La Tzoumaz Tourisme
La Tzoumaz Tourisme is the official tourist office and destination marketing organization for the La Tzoumaz alpine resort in Valais, Switzerland. It promotes year-round mountain activities (hiking, mountain biking, skiing, tobogganing), coordinates the VIP Pass guest card across the Verbier-Val de Bagnes-La Tzoumaz destination, and connects visitors with ski schools, mountain guides, accommodation agencies, and equipment rentals.
- Company typePrivate
- Founded-
- HeadquartersLa Fouly, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Tzoumaz Tourisme does
La Tzoumaz Tourisme is the official destination marketing organization (DMO) and tourist office for the La Tzoumaz alpine resort in the Valais region of Switzerland. Operating under the legal name "Office du Tourisme La Tzoumaz" and affiliated with the Commune de Riddes, the organization promotes a year-round portfolio of activities: summer offerings include hiking, trail running, downhill and conventional mountain biking, and nature exploration around the Savoleyres cable car and the Pierre Avoi summit; winter offerings include skiing, snowboarding, ski touring, snowshoeing on four marked trails, and a 711m vertical tobogganing run, all set within the broader 4 Vallées ski domain. Supporting infrastructure includes the Savoleyres cable car (2,200m summit), indoor swimming pool and sauna (temporarily closed for renovation), equipment rental partners, two ski schools (Tzoum'Evasion and Swiss Ski & Snowboard School La Tzoumaz), independent mountain guides, accommodation agencies, and branded merchandise.
The technology stack is modest and primarily oriented toward content delivery and partner coordination rather than transactional commerce. A multilingual website (latzoumaz.ch, available in French, English, and German), Instagram channels with branded hashtags (#latzoumaz, #tzoumazing), WhatsApp weekly event broadcasts, and seasonal digital magazines (Tzou'Mag) constitute the primary digital surface. Lift pass transactions are routed through the third-party verbier4vallees.ch platform and accommodation bookings are delegated to local real estate agencies (Résidence Swiss, Carron Immobilier, 4 Vallées Immobilier) using the Deskline property management platform. No public API, mobile application, or AI/ML system is documented; technology supports marketing and partner coordination rather than direct commerce.
Revenue is generated through three primary streams: the tourism tax (taxe de séjour) collected from overnight visitors and supplemented by annual contributions from second-home owners; commissions on lift pass transactions via the 4 Vallées platform; and event-marketing fees paid by partner businesses to be featured on the destination agenda and WhatsApp broadcasts. Ancillary revenue comes from merchandise sales (CHF 5-69 per item), swimming pool admissions (CHF 3-14), and equipment rentals handled by partner shops. The organization operates with 1-10 employees consistent with a small municipal tourism office, was ranked the 3rd best family destination by National Geographic, and serves families, outdoor sports enthusiasts, second-home owners, and nature-oriented travelers across the Verbier - Val de Bagnes - La Tzoumaz catchment.
La Tzoumaz Tourisme firmographics
Firmographics- Name
- La Tzoumaz Tourisme
- Legal name
- Office du Tourisme La Tzoumaz
- Website
- https://latzoumaz.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Tzoumaz Tourisme is the official tourist office and destination marketing organization for the La Tzoumaz alpine resort in Valais, Switzerland. It promotes year-round mountain activities (hiking, mountain biking, skiing, tobogganing), coordinates the VIP Pass guest card across the Verbier-Val de Bagnes-La Tzoumaz destination, and connects visitors with ski schools, mountain guides, accommodation agencies, and equipment rentals.
- Ownership category
- akta.pro rank
La Tzoumaz Tourisme industry classification
Industry- Product category
- Alpine Tourism and Resort Destination Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industry
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where La Tzoumaz Tourisme is headquartered
LocationHeadquarters
- HQ city
- La Fouly
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
La Tzoumaz Tourisme business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Tourism Tax (Taxe de Séjour): Visitors pay a tourist tax which funds destination marketing and maintenance. Second home owners also contribute through annual fees.
