M.t.a Mountain Trails Agency

What M.t.a Mountain Trails Agency does

M.t.a Mountain Trails Agency (MTA) is a Georgian government-owned LLC established in 2013 (rebranded to its current name in February 2022) under the Ministry of Economy and Sustainable Development of Georgia. The company holds exclusive operational responsibility for the country's four principal ski resorts — Gudauri (76 km of trails, 20 lifts), Bakuriani (33 km of trails across Didveli, Kokhta, and Mitarbi, 12 lifts), Mestia/Svaneti (37 km of trails across Hatsvali and Tetnuldi, 14 lifts), and Goderdzi (8 km of trails, 3 lifts) — collectively representing roughly 154 km of skiable terrain and approximately 49 lifts. MTA's product platform centers on a unified Multicard-based ski lift access system that supports day, multi-day, and seasonal passes (including a Multi-Ski pass valid across all four resorts) plus add-ons such as night skiing (Gudauri, Bakuriani), toboggan access (Bakuriani), and student passes. Underlying infrastructure includes TechnoAlpin snowmaking systems deployed at Bakuriani (29 km, completed December 2022), Doppelmayr-Garaventa ski lift installations (six-seater bubble lifts and ten-seater gondolas, ongoing 2021–2024), and two artificial water reservoirs totaling 307,000 m³.

The business model is predominantly transaction-based, with revenue generated through ski pass and lift ticket sales at resort ticket offices and via authorized online resellers (SKIPASS.GE, TKT.GE, Super App, Biletebi.ge), retail partners (Smart Supermarkets, Marco Polo Hotel Gudauri), and exclusive banking partners (Visa and TBC Concept, offering 30% discounts). Supplementary revenue streams include summer gondola/lift operations, event sponsorship, and hosting fees from international competitions. MTA serves three primary segments: ski enthusiasts across all skill levels (B2C core), summer adventure tourists, and professional athletes/federations (FIS, Freeride World Tour, European Olympic Committees) — the latter segment anchored by multi-year hosting rights for prestigious international events including the FIS World Championships (175 million global viewers in 2023), the Freeride World Tour (300 million viewers, 4-year exclusive deal beginning 2024), and the European Youth Olympic Festival 2025 (~1,000 athletes). Go-to-market relies on event-driven demand generation, presence at international trade shows (Snow Show London, China CIIE), and co-marketing with payment partners.

Customer engagement is supported by a real-time lift status service (status.mta.ski), dedicated social media pages per resort, and a mobile ticketing ecosystem through partner apps. MTA has no disclosed financial figures, subsidiaries, external investors, or material AI/data capabilities, and operates with a small named management team (Acting CEO Levan Darsalia plus four directors) overseeing an organization whose disclosed headcount band is 501–1,000, likely inclusive of seasonal ski personnel.

Name

M.t.a Mountain Trails Agency

Legal name

LLC M.T.A (Mountain Trails Agency)

Website

https://mta.ski

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MTA is a Georgian state-owned LLC that exclusively manages and develops the country's four main ski resorts (Gudauri, Bakuriani, Mestia, Goderdzi) — operating ~154 km of trails, selling ski passes, and hosting FIS World Championships and Freeride World Tour events.

Ownership category

akta.pro rank

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ski Pass and Lift Ticket Sales: Primary revenue stream from selling ski passes at daily, multi-day, and seasonal rates across all four resorts. Pass categories include adult, child, junior, pensioner, and student rates.
2. Night Skiing Passes: Separate tickets for night skiing at Gudauri (Fri/Sat 20:00-22:00) and Bakuriani (daily 17:00-21:30).
3. Summer Season Activities: Revenue from gondola/lift operations during summer months for hiking, panoramic views, and mountain activities.
4. Event Sponsorship and Support: Revenue generated through organizing and hosting international competitions and festivals including Freeride World Tour, FIS competitions, and music festivals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

M.t.a Mountain Trails Agency (MTA) operates and manages ski resort infrastructure across four Georgian mountain resorts (Gudauri, Bakuriani, Mestia/Svaneti, and Goderdzi). The company sells ski lift access passes (daily, multi-day, seasonal, and unified Multi-Ski passes across all resorts) through ticket offices, online partner platforms, and retail resellers. MTA also offers night skiing, summer gondola/lift activities, toboggan access, and develops FIS-standard competition trails and snowmaking infrastructure for hosting international ski competitions.

