HeForShe
HeForShe is a UN Women solidarity movement founded in 2014 that mobilizes men and boys as allies for gender equality through free toolkits, corporate Champions, and country-level chapters worldwide.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HeForShe does
HeForShe is a UN Women solidarity movement for gender equality, founded in 2014 and headquartered in New York inside the UN Women office. It mobilizes men and boys as allies for women's equality through awareness campaigns, corporate engagement programs, and country-level chapters.
Its core offerings are a library of free toolkits and curated resources: the Barbershop Toolkit 2.0 (a 10-module curriculum launched at the 2025 UN General Assembly), the Male Allyship Toolkit (2025), Action Kits for individuals, students, companies, and civil society, the HeForShe Solutions repository, and the HeForShe Alliance Champions program for corporate partners. Distribution is via National Chapters (e.g., the 2026 Spain launch), partnerships such as Fenerbahçe in sports and PwC on the Gender IQ Quiz, and UN Women's regional diplomatic network across more than 10 languages.
HeForShe is a non-profit and does not sell products; it is funded through UN Women's budget, corporate Champions engagements, and country-chapter fundraising (e.g., ~€18,000 at the Spain inaugural gala). Participation, toolkits, and the quiz are free to users, and partner engagement is structured around multi-year Champions commitments rather than transactional pricing. With 1–10 employees, HeForShe functions as a programmatic layer inside UN Women rather than a standalone revenue entity.
HeForShe firmographics
Firmographics- Name
- HeForShe
- Legal name
- HeForShe (UN Women Initiative)
- Website
- https://heforshe.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HeForShe is a UN Women solidarity movement founded in 2014 that mobilizes men and boys as allies for gender equality through free toolkits, corporate Champions, and country-level chapters worldwide.
- Ownership category
- akta.pro rank
HeForShe industry classification
Industry- Product category
- Gender Equality Advocacy and Social Movement
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
- akta.pro secondary industries
- Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights (BPADAGAF)
Keywords
Where HeForShe is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HeForShe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Partnerships and Sponsorships: HeForShe generates support through partnerships with corporations who become Champions, making financial and strategic commitments to advance gender equality within their organizations and communities.
- Donations: The movement accepts donations through UN Women's donation portal. The Spain Gala raised €18,000 in donations to sustain and expand HeForShe in Spain.
- UN Women Funding: As a UN Women initiative, HeForShe is funded through UN Women's budget which includes member state contributions and voluntary donations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
HeForShe product offering
Product offeringCore offering
HeForShe is a UN Women global solidarity movement that engages men and all genders in advancing gender equality. The movement operates the HeForShe Alliance Champions program where leaders from government, business, non-profit, and academia make tangible five-year commitments and generate Proven Solutions. It also distributes free educational toolkits (Barbershop Toolkit 2.0, Male Allyship Toolkit, Gender IQ Quiz) and audience-specific Action Kits (Individuals, Students, Companies, Civil Societies) through its multilingual website and national chapters worldwide.
Product overview
HeForShe is a global solidarity movement for gender equality operated by UN Women. The platform offers a unified portfolio of educational toolkits, action resources, and partnership programs rather than a traditional software product. The core offerings include the Barbershop Toolkit 2.0 (10-module comprehensive guide for engaging men in gender equality), the Male Allyship Toolkit for workplace environments, and the Solutions platform featuring Proven Solutions developed by Champions. Additional products include the Gender IQ Quiz (developed with PwC), the HeForShe Journal (4-week reflection guide), and four Action Kits targeting different audiences (Individuals, Students, Companies, and Civil Societies). The HeForShe Alliance brings together Champions from government, business, non-profit, and academia for a five-year commitment program. The movement also maintains National Chapters for localized engagement across multiple countries. The platform provides resources primarily as downloadable PDFs and web-based content rather than software applications.
Differentiator
Problem solved
Functional benefit
Brands
- HeForShe Barbershop Toolkit 2.0: A comprehensive toolkit with 10 modules to engage men and boys in advancing gender equality, covering topics such as accountability, bystander intervention, digital masculinities, mental health, fatherhood, climate justice, and gender-based violence.
- Male Allyship Toolkit
- HeForShe IMPACT Report
- HeForShe Alliance
Products and services
- HeForShe Barbershop Toolkit 2.0 A comprehensive toolkit with 10 modules designed to engage men and boys in advancing gender equality, covering accountability, bystander intervention, digital masculinities, mental health, fatherhood, climate justice, intersectionality, menstrual equity, gender-based violence, and workplace equality.
