Moderna Galerija

What Moderna Galerija does

Moderna Galerija (MG+MSUM) is the Republic of Slovenia's national museum for modern and contemporary art, established by government decree in 1947 and operating as a public cultural institution (javni zavod) under the Ministry of Culture. It comprises two physically distinct venues in Ljubljana: Moderna galerija (MG+) at Cankarjeva 15, housed in a building designed by Edvard Ravnikar and reopened in 2009 after renovation, which presents Slovenia's national collection of modern art spanning roughly 1900 through the 20th century; and Muzej sodobne umetnosti Metelkova (+MSUM) at Maistrova 3, opened in November 2011 in a converted Yugoslav-era military barracks, which presents 21st-century contemporary art and the international Arteast 2000+ collection. The institution maintains supporting research infrastructure including the Igor Zabel Library, a Video Archive, a Photo Archive, a Documentation Archive, and a Temporary Slovenian Dance Archive.

The business model is a hybrid public-funding plus earned-revenue structure. As a state-established institution, MG+MSUM receives the bulk of its operating budget from the Republic of Slovenia, supplemented by project-based grants (notably from the European Commission via the New Mappings of Europe program) and earned income from ticket sales/admissions, museum bookshops (Knjigarna MG and Knjigarna +MSUM), the Moderna coffee shop (Kavarna Moderna), venue rental for events and filming, and professional reproduction/archival services. Its go-to-market is event-driven and mission-driven rather than commercial, reaching audiences through exhibitions, guided tours, educational programs for schools, public lectures, summer programs (Poletni četrtki), the email newsletter (E-novice), its official website, press relations, traveling exhibitions (Gostovanja), and representation at international platforms such as the Venice Biennale. Customers span general visitors, researchers and scholars, school groups, and corporate/institutional renters.

The organization's strategic positioning rests on a curated content library (national Slovenian art collection plus the Arteast 2000+ international collection), distinctive architectural heritage (Ravnikar-designed building and converted Metelkova barracks), and a long-running international collaboration footprint including L'Internationale, a European consortium of modern and contemporary art institutions, and multi-year EU-funded projects such as New Mappings of Europe with partners including the Museum of Yugoslavia (Belgrade), Middlesbrough Institute of Modern Art (MIMA), and the Academy of Fine Arts Vienna. Day-to-day operations are led by a small staff of approximately 33 people organized around collections and exhibitions, education, conservation, documentation/archives, photo studio, library, translations, and technical/reception functions.

Name

Moderna Galerija

Legal name

Moderna galerija

Website

https://mg-lj.si

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Moderna Galerija (MG+MSUM) is Slovenia's national museum for modern and contemporary art, operating two Ljubljana venues (MG+ and +MSUM) that house the national Slovenian art collection and the international Arteast 2000+ collection, serving general visitors, researchers, schools, and event renters via state funding and earned revenue.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Libraries and Archives (51921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Libraries, Archives & Special Collections (BPAGAHAF)

Keywords

• Modern art museum
• Contemporary art exhibitions
• National art collection
• Museum library archives
• Cultural heritage institution

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public funding: As a national museum institution established by the Republic of Slovenia, Moderna galerija receives government funding for its operations.
2. Ticket sales and admissions: Revenue from visitor admissions to exhibitions at both MG+ and +MSUM locations.
3. Retail operations: Bookstores (Knjigarna MG and Knjigarna +MSUM) and the Moderna coffee shop generate revenue from sales.
4. Venue rental and space usage: Rental of museum spaces for events, shoots, and other uses. Regulations and pricing available for space rental.
5. Museum services: Services for users of museum, photographic, and archival materials including reproduction services for research purposes.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Moderna Galerija (MG+MSUM) is Slovenia's national museum for modern and contemporary art, operating two exhibition venues in Ljubljana: Moderna galerija (MG+) presenting the national collection of Slovenian modern art, and Muzej sodobne umetnosti Metelkova (+MSUM) presenting contemporary art and the international Arteast 2000+ collection. It also provides library, photo, video, and documentation archives, educational programs, museum bookshops, café services, and venue rental.

