Interoptik As

What Interoptik As does

Interoptik AS is a Norwegian optical retail chain, headquartered in Sandvika and operating through a franchise model of more than 100 stores nationwide. Founded in 1984, the company sells prescription eyeglasses, sunglasses, and contact lenses — sourcing from designer brands including Gucci, Prada, Tom Ford, Ray-Ban, Oakley, Maui Jim, Persol, and Versace — alongside a portfolio of branded contact lens manufacturers (Dailies, Acuvue, Air Optix, Biofinity, Precision, and others). The retail offering is complemented by an integrated clinical services layer: comprehensive eye examinations, Optomap ultra-widefield retinal imaging, OCT cross-sectional retinal imaging, Pentacam corneal tomography, InflammaDry tear analysis, and specialized treatments including E-Eye IPL and LLLT for dry eye disease (effective in ~85% of cases) and photobiomodulation (PBM) for dry AMD. Specialty products include MiYOSMART myopia control lenses for children (claimed 60% reduction in myopia progression), Drømmelinser (orthokeratology overnight lenses), MiSight, and scleral contact lenses, with NAV reimbursement support for keratoconus and irregular cornea patients. Pricing is in Norwegian Kroner, with eye examinations starting at NOK 890, extended exams with Optomap from NOK 1,190, glasses packages from NOK 695, and an interest-free Brillekonto installment plan over 12 months.

The company's revenue model combines one-time retail purchases (eyewear and frames), recurring subscription revenue via the Linseabonnement contact lens subscription (sign-up incentive: NOK 1,500 voucher), and professional services fees for examinations and treatments. Distribution is omnichannel: 100+ franchise storefronts plus an e-commerce platform integrating Klarna, Visa, Mastercard, Posten delivery, and Porterbuddy same-day service. A B2B layer (Bedriftsavtale) supplies corporate vision-care agreements. Clinical governance is led by Fagsjef Olaug Skrøppa (MSc Clinical Optometry, Salus University), supported by specialist optometrists credentialed in contact lenses, pediatric vision, and binocular vision. Recent product introductions include the 2024 AI Meta smart glasses category (Oakley Meta, Ray-Ban Meta), which signals an extension into tech-enabled eyewear distribution. The business is privately held, operates exclusively in Norway, and discloses no revenue or headcount figures.

Name

Interoptik As

Legal name

Interoptik AS

Website

https://interoptik.no

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Interoptik AS is a Norwegian franchise optical retail chain operating 100+ stores nationwide, selling prescription eyewear and contact lenses alongside clinical eye health services including advanced retinal imaging, dry eye treatments, myopia control, and photobiomodulation for AMD.

Ownership category

akta.pro rank

Product category

Optical Retail Services

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Optometry Clinics (Primary Eye Care) (HLAKAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Optical retail services
• Eye examinations
• Prescription eyewear
• Contact lenses
• Dry eye treatment

Headquarters

HQ city

Sandvika

HQ country

Norway

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Eyewear retail (glasses, sunglasses): Sale of prescription glasses, frames, and sunglasses through retail stores and online. Revenue is generated through one-time product sales with optional installment payment via Brillekonto.
2. Contact lenses: Sale of daily, bi-weekly, and monthly contact lenses through stores and the e-commerce platform. Recurring purchase model supported by the Linseabonnement subscription.
3. Eye examinations and professional services: Professional optometry services including standard eye exams, extended exams with Optomap/OCT, dry eye consultations, IPL treatments, and photobiomodulation therapy.
4. Lens subscription (Linseavtalen): Contact lens subscription agreement offering regular deliveries with a sign-up incentive (1500 kr voucher).

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Interoptik AS is a Norwegian optical retail chain that sells prescription eyeglasses, sunglasses, and contact lenses across a franchise network of more than 100 stores and an online shop. It also delivers professional optometry services including eye examinations, advanced retinal imaging (Optomap, OCT, Pentacam), and specialized treatments such as IPL E-Eye therapy for dry eye disease and photobiomodulation for dry AMD. The offering is complemented by specialty products (MiYOSMART myopia control lenses, Drømmelinser orthokeratology, Filterbriller tinted lenses, AI Meta smart glasses), a contact lens subscription (Linseavtalen), and interest-free eyewear financing (Brillekonto).

