L'ORMA

Name

L'ORMA

Legal name

L'ORMA S.S.D. a r.l. – Impresa Sociale

Website

https://ormasite.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Services to Schools: L'ORMA provides fee-for-service educational programs to schools through direct assignment (assegnazione diretta), including classroom workshops, teacher training, and school trip events. Services are priced per program or module.
2. NotFormalCamp Summer Programs: Fee-based summer and seasonal camps for children aged 4-14, offered at multiple locations in Milan area including partnership venues. Registration-based recurring revenue model.
3. European Project Coordination: As Erasmus+ project coordinator, L'ORMA receives EU funding for project management, consortium coordination, and implementation. Revenue from European Commission grants for sport, education, and social innovation projects.
4. Teacher Training Events: NotFormalTeacher Day and similar professional development events for educators, priced at 60 EUR + VAT per 3-hour module or 100 EUR + VAT for full day.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

L'ORMA is a non-profit educational agency that develops and delivers non-formal education experiences through sports, movement, and expressive activities for children, youth, and adults. Its core offerings include structured school programs (Ormusical, Classbuilding, Badaboom Cha Cha), MIUR-recognized teacher training (NotFormalTeacher Day), children's holiday camps (NotFormalCamp), European project design and coordination under Erasmus+ (L'ORMAinternational), and social inclusion sports programs in public parks (Coach di Quartiere). All offerings are grounded in a proprietary pedagogical framework (Dispositivo Pedagogico L'Orma) that combines movement, expressiveness, and competency development.

Product overview

L'ORMA is a non-profit educational sports organization founded in 2000 in Milan, operating across four main pillars: schools, families, Europe, and social innovation. The core product portfolio includes NotFormalCamp (holiday camps for children), Percorsi per le Scuole (school programs including Ormusical, Classbuilding, and Badaboom Cha Cha), NotFormalTeacher Day (teacher training), L'ORMAinternational (Erasmus+ project coordination), Coach di Quartiere (social inclusion in public parks), European Week of Winter Sport (a flagship pan-European initiative), and Trail-O/Orienteering programs. All offerings are grounded in non-formal education methodology, emphasizing learning by doing, movement, and personal development. L'ORMA does not offer a software-as-a-service product but rather in-person educational and sports programs and international project management services.

Differentiator

Problem solved

Functional benefit

Brands

• NotFormalCamp: A sports and educational summer camp and year-round camp program for children and families, based on non-formal education methodology, featuring sports, movement, creativity, and social activities.
• Coach di Quartiere
• L'Orma School
• L'ORMAinternational

Products and services

• NotFormalCamp A non-formal educational summer and holiday camp for children aged 4 and up, offering multidisciplinary sports activities, team games, creative workshops, outdoor experiences, and personal growth guided by OrmaCoach educators using non-formal education methodology. Available at multiple Milan-area venues.
• Percorsi per le Scuole (L'Orma School) School-based educational programs including Ormusical (motor-expressive musical performance), Il Mio Corpo Che (body awareness), Classbuilding (team cohesion), Progetto Accoglienza (welcome/induction), and Badaboom Cha Cha (turnkey sports field trips). All delivered by OrmaCoaches using non-formal education methods.
• NotFormalTeacher Day Experiential professional development events for teachers and educators, structured in two 3-hour modules (Activating Context and Inhabiting Relationship), based on non-formal education approaches. MIUR-recognized. Held in-person in Milan.
• L'ORMAinternational European project design and coordination division of L'ORMA, specializing in Erasmus+ Sport and Youth programs. Offers support to organizations across Europe for international project development, partnership building, and implementation of sport, education, and social entrepreneurship initiatives.
• Coach di Quartiere A social innovation project promoting sport as a tool for social inclusion and active citizenship. Young volunteer coaches ('Coach di Quartiere') run free sports activities for children aged 6–13 in public parks, with particular focus on children facing economic, social, or cultural integration difficulties.
• European Week of Winter Sport (EWWS) A European-wide week dedicated to winter sport and well-being, co-funded by the European Commission under the Erasmus+ Sport programme, coordinated by L'ORMA at European level in collaboration with CONI Lombardia. The initiative promotes sport as a tool for inclusion, health, and sustainable territorial development, involving schools, citizens, and local communities across Europe.
• Trail-O / Orienteering Programs Inclusive orienteering programs, including Trail-O (an adaptive discipline for people with physical disabilities), digital orienteering using MapRun app, and school-based orienteering courses for teachers and students. Offered as both in-person events and teacher training courses.