Product overview

M.T.A. (Mountain Trails Agency) operates a unified ski resort management platform across four Georgian mountain resorts: Gudauri, Bakuriani, Mestia (Svaneti), and Goderdzi. The core offering is a ski lift access system centered on the Multicard-based ticketing platform, which supports physical card passes at turnstiles and online purchases through partner resellers. Pass products include single-resort daily/seasonal passes and Multi-Ski passes valid across all four resorts in 7-day and 10-day formats. Add-on modules include night skiing passes, toboggan access (Bakuriani), and student discounted passes. The agency also manages infrastructure projects including lift construction (Doppelmayr systems), competition trail development (FIS-standard), and snowmaking systems (TechnoAlpin). Supplementary services include real-time lift status information via status.mta.ski and partner mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Ski Pass A unified ski pass valid across all four Georgian ski resorts (Gudauri, Bakuriani, Mestia, Goderdzi). Available in 7-day and 10-day formats for cross-resort use, plus resort-specific seasonal passes. Loaded onto reusable Multicards and validated at lift turnstiles.
• Gudauri Resort Premier ski resort at 2,200m elevation in Kazbegi municipality, 120km from Tbilisi. Features 76km of trails (green, blue, red, black), 20 ski lifts, modern infrastructure, heliskiing, freeriding, paragliding, snow park, wake park, and year-round activities.
• Bakuriani Resort Ski resort at 1,700m elevation in Borjomi municipality, 180km from Tbilisi. Three ski areas (Didveli, Kokhta, Mitarbi) with 12 lifts and 33km of trails. Known for coniferous forests and artificial snowmaking; hosted 2023 FIS Freestyle/Snowboard/Freeski World Championships.
• Mestia (Svaneti) Resort Year-round resort at 1,500m in Svaneti region, 460km from Tbilisi. Two ski areas (Hatsvali and Tetnuldi) with 37km of trails and 14 lifts. Tetnuldi hosted Freeride World Tour 2024 and is renowned for extreme freeriding terrain.
• Goderdzi Resort Year-round resort at 2,027m elevation on Goderdzi Pass in Adjara region, 260km from Tbilisi. Features 8km of trails served by 3 ski lifts, unique alpine-subtropical climate due to Black Sea proximity, and diverse terrain for all skill levels.
• Night Skiing Pass Separate ski pass for evening skiing access at Gudauri (Fridays and Saturdays 20:00-22:00) and Bakuriani (daily 17:00-21:30). Not included in standard daily passes.
• Student Ski Pass Seasonal ski pass exclusively for Georgian citizens with verified active student status. Valid for entire season including night skiing. Available at ticket offices and via SKIPASS.GE app.
• Toboggan Access (Bakuriani) Toboggan ride experience at Bakuriani included with seasonal ski passes. Summer toboggan operates daily 11:00-18:00 at Mitarbi area.
• Summer Season Pass Summer gondola/lift access passes (10-day options) for hiking, panoramic views, and mountain activities across the four resorts. Available at resort ticket offices or can be activated on MultiCard from previous seasons.
• Lift Status Information Service Real-time lift operating status and trail condition updates available via official MTA website (status.mta.ski), SKIPASS.GE mobile app, and daily Instagram/Facebook stories from resort pages.

Quantifiable outcome

• 175 million global viewers for 2023 World Championships
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, core, flagship and major.

• KARI (Music Festival Organizer)minorGTM or Marketing Partner · 17 July 2025MTA supported Komorebi Music Festival at Mitarbi Mountain in Bakuriani. Festival held August 9-10, 2025 featuring day, sunset, and night stages.
• VisacoreGTM or Marketing Partner · 1 December 2024Official supporter of 2025-26 ski season with 30% discount campaigns on MultiSki passes. Also supported summer 2025 season activities across all four resorts.
• TBC ConceptcoreGTM or Marketing Partner · 1 December 2024Banking partner offering exclusive 30% discounts on ski passes for TBC Concept Visa cardholders. Both new and existing cardholders eligible. Maximum 2 passes per bank card.
• FIS (International Ski Federation)flagshipStrategic or Co-development Partner · 23 April 2024Hosting FIS-sanctioned competitions including Freestyle Ski and Snowboard World Championships (175M viewers in 2023), World Cups, and Junior World Championships. Kokhta mogul track rated longest in world at 285 meters.
• Doppelmayr-Garaventa GroupcoreTechnology or Integration · 20 December 2023Austrian-Swiss manufacturer of ropeways, cable cars, and ski lifts. Built two new ski lift systems in Gudauri during 2023-24 season featuring 6-seater bubble lifts with 1800-2400 pph capacity. Also constructed Zuruldi Ski Lift in Mestia (10-seater gondola, 1800 pph, 1421m length) and three new lifts in Bakuriani (total capacity 5400-7200 pph).
• Infront Sports & MediacoreStrategic or Co-development Partner · 29 October 2023International sports marketing partner that determines media broadcast locations and coverage for World Cup events in Georgia.
• Freeride World Tour (FWT)flagshipStrategic or Co-development Partner · 18 September 2023Georgia selected as one of only 6 exclusive countries to host Freeride World Tour events. Hosting FWT Georgia Pro at Tetnuldi, Mestia for 4 years starting 2024. Competition broadcast to 300 million viewers globally. FWT founded by Nicolas Hale-Woods.
• SKIPASS.GEmajorChannel Partner/ Reseller/ Distributor · 1 January 2023Official online reseller partner for ski passes. Mobile app available for pass purchases. One of four authorized online platforms for MTA ski passes.
• TKT.GEmajorChannel Partner/ Reseller/ Distributor · 1 January 2023Official online reseller partner for ski passes. One of four authorized platforms for purchasing ski passes online.
• Super App (Tnet)majorChannel Partner/ Reseller/ Distributor · 1 January 2023Official online reseller partner for ski passes through Super App mobile application.
• Biletebi.gemajorChannel Partner/ Reseller/ Distributor · 1 January 2023Official online reseller partner for ski passes. One of four authorized platforms for purchasing ski passes online.
• TechnoAlpincoreTechnology or Integration · 1 December 2022World's leading manufacturer of snowmaking systems. Installed advanced artificial snowmaking system covering Didveli, Kokhta, and Mitarbi ski areas in Bakuriani. Project completed December 2022 with 29 km of ski roads.

Scale indicators13 records

Recent moves3 records

Expansion highlights3 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/MountainTrailsAgency
• Instagraminstagram.com/m.t.a_mountain_trails_agency
• LinkedInlinkedin.com/company/m-t-a-mountain-trails-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M.t.a Mountain Trails Agency