Master Agroindustrial Sa
Master Agroindustrial Sa is a family-owned Brazilian pork producer and processor that vertically integrates genetics, farming, slaughter, and processed-food manufacturing under the Sulita brand, serving domestic retail and food service plus export markets across 10+ countries.
- Company typePrivate
- Founded1994
- HeadquartersVideira, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Master Agroindustrial Sa does
Master Agroindustrial Sa is a Brazilian, family-controlled pork producer and processor founded in 1994 and headquartered in Videira, Santa Catarina. The company operates a fully vertically integrated production chain spanning swine genetics, feed manufacturing, pig farming through company-owned units and 300+ integrated partner producers, slaughtering (3,000 pigs/day capacity at Cetrevi), and processed-food manufacturing under the Sulita brand. Output of approximately 1 million pigs per year from 33,000-35,000 sow matrices feeds both domestic retail (sausages, ham, bacon, fresh cuts, premium Seleção Gourmet line) and export channels across 10+ countries including Japan, Canada, Chile, Uruguay, Argentina, Paraguay, and Hong Kong.
The business model is hybrid B2B/B2C. Revenue is generated from live swine sales to integrated partner farms, in natura pork cuts sold to domestic food processors and exporters, and higher-margin processed products sold to Brazilian retail and food service operators through the Sulita brand. Pricing is negotiated on volume and market terms with no publicly disclosed list pricing. The company pursues enterprise-grade sales in export markets, where it has invested in IFS Food, ISO 14001 (15 consecutive years), and international animal welfare certifications to access the most demanding sanitary jurisdictions. A R$250M expansion project (Mafra unit) and a 2026 acquisition of 38% of Chilean pork producer Coexca S.A. anchor an explicit strategy, articulated by CEO Mario Faccin, to double the company by 2030.
The company employs approximately 1,200-1,500 direct staff across 10 production units in Santa Catarina and Goias, supplemented by an integrated partner network spanning 30+ municipalities. It is privately held by the Faccin family, with Mario Faccin as CEO and Manolo Faccin as Director of Operations. ESG governance was formalized in 2024 with the creation of an ESG Committee and the publication of a Sustainability Report in 2025. The company has no disclosed external institutional investors, no public listing, and no disclosed revenue figures.
Master Agroindustrial Sa firmographics
Firmographics- Name
- Master Agroindustrial Sa
- Legal name
- Master Agroindustrial Ltda.
- Website
- https://master.agr.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Master Agroindustrial Sa is a family-owned Brazilian pork producer and processor that vertically integrates genetics, farming, slaughter, and processed-food manufacturing under the Sulita brand, serving domestic retail and food service plus export markets across 10+ countries.
- Ownership category
- akta.pro rank
Master Agroindustrial Sa industry classification
Industry- Product category
- Pork and Processed Meat Production
- NAICS
- Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Hog and Pig Farming (11221)
- SIC
- Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)
- akta.pro secondary industries
- Hog Slaughtering (Harvest & Evisceration) (AFANABAA), Pork Fabrication & Primals Cutting (Carcass Breakdown) (AFANABAB), Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF), Pork Export Processing & Compliance (USDA/FSIS, EU/China Specs) (AFANABAI), Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)
Keywords
Where Master Agroindustrial Sa is headquartered
LocationHeadquarters
- HQ city
- Videira
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Master Agroindustrial Sa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Processed Food Sales (Sulita Brand): Sale of processed pork products including sausages, linguiças, ham, bacon, and cuts under the Sulita brand to domestic retail and food service markets
- Pork In Natura Sales: Sale of whole carcasses and primal pork cuts to domestic food processors and export markets
- Live Swine Sales: Production and sale of approximately 1 million pigs per year to integrated partner farms and commercial buyers
- International Exports: Export of pork products to countries including Japan, Canada, Chile, Uruguay, Argentina, Paraguay, and Hong Kong
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Master Agroindustrial Sa product offering
Product offeringCore offering
Master Agroindustrial is a vertically integrated pork producer that controls the entire production chain from swine genetics, feed production, and pig farming (33,000–35,000 sow matrices) to slaughtering (3,000 pigs/day at Cetrevi) and processed pork manufacturing. Its products are sold in natura to food processors and under the Sulita consumer brand (sausages, ham, bacon, fresh cuts, and the premium Seleção Gourmet line) in Brazilian retail and international export markets.
Product overview
Master Agroindustrial Sa operates as a vertically integrated pork producer and processor with two main divisions: live pig production (genetics, breeding, feed mills) and processed food manufacturing under the Sulita brand. Sulita encompasses multiple product lines including fresh pork cuts, processed meats (sausages, hams, bacon), and the premium Seleção Gourmet line featuring select cuts. The company operates two industrial processing plants in Videira (Monte Bérico and Cetrevi) and distributes products domestically while exporting to international markets including Uruguay, Argentina, Paraguay, Chile, Japan, Canada, and Hong Kong.
Differentiator
Problem solved
Functional benefit
Brands
- Sulita Seleção Gourmet: Premium product line with gourmet cuts including Lombo inglês, Filé da costela, and Filé da Alcatra
- Sulita Sabor e Grill
Products and services
- Sulita Main commercial brand encompassing Master's full portfolio of processed pork products including sausages (linguiças), fresh cuts, cured meats, ham (presunto), bacon (apresuntado), and other pork-based products sold in domestic Brazilian retail and international export markets.
- Sulita Linha Seleção Gourmet Premium product line under the Sulita brand featuring select pork cuts including Lombo inglês, Filé da costela, Filé da Alcatra, and seasoned Alcatra, targeted at consumers seeking higher-quality gourmet ingredients.
