of local units
Companies that use Hela Människan
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Hela Människan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hela Människan partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- EqumeniakyrkancoreOne of 12 national church principals supporting Hela Människan. Equmeniakyrkan is a major church organization that provides institutional support and collaboration for the organization's social work across Sweden.
- Svenska kyrkan (Church of Sweden)coreMajor national church principal with extensive network of congregations across Sweden. Provides institutional backing and collaboration for Hela Människans operations including participation in the board through multiple representatives.
- Evangeliska Frikyrkan (EFK)coreEvangelical Lutheran Free Church - one of 12 national principals supporting Hela Människan's mission and social work programs.
- Stockholms Katolska stift (Stockholm Catholic Diocese)coreCatholic diocese in Stockholm that serves as one of the national principals, represented on Hela Människans board through Caritas Sverige.
- EqumeniacoreYouth organization affiliated with Equmeniakyrkan that participates as one of the 12 national principals of Hela Människan.
- Svenska kyrkans unga (Church of Sweden Youth)coreYouth organization of the Church of Sweden participating as one of the national principals with board representation.
- Sveriges unga katoliker (Sweden's Young Catholics)coreYoung Catholic organization in Sweden serving as one of the 12 national principals supporting Hela Människan.
- Giva SverigecoreGiva Sverige is the Swedish trade organization for fundraising organizations. Hela Människan is a member and adheres to their quality code for responsible fundraising, transparency, and internal control and governance.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hela Människan competitors and assessment
Company assessmentBroad incumbents
- Svenska Röda Korset (Swedish Red Cross): Sweden's largest humanitarian organization, operating across a far broader portfolio (refugee support, healthcare, emergency response, youth) than Hela Människan but overlapping on social support for vulnerable populations. Functions as a broad incumbent in the same funding/donor pool.
Direct peers
- Erikshjälpen: Swedish non-profit running a chain of secondhand stores ("Secondhandbutiker") funding international and domestic social/development work. Closely comparable combination of retail-as-funding and social services mission.
- Stockholms Stadsmission: One of Sweden's largest local social services NGOs, operating shelters, family support, and secondhand stores in Stockholm — directly comparable program mix and target population to Hela Människan's StorStockholm unit.
- Frälsningsarmén i Sverige (Salvation Army Sweden): Faith-rooted Swedish social services and humanitarian organization operating shelters, addiction support, and secondhand retail. Directly comparable in mission, faith-based identity, and bundled social-services-plus-retail revenue model.
- Räddningsmissionen: Faith-based Swedish non-profit providing shelters, social support, and secondhand retail across multiple cities. Direct comparable in operational scope, faith-rooted mission, and revenue model mix.
- Stadsmissionen (Riksorganisationen): The national federation of Sweden's Stadsmission organizations (Stockholm, Göteborg, Malmö, etc.). Operates the same model: social support for vulnerable people, secondhand retail, and shelters — making it the closest direct peer in scope, geography, and revenue model.
- MyRight - Funktionsrätt Sverige: Swedish disability rights and support organization. Partially overlapping with Hela Människan's work on independent living support for vulnerable people, including those with disabilities arising from family or life circumstances.
- Läkarmissionen (LM International): Swedish faith-rooted non-profit working on social support, development aid, and secondhand retail. Comparable mission, donor model, and faith-rooted positioning; differs primarily in having a larger international development portfolio.
Others
- Equmeniakyrkan: One of Hela Människan's 12 national church principals. Comparable as a faith-based Swedish organization running social and community programs, but not a direct competitor — functions as both principal and ecosystem participant.
- Forum - idéburna organisationer med social inriktning: Swedish trade association for social-purpose non-profit organizations. Hannah Kroksson (Hela Människan's chair) chairs this body, signaling ecosystem-level engagement. Functions as an industry/peer-network counterpart rather than a competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hela Människan social profiles
Digital presenceHela Människan compliance and trust
Trust signalCompliance1 record
Hela Människan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hela Människan leadership team
Management profileNumber of profiles
Profiles8 records
Hela Människan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hela Människan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hela Människan
What does Hela Människan do?
Hela Människan is a Swedish non-profit organization providing practical, locally-adapted social support to people in vulnerable life situations across approximately 40 local units in Sweden. Its core work involves combating involuntary loneliness and strengthening existential health through open community-based operations. The organization is funded by donations and operates a network of secondhand stores whose proceeds support the social mission.
Is Hela Människan a public or private company?
Hela Människan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hela Människan founded?
Hela Människan was founded in 1990.
Where is Hela Människan based?
Hela Människan is headquartered in Bromma, Sweden, in the Europe region.
How does Hela Människan make money?
Four revenue lines are on record. Monthly Giving (Månadsgivare) is the primary driver. The others are one-time Donations, secondhand Store Sales and gift Certificates (Gåvobevis).
Who are Hela Människan's main competitors?
Svenska Röda Korset (Swedish Red Cross) is listed as a broad incumbent. Direct peers are Erikshjälpen, Stockholms Stadsmission, Frälsningsarmén i Sverige (Salvation Army Sweden), Räddningsmissionen, Stadsmissionen (Riksorganisationen), MyRight - Funktionsrätt Sverige and Läkarmissionen (LM International). Others are Equmeniakyrkan and Forum - idéburna organisationer med social inriktning.
Does Hela Människan have an API?
No public API is recorded for Hela Människan.
What industry is Hela Människan in?
Hela Människan's product category is Social Services and Charitable Support. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 6241 and its SIC code is 8300.