Fruithof B.v.
Fruithof B.V. is a Dutch commercial nursery and wholesaler of potted fruit trees and fruit plants in Kapelle, Netherlands, supplying over 150 varieties to garden centers domestically and internationally via its proprietary Wonder Tree compact cultivar.
- Company typePrivate
- Founded2000
- HeadquartersKapelle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fruithof B.v. does
Fruithof B.V. (operating as "Fruithof Kapelle") is a privately held Dutch commercial nursery and wholesale supplier of potted fruit trees and fruit plants headquartered in Kapelle, Zeeland, Netherlands. Founded in 2000, the company grows and distributes over 150 varieties — including apple, pear, plum, cherry, berry, fig, and more exotic species such as pawpaw, goji, and pomegranate — to garden centers both domestically in the Netherlands and internationally. Its core technical differentiator is the use of slow-growing rootstocks that produce compact, manageable trees yielding high-quality fruit, with all plants maintained in pots to enable year-round availability and a continuous supply chain for retail partners.
The company's product range spans standard trees, dwarf trees (targeted at smaller gardens), semi-dwarf trees, and its proprietary "Wonder Tree" — an innovative super-compact, low-stemmed cultivar bred to fruit at a young age and suitable for balconies and patios in large pots. Fruithof operates a full-service wholesale concept for retailers that bundles the plants with merchandising support: attractive display tables, sleek banners, colorful labels, and an annual promotional calendar. B2B ordering is conducted through an exclusive trade webshop (the "Exclusive Trade Platform"), while consumer-facing demand is generated via the main website, Instagram content marketing, and a network of affiliated garden centers that serve as points of sale.
Commercially, Fruithof runs a one-time-sale wholesale model with undisclosed pricing, monetizing primarily through volume orders from mid-market garden-center customers. There are no disclosed funding rounds, no PE/VC backing, and no M&A activity in the record. The company is independently operated as a Dutch BV (Besloten Vennootschap) with an employee base estimated at 11–50, and its growth is driven by horticultural IP, channel breadth, and incremental international expansion rather than by external capital.
Fruithof B.v. firmographics
Firmographics- Name
- Fruithof B.v.
- Legal name
- Fruithof BV
- Website
- https://defruithof.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fruithof B.V. is a Dutch commercial nursery and wholesaler of potted fruit trees and fruit plants in Kapelle, Netherlands, supplying over 150 varieties to garden centers domestically and internationally via its proprietary Wonder Tree compact cultivar.
- Ownership category
- akta.pro rank
Fruithof B.v. industry classification
Industry- Product category
- Commercial Nursery & Fruit Tree Wholesale
- akta.pro primary industry
- Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)
- akta.pro secondary industries
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)
Keywords
Where Fruithof B.v. is headquartered
LocationHeadquarters
- HQ city
- Kapelle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fruithof B.v. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fruit trees and plants wholesale: Commercial nursery and wholesaler of fruit trees and fruit plants sold primarily to garden centers. All plants are potted and available year-round. Sales include dwarf trees, semi-dwarf trees, and standard trees in various fruit varieties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Fruithof B.v. product offering
Product offeringCore offering
Fruithof B.V. is a commercial nursery and wholesaler of potted fruit trees and fruit plants based in Kapelle, Netherlands. The company grows and supplies over 150 varieties of fruit trees and plants (apple, pear, plum, cherry, berries, nuts, and exotic fruits) to garden centers domestically and internationally, offering a complete sales concept including display tables, banners, labels, and an annual calendar. Their signature innovation is the Wonder Tree, a super-compact, low-stemmed fruit tree designed for small gardens, balconies, and patios.
Product overview
Fruithof B.v. is a commercial nursery and wholesaler of fruit trees and fruit plants based in Kapelle, Netherlands. The company operates as a full-service supplier of a complete fruit concept for garden centers, offering over 150 different varieties of fruit trees and plants. Their core product portfolio includes standard fruit trees (apple, pear, plum, cherry, and others), dwarf trees, and semi-dwarf trees, all grown on slow-growing rootstocks and potted for year-round availability. Their innovative product offering includes the Wonder Tree, a super-compact, low-stemmed fruit tree designed for small gardens, balconies, and patios. The company provides sales concepts including attractive display tables, sleek banners, colorful labels, and an annual calendar with visuals for garden centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Trees Wholesale range of fruit trees in apple, pear, plum, cherry, and other varieties, grown on slow-growing rootstocks and supplied as potted plants available year-round for resale by garden centers and use by home gardeners.
- Fruit Plants Wholesale assortment of fruit-bearing plants such as berries and currants, supplied year-round in pots to garden centers for resale to home gardeners.
- Wonder Tree Innovative super-compact, low-stemmed fruit tree produced via Fruithof's proprietary breeding method. Produces fruit at a young age and is suitable for smaller gardens, balconies, and large pots on patios, broadening the addressable consumer base for garden centers.
- Dwarf Trees Compact fruit trees suited to smaller gardens, easy to maintain, taking up little space while still yielding high harvests of fruit. Available in apple, pear, plum, and cherry varieties.
- Semi-Dwarf Trees Slightly taller than dwarf trees, allowing smaller plants to grow underneath. Produces plenty of fruit and remains easy to pick with a stepladder; suitable for garden centers serving medium-sized home gardens.
- Assorted Fruit Varieties Broad portfolio of more than 150 fruit varieties including apple, pear, plum, cherry, currant, apricot, almond, chokeberry, honeyberry, blueberry, blackberry, raspberry, grape, goji berry, pomegranate, hazelnut, Japanese heartnut, Japanese medlar, chestnut, kiwi, gooseberry, quince, medlar, mulberry, pawpaw, pecan, peach/nectarine, crabapple, ornamental cherry, fig, and walnut.
Companies that use Fruithof B.v.
Customer profileSegments2 records
Ideal customer profiles2 records
Fruithof B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fruithof B.v. partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fruithof B.v. competitors and assessment
Company assessmentDirect peers
- Lubera: Swiss fruit and berry plant specialist operating both wholesale to garden centers and DTC online sales. Directly comparable to Fruithof as a fruit-tree and berry-plant nursery serving similar European retail channels.
- Dobies: UK seeds and plants supplier with a long heritage selling through garden centers and online catalogs. Comparable to Fruithof as a multi-channel UK/EU horticultural supplier with fruit and edible plant offerings.
- Thompson & Morgan: UK-based seed and plant supplier offering a broad fruit-tree and edible-plant assortment through garden centers and online. Directly comparable to Fruithof in assortment breadth and target customer base.
- Gurney's Seed & Nursery: US-based nursery specializing in fruit trees, berries, and edible plants sold through garden-center partnerships and direct channels. Directly comparable as a fruit and edible-plant specialist targeting home growers.
- Suttons: UK-based seed and plant retailer with a heritage in fruit trees, vegetables, and ornamentals sold through garden centers and online. Comparable to Fruithof in assortment breadth and channel strategy.
- Hayloft Plants: UK mail-order plant specialist offering perennials, shrubs, and fruit plants to home gardeners. Comparable to Fruithof as a plant specialist targeting the home-grower segment with similar product breadth.
- Van Meuwen: UK horticultural supplier selling fruit trees, ornamentals, and garden plants online and through garden centers. Directly comparable to Fruithof as a fruit-tree and plant supplier serving UK and European retail.
- Stark Bro's Nurseries: Long-established US fruit-tree nursery selling a broad range of apple, pear, plum, cherry, and other fruit trees through garden centers and online. Directly comparable as a fruit-tree specialist with deep assortment breadth.
Broad incumbents
- Burpee: Large US seed and plant company offering vegetables, flowers, and a fruit-tree assortment. Comparable to Fruithof as a broad edible-and-ornamental plant supplier, but with a much wider category span and stronger DTC brand.
Regional players
- Bakker Hillegom: Dutch plant and bulb supplier historically focused on mail-order to consumers across Europe. Comparable to Fruithof as a Dutch horticultural specialist serving similar end customers, but operating a DTC model rather than wholesale to garden centers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fruithof B.v. social profiles
Digital presenceFruithof B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruithof B.v. leadership team
Management profileNumber of profiles
Fruithof B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruithof B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruithof B.v.
What does Fruithof B.v. do?
Fruithof B.V. is a commercial nursery and wholesaler of potted fruit trees and fruit plants based in Kapelle, Netherlands. The company grows and supplies over 150 varieties of fruit trees and plants (apple, pear, plum, cherry, berries, nuts, and exotic fruits) to garden centers domestically and internationally, offering a complete sales concept including display tables, banners, labels, and an annual calendar. Their signature innovation is the Wonder Tree, a super-compact, low-stemmed fruit tree designed for small gardens, balconies, and patios.
Is Fruithof B.v. a public or private company?
Fruithof B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fruithof B.v. founded?
Fruithof B.v. was founded in 2000. It employs 11 to 50 people.
Where is Fruithof B.v. based?
Fruithof B.v. is headquartered in Kapelle, Netherlands, in the Europe region.
How does Fruithof B.v. make money?
One revenue line is on record: fruit trees and plants wholesale.
Who are Fruithof B.v.'s main competitors?
Direct peers on record are Lubera, Dobies, Thompson & Morgan, Gurney's Seed & Nursery, Suttons, Hayloft Plants, Van Meuwen and Stark Bro's Nurseries. Burpee is listed as a broad incumbent. Bakker Hillegom is listed as a regional player.
Does Fruithof B.v. have an API?
No public API is recorded for Fruithof B.v..
What industry is Fruithof B.v. in?
Fruithof B.v.'s product category is Commercial Nursery & Fruit Tree Wholesale. Its primary akta.pro industry code is AFAGAHAB, Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits), with a secondary code of AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces).