Le'Bou Beauty LLC

What Le'Bou Beauty LLC does

Le'Bou Beauty LLC is a privately held mobile beauty services and cosmetics company operating in the United States. The company provides professional stage makeup and hair services to fitness competition athletes across NPC, IFBB Pro, and natural federation events nationwide, and holds official Olympia partner status. It also serves bridal clients in the San Francisco Bay Area and offers special event glam services, with all appointments requiring full prepayment.

The company's underlying product technology centers on proprietary lip cosmetic formulations, including kaolin-infused liquid matte lipsticks, satin lipsticks with shea butter and oils, and lipglosses containing brown algae and golden seaweed extracts. The cosmetics line is sold direct-to-consumer through the company's e-commerce storefront at leboubeauty.com alongside a separate cosmetics site, with unit prices ranging from $12.99 (lipliners) to $29 (liquid matte lipsticks).

Le'Bou Beauty's revenue model combines per-event professional services with unit-priced product sales and gift certificates. Service pricing starts at $150 for special event glam and $400 per hour for one-on-one makeup lessons, while gift certificates range from $25 to $300. Distribution is built around a mobile service model that travels to venues and an Instagram-led marketing presence (@LEBOU_BEAUTY) that drives bookings. The business is bootstrapped, founder-operated by Amber, with no external funding or institutional ownership.

Name

Le'Bou Beauty LLC

Legal name

Le'Bou Beauty LLC

Website

https://leboubeauty.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Le'Bou Beauty LLC provides mobile professional makeup and hair services for fitness competitions, bridal, and special events, and sells a proprietary line of lip cosmetics online. The company is an official Olympia partner serving NPC and IFBB Pro athletes nationwide.

Ownership category

akta.pro rank

Product category

Beauty Services and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Mobile/On-Location Makeup Services (HSALAHAJ)

akta.pro secondary industries

Bridal Makeup Services (HSALAHAC), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

Keywords

• Professional makeup services
• Bridal hair styling
• Fitness competition beauty
• Lip cosmetics retail
• Mobile beauty services

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Professional Stage Makeup and Hair Services: Mobile beauty services for fitness and bodybuilding competitions. Services include professional stage makeup and hair styling for competitors at NPC, IFBB, and natural federation events nationwide. Pricing varies by show location, scale, and travel requirements with full prepayment required to secure appointments.
2. Special Event Glam Services: Makeup and hair services for special events including weddings. Services offered as makeup only, makeup + hair, or hair only from $150.
3. Cosmetics Sales: Proprietary cosmetics including liquid matte lipsticks ($29), satin lipsticks, lipglosses ($20), and lipliners ($12.99-$15). Sold online and in person.
4. Makeup Lessons: One-on-one makeup classes at $400 per hour. Company recommends booking 2-3 classes for full understanding of makeup application.
5. Gift Certificates: Gift of Beauty certificates available in denominations from $25 to $300, allowing recipients to book services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Le'Bou Beauty provides mobile professional makeup and hair services for fitness and bodybuilding competitions, weddings, and special events, traveling statewide and nationwide to client venues. The company also develops and sells its own proprietary line of lip cosmetics — liquid matte lipsticks, satin lipsticks, lipglosses, and lipliners — through its e-commerce storefront. Additional offerings include one-on-one makeup lessons and gift certificates.

