HeForShe

What HeForShe does

HeForShe is a UN Women solidarity movement for gender equality, founded in 2014 and headquartered in New York inside the UN Women office. It mobilizes men and boys as allies for women's equality through awareness campaigns, corporate engagement programs, and country-level chapters.

Its core offerings are a library of free toolkits and curated resources: the Barbershop Toolkit 2.0 (a 10-module curriculum launched at the 2025 UN General Assembly), the Male Allyship Toolkit (2025), Action Kits for individuals, students, companies, and civil society, the HeForShe Solutions repository, and the HeForShe Alliance Champions program for corporate partners. Distribution is via National Chapters (e.g., the 2026 Spain launch), partnerships such as Fenerbahçe in sports and PwC on the Gender IQ Quiz, and UN Women's regional diplomatic network across more than 10 languages.

HeForShe is a non-profit and does not sell products; it is funded through UN Women's budget, corporate Champions engagements, and country-chapter fundraising (e.g., ~€18,000 at the Spain inaugural gala). Participation, toolkits, and the quiz are free to users, and partner engagement is structured around multi-year Champions commitments rather than transactional pricing. With 1–10 employees, HeForShe functions as a programmatic layer inside UN Women rather than a standalone revenue entity.

Name

HeForShe

Legal name

HeForShe (UN Women Initiative)

Website

https://heforshe.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

HeForShe is a UN Women solidarity movement founded in 2014 that mobilizes men and boys as allies for gender equality through free toolkits, corporate Champions, and country-level chapters worldwide.

Ownership category

akta.pro rank

Product category

Gender Equality Advocacy and Social Movement

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• Gender equality advocacy
• Men's allyship programs
• Educational toolkits
• Corporate gender parity
• Social movement campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Partnerships and Sponsorships: HeForShe generates support through partnerships with corporations who become Champions, making financial and strategic commitments to advance gender equality within their organizations and communities.
2. Donations: The movement accepts donations through UN Women's donation portal. The Spain Gala raised €18,000 in donations to sustain and expand HeForShe in Spain.
3. UN Women Funding: As a UN Women initiative, HeForShe is funded through UN Women's budget which includes member state contributions and voluntary donations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HeForShe is a UN Women global solidarity movement that engages men and all genders in advancing gender equality. The movement operates the HeForShe Alliance Champions program where leaders from government, business, non-profit, and academia make tangible five-year commitments and generate Proven Solutions. It also distributes free educational toolkits (Barbershop Toolkit 2.0, Male Allyship Toolkit, Gender IQ Quiz) and audience-specific Action Kits (Individuals, Students, Companies, Civil Societies) through its multilingual website and national chapters worldwide.

Product overview

HeForShe is a global solidarity movement for gender equality operated by UN Women. The platform offers a unified portfolio of educational toolkits, action resources, and partnership programs rather than a traditional software product. The core offerings include the Barbershop Toolkit 2.0 (10-module comprehensive guide for engaging men in gender equality), the Male Allyship Toolkit for workplace environments, and the Solutions platform featuring Proven Solutions developed by Champions. Additional products include the Gender IQ Quiz (developed with PwC), the HeForShe Journal (4-week reflection guide), and four Action Kits targeting different audiences (Individuals, Students, Companies, and Civil Societies). The HeForShe Alliance brings together Champions from government, business, non-profit, and academia for a five-year commitment program. The movement also maintains National Chapters for localized engagement across multiple countries. The platform provides resources primarily as downloadable PDFs and web-based content rather than software applications.

Differentiator

Problem solved

Functional benefit

Brands

• HeForShe Barbershop Toolkit 2.0: A comprehensive toolkit with 10 modules to engage men and boys in advancing gender equality, covering topics such as accountability, bystander intervention, digital masculinities, mental health, fatherhood, climate justice, and gender-based violence.
• Male Allyship Toolkit
• HeForShe IMPACT Report
• HeForShe Alliance