- Lift Passes: Revenue from ski and summer lift passes sold through the verbier4vallees.ch online shop and ticket offices.
- Event Marketing Services: Partners pay to have their events featured on the latzoumaz.ch agenda and promoted via WhatsApp broadcasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Swimming pool admission fees |
| Unit Pricing | Pay-as-you-go | La Tzoumaz branded merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
La Tzoumaz Tourisme product offering
Product offeringCore offering
La Tzoumaz Tourisme is the official tourist office for the La Tzoumaz alpine resort in Valais, Switzerland. It promotes and markets the destination to visitors, providing information on seasonal activities (summer hiking/mountain biking and winter skiing/snowboarding), coordinating accommodation services through partner agencies, operating a VIP Pass guest card program with destination-wide discounts, and supporting on-site service providers including ski schools, mountain guides, and equipment rental shops.
Product overview
La Tzoumaz Tourisme operates the official tourist office for La Tzoumaz, a Swiss alpine resort in the Valais region. The offering consists of a year-round destination management platform with distinct seasonal product lines: summer features hiking/walking trails, mountain biking, and nature activities centered on the Savoleyres cable car access and Pierre Avoi summit; winter provides skiing, snowboarding, ski touring, snowshoeing, and tobogganing within the 4 Vallées ski area. Supporting services include the VIP Pass guest card (providing destination-wide discounts), accommodation booking through partner agencies, ski schools (Tzoum'Evasion, Swiss Ski School), mountain guiding, equipment rental, and branded merchandise (goodies). The resort was ranked 3rd best family destination by National Geographic. No digital/API products are offered; all technology infrastructure supports content delivery and third-party booking redirects.
Differentiator
Problem solved
Functional benefit
Brands
- VIP Pass: Guest card program offering discounts and advantages across the Verbier - Val de Bagnes - La Tzoumaz destination
Companies that use La Tzoumaz Tourisme
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
La Tzoumaz Tourisme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Tzoumaz Tourisme partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Verbier - Val de Bagnes DestinationcoreLa Tzoumaz is integrated into the larger 'Verbier - Val de Bagnes - La Tzoumaz' destination. The VIP Pass guest card provides discounts across this combined area. The 4 Vallées ski area connects multiple resorts including Verbier, Bruson, and La Tzoumaz.
- Téléphérique Riddes-Isérables (TRI)coreCable car service connecting Riddes to Isérables (6-minute journey), with post bus service continuing to La Tzoumaz. Essential transportation link for resort access.
- Tzoum'Evasion Ski SchoolcoreSki and snowboard school created in 2013 by mountain and winter sports enthusiasts. All teachers certified by Swiss Snowsport.
- Swiss Ski & Snowboard School La TzoumazcoreOfficial Swiss ski school offering lessons across the 4 Vallées ski domain, with highly qualified instructors.
- Matthias Jordan - High Mountain GuideminorIndependent high mountain guide offering freeride, ski touring, climbing, and ice climbing services from La Tzoumaz.
- Stéphane Peter - Mid-Mountain GuideminorMountain guide based in La Tzoumaz for over 30 years, offering winter and summer guided adventures.
- Vitarando (Sandrine Court)minorMid-mountain hiking guide offering customized itineraries for all levels, year-round guided tours including yoga-hikes.
- Partner BusinessesminorLocal businesses that are members of ACRT can submit events for promotion on the latzoumaz.ch agenda and via WhatsApp weekly broadcasts.
- CarPostalcorePost bus service connecting Isérables to La Tzoumaz, completing the public transport journey from Riddes CFF station to the resort.
- Riddes CommunecoreLocal municipality collaborates with the Société de Développement on hiking trail maintenance, VTT route upkeep, and station embellishment projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
La Tzoumaz Tourisme competitors and assessment
Company assessmentDirect peers
- Nendaz Tourisme: Tourist office for Nendaz, another village within the 4 Vallées ski area. Operates with the same multi-channel D2C model (website, social, event agenda) and shares the VIP Pass guest card with La Tzoumaz and Verbier.
- Verbier Tourisme (Val de Bagnes): The destination marketing organization for the Verbier side of the same 4 Vallées ski domain. La Tzoumaz Tourisme and Verbier Tourisme co-market under the unified 'Verbier - Val de Bagnes - La Tzoumaz' destination and share the VIP Pass program.
- Crans-Montana Tourisme: Tourist office for the Crans-Montana alpine resort in Valais. Mid-size Swiss alpine DMO with comparable family-friendly positioning, year-round activity offering, and partnership-based service delivery model.
- Veysonnaz Tourisme: Tourist office for Veysonnaz, a small Valais alpine resort also connected into the 4 Vallées ski domain. Comparable mid-size Swiss alpine DMO with similar seasonal activity profile (hiking, skiing, MTB).
- Zermatt Tourism: Official tourist office for Zermatt, a flagship Swiss alpine resort. Same fundamental DMO function — visitor information, accommodation curation, event marketing, seasonal magazines — at a larger scale.
- Chaméry Tourisme: Tourist office for Champéry, a Valais alpine resort that connects into the Portes du Soleil ski domain. Comparable Swiss alpine DMO with similar family and active-sports positioning.
- Bruson Tourisme: Tourist office for Bruson, a small village in the 4 Vallées ski area. Closest geographic and structural peer given shared ski domain, comparable scale, and identical DMO mandate.
- Avoriaz Tourisme: Tourist office for the purpose-built Avoriaz resort in the French Alps, part of the Portes du Soleil ski domain. Comparable mid-altitude European alpine DMO with multi-village ski domain integration and family-segment focus.
- Les Gets Tourisme: Tourist office for Les Gets, a mid-size French alpine resort in the Portes du Soleil. Comparable family-oriented positioning, year-round activity offering, and partnership-based service model to La Tzoumaz Tourisme.
Broad incumbents
- Visit Valais: Cantonal-level destination marketing organization for the Valais region in which La Tzoumaz sits. Operates at a broader geographic scale, providing regional tourism marketing that envelops La Tzoumaz's local efforts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Tzoumaz Tourisme social profiles
Digital presenceLa Tzoumaz Tourisme financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Tzoumaz Tourisme leadership team
Management profileNumber of profiles
La Tzoumaz Tourisme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Tzoumaz Tourisme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Tzoumaz Tourisme
What does La Tzoumaz Tourisme do?
La Tzoumaz Tourisme is the official tourist office for the La Tzoumaz alpine resort in Valais, Switzerland. It promotes and markets the destination to visitors, providing information on seasonal activities (summer hiking/mountain biking and winter skiing/snowboarding), coordinating accommodation services through partner agencies, operating a VIP Pass guest card program with destination-wide discounts, and supporting on-site service providers including ski schools, mountain guides, and equipment rental shops.
Is La Tzoumaz Tourisme a public or private company?
La Tzoumaz Tourisme is a private company. It is classified as state government owned and is currently operating.
When was La Tzoumaz Tourisme founded?
La Tzoumaz Tourisme was founded in -1. It employs 1 to 10 people.
Where is La Tzoumaz Tourisme based?
La Tzoumaz Tourisme is headquartered in La Fouly, Switzerland, in the Europe region.
How does La Tzoumaz Tourisme make money?
Three revenue lines are on record. Tourism Tax (Taxe de Séjour) is the primary driver. The others are lift Passes and event Marketing Services.
Who are La Tzoumaz Tourisme's main competitors?
Direct peers on record are Nendaz Tourisme, Verbier Tourisme (Val de Bagnes), Crans-Montana Tourisme, Veysonnaz Tourisme, Zermatt Tourism, Chaméry Tourisme, Bruson Tourisme, Avoriaz Tourisme and Les Gets Tourisme. Visit Valais is listed as a broad incumbent.
Does La Tzoumaz Tourisme have an API?
No public API is recorded for La Tzoumaz Tourisme.
What industry is La Tzoumaz Tourisme in?
La Tzoumaz Tourisme's product category is Alpine Tourism and Resort Destination Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561591 and its SIC code is 7900.