Product overview

Le'Bou Beauty LLC operates as a beauty services company offering professional makeup and hair services alongside a proprietary cosmetics line. The core offerings include Stage Makeup & Hair Services for fitness competitions (with Olympia partnership), Wedding Makeup & Hair Services, and Special Event Glam services. The cosmetics portfolio consists of three main product lines: Liquid Matte Lipsticks ($29), Satin Lipsticks (creamy formula with shea butter), and Lipglosses ($20), along with Lipliners ($12.99-$15). Additional offerings include Gift of Beauty certificates (from $25), One on One Makeup Classes ($400 per hour), and Touch up Kits ($20). The company serves NPC, IFBB Pro, and natural federation fitness events nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Stage Makeup & Hair Services Mobile professional makeup and hair services provided on-site at fitness and bodybuilding competitions nationwide, designed to photograph well under bright stage lighting and last through competition days. Serves NPC, IFBB Pro, and natural federation athletes.
• Wedding Makeup & Hair Services Professional bridal makeup and hair services for weddings and wedding parties in the San Francisco Bay Area, providing long-lasting, photo-ready beauty services for the wedding day.
• Special Event Glam Professional makeup and hair services for special events such as proms, galas, photoshoots, and boudoir sessions. Options include makeup only, makeup plus hair, or hair only, starting at $150.
• Liquid Matte Lipsticks Creamy smooth liquid matte lipsticks with kaolin clay for a luxurious matte finish that does not dry lips; highly pigmented, long-lasting without creasing or fading. Available in shades including Flirt, November, Naked, Mulberry, Rouge, Rosey Dawn, Berry Berry, Sugar Beet, Siren, and Brick at $29 each.
• Satin Lipsticks Creamy satin lipsticks with a soft, cushiony feel and medium-to-full buildable coverage, infused with shea butter and oils for moisturized lips. Available in shades Blush, Mauve, Cupcake, Basic, and Rosy.
• Lipglosses Naturally hydrating lip glosses formulated with Brown Algae for collagen stimulation and Golden Seaweed for UV-induced DNA damage protection; paraben-free, clinically tested, non-irritating, and allergy tested. Available in shades including Afterglow, Adore U, Nougat, Cafe/Ambitious, and Blush at $20 each.
• Lipliners Lip pencils with a velvety, water-resistant formula designed to enhance and define natural lip shape with precision. Available in shades including Cocoa ($12.99), Toast ($15), Rosebud, Nude, Posh, Babe, Bare, Classic Red, and Brulee.
• Gift of Beauty Gift Certificates Gift certificates redeemable for Le'Bou Beauty services, available in denominations of $25, $50, $75, $100, $125, $150, $175, $200, $225, $250, $275, and $300.
• One on One Makeup Class Private one-hour one-on-one makeup lessons priced at $400 per class, with the company recommending 2–3 sessions for comprehensive education on makeup application.
• Touch Up Kit Show day touch up kit containing lipstick, gloss, lip liner, blotting powder, powder brush, and blotting papers to help clients maintain their look through sweating backstage and product wear-off; priced at $20.

Quantifiable outcome

• Makeup designed to last all day without creasing or fading under stage lighting
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Olympia (Fitness Competition)flagshipStrategic or Co-development PartnerLe'Bou Beauty is an official Olympia partner, providing elite stage makeup and hair artistry services at the Olympia fitness competition. This partnership positions the company as a premier provider for top-tier bodybuilding and fitness athletes at one of the industry's most prestigious events.

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• Fenty Beauty: Mass-prestige beauty brand with broad SKU coverage including a flagship matte lipstick line ('Stunna Lip Paint') at scale. Comparable in lip color leadership and inclusive, performance-first brand ethos, though operating at much greater scale across all beauty categories.
• Black Radiance: Mass-market color cosmetics brand distributed via drug and mass channels, with strong positioning in lip products for diverse skin tones. Comparable as a higher-volume, broader-distribution peer in the same lip-focused, mission-aligned indie-origin category.
• MAC Cosmetics: Industry-defining color cosmetics brand with a flagship lipstick portfolio (Retro, Matte, Satin) and pro-MUA heritage. Comparable as the long-standing benchmark in stage-and-everyday lip products and global availability of lip SKUs across price ladders.

Direct peers

• Mented Cosmetics: Direct-to-consumer indie color cosmetics brand with a similar DTC + niche-community GTM, comparable price points, and an emphasis on founder-led brand storytelling. Closely comparable to Le'Bou's lip-focused DTC cosmetics line and mission-driven positioning.
• EM Cosmetics: Independent, founder-led color cosmetics brand (Michelle Phan) with a DTC storefront featuring lip and complexion SKUs at similar price points. Comparable in scale, channel mix, and creator-driven brand storytelling.
• Tower 28 Beauty: Clean, indie color cosmetics brand built around lip and cheek SKUs with proprietary claims (e.g., 'sensitive-skin safe'). Comparable in indie DTC positioning, lip-led catalog, and premium-but-accessible pricing tier that overlaps Le'Bou's $13-$29 range.

Emerging players

• Pat McGrath Labs: Prestige color cosmetics house with flagship lip product franchises (MatteTrance, Lust:MatteTrance). Comparable through a lip-heavy, image-led catalog and emphasis on long-wear, richly pigmented formulas similar to Le'Bou's kaolin matte lipstick positioning.
• Merit Beauty: Boutique color brand emphasizing easy-to-wear lip and complexion essentials with a minimalist, founder-led aesthetic. Comparable as a smaller-scale indie brand targeting everyday consumers with curated lip SKUs in a similar price band.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.leboubeauty.com%2Fstore%2Fgift-of-beauty
• Instagraminstagram.com/lebou_beauty
• LinkedInlinkedin.com/company/le-bou-beauty-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le'Bou Beauty LLC