Mink N' Vik

What Mink N' Vik does

Mink N' Vik is a digital strategy and creative advertising agency operating as part of the Minkovsky Group (קבוצת מינקובסקי), an Israel-headquartered communications, PR, advertising, and strategy conglomerate. The firm was founded within the group and provides integrated services spanning branding, digital marketing, social media management, content marketing, copywriting, web development, e-commerce solutions, graphic design, video production, guerrilla marketing, and offline marketing to B2B clients globally.

The agency employs 11-50 staff and maintains offices in Tel Aviv (Montefiore 42) and London (8 Devonshire Square), with stated operational reach across Israel, the UK, the US, Poland, France, the Netherlands, Spain, Italy, Portugal, Germany, and Benelux. Its named customer base spans at least 25 enterprise and startup logos including Walmart, Intel, Burger King, New Relic, MyHeritage, Cloudinary, Habana Labs, Quantum Source, ProteanTecs, Tonkean, Digital Turbine, Plarium, RISCO, Fyber, Joolz, 4moms, Medela, and government entities such as the Israeli Ministry of Construction and Housing (משרד הבינוי והשיכון).

The revenue model is professional services: quote-based, custom-engagement projects delivered through direct enterprise field sales, with a hybrid segmentation approach spanning global corporations, startups, government and non-profits, employer branding, e-commerce, and B2B. The GTM motion is B2B enterprise field sales, supported by an in-house content marketing magazine, organic social media, PR/earned media (e.g., Jerusalem Post, ICE news), and industry event participation. Pricing is not publicly disclosed and operates on custom project quotes. CEO and founder Raz Novik (רז נוביק), a former IDF Spokesperson for international communication, leads the agency and concurrently serves as Creative and Strategy Director.

Name

Mink N' Vik

Legal name

Mink N' Vik

Website

https://minknvik.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mink N' Vik is a digital strategy and creative advertising agency within Israel's Minkovsky Group, offering branding, digital marketing, web development, and content services to enterprise, startup, and government clients across Europe, the US, and Israel.

Ownership category

akta.pro rank

Product category

Digital Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Technology & B2B PR (BPAFADAI)

Keywords

• Digital marketing services
• Creative advertising
• Branding and identity
• Web development
• Content marketing

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Full-service digital marketing and advertising agency providing branding, digital marketing, web development, e-commerce, graphic design, copywriting, content marketing, video production, guerrilla marketing, and offline marketing services to B2B clients globally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mink N' Vik is a digital strategy and creative advertising agency that delivers integrated branding, digital marketing, web development, e-commerce, graphic design, copywriting, content marketing, video production, guerrilla marketing, and offline marketing services. The agency operates as part of the Minkovsky Group and provides global market penetration support to enterprise, mid-market, startup, and government clients.

Product overview

Mink N' Vik is a digital strategy and creative advertising agency that offers a comprehensive suite of marketing and creative services. The company provides digital marketing, advertising, branding, copywriting, content marketing, video production, offline marketing, web development, e-commerce solutions, graphic design, guerrilla marketing, global market penetration services, influencer partnerships, and brand launch support. The firm operates across multiple industry verticals including foodtech, real estate, medical, e-commerce, tourism, finance, startups, events, beauty, and B2B sectors, with geographic presence in Israel, UK, US, Poland, France, Netherlands, Spain, Italy, Portugal, and Germany. The company is part of the Minkovsky Group (קבוצת מינקובסקי), a leading communications, public relations, advertising, and strategy group in Israel and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Comprehensive brand strategy and identity development services for enterprises, startups, and government clients, supporting brand launch, repositioning, and brand recognition objectives.
• Digital Marketing Digital marketing campaign planning, execution, and management across online channels, including social media management, content marketing, and digital advertising for B2B clients globally.
• Creative Advertising Creative advertising service combining graphic design, copywriting, video production, guerrilla marketing, and offline marketing for enterprise and mid-market clients.
• Web Development Website design, development, and launch support for B2B clients, including e-commerce platform development.
• E-commerce Solutions E-commerce platform development and digital marketing support for online retail businesses, focused on digital presence and conversion optimization.
• Content Marketing Copywriting, editorial planning, and content production services for B2B brands, supported by an in-house proprietary magazine and blog content hub.
• Video Production Video production service for advertising campaigns and brand content across digital and offline channels.
• Global Market Penetration Services Brand launch and international market expansion support across Israel, the UK, the US, and multiple European markets including Poland, France, Netherlands, Spain, Italy, Portugal, Germany, and Benelux.
• Influencer Partnerships Influencer partnership coordination and management service supporting brand campaigns and audience engagement across digital channels.
• Employer Branding Brand strategy, employer positioning, and internal communications services supporting companies focused on strengthening their employer brand and talent attraction.

Named customers26 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gitam BBDO: Long-established Israeli BBDO-affiliated agency offering advertising, branding, and digital services; competes directly in the same enterprise and consumer brand RFP pool as Mink N' Vik.
• Zalmy BBDO & Friends: Israeli creative agency with a strong digital and content practice; competes for the same pool of Israeli enterprise, fintech, and tech clients.
• McCann Israel: Israel office of the global McCann network offering integrated advertising, digital, and brand strategy services to enterprise and consumer clients in the Israeli market — the most direct full-service agency competitor.
• BBR Saatchi & Saatchi Israel: Leading Israeli creative and digital agency with full-service capabilities across brand, digital, and content; competes for the same enterprise and consumer brand engagements from Tel Aviv.
• Adler Chomsky Group: Israeli communications and advertising group offering creative, digital, and PR services; similar positioning to Minkovsky Group in serving enterprise, government, and consumer clients in Israel.
• Shalmor Avnon Amicany (TBWA): TBWA-affiliated Israeli creative and digital agency with a strong track record on enterprise, FMCG, and tech clients; one of the most awarded agencies in Israel and a direct competitor for branding and digital mandates.

Broad incumbents

• R/GA: Global digital agency focused on brand innovation, product, and experience design; comparable in serving tech-forward enterprise clients with integrated digital and creative services.
• Publicis Groupe Israel: Israel operations of Publicis, one of the global holding companies; competes on large multinational accounts with full-service capabilities and proprietary data and tech tools Mink N' Vik cannot match.
• Dentsu Creative Israel: Global creative and digital network with Israeli operations; competes on large enterprise engagements and brings broader geographic reach and integrated martech capabilities.

Emerging players

• Jellyfish: Global digital marketing agency combining media planning, creative, and analytics; comparable in targeting enterprise and tech clients with digitally-led campaigns, though more media-buying focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mink-n-vik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mink N' Vik