- Sulita Sabor e Grill Grill-focused product line under the Sulita brand, including seasoned Alcatra and Pork Sausage (Linguiça Suína) targeted at barbecue preparation occasions.
- Sulita Apresuntado Sliced cooked ham product line under the Sulita brand, positioned as a sliced processed meat option for everyday consumer use.
Quantifiable outcome
- Production of 1 million pigs per year for domestic and export markets
- +3 more outcomes
Companies that use Master Agroindustrial Sa
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Master Agroindustrial Sa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Master Agroindustrial Sa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coexca S.A.coreMaster acquired 38% stake in Chilean company Coexca S.A. in April 2026 as part of international expansion strategy. This operation marks a relevant step in Master's internationalization process and will generate synergies between the two companies.
Scale indicators8 records
Recent moves9 records
Expansion highlights4 records
Master Agroindustrial Sa competitors and assessment
Company assessmentDirect peers
- Frimesa: Brazilian pork and dairy cooperative operating integrated swine production and processed meats under its own brand. Directly comparable in cooperative/integrated model, Brazilian retail focus, and pork product mix.
- Aurora Alimentos: Large Brazilian pork (and poultry) cooperative headquartered in Santa Catarina with vertically integrated production and branded processed meats. Highly comparable to Master in geography, integration model and customer base (Brazilian retail + exports).
- Pamplona Alimentos: Brazilian pork processor operating integrated pig production and processed meats (sausages, cold cuts) under its own brand for domestic retail. Closely comparable to Master in scale, product mix and Brazilian mid-market positioning.
- Coexca S.A. Chilean vertically integrated pork producer in which Master acquired a 38% stake in April 2026. Direct peer in swine genetics, slaughter and processed pork, and now a partial affiliate with explicit synergy plans with Master.
Broad incumbents
- BRF S.A. Brazilian meat major (Sadia, Perdigão brands) producing processed pork, poultry and prepared foods globally. Comparable end-product categories (sausages, ham, bacon) and export footprint, but materially larger, publicly listed, and more diversified across proteins.
- Tyson Foods: U.S. meat major with sizable pork (Jimmy Dean, Hillshire Farms) and other protein operations. Overlaps with Master in branded processed pork categories and B2B/B2C sales channels, but operates at far larger scale across multiple proteins and geographies.
- JBS S.A. Global meat giant with large Brazilian pork operations (Swift, Seara) alongside beef and poultry. Comparable in pork product mix and export channels but vastly larger, publicly listed, and more diversified across proteins and geographies.
- Smithfield Foods: World's largest pork processor (owned by WH Group) with vertically integrated hog production and branded processed meats in the U.S. and globally. Comparable in vertical integration from genetics to branded pork products, though at much larger scale and with a U.S./China-centric footprint.
- Danish Crown: European cooperative and one of the largest pork exporters globally, with vertically integrated slaughter and processing. Comparable export orientation and product portfolio (fresh cuts and processed pork) though concentrated in European markets.
Regional players
- Tönnies: German family-owned pork processor with integrated slaughter and meat processing for European retail and export. Comparable family-controlled, vertically integrated pork business model, but primarily serves European rather than Latin American/Japanese markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Master Agroindustrial Sa social profiles
Digital presenceMaster Agroindustrial Sa compliance and trust
Trust signalCompliance5 records
Master Agroindustrial Sa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Agroindustrial Sa leadership team
Management profileNumber of profiles
Profiles10 records
Master Agroindustrial Sa subsidiaries and ownership
Company hierarchySubsidiaries3 records
Master Agroindustrial Sa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Agroindustrial Sa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Agroindustrial Sa
What does Master Agroindustrial Sa do?
Master Agroindustrial is a vertically integrated pork producer that controls the entire production chain from swine genetics, feed production, and pig farming (33,000–35,000 sow matrices) to slaughtering (3,000 pigs/day at Cetrevi) and processed pork manufacturing. Its products are sold in natura to food processors and under the Sulita consumer brand (sausages, ham, bacon, fresh cuts, and the premium Seleção Gourmet line) in Brazilian retail and international export markets.
Is Master Agroindustrial Sa a public or private company?
Master Agroindustrial Sa is a private company. It is classified as family owned and is currently operating.
When was Master Agroindustrial Sa founded?
Master Agroindustrial Sa was founded in 1994. It employs 1,001 to 5,000 people.
Where is Master Agroindustrial Sa based?
Master Agroindustrial Sa is headquartered in Videira, Brazil, in the Latin America region.
How does Master Agroindustrial Sa make money?
Four revenue lines are on record. Processed Food Sales (Sulita Brand) is the primary driver. The others are pork In Natura Sales, live Swine Sales and international Exports.
Who are Master Agroindustrial Sa's main competitors?
Direct peers on record are Frimesa, Aurora Alimentos, Pamplona Alimentos and Coexca S.A.. Broad incumbents are BRF S.A., Tyson Foods, JBS S.A., Smithfield Foods and Danish Crown. Tönnies is listed as a regional player.
Does Master Agroindustrial Sa have an API?
No public API is recorded for Master Agroindustrial Sa.
What industry is Master Agroindustrial Sa in?
Master Agroindustrial Sa's product category is Pork and Processed Meat Production. Its primary akta.pro industry code is AFANABAE, Pork Further Processing (Cured, Smoked, Ham, Bacon), with a secondary code of AFANABAA, Hog Slaughtering (Harvest & Evisceration). Its NAICS code is 3116 and its SIC code is 2011.