Jaktia

What Jaktia does

Jaktia Commerce AB is the central operating company of a Nordic franchise chain specializing in hunting, fishing, outdoor recreation, and dog equipment and apparel, with approximately 160 franchise-owned stores across Sweden, Norway, and Denmark. Headquartered in Tollered, Sweden, the company operates under parent Burdock Outdoor Group, formed through the September 2023 merger of Jaktia and Interjakt. Jaktia serves both consumer (B2C) and business (B2B) customers through four core product verticals — Jakt (hunting), Fiske (fishing), Fritid (outdoor leisure), and Hund (dogs) — drawing on a catalog that spans rifles from brands such as Mauser, Sako, Sauer, Stoeger, Tikka, and Beretta, optics including Swarovski, ammunition, hunting clothing, fishing gear, and dog accessories.

The company's underlying technology is an integrated e-commerce platform (jaktia.se) connected to franchise store inventory, supporting online ordering with multiple fulfillment options including in-store pickup, collection-point delivery, and home delivery. Jaktia earns revenue from franchise fees/royalties, direct e-commerce sales, and a financing product (Jaktia Pay) offered in partnership with Resurs Bank, which provides installment plans up to 100,000 SEK over up to 24 months interest-free. The franchise model combines centralized purchasing power, branding, and digital infrastructure with local retail entrepreneurship; the company supplements this with a loyalty program (Club Jaktia), gift cards, the Jaktia Fiske specialized fishing sub-brand launched in November 2024, the Jägaren print magazine, two YouTube channels (Jaktiakanalen, Jaktpuls), and a Pro Team ambassador program. The company is a member of the Swedish Franchise Association and was named "Årets Franchisekedja 2022" (Franchise Chain of the Year) at the Svenska Franchisegalan.

Name

Jaktia

Legal name

Jaktia Commerce AB

Website

https://www.jaktia.se

Company type

Private

Operating status

Operating

Short description

Jaktia Commerce AB operates a Nordic franchise chain of approximately 160 stores across Sweden, Norway, and Denmark selling hunting, fishing, outdoor recreation, and dog equipment under the Jaktia brand, supported by an integrated e-commerce platform and the Jaktia Pay financing service.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Outdoor retail chain
• Hunting equipment retail
• Sport fishing supplies
• Franchise sporting goods
• Nordic outdoor stores

Headquarters

HQ city

Tollered

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Retail Sales (Physical Stores): Revenue generated from sales of hunting, fishing, outdoor equipment, weapons, optics, ammunition, clothing, dog products, and related accessories through approximately 160 franchise-owned retail stores across Norway, Sweden, and Denmark.
2. E-commerce Sales: Online sales through jaktia.se platform, offering the same product categories with delivery options including pickup from stores, delivery to collection points, or home delivery.
3. Jaktia Pay (Financing): Installment payment option through partnership with Resurs Bank, offering 30-60 days until first invoice, up to 24 months interest-free installment, with max credit of 100,000 SEK.
4. Franchise Fees: Revenue from franchise licensing model where independent store owners operate under the Jaktia brand with centralized support and purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jaktia operates a franchise chain of approximately 160 physical retail stores across Sweden, Norway, and Denmark combined with an integrated e-commerce platform (jaktia.se). It sells hunting equipment (firearms, ammunition, optics, hunting clothing, decoys), fishing gear (rods, reels, bait, fish finders, waders), outdoor/leisure products (clothing, camping, survival gear), and dog-related equipment from leading international brands. Sales are supported through the Club Jaktia loyalty program, Jaktia Pay installment financing (Resurs Bank partnership), and gift cards; the company also operates the specialized Jaktia Fiske sport-fishing sub-chain.

Product overview

Jaktia is a franchise chain operating approximately 160 stores across Norway, Sweden, and Denmark as part of Burdock Outdoor Group. The company offers a comprehensive outdoor and sporting goods portfolio organized into four core product categories: Jakt (Hunting), Fiske (Fishing), Fritid (Leisure/Outdoor Recreation), and Hund (Dogs). The product range includes firearms (Mauser, Sako, Sauer, Beretta, Stoeger, Tikka), optics (Swarovski EL Range), hunting tools and accessories (Brusletto axes, GreyOak targets, marking tapes), ammunition, hunting clothing, and dog equipment. Supporting services include Club Jaktia loyalty program, Jaktia Pay payment solutions via Resurs Bank, gift cards, and a specialized fishing sub-brand (Jaktia Fiske). The company operates as both an e-commerce platform (jaktia.se) and physical retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Club Jaktia: Loyalty program offering member benefits
• Jaktia Pay
• Jaktia Fiske
• Jaktia Pro Team
• Jaktiakanalen
• Jaktpuls
• Jägaren

Products and services

• Jakt (Hunting) assortment
• Fiske (Fishing) assortment
• Fritid (Outdoor/Leisure) assortment
• Hund (Dog) assortment
• Jaktia Fiske (sport fishing sub-chain)
• Club Jaktia
• Jaktia Pay
• Presentkort (Gift Cards)

Quantifiable outcome

• Approximately 160 stores across 3 Nordic countries

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Johan Broman (Sport Fishing Ambassador)minorGTM or Marketing Partner · 11 December 2025Johan Broman, sport fishing personality and program host, joined as ambassador for Jaktia's sport fishing category. This partnership strengthens Jaktia's position in the sport fishing segment.
• Pamhule Jagt og BuegrejminorChannel Partner/ Reseller/ Distributor · 1 October 2024Pamhule Jagt og Buegrej joined the Jaktia franchise chain in Denmark starting October 1, 2024, expanding Jaktia's presence in the Danish market.
• 23 new store locations (Expansion)minorChannel Partner/ Reseller/ Distributor · 5 April 2024Jaktia announced expansion to 23 additional locations, strengthening presence across the Nordic region through new franchise partnerships.
• New stores in Langeskov and JyllingeminorChannel Partner/ Reseller/ Distributor · 26 October 2023Jaktia opened new franchise stores in Langeskov on Funen and Jyllinge on Zealand, Denmark, expanding the chain's geographic coverage in the Danish market.
• Burdock Outdoor GroupcoreStrategic or Co-development Partner · 28 September 2023Burdock Outdoor Group was formed through the merger of Jaktia and Interjakt in September 2023. This strategic combination strengthened the group's position as a leading Nordic outdoor and hunting retail chain. Jaktia Jönköping acquisition in October 2023 further expanded the group's footprint.
• MacNab (Jaktia Sønderborg)minorChannel Partner/ Reseller/ Distributor · 28 September 2023MacNab joined the Jaktia franchise chain in Denmark starting October 15, 2024. The store, located in Sønderborg, southern Jutland, offers hunting and fishing equipment and services, benefiting from Jaktia's franchise concept and support.
• Resurs BankcoreGTM or Marketing PartnerResurs Bank provides Jaktia Pay financing solution, allowing customers to split payments over time with up to 24 months interest-free installment and maximum credit of 100,000 SEK. First invoice comes 30-60 days after purchase.
• Svenska Franchise Föreningen (Swedish Franchise Association)minorStrategic or Co-development PartnerJaktia is a full member of the Swedish Franchise Association, indicating adherence to industry best practices and standards for franchise operations.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Others

• Grundéns: Nordic heritage brand in fishing and workwear apparel, supplying fishing and outdoor specialty retailers across Scandinavia. Comparable as a supplier/ecosystem partner to Jaktia's fishing category rather than a retail competitor.
• Sportful / Hunting Nordic Specialists: Adjacent apparel and accessories supplier to the hunting/outdoor channel. Comparable as an ecosystem participant supplying product into the Nordic hunting retail market that Jaktia anchors, rather than as a direct retail competitor.

Broad incumbents

• Decathlon: Global sporting goods and outdoor retailer with significant Nordic presence. Comparable to Jaktia in outdoor/fishing assortment and omni-channel retail, but does not specialize in hunting, firearms or Nordic-specific outdoor verticals.
• Stadium (Stadium AB): Large Swedish sports and outdoor retail chain with both physical stores and e-commerce. Comparable to Jaktia as a Nordic omni-channel sporting goods retailer, but with a much broader sports assortment and no hunting/firearms specialization.

Regional players

• Frilufts Retail Europe (Friluftsretail / Naturkompaniet): Nordic outdoor and nature-focused retailer (Naturkompaniet in Sweden). Comparable to Jaktia's outdoor/leisure category, though with less focus on hunting-specific equipment, firearms and ammunition.
• Hervor's (Hervor AB): Long-established Swedish hunting and outdoor retailer with physical stores and online sales. Directly comparable to Jaktia in hunting-category focus and Nordic market, though smaller in scale and primarily Sweden-focused.

Direct peers

• XXL (XXL ASA): Norway-headquartered sporting goods and outdoor retail chain with a strong Nordic footprint (Norway, Sweden, Finland, Denmark). Directly comparable to Jaktia as a multi-country Nordic specialty retailer for hunting, fishing and outdoor categories, though XXL is broader (also fitness, ski, team sports) and corporate-store rather than franchise.
• Jakt & Friluft (Jakt och Friluft): Swedish specialty retailer focused on hunting, fishing and outdoor equipment. Comparable to Jaktia in product mix and target customer, but operating as a smaller independent/SMB chain rather than a 160-store franchise platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/jaktiaab
• Facebookfacebook.com/Jaktia.se
• Instagraminstagram.com/jaktia
• LinkedInlinkedin.com/company/jaktia-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaktia