Juaraga

What Juaraga does

Juaraga (legal entity PT Juara Raga Adidaya) is an Indonesian sports apparel and merchandise company founded in 2019 and headquartered in Jakarta. The company designs and sells athletic apparel, casual wear, accessories, and sports equipment under its own JUARAGA brand, using manufacturing technologies including HD print and sublimation for jerseys and proprietary fabric choices such as Altima (for polo shirts) and Scuba (for tracktop jackets). Its product portfolio spans the Active Wear line (performance jerseys, leggings, sport bras, jackets), Essentials (casual t-shirts, polos, sweatshirts), Accessories (bags, socks, yoga mats), and a dedicated padel equipment range featuring proprietary racket series (AERO-X, PRIME-X, PHANTOM, ALPHA Carbon) priced up to IDR 4.8 million.

Juaraga generates revenue through three streams: direct-to-consumer apparel and equipment sales via its Shopify-powered e-commerce storefront at juaraga.id, two branded retail outlets in Jakarta (Courage Store at FX Mall Sudirman and Bravery Store at Bendungan Hilir), and a network of more than 15 pro shops embedded in padel venues across Greater Jakarta. A second revenue stream comes from official merchandise licensing, where Juaraga produces and sells match jerseys, training apparel, and fan merchandise for major Indonesian sports properties including Persija Jakarta (football), Satria Muda Pertamina and Dewa United BC (basketball), Jakarta Electric PLN (volleyball), PB Padel Indonesia (national padel team), Ikatan Motor Indonesia (motorsport federation), and event-scale partners such as PON XXI Aceh-Sumut 2024 and the FIFA U-17 World Cup.

The company sells primarily to two customer segments: sports enthusiasts (active individuals participating in padel, running, yoga, basketball, football, and fitness) and team supporters (fans seeking official licensed merchandise), with a smaller B2B tail serving teams and organizations requiring customized uniforms and bulk apparel. Pricing is unit-based across tiers ranging from entry-level t-shirts at IDR 50,000 to premium tracktop jackets above IDR 1.1 million. Marketing is conducted through Instagram, TikTok, and YouTube channels, supplemented by a points-based JUARA Poin loyalty program and community partnerships with running, padel, basketball, and tennis groups.

Name

Juaraga

Legal name

PT Juara Raga Adidaya

Website

https://juaraga.id

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Juaraga is an Indonesian sports apparel and licensed merchandise company that designs and sells athletic wear, casual wear, accessories, and padel equipment direct-to-consumer and through official licensing partnerships with major Indonesian sports teams and events.

Ownership category

akta.pro rank

Product category

Sports Apparel and Fan Merchandise

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Sports apparel manufacturing
• Fan merchandise licensing
• Athletic wear retail
• Team merchandise production
• Padel equipment sales

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Apparel Sales: Direct-to-consumer sales of sportswear, active wear, and casual apparel through e-commerce and retail stores. Includes jerseys, t-shirts, polo shirts, jackets, pants, shorts, and accessories.
2. Official Merchandise Licensing: Licensing revenue from producing official merchandise for sports teams and organizations including Dewa United BC, Satria Muda, Persija Jakarta, IMI, and PON 2024.
3. Sports Equipment: Sales of sports equipment including padel rackets, padel balls, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Juaraga designs, manufactures, and sells sports apparel, fan merchandise, and accessories for individual consumers and licensed sports organizations in Indonesia. The company operates its own e-commerce platform (juaraga.id), two branded retail stores (Courage Store, Bravery Store), and 15+ pro shops located at padel venues across Jakarta. It produces official licensed merchandise for major Indonesian sports teams and organizations including Dewa United BC, Satria Muda, Persija Jakarta, IMI, PON 2024, and the FIFA U-17 World Cup, alongside its own active wear, essentials, and padel equipment product lines.

Product overview

Juaraga is an Indonesian sports apparel and merchandise company operating an e-commerce platform that offers a comprehensive range of athletic and casual wear products. The portfolio is organized across multiple product lines including: Active Wear (performance sports apparel for men and women), Essentials (casual everyday wear), Accessories (bags, socks, yoga mats), Padel Equipment (rackets, balls, bags, and padel-specific apparel), and the Strike Garuda collection (national pride-themed merchandise). The company also holds official licensing partnerships with major Indonesian sports teams and organizations including DEWA UNITED BC (basketball), SATRIA MUDA (basketball), PERSIJA (football), IMI (motorsport), SONIC, Jakarta Electric PLN (volleyball), FIFA U17 World Cup, UNCLE ROE, and PON XXI 2024. The business operates retail outlets in Jakarta (Courage Store FX Mall, Bravery Store Bendungan Hilir) and partners with approximately 16 pro padel shops across Greater Jakarta.

Differentiator

Problem solved

Functional benefit

Products and services

• JUARAGA Active Wear Performance sports apparel line for men and women including jerseys, jackets, pants, sport bras, leggings, and shorts designed for athletic activities such as padel, running, yoga, fitness, football, and basketball. Targeted at individual sports enthusiasts.
• JUARAGA Essentials Casual everyday wear collection for men and women featuring jerseys, t-shirts, polo shirts, jackets, sweatshirts, tank tops, pants, and shorts. Targeted at general consumers seeking casual apparel.
• JUARAGA Padel Equipment Complete padel sports line including padel rackets (AERO-X Carbon, PRIME-X Carbon, PHANTOM Carbon, ALPHA Carbon series), padel balls, padel bags, and padel-specific apparel. Targeted at padel players and enthusiasts.
• JUARAGA Accessories Sporting and lifestyle accessories including bags, socks, and yoga mats. Targeted at sports and fitness enthusiasts.
• Strike Garuda Collection Signature collection featuring Indonesia's national pride theme with jerseys, polo shirts, jackets, and hats incorporating Garuda emblem and patriotic design elements. Targeted at Indonesian consumers seeking national pride-themed apparel.
• Official Licensed Team Merchandise Officially licensed merchandise collections for Indonesian sports teams and organizations including match jerseys, training apparel, t-shirts, polo shirts, jackets, hoodies, and accessories produced under licensing partnerships. Targeted at team supporters, fans, and the licensing partner organizations.
• JUARA Poin Loyalty Program Customer loyalty program offering points redemption, exclusive vouchers, cashback rewards, birthday special offers, and member-exclusive access to new collections. Targeted at repeat retail customers.

Quantifiable outcome

• 30-day product exchange and money-back guarantee across Indonesia

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• PON XXI Aceh-Sumut 2024majorStrategic or Co-development Partner · 1 January 2024Official merchandise supplier for the 2024 National Sports Week (Pekan Olahraga Nasional) held in Aceh and North Sumatra. Wide range of products including jerseys, jackets, polo shirts, tumblers, and bags.
• Dewa United BCcoreStrategic or Co-development PartnerOfficial merchandise partner for Dewa United Banten professional basketball team competing in IBL. Partnership includes match jerseys, training apparel, and fan merchandise featuring the 'Golden River' design philosophy.
• Satria Muda PertaminacoreStrategic or Co-development PartnerOfficial merchandise partner for the 12-time Indonesian basketball champion. Partnership includes match jerseys, training gear, and commemorative collections including special editions for the 30th and 31st anniversaries.
• Persija JakartacoreStrategic or Co-development PartnerOfficial merchandise partner for Persija Jakarta, Indonesia's largest football club established in 1928. Partnership includes match jerseys, training apparel, and special collections for the 96th anniversary (HUT 96) with 'Infinity Spirit' theme.
• PB Padel IndonesiacoreStrategic or Co-development PartnerOfficial merchandise partner for Indonesian National Padel Team (Tim Nasional Padel Indonesia). Partnership includes national team jerseys and padel equipment for the growing padel sport in Indonesia.
• Jakarta Electric PLNcoreStrategic or Co-development PartnerOfficial merchandise partner for Jakarta Electric PLN volleyball team (Lightning Spikes). Partnership includes match jerseys for home, away, and alternate editions.
• Ikatan Motor Indonesia (IMI)majorStrategic or Co-development PartnerOfficial merchandise partner for the national motorsports federation. Products include jackets, windbreakers, shirts, and accessories featuring IMI branding.
• FIFA U17 World CupmajorStrategic or Co-development PartnerOfficial licensee for merchandise related to the FIFA U-17 World Cup, including official mascot 'Bacuya' plush toys and apparel collections.
• JUARAGA Active RunnerminorGTM or Marketing PartnerCommunity partnership program for running enthusiasts. Supports and engages with the running community through product sponsorship and community events.
• Garuda Muda IndonesiaminorGTM or Marketing PartnerCommunity partnership with basketball development program supporting young basketball athletes.
• Roe AcademyminorGTM or Marketing PartnerPartnership with Roe Basketball Academy (based in USA) supporting basketball development and community engagement.
• The GreenSlamminorGTM or Marketing PartnerCommunity partnership supporting tennis activities through Clayapan Tennis Bintaro venue.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bullpadel: Leading padel-racket specialist brand; directly comparable as a dedicated padel equipment supplier competing with Juaraga's AERO-X/PRIME-X/PHANTOM/ALPHA racket ranges in the same price tiers.
• League (Indonesia): Indonesian sportswear and activewear brand with a similar direct-to-consumer e-commerce plus physical retail model; competes directly with Juaraga's Active Wear and Essentials lines for the same Indonesian consumer wallet.
• Head (padel/tennis): Global racquet sports brand with a strong padel division; competes directly with Juaraga's padel racket and ball lines and shares the venue-based distribution playbook.
• Eiger Adventure: Indonesia's largest local outdoor and active apparel brand; directly comparable in terms of Indonesia-only distribution, mall-based retail stores, sports-oriented product mix, and pricing tiers.
• Yonex: Major racquet sports equipment brand with strong padel and tennis presence; competes directly with Juaraga's padel equipment line (rackets, balls, bags) and shares the racquet sports venue distribution model.
• Specs Sports: Indonesian sportswear brand with official team merchandise partnerships and a national retail footprint; comparable to Juaraga in its combination of licensed team apparel and broader sports performance categories.

Broad incumbents

• Adidas Indonesia: Global sportswear incumbent with significant Indonesian operations and team licensing deals; competes for the same sports apparel consumers and for premium licensed merchandise contracts.
• Anta Sports: Asia-Pacific sportswear leader with active expansion in Southeast Asia; relevant comparable as a regional broad incumbent that also holds team licensing rights and competes in performance activewear.
• Puma Southeast Asia: Global sportswear competitor active in Indonesia across performance and lifestyle categories; relevant as a broad incumbent competing for the same consumer segments.
• Nike Indonesia: Global sportswear leader with extensive presence in Indonesia; competes in the same activewear and team merchandise categories Juaraga targets but with vastly larger scale and brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPHGnBfhLrPyvJT1Nrl4phA
• Instagraminstagram.com/juaraga.id
• TikToktiktok.com/@juaraga.id
• LinkedInlinkedin.com/company/juaraga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juaraga