- Male Allyship Toolkit A comprehensive guide designed to support men in the workplace to be allies in the pursuit of gender equality, providing practical resources for building inclusive workplaces.
- Gender IQ Quiz A dynamic learning platform co-developed by HeForShe and PwC that educates users on gender equality through an interactive quiz format.
- HeForShe Alliance (Champions Program) An intimate group of leaders from across government, business, non-profit, and academia committed to a five-year journey to accelerate progress toward gender equality. Champions make tangible commitments and generate Proven Solutions.
- Action Kit For Individuals Resource kit to help individuals organize HeForShe events and create networks of HeForShe Equalizers in their communities.
- Action Kit For Students Resource kit to help organize HeForShe events and raise awareness of gender equality among students, faculty members, and university administration.
- Action Kit For Companies Resource kit for workplace leaders to support the HeForShe movement by encouraging colleagues to make commitments and take action.
- Action Kit For Civil Societies Resource kit for civil society organizations considering views on men, masculinities, gendered expressions, and existing gender equality frameworks.
- HeForShe Solutions (Proven Solutions) A collection of tried and tested solutions developed by HeForShe Champions for achieving parity at leadership, ending gender-based violence, and addressing critical equality issues.
- HeForShe National Chapters Country-specific chapters that expand HeForShe locally, enabling supporters to connect locally and participate in local events. Active chapters include Spain, Italy, Bosnia and Herzegovina, Türkiye, and others.
Quantifiable outcome
- 2 Million+ activists engaged in the movement
- +3 more outcomes
Companies that use HeForShe
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
HeForShe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HeForShe partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- UN Women SpaincoreUN Women Spain organized the HeForShe Spain Gala and national chapter launch, coordinating 145 attendees from 28 companies and 45 institutions, raising €18,000 in donations.
- De Beers GroupcoreDe Beers is a HeForShe Corporate Champion committed to achieving gender parity across its global business by 2030. The partnership includes supporting 10,000 women entrepreneurs and 10,000 women/girls studying STEM in host communities. De Beers has launched a 'Building Forever' podcast series in conversation with HeForShe.
- TeckcoreTeck is a Corporate Champion working to increase the percentage of women in its workforce to 30% by 2030, eliminate gender-based violence, and create mentorship opportunities for women. The company hosts HeForShe roundtables for inclusive mining practices.
- MTN GroupcoreMTN is a Corporate Champion committed to achieving gender parity across all workforce levels by 2030 from a base of 39%, ensuring 30% women in technology roles, and closing gender pay gaps. MTN will develop and upskill women and girls for digital economy participation.
- Recruit HoldingscoreRecruit Holdings is committed to achieving gender parity at all levels of its organization by 2030 through breaking down gender bias and barriers to support a more equitable world.
- Vodafone GroupcoreVodafone launched a global domestic violence policy as the first company to offer up to 10 days paid leave to victims of domestic abuse globally. The partnership builds upon this policy with additional tools and awareness strategies.
- Global CitizencoreGlobal Citizen commits to using its platform to showcase girls and women's empowerment and advance gender equality in partnership under the HeForShe Alliance, featuring HeForShe initiatives at Global Citizen events and campaigns.
- MovembercoreMovember commits to maintaining gender parity across its board and senior leadership by 2030 and creating opportunities to promote research on intersections of men's health and gender equality, focusing on healthy masculinities.
- International Rescue CommitteecoreIRC commits 25% of funding to local organizations, at least half of which will be women-led, and 50% of global and regional senior leaders identifying as underrepresented races/ethnicities by 2025.
- International Tennis FederationcoreITF has set goals for equal playing opportunities and increased women in high-level decision-making roles including 30% women on Board, 30% women coaches, and 40% women White Badge officials by 2027.
- One Young WorldcoreOne Young World pledges to make gender balance of proposed supplier teams a mandatory requirement when tendering for services, using buying power to promote gender equality.
- INSEADcoreINSEAD commits to a gender-balanced board by 2023, 40% female MBA participants, 50% female representation in Master in Management program, and 50% women faculty hiring over three years.
- Government of SpainflagshipSpain is a Head of State Champion promoting gender rotation in UN General Assembly presidency, increasing UN Women funding, implementing the Parity Law for equal representation, promoting global care systems, and ensuring feminist approach in all policies.
- Government of Democratic Republic of CongocorePresident Félix Tshisekedi acts as Champion for positive masculinities, condemning discrimination and violence against women and girls, launching the African Union Campaign to End Violence Against Women and Girls.
- MenEngage AlliancecoreMenEngage Alliance presented on how governments are integrating work with men and boys into Feminist Foreign Policy frameworks, emphasizing engaging men grounded in feminist principles and structural change.
- Government of IcelandcoreIceland contributed to the development and evolution of the Barbershop Toolkit, supporting the updated Barbershop Toolkit 2.0 launch at UN General Assembly.
- UK Policing (South Wales Police)coreUK Policing is a Non-Profit Champion committed to addressing gender imbalances across the police workforce, identifying inequalities in police culture, and annual reporting of gender equality information. Renewed commitment for five years.
- Slum Aid Project (SAP)minorPartner in Uganda that developed the 'Wise Up' song with Mthetho Tshemese to engage men through music in ending violence against women and girls. SAP is a grantee of the Women's Peace and Humanitarian Fund and Spotlight Initiative.
- Spice ChunguminorCreative hub in western Kenya established by Kenyan activist Erick to empower rural women, inspired by HeForShe and transformed from original project concept.
- Fenerbahçe Spor KulübücoreSports club partnered with Tüpraş and UN Women HeForShe since 2018 to advance gender equality in and through sport, conducting workshops on discrimination and violence against women and girls in sport.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HeForShe competitors and assessment
Company assessmentBroad incumbents
- CARE International: Large global NGO operating programs on women's empowerment, gender-based violence prevention, and humanitarian response with corporate partnerships overlapping HeForShe's Champion base.
- UN Women: UN Women is the parent entity of HeForShe and the broader UN organization working on gender equality and women's empowerment; it is the most direct institutional counterparty and operates shared programs, chapters, and funding mechanisms.
- UNFPA: UN agency addressing sexual and reproductive health and gender equality with global programmatic infrastructure similar in scope and funding model to UN Women/HeForShe.
Direct peers
- Promundo-US: Global advocacy and research organization focused on engaging men and boys in gender equality, producing toolkits, campaigns, and research that directly overlap with HeForShe's Barbershop Toolkit positioning.
- Girl Up (UN Foundation): UN Foundation initiative engaging youth and allies in gender equality advocacy through campaigns, chapters, and corporate partnerships — a structurally analogous UN-affiliated solidarity movement.
- Movember: Global movement focused on men's health and healthy masculinities; listed as a HeForShe Champion committed to gender parity in leadership and intersecting men's health and gender equality work.
- Equality Now: International human rights organization working to advance gender equality through legal advocacy, campaigns, and grassroots networks that overlap with HeForShe's rights-based advocacy work.
- MenEngage Alliance: A global alliance of NGOs and UN partners working to engage men and boys in gender equality, including through feminist foreign policy frameworks; explicitly listed as a HeForShe partner addressing overlapping activist audiences.
- Catalyst: Global nonprofit working with CEOs and corporations to advance women into leadership through research, advisory, and inclusion toolkits that closely mirror HeForShe's workplace Male Allyship Toolkit.
- Women Deliver: Global advocacy organization convening governments, civil society, and the private sector to advance gender equality and girls' and women's wellbeing, with comparable summit-driven and partner-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HeForShe social profiles
Digital presenceHeForShe financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeForShe leadership team
Management profileNumber of profiles
HeForShe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeForShe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeForShe
What does HeForShe do?
HeForShe is a UN Women global solidarity movement that engages men and all genders in advancing gender equality. The movement operates the HeForShe Alliance Champions program where leaders from government, business, non-profit, and academia make tangible five-year commitments and generate Proven Solutions. It also distributes free educational toolkits (Barbershop Toolkit 2.0, Male Allyship Toolkit, Gender IQ Quiz) and audience-specific Action Kits (Individuals, Students, Companies, Civil Societies) through its multilingual website and national chapters worldwide.
Is HeForShe a public or private company?
HeForShe is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HeForShe founded?
HeForShe was founded in 2014. It employs 1 to 10 people.
Where is HeForShe based?
HeForShe is headquartered in New York, United States, in the North America region.
How does HeForShe make money?
Three revenue lines are on record. Corporate Partnerships and Sponsorships are the primary driver. The others are donations and UN Women Funding.
Who are HeForShe's main competitors?
Broad incumbents on record are CARE International, UN Women and UNFPA. Direct peers are Promundo-US, Girl Up (UN Foundation), Movember, Equality Now, MenEngage Alliance, Catalyst and Women Deliver.
Does HeForShe have an API?
No public API is recorded for HeForShe.
What industry is HeForShe in?
HeForShe's product category is Gender Equality Advocacy and Social Movement. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 813311 and its SIC code is 8600.