Products and services

• HeForShe Barbershop Toolkit 2.0 A comprehensive toolkit with 10 modules designed to engage men and boys in advancing gender equality, covering accountability, bystander intervention, digital masculinities, mental health, fatherhood, climate justice, intersectionality, menstrual equity, gender-based violence, and workplace equality.
• Male Allyship Toolkit A comprehensive guide designed to support men in the workplace to be allies in the pursuit of gender equality, providing practical resources for building inclusive workplaces.
• Gender IQ Quiz A dynamic learning platform co-developed by HeForShe and PwC that educates users on gender equality through an interactive quiz format.
• HeForShe Alliance (Champions Program) An intimate group of leaders from across government, business, non-profit, and academia committed to a five-year journey to accelerate progress toward gender equality. Champions make tangible commitments and generate Proven Solutions.
• Action Kit For Individuals Resource kit to help individuals organize HeForShe events and create networks of HeForShe Equalizers in their communities.
• Action Kit For Students Resource kit to help organize HeForShe events and raise awareness of gender equality among students, faculty members, and university administration.
• Action Kit For Companies Resource kit for workplace leaders to support the HeForShe movement by encouraging colleagues to make commitments and take action.
• Action Kit For Civil Societies Resource kit for civil society organizations considering views on men, masculinities, gendered expressions, and existing gender equality frameworks.
• HeForShe Solutions (Proven Solutions) A collection of tried and tested solutions developed by HeForShe Champions for achieving parity at leadership, ending gender-based violence, and addressing critical equality issues.
• HeForShe National Chapters Country-specific chapters that expand HeForShe locally, enabling supporters to connect locally and participate in local events. Active chapters include Spain, Italy, Bosnia and Herzegovina, Türkiye, and others.

Quantifiable outcome

• 2 Million+ activists engaged in the movement
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• UN Women SpaincoreImplementation/ SI/ Consulting Partner · 16 June 2026UN Women Spain organized the HeForShe Spain Gala and national chapter launch, coordinating 145 attendees from 28 companies and 45 institutions, raising €18,000 in donations.
• De Beers GroupcoreStrategic or Co-development Partner · 1 January 2021De Beers is a HeForShe Corporate Champion committed to achieving gender parity across its global business by 2030. The partnership includes supporting 10,000 women entrepreneurs and 10,000 women/girls studying STEM in host communities. De Beers has launched a 'Building Forever' podcast series in conversation with HeForShe.
• TeckcoreStrategic or Co-development Partner · 1 January 2021Teck is a Corporate Champion working to increase the percentage of women in its workforce to 30% by 2030, eliminate gender-based violence, and create mentorship opportunities for women. The company hosts HeForShe roundtables for inclusive mining practices.
• MTN GroupcoreStrategic or Co-development Partner · 1 January 2021MTN is a Corporate Champion committed to achieving gender parity across all workforce levels by 2030 from a base of 39%, ensuring 30% women in technology roles, and closing gender pay gaps. MTN will develop and upskill women and girls for digital economy participation.
• Recruit HoldingscoreStrategic or Co-development Partner · 1 January 2021Recruit Holdings is committed to achieving gender parity at all levels of its organization by 2030 through breaking down gender bias and barriers to support a more equitable world.
• Vodafone GroupcoreStrategic or Co-development Partner · 1 January 2021Vodafone launched a global domestic violence policy as the first company to offer up to 10 days paid leave to victims of domestic abuse globally. The partnership builds upon this policy with additional tools and awareness strategies.
• Global CitizencoreStrategic or Co-development Partner · 1 January 2021Global Citizen commits to using its platform to showcase girls and women's empowerment and advance gender equality in partnership under the HeForShe Alliance, featuring HeForShe initiatives at Global Citizen events and campaigns.
• MovembercoreStrategic or Co-development Partner · 1 January 2021Movember commits to maintaining gender parity across its board and senior leadership by 2030 and creating opportunities to promote research on intersections of men's health and gender equality, focusing on healthy masculinities.
• International Rescue CommitteecoreStrategic or Co-development Partner · 1 January 2021IRC commits 25% of funding to local organizations, at least half of which will be women-led, and 50% of global and regional senior leaders identifying as underrepresented races/ethnicities by 2025.
• International Tennis FederationcoreStrategic or Co-development Partner · 1 January 2021ITF has set goals for equal playing opportunities and increased women in high-level decision-making roles including 30% women on Board, 30% women coaches, and 40% women White Badge officials by 2027.
• One Young WorldcoreStrategic or Co-development Partner · 1 January 2021One Young World pledges to make gender balance of proposed supplier teams a mandatory requirement when tendering for services, using buying power to promote gender equality.
• INSEADcoreStrategic or Co-development Partner · 1 January 2021INSEAD commits to a gender-balanced board by 2023, 40% female MBA participants, 50% female representation in Master in Management program, and 50% women faculty hiring over three years.
• Government of SpainflagshipStrategic or Co-development Partner · 1 January 2021Spain is a Head of State Champion promoting gender rotation in UN General Assembly presidency, increasing UN Women funding, implementing the Parity Law for equal representation, promoting global care systems, and ensuring feminist approach in all policies.
• Government of Democratic Republic of CongocoreStrategic or Co-development Partner · 1 January 2021President Félix Tshisekedi acts as Champion for positive masculinities, condemning discrimination and violence against women and girls, launching the African Union Campaign to End Violence Against Women and Girls.
• MenEngage AlliancecoreStrategic or Co-development Partner · 1 January 2021MenEngage Alliance presented on how governments are integrating work with men and boys into Feminist Foreign Policy frameworks, emphasizing engaging men grounded in feminist principles and structural change.
• Government of IcelandcoreStrategic or Co-development Partner · 1 January 2021Iceland contributed to the development and evolution of the Barbershop Toolkit, supporting the updated Barbershop Toolkit 2.0 launch at UN General Assembly.
• UK Policing (South Wales Police)coreStrategic or Co-development Partner · 1 January 2021UK Policing is a Non-Profit Champion committed to addressing gender imbalances across the police workforce, identifying inequalities in police culture, and annual reporting of gender equality information. Renewed commitment for five years.
• Slum Aid Project (SAP)minorStrategic or Co-development PartnerPartner in Uganda that developed the 'Wise Up' song with Mthetho Tshemese to engage men through music in ending violence against women and girls. SAP is a grantee of the Women's Peace and Humanitarian Fund and Spotlight Initiative.
• Spice ChunguminorStrategic or Co-development PartnerCreative hub in western Kenya established by Kenyan activist Erick to empower rural women, inspired by HeForShe and transformed from original project concept.
• Fenerbahçe Spor KulübücoreStrategic or Co-development PartnerSports club partnered with Tüpraş and UN Women HeForShe since 2018 to advance gender equality in and through sport, conducting workshops on discrimination and violence against women and girls in sport.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CARE International: Large global NGO operating programs on women's empowerment, gender-based violence prevention, and humanitarian response with corporate partnerships overlapping HeForShe's Champion base.
• UN Women: UN Women is the parent entity of HeForShe and the broader UN organization working on gender equality and women's empowerment; it is the most direct institutional counterparty and operates shared programs, chapters, and funding mechanisms.
• UNFPA: UN agency addressing sexual and reproductive health and gender equality with global programmatic infrastructure similar in scope and funding model to UN Women/HeForShe.

Direct peers

• Promundo-US: Global advocacy and research organization focused on engaging men and boys in gender equality, producing toolkits, campaigns, and research that directly overlap with HeForShe's Barbershop Toolkit positioning.
• Girl Up (UN Foundation): UN Foundation initiative engaging youth and allies in gender equality advocacy through campaigns, chapters, and corporate partnerships — a structurally analogous UN-affiliated solidarity movement.
• Movember: Global movement focused on men's health and healthy masculinities; listed as a HeForShe Champion committed to gender parity in leadership and intersecting men's health and gender equality work.
• Equality Now: International human rights organization working to advance gender equality through legal advocacy, campaigns, and grassroots networks that overlap with HeForShe's rights-based advocacy work.
• MenEngage Alliance: A global alliance of NGOs and UN partners working to engage men and boys in gender equality, including through feminist foreign policy frameworks; explicitly listed as a HeForShe partner addressing overlapping activist audiences.
• Catalyst: Global nonprofit working with CEOs and corporations to advance women into leadership through research, advisory, and inclusion toolkits that closely mirror HeForShe's workplace Male Allyship Toolkit.
• Women Deliver: Global advocacy organization convening governments, civil society, and the private sector to advance gender equality and girls' and women's wellbeing, with comparable summit-driven and partner-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HeforShe
• YouTubeyoutube.com/user/heforshe
• Facebookfacebook.com/HeForShe
• Instagraminstagram.com/heforshe
• TikToktiktok.com/@heforshe
• LinkedInlinkedin.com/company/heforshe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeForShe