New Digital

What New Digital does

New Digital is a privately held digital marketing agency headquartered at 18 King St E in downtown Toronto, Canada, serving B2B clients across Canada and North America. The agency delivers managed services across paid acquisition (Google Ads including Search, Performance Max, Shopping, Display, and YouTube; Meta Facebook/Instagram Ads; TikTok Ads), organic search (SEO, Local SEO/Google My Business), and conversion/website services (PPC management, website conversion rate optimization, website design and development, SEO-optimized copywriting). Operationally, New Digital runs a consultative sales motion via "Hire Us" and "Book a Strategy Call" CTAs, structures engagements as full account audits followed by campaign rebuilds and weekly optimization cadences, and maintains partner-tier certifications with Google (Premier Google Partner), Meta (Facebook Partner), TikTok, and Shopify.

The agency's technical differentiation centers on AI-leveraged ad automation rather than proprietary AI — combining client first-party data with Google's machine learning for Performance Max, deploying automated bidding strategies, and offering Generative Engine Optimization (GEO) to position client brands for visibility in AI-driven search surfaces such as ChatGPT and other large language models. Its vertical specialization concentrates on law firms (divorce, family, personal injury, criminal, DUI/DWI, bankruptcy), e-commerce merchants, local service businesses (towing, chiropractors, dentists), and Ontario real estate agents.

New Digital generates revenue through professional services fees paid by clients for campaign management, strategy, and ongoing optimization; pricing is not publicly disclosed. The business is bootstrapped with no disclosed institutional funding, parent company, or M&A activity. AI and machine learning are embedded as features in the service delivery layer (Performance Max automation, AI-assisted copy optimization, GEO) but the company does not appear to develop or own proprietary AI/ML models — its AI capability is a service wrapper around third-party platforms.

Name

New Digital

Legal name

New Digital

Website

https://newdgtl.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

New Digital is a Toronto-based digital marketing agency delivering managed Google Ads, Facebook/Instagram Ads, TikTok Ads, SEO, Local SEO, and AI-driven Generative Engine Optimization services to SMB clients in legal, e-commerce, local services, and real estate verticals across Canada and North America.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Digital marketing agency
• Google Ads management
• Paid social advertising
• Search engine optimization
• Pay-per-click management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Managed digital marketing services where the agency manages Google Ads, Meta Ads, SEO, and related channels on behalf of clients. Revenue is generated through professional service fees for campaign management, strategy, and optimization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New Digital is a Toronto-based digital marketing agency that delivers managed advertising and SEO services to businesses across Canada and North America. Its core offerings include Google Ads management (Search, Performance Max, Shopping), Facebook and Instagram Ads management, SEO and Local SEO, PPC management, and website conversion optimization. The agency focuses on specific verticals including law firms, e-commerce businesses, and local service businesses, and sells engagements through a 'Hire Us' / consultative strategy call motion.

Product overview

New Digital is a digital marketing agency (not a SaaS platform) offering a portfolio of managed services centered on paid search (Google Ads), social media advertising (Facebook/Instagram/TikTok), SEO, and web development. The core offering is Google Ads Management combined with Facebook Ads Management, supplemented by specialized verticals (Google Ads for Lawyers), SEO services, and supporting capabilities including Local SEO, Website Conversion Optimization, and Social Media Management. The agency also offers Generative Engine Optimization (GEO) as an emerging service to optimize brand visibility in AI-driven search. Services are delivered as consulting/management engagements rather than a software platform, with no self-service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Full-service Google Ads campaign management including Search Ads, Display, Shopping, and Performance Max, leveraging AI-driven automation and data-backed PPC strategies to maximize ROAS and drive measurable ROI for businesses.
• Google Ads for Lawyers Specialized Google Ads management for law firms, covering divorce, family law, personal injury, criminal defense, and bankruptcy practice areas with industry-specific keyword strategies and ad copy.
• Facebook Ads Management Full-funnel Facebook and Instagram advertising using advanced audience segmentation, A/B creative testing, retargeting (DPA), and cold prospecting to drive brand awareness and social commerce sales for businesses.
• PPC Management Pay-per-click campaign management across multiple platforms with data-driven bidding strategies, keyword optimization, and conversion rate optimization to maximize ROAS.
• Search Engine Optimization (SEO) Managed organic search optimization including on-site and off-site SEO, content strategy, and technical SEO to build long-term authority and drive sustainable traffic for businesses.
• Local SEO / Google Maps Optimization Local search optimization focusing on Google My Business profile management and local keyword targeting to improve visibility in map packs and local search results for local businesses.
• Website Conversion Rate Optimization CRO services optimizing landing pages and websites to improve conversion rates, including A/B testing and UX improvements tied to ad campaigns.
• SEO Copywriting & Content Writing Services Content creation services optimized for search engines, combining copywriting with SEO best practices to improve organic rankings for businesses.
• Generative Engine Optimization (GEO) Emerging service optimizing brand content for visibility in AI-driven search engines, ChatGPT, and other large language models to future-proof online presence.

Quantifiable outcome

• 1,850+ campaigns implemented, providing data-backed insights at scale.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationNew Digital holds official Google Partner and Premier Google Partner status, indicating certification and expertise in Google Ads management. The partnership enables the agency to access Google's advertising ecosystem including Google Search, Display, YouTube, Shopping, Gmail, and Performance Max campaigns, as well as Google's machine learning and AI-driven advertising tools.
• Meta (Facebook/Instagram)coreTechnology or IntegrationNew Digital is a Meta Facebook Partner with certified expertise in Facebook Ads and Instagram advertising. The partnership enables management of full-funnel social media advertising campaigns across Meta's platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newdgtl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Digital