Quantifiable outcome

• 5000+ children served annually through NotFormalCamp and school programs
• +3 more outcomes

Named customers3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

41 partnerships are on record, tiered core, secondary and minor.

• CONI Lombardia – Commissione InnovazionecoreStrategic or Co-development Partner · 26 September 2025L'ORMA coordinates European Week of Winter Sport (EWWS) in collaboration with CONI Lombardia Commissione Innovazione. The partnership promotes winter sports as a tool for inclusion, health, and sustainable territorial development. CONI provides institutional support and venue access for project coordination activities.
• Sport e Salute LombardiacoreStrategic or Co-development Partner · 26 September 2025Sport e Salute Lombardia participated in EWWS 2026 presentation at their Milano headquarters. The state sports agency collaborates on promoting sports participation and healthy lifestyles.
• European Platform for Sport Innovation (EPSI)coreStrategic or Co-development PartnerEuropean partner in EWWS consortium bringing networking and sports innovation expertise. EPSI contributes to project coordination and European network development.
• LUNEX University (Luxembourg)secondaryStrategic or Co-development PartnerAcademic partner in EWWS consortium providing scientific and research contribution to winter sports promotion and sustainable sports development.
• Kilian Jornet Foundation (Spain)secondaryStrategic or Co-development PartnerEnvironmental sustainability dimension partner in EWWS bringing high-profile athlete involvement and mountain sports expertise.
• Deporte para la Educación y la Salud (DES, Spain)secondaryStrategic or Co-development PartnerSpanish partner promoting sport as educational tool and wellness instrument within EWWS consortium.
• Bulgarian Sports Development AssociationsecondaryStrategic or Co-development PartnerPartner focused on youth empowerment through sport within EWWS consortium.
• NGO Nest Berlin (Germany)secondaryStrategic or Co-development PartnerGerman partner specializing in social inclusion and cultural innovation within EWWS network.
• European University Sports Association (EUSA, Slovenia)secondaryStrategic or Co-development PartnerUniversity sports network partner contributing to EWWS project development.
• Ski Club Rijeka (Croatia)secondaryStrategic or Co-development PartnerLocal winter sports club with strong territorial presence promoting winter sports in Croatian territory.
• MINE VAGANTI NGO (Italy)coreStrategic or Co-development PartnerLong-term collaboration since 2018 in Erasmus Plus projects related to Sport, Education and Social Entrepreneurship. Roberto Solinas has contributed to L'ORMA's entry into Erasmus Plus program.
• BULGARIA SPORTS DEVELOPMENT ASSOCIATIONcoreStrategic or Co-development PartnerLong-term collaboration established over several years designing and implementing EU projects. Joanna Dochevska reports reliable partnership satisfying partner organization needs.
• Champions Factory (Bulgaria)coreStrategic or Co-development PartnerSix international projects coordinated by L'ORMA over 4 years, providing upskilling opportunities for Bulgarian individuals in multi-cultural environments. Shirin Amin reports high professionalism and innovative approach.
• DEPORTE PARA LA EDUCACIÓN Y LA SALUD (DES, Spain)coreStrategic or Co-development PartnerLong-term collaboration since 2019 with Andreu Raya Demidoff praising L'ORMA's balance of good management and innovation. Strategic partner status.
• BRAVO (Turkey)secondaryStrategic or Co-development PartnerIsmail Sehic has collaborated designing and implementing European Sport projects with L'ORMAinternational. Reports great support in reaching organizational goals.
• KARGENC KULUBU (Turkey)secondaryStrategic or Co-development PartnerErsel Aydin reports L'ORMA does more than expected, helping organization and projects take steps further.
• FUNDACJA UKRAINA (Poland)secondaryStrategic or Co-development PartnerIgor Lisin reports surprising results from L'ORMA's implementation and dissemination of international projects with activated territorial synergies.
• AL2SPORT (Italy)coreStrategic or Co-development PartnerLuca Amadessi has collaborated since 2018 delivering many international projects together with L'ORMA.
• AVENTURA MARAO CLUB (Portugal)coreStrategic or Co-development PartnerMarcella Serra reports collaboration since 2016 starting from internationalization process. Successfully had FIT FOR KIDS project written and funded through L'ORMA support.
• FIT FOR KIDS (Denmark)coreStrategic or Co-development PartnerPelle Plesner reports L'ORMA as reliable partner with admirable reliability and professionalism in Erasmus+ project collaboration.
• DUBROVNIK SPORT ASSOCIATION (Croatia)secondaryStrategic or Co-development PartnerNikša Glavočić reports wonderful organization to work with in several Erasmus+ projects with admirable reliability and professionalism.
• DUBIRZU LENGVOSIOS ATLETIKOS SPORTO KLUBAS (Lithuania)secondaryStrategic or Co-development PartnerJurga Bagamolovienė reports ongoing collaboration in European Sport projects with appreciated accuracy in managing initiatives.