Product overview

Moderna Galerija (MG+MSUM) operates as a unified national museum institution comprising two distinct locations: Moderna galerija (MG+), a museum of modern art presenting Slovenia's national collection spanning from Modernism around 1900 through the 20th century, and Muzej sodobne umetnosti Metelkova (+MSUM), a museum of contemporary art showcasing 21st-century practices and the international Arteast 2000+ collection. Supporting these core exhibition spaces, the institution provides specialized services including the Igor Zabel Library, Video Archive, Photo Archive, Documentation Archive, museum bookshops, and café facilities. The museum also operates educational programs and maintains collaborative international projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Moderna galerija (MG+) - Museum of Modern Art Museum of Modern Art located at Cankarjeva 15, Ljubljana, housing Slovenia's national collection of modern art from around 1900 through the 20th century, including rotating exhibitions and educational programs. Open Tuesday-Sunday 10:00-18:00.
• Muzej sodobne umetnosti Metelkova (+MSUM) - Museum of Contemporary Art Metelkova Museum of Contemporary Art located in the former military barracks complex at Maistrova 3, Ljubljana, presenting contemporary art practices and the international Arteast 2000+ collection. Open Tuesday-Sunday 10:00-18:00.
• Knjižnica Igorja Zabela (Igor Zabel Library)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• L'InternationalecoreStrategic or Co-development PartnerL'Internationale is a European consortium of modern and contemporary art institutions. MG+MSUM participates in this network as part of its international collaboration strategy, connecting with other major European art institutions for knowledge sharing and joint projects.
• Museum of Yugoslavia, BelgrademajorStrategic or Co-development PartnerPartner in the New Mappings of Europe project, a two-year collaborative initiative exploring migrant cultural heritage. The project generates knowledge about migrants' cultural heritage and aims to make cultural institutions more accessible to migrant communities.
• Middlesbrough Institute of Modern Art (MIMA)majorStrategic or Co-development PartnerPartner in the New Mappings of Europe project. MIMA serves as the UK partner in this EU-funded initiative that addresses migration heritage through co-curated exhibitions, artist residencies, and international conferences.
• Akademie der bildenden Künste WienmajorStrategic or Co-development PartnerPartner in the New Mappings of Europe project. The Vienna Academy of Fine Arts participates as the Austrian partner, contributing to cross-border cultural heritage research and programming.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• M+ Museum (Hong Kong): Hong Kong's museum of contemporary visual culture, comparable to +MSUM as a dedicated contemporary art museum with strong international curatorial profile. Shares the model of operating in a repurposed/contemporary cultural district context.
• Museo Nacional Centro de Arte Reina Sofía: Spain's national museum of 20th-century and contemporary art, comparable to MG+ as a national modern/contemporary art institution with a permanent collection plus international temporary exhibitions and similar institutional mission.
• mumok (Museum moderner Kunst Stiftung Ludwig Wien): Vienna's museum of modern art with a comparable focus on 20th-century modernism and contemporary practice. mumok is a strong peer given geographic proximity, similar institutional scale in the Central European context, and shared scholarly audience for modern/contemporary art.
• Ludwig Múzeum (Budapest): Budapest's museum of contemporary art, part of the L'Internationale consortium alongside MG+MSUM. Highly comparable as a former socialist-bloc national contemporary art institution with shared CEE curatorial framing and similar institutional scale.
• Muzej savremene umetnosti (Museum of Contemporary Art Belgrade): Belgrade's museum of contemporary art and an active partner in MG+MSUM's New Mappings of Europe project. Both are national-scale contemporary art institutions in former-Yugoslav successor states with shared post-socialist curatorial narratives and similar institutional scale.
• Middlesbrough Institute of Modern Art (MIMA): UK partner in the New Mappings of Europe project, mima is a contemporary art institution with a comparable focus on audience engagement and contemporary practice. Although smaller in scale, it shares MG+MSUM's project-based collaborative approach to international programming.
• MAXXI (Museo Nazionale delle Arti del XXI Secolo): Rome's national museum of 21st-century arts, comparable to +MSUM as a national contemporary art institution. Shares MG+MSUM's model of a dedicated contemporary art venue within a broader national museum system, though operating at larger scale.

Broad incumbents

• Museum of Modern Art (MoMA): New York's premier museum of modern and contemporary art. Comparable to MG+ as a national-scale modern art institution with a foundational 20th-century collection and major international exhibition programming, though operating at global scale and reach.
• Tate Modern: London's national museum of modern and contemporary art, part of the Tate network. Directly comparable to Moderna galerija as a national museum of modern/contemporary art with international exhibition programming, though operating at vastly larger scale and serving a global audience.
• Centre Pompidou: France's national modern and contemporary art museum. Comparable to MG+MSUM as a national modern/contemporary art institution with strong international curatorial reach, though operating at substantially larger scale and broader programming mandate.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moderna-galerija-museum-of-modern-art-ljubljana

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Moderna Galerija