Motus9, Llc

What Motus9, Llc does

Motus9, LLC is a private, Austin, Texas-based professional services firm that delivers executive coaching, operational advising (including fractional COO support), leadership training, impact workshops, cultural operational foundation engagements, and funding/exit readiness consulting. The firm was founded in 2017 as Froiland Consulting by co-founders Nickie Froiland and Eric Froiland, achieved a full client schedule by 2019, and rebranded to Motus9 in 2020, when it established its Austin headquarters, onboarded a bench of external coaches, and launched the Motus9 app. Since the rebrand, the firm has expanded its leadership team to roughly nine named professionals, with the addition of CEO John Fraser in 2024 alongside two new service lines, and has set a public 2027 vision of impacting 250 businesses and 25,000 people.

The firm sells exclusively through a direct, consultative sales motion: engagements begin with a discovery conversation and end with a customized proposal — there is no templated, tiered, or self-serve pricing. Pricing is opaque, set per engagement and delivered on a project or multi-year retainer basis. Services are delivered virtually, on-site, or via hybrid models nationwide across U.S. regions including the Southwest, Southeast, Pacific Northwest, and Central states. Underlying IP consists of proprietary frameworks (an end-to-end culture/leadership/execution/operations framework, a strategic accountability partnership model, and a fractional COO embedded advising framework) rather than software products.

Motus9 serves a mix of founders/CEOs/executive leaders, nonprofit directors, emerging leaders, and independent business owners across sectors that include human services nonprofits, technology-enabled logistics, fractional financial services, land surveying, consumer goods (spirits and beauty), and pharmaceuticals. Reported client outcomes include 58% of clients seeing 51-100% revenue increases post-engagement, an organization on track to double revenue, and clients achieving all-time-high revenue months. The company is bootstrapped and founder-owned, with no disclosed external funding and no parent or subsidiary structure.

Name

Motus9, Llc

Legal name

Motus9

Website

https://motus9.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Motus9 is a private Austin, Texas-based executive coaching and operational advisory firm serving founders, CEOs, executives, and nonprofit leaders nationwide via customized coaching, fractional COO support, leadership training, and funding/exit readiness engagements.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH), Service Operations & Customer Experience Operations (Queueing, SLA, COPC) (EDABAKAL)

Keywords

• Executive coaching services
• Operational advising
• Leadership training programs
• Fractional COO support
• Business advisory consulting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services Engagements: Revenue is generated through customized advisory and coaching engagements billed as project-based or retainer engagements. The company offers executive coaching (individual and group), operational advising (including fractional COO support), leadership training, impact workshops, cultural operational foundation services, and funding/exit readiness consulting. Engagements vary in duration from short-term projects to ongoing advisory relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Motus9 provides customized executive coaching, operational advising, and leadership training engagements to founders, CEOs, executives, and nonprofit leaders. Services are sold through consultative sales via discovery conversations and tailored engagement proposals, delivered virtually, on-site, or through a hybrid model nationwide. The firm embeds with clients as strategic accountability partners to implement operational best practices, drive execution, and build lasting operating habits.

Product overview

Motus9 is an executive coaching and business advisory firm offering a portfolio of professional services including Executive Coaching, Leadership Training, Operational Advising, Impact Workshops, Prepare in Advance for Funding or Exit, Executive Group Coaching, and Cultural Operational Foundation. The core offering centers on executive and leadership coaching services, with Operational Advising serving as a key complementary service that delivers fractional COO-level support. The company positions itself as a strategic partner providing end-to-end support for founders, executives, and leadership teams. Services are offered individually or in combination, with engagements tailored to each organization's unique challenges and goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Operational Foundation A service that helps organizations align their values with daily operations, building foundational tools including clear expectations, role clarity, decision rights, and communication rhythms to create a culture that drives performance and retention.
• Executive Coaching Coaching built for leaders ready to move faster, think sharper, and lead stronger by combining real-world executive experience with proven coaching methodologies to navigate complexity and drive organizational results.
• Leadership Training Training designed to sharpen skills in clear communication, decisive thinking, resilience under pressure, and inspiring teams, customized for emerging and established leaders to drive growth and create lasting impact.
• Operational Advising A service designed to cut through chaos, streamline inefficiencies, and build systems that scale by working side-by-side with leadership teams to uncover bottlenecks, align operations with strategic goals, and create practical solutions.
• Impact Workshops Intensive, results-driven sessions that bring teams together to tackle critical challenges, align on priorities, and develop actionable strategies through highly customized facilitation.
• Prepare in Advance for Funding or Exit A service that helps businesses build operational strength, financial clarity, and leadership alignment to maximize valuation and move forward with confidence for capital raises, acquisitions, or succession.
• Executive Group Coaching Collaborative coaching for visionary leaders in a peer environment fostering high-level strategic thinking, problem-solving, and peer-driven growth with maximum 6 participants per cohort.
• Fractional COO Support Part-time Chief Operating Officer support delivered as part of Operational Advising, providing senior-level operational leadership to strengthen execution, improve accountability, and build scalable systems.

Quantifiable outcome

• 58% of clients saw an immediate revenue increase of 51–100% after working with Motus9
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Vistage Worldwide: Vistage is the largest CEO peer-group and executive coaching organization in the US, serving thousands of CEOs and business owners through peer advisory groups and one-on-one coaching. Directly comparable to Motus9's CEO/executive coaching and group coaching offering, but at vastly greater scale and with a broader portfolio of services.
• Entrepreneurs' Organization (EO): EO is a global peer network of founders and CEOs offering forums, learning events, and executive education. Comparable to Motus9's executive group coaching and peer accountability positioning for SME founders and independent business owners.
• Heidrick & Struggles: Heidrick & Struggles is a global leadership advisory firm providing executive search, leadership assessment, and coaching. Comparable to Motus9's executive coaching and leadership advisory work, but as a much larger incumbent serving enterprise clients.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, leadership development, and coaching services to enterprises. Overlaps with Motus9's executive coaching and leadership development practice but operates as a much broader incumbent across HR and talent services.

Direct peers

• Chief Executive Group: Chief Executive Group operates CEO peer advisory boards and executive coaching engagements for mid-market and growth-stage leaders. Directly comparable to Motus9's CEO peer/executive group coaching and individual executive coaching offerings.
• Strategic Coach: Strategic Coach (founded by Dan Sullivan) provides coaching, workshops, and strategic resources to entrepreneurs and executives, with a focus on growth and founder-to-CEO transitions. Closely comparable to Motus9's Executive Coaching and Executive Group Coaching products.
• Gazelles / Scaling Up: Gazelles (founded by Verne Harnish) delivers executive education, coaching, and operational tools focused on the Scaling Up methodology for growth-stage companies. Closely comparable to Motus9's Operational Advising, leadership training, and Cultural Operational Foundation services.
• Growth Partners: Growth Partners is a boutique consulting firm that provides fractional COO/CEO services, executive coaching, and operational advising to growth-stage SMBs. Directly comparable to Motus9's fractional COO support, operational advising, and CEO coaching offerings.

Emerging players

• Predictable Success: Predictable Success provides coaching, advisory, and leadership development programs built around the Predictable Success framework for scaling businesses. Comparable in focus on growth-stage founder/CEO coaching and operational advising.
• InsideOut Coaching: InsideOut Coaching (part of InsideOut Development) provides executive coaching, team coaching, and leadership development programs to mid-market and enterprise clients. Comparable in coaching methodology and target buyer (executives and leadership teams) to Motus9's executive coaching and leadership training offerings.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motus9

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motus9, Llc