• ADEL SLOVAKIAsecondaryStrategic or Co-development PartnerLenka Curillova reports common elements with L'ORMA: passion in sport, desire to educate youth, and promotion of social entrepreneurship.
• ACT ART (Greece)secondaryStrategic or Co-development PartnerIoanna Mirto reports quality methods in designing, writing and implementing various activities of international projects.
• ACD LA HOYA (Spain)secondaryStrategic or Co-development PartnerEduardo Maciá Agulló has organized and implemented international projects with L'ORMA for many years with high satisfaction.
• NETWORK FOR EUROPEAN CITIZENSHIP AND IDENTITY (Cyprus)secondaryStrategic or Co-development PartnerRenos Georgiou reports European sector of ORMA very well organized with efficient and easy-to-apply method.
• HODINA H (Slovakia)secondaryStrategic or Co-development PartnerIva Macia reports partnership with L'Orma brings inspiring and trustworthy common work for positive community change.
• SKI CLUB RIJEKA (Croatia)secondaryStrategic or Co-development PartnerSebastian Brigović reports L'ORMA as reliable partner providing above and beyond support to lead SKISAFE project to success.
• YOUTH ACTIVE CLUB (Ukraine)secondaryStrategic or Co-development PartnerDarja Djatsenko reports well-selected, prepared, and motivated participants in shared projects.
• ASSOCIATION SPORT FOR ALL (Romania)secondaryStrategic or Co-development PartnerMihai Androhovici describes L'ORMA as professionals open to new ideas, challenging in actions with hard word in society.
• SPORTIEF BESTEED GROEP (Netherlands)secondaryStrategic or Co-development PartnerDick Kalkman reports L'ORMA has shown capability of supporting organizations in designing proposals, sharing knowledge, and connecting relevant project partners.
• JEUNESSE EN ACTION 'GNO FAR' (Senegal)secondaryStrategic or Co-development PartnerBouba Dieme Spata reports entrepreneurial and professional approach inspiring their organization and serving as example to follow.
• Sibaris ClubminorStrategic or Co-development PartnerCollaboration on orienteering webinars. Sibaris Club partners with L'ORMA to organize free introductory webinars on orienteering discipline.
• Milano Padel AcademyminorStrategic or Co-development PartnerPartnership for NotFormalCamp at Milano Lampugnano location. Provides padel lessons as part of new camp offerings at Piccolo Stadio San Siro.
• Ufficio Scolastico di MilanocoreStrategic or Co-development PartnerCollaborates with L'Orma for teacher training programs including Trail-O courses. MIUR-recognized training programs for educators.
• Ufficio Scolastico Territoriale di LodicoreStrategic or Co-development PartnerL'Orma collaboration with UST Lodi for Orientarsi Digitale teacher training course at ITET A. Bassi.
• Fondazione Milano Cortina 2026coreStrategic or Co-development PartnerArianna Pucci from Gen26 Education highlights connection between EWWS and Olympic legacy programs for inspiring new generations.
• Revitalize the Schoolyards ConsortiumcoreStrategic or Co-development PartnerErasmus+ funded project coordinated by L'ORMA bringing together schools, municipal administrations, sports associations from 8 countries to transform schoolyards.
• COMPASS QUEST Consortium (Italy, Latvia, Austria, Bulgaria)coreStrategic or Co-development PartnerErasmus+ Sport project involving organizations and schools from 4 countries promoting orienteering through physical education.
• Orienteering Federation of Croatia (host)coreStrategic or Co-development PartnerORIUNITE project hosting partner. Croatian federation hosted training in Zagreb November 2025 with organizations from 7 countries.
• ORIENTACTION (Cyprus)coreStrategic or Co-development PartnerCoordinator of ORIUNITE project (Orienteering for Unity). Project focuses on peacebuilding through orienteering in divided areas like Nicosia, Cyprus.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• CONI - Comitato Olimpico Nazionale Italiano: Italian National Olympic Committee serving as the umbrella organization for Italian sports federations and a direct L'ORMA partner via CONI Lombardia. Overlaps with L'ORMA in promoting sport as inclusion, health, and territorial development, but operates at national scale with broader mandate.
• ENGSO - European Non-Governmental Sports Organisation: European umbrella for national sport-for-all NGOs across 30+ countries, representing the grassroots sport sector to EU institutions. Comparable to L'ORMA's positioning in the European sports NGO landscape and Erasmus+ project ecosystem.
• Sport e Salute S.p.A. Italian state-owned sports promotion agency responsible for implementing national policies on sport, health, and inclusion. Direct L'ORMA partner in EWWS and broader initiatives; comparable mission but with state-scale resources and reach across all Italian regions.
• Right To Play: Global leader in sport for development, working across multiple countries with programs focused on child protection, education, and health through play and sport. Comparable methodology to L'ORMA's non-formal education approach, but at significantly larger global scale.