Product overview

Interoptik is a Norwegian optical retail chain offering a comprehensive eyewear ecosystem combining products and clinical services. The core product portfolio includes prescription eyeglasses (single vision, progressive, lifestyle, MiYOSMART myopia control), sunglasses (designer and sports brands), and contact lenses (daily, bi-weekly, monthly, specialty) from over 30+ branded suppliers. This is complemented by clinical diagnostic services including Optomap retinal imaging, OCT deep imaging, and specialized treatments for dry eye disease (IPL E-Eye), age-related macular degeneration (photobiomodulation), and myopia control. The company also offers financing services (Brillekonto), contact lens subscriptions, and free eyewear styling consultations. A recent addition includes AI Meta smart glasses for workplace productivity. Interoptik operates as a franchise chain with approximately 90+ stores across Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Briller (Eyeglasses) Prescription eyeglasses with single vision, progressive, and lifestyle lenses from designer and quality brands, sold to individual consumers across Norway through franchise stores and the online shop.
• Solbriller (Sunglasses) Prescription and non-prescription sunglasses from luxury fashion houses and sports brands including UV protection, sold to individual consumers.
• Kontaktlinser (Contact Lenses) Contact lenses including daily, bi-weekly, monthly, spherical, toric, and multifocal varieties from major brands, sold to individual consumers through stores and the e-commerce platform.
• Synsundersøkelse (Vision Examination) Comprehensive eye examinations including standard tests, OCT imaging, and Optomap retinal scanning to assess vision and detect eye diseases, delivered by optometrists at franchise stores.
• OCT Dybdebilde (OCT Retinal Imaging) Optical Coherence Tomography provides cross-sectional retinal imaging to detect eye diseases years before they appear on surface imaging, delivered as a diagnostic service at franchise stores.
• IPL E-Eye Lysbehandling (IPL Dry Eye Treatment) Intense Pulsed Light treatment for dry eye disease that stimulates meibomian gland function and improves tear film quality, effective in 85% of cases, delivered at specialized Dry Eye Clinics.
• Fotobiomodulasjon (PBM) for AMD Photobiomodulation treatment using LED light masks for dry age-related macular degeneration. Non-invasive 12-minute sessions that reduce drusen deposits and improve visual acuity, effective in 60-80% of cases.
• Drømmelinser (Orthokeratology / Ortho-K Lenses) Overnight contact lenses that reshape the cornea during sleep to correct vision during the day; also used for myopia control in children, fitted by optometrists at franchise stores.
• Filterbriller (Filter/Tinted Lenses) Therapeutic tinted lenses that filter specific light wavelengths to relieve migraines, light sensitivity, dry eyes, ADHD, epilepsy symptoms, and improve contrast vision.
• MiYOSMART Lenses Defocus spectacle lenses for myopia control in children, clinically proven to reduce myopia progression by approximately 60% on average.
• AI Meta Briller (AI Smart Glasses) AI-powered smart glasses (Oakley Meta, Ray-Ban Meta) enabling real-time documentation, communication, and AI assistance in workplace settings, sold through Interoptik stores and online.
• Linseabonnement (Contact Lens Subscription) Contact lens subscription service with regular deliveries; new subscribers receive a NOK 1,500 value voucher, providing recurring home delivery of contact lenses.
• Brillekonto (Eyeglass Financing) Interest-free installment payment plan for eyeglasses and sunglasses over 12 months with no fees or interest charges.
• Brillestylist (Eyewear Styling) Complimentary professional styling service to help customers select eyeglasses or sunglasses that match their face shape, coloring, and personal style, delivered in-store at franchise locations.
• Førerkortattest (Driver's License Eye Certificate) Eye examination and certificate service for driver's license renewal and initial applications, priced from NOK 890, including full vision assessment for driver's license requirements.
• Optomap Netthinnebilde (Optomap Retinal Imaging) Ultra-widefield retinal imaging capturing nearly the entire retina for early detection of eye diseases and documentation for comparison at future visits, delivered as part of the extended eye examination.

Quantifiable outcome

• E-Eye IPL treatment for dry eye disease has an 85% effectiveness rate.
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature11 records

Partnerships

One partnership is on record.

• NAV (Norsk arbeidsgiver- og velferdsetat)minorOthersNAV (Norwegian Labour and Welfare Administration) provides coverage for advanced contact lenses and visual aids for eligible patients with conditions such as keratoconus and irregular corneas. Interoptik stores handle NAV applications and invoicing for qualifying patients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Warby Parker: Digital-first eyewear brand that has expanded into physical retail, selling glasses, sunglasses and contact lenses primarily in North America. Comparable as an emerging optical retail model that combines e-commerce and brick-and-mortar, posing competitive pressure on traditional optical chains like Interoptik.
• EyeBuyDirect: Online-only eyewear retailer competing on price and convenience in the prescription glasses and sunglasses category. Relevant emerging competitor threatening Interoptik's non-clinical, lower-complexity eyewear sales in Norway.

Direct peers

• Brilleland: Scandinavian optical retail chain (Norway among its markets) selling eyewear, contact lenses and offering eye examinations. Direct competitor with adjacent Nordic geographic footprint and similar franchise/chain operating model.
• Specsavers: Global optical retail chain offering eye exams, prescription glasses, contact lenses and hearing services. Directly comparable franchise/store-based optical retail model with similar clinical + retail mix, though operating across multiple European and global geographies.
• Profil Optikk: Norwegian optical retail chain with a similar nationwide franchise footprint, offering eye examinations, glasses, sunglasses and contact lenses. Closest pure domestic peer to Interoptik in terms of market, scale and service offering.

Broad incumbents

• LensCrafters: Large US-based optical retailer owned by EssilorLuxottica, offering eye exams, prescription eyewear and contact lenses through chain stores. Broad incumbent offering overlapping products and clinical services but in a different geography and under a wider corporate portfolio.

Regional players

• Pearle Opticien: European optical retail chain (GrandVision/EssilorLuxottica family) with stores across multiple European countries. Comparable optical retail format with similar in-store clinical and product offering, but geographically focused on continental Europe rather than Norway.
• Synoptik: Leading Danish optical chain and a Nordic brand serving customers across Scandinavia. Comparable category-buyer optical retailer with similar product/service mix but primarily Danish market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Interoptik
• Instagraminstagram.com/interoptiknorge
• LinkedInlinkedin.com/company/interoptik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interoptik As