Direct peers

• CSI - Centro Sportivo Italiano: Long-standing Italian sports promotion body affiliated with the Italian Church, organizing amateur leagues, youth tournaments, and educational sport across schools. Operates in overlapping territory with L'ORMA in school-based sports education and youth development through non-formal approaches.
• Sport Senza Frontiere: Italian NGO using sport as a tool for social integration of disadvantaged children and families, with activities in schools, neighborhoods, and partner venues. Closely mirrors L'ORMA's combination of educational methodology, sports delivery, and social inclusion mission.
• Fondazione Milan: AC Milan's social foundation delivering sport-based education to youth in Lombardy, including school programs and community initiatives. Comparable to L'ORMA in operating in the Milan metropolitan area with sport-for-education methodology targeting children.
• UISP - Unione Italiana Sport Per tutti: Italian sport-for-all federation with extensive youth and community sports programs emphasizing social inclusion through non-formal and amateur sport. Directly comparable to L'ORMA's methodology combining sports education, family engagement, and grassroots community delivery across Italy.

Others

• Common Goal: Global football-for-good movement connecting professional players, clubs, and social organizations to fund community sport and education initiatives. Compares to L'ORMA in the broader sport-for-development funding and partnership ecosystem, though operating globally and primarily through football.

Emerging players

• Fondazione Juventus: Juventus FC's social foundation running educational and inclusive sport programs in Italian schools and communities. Compares to L'ORMA's L'Orma School and Coach di Quartiere programs in combining elite sport branding with non-formal educational delivery to children and youth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@OrmaSite
• Facebookfacebook.com/perchenoicicrediamo
• LinkedInlinkedin.com/company/l'orma
• Instagraminstagram.com/l.orma

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'ORMA