Montgomery Art Association

What Montgomery Art Association does

Montgomery Art Association (MAA) is a Maryland-incorporated nonprofit arts organization founded in 1954 that serves more than 600 visual artists in Montgomery County and the greater Washington, DC metro area. Its core offering is a year-round calendar of programming for fine artists, anchored by the annual Paint the Town Labor Day Show at the Kensington Armory, which draws more than 3,500 visitors, supplemented by roughly a dozen additional judged and juried exhibitions at venues such as Kentlands Mansion (Gaithersburg), Windridge Vineyards (Darnestown), Goldman Art Gallery (Rockville), and Brookside Gardens (Wheaton). Beyond exhibitions, MAA operates plein air painting meet-ups (including an annual Plein Air Competition), figure model sessions, art-themed field trips to institutions such as the Kreeger Museum and Glenstone, monthly member meetings with guest speakers, and professional-development workshops, and provides equipment lending (panels, lights, easels) as a member benefit. Membership-driven scholarships for emerging artists are delivered in partnership with the Montgomery College Art Foundation. A summer intern program and public roundtable discussions (launched in 2026) extend programming to younger artists and art students.

The underlying operational technology is conventional community-association software rather than a proprietary platform: Wild Apricot powers the membership database, member directory, event registration, and website (montgomeryart.org); Mailchimp handles two monthly email newsletters (a shows-and-events newsletter and a member happenings newsletter); Quicken and PayPal are used by the Treasurer for accounting and payments; and the organization maintains a presence on Facebook, Instagram (@maaartists), and YouTube. There are no proprietary AI, data, or software products — the "technology" footprint is a standard SMB/nonprofit stack. All programming is human-curated and in-person; there is no mobile app, no API surface, and no disclosed integrations beyond Wild Apricot.

MAA's revenue mechanics are characteristic of a small member-supported nonprofit: recurring annual membership dues, one-time event and show registration fees (including a $10 non-member fee for the Plein Air Competition, with Board members' fees waived), and donations solicited through a dedicated Donate page. Pricing is not fully publicly disclosed. Governance is provided by an elected volunteer Board of Directors serving one-year terms (June 1 through May 31), with three VPs overseeing Programs, Shows, and Communications & Marketing respectively, plus standing committee chairs for Equipment, Field Trips, Figure Model Sessions, Membership, Newsletter, Plein Air, Programs, and Workshops. The 2026-27 board is led by President Sylvia Douglin. Geographic scope is explicitly regional (Mid-Atlantic, Montgomery County and DC metro), with no claim of a global footprint.

Name

Montgomery Art Association

Legal name

Montgomery Art Association Inc.

Website

https://montgomeryart.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Montgomery Art Association is a Maryland nonprofit arts organization founded in 1954 that serves 600+ visual artists in Montgomery County and the DC metro area through exhibitions, plein air events, workshops, field trips, and figure model sessions, anchored by an annual flagship show attracting 3,500+ visitors.

Ownership category

akta.pro rank

Product category

Arts Association & Community

NAICS

Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Cultural Festivals & Events Organizations (BPAGAHAG), Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Art community
• Visual arts association
• Art exhibitions
• Plein air painting
• Fine artists membership

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees for artists to join the organization and participate in shows, workshops, and member benefits.
2. Event Registration Fees: Show registration fees for art exhibitions, with fees waived for Board members. Non-member registration fees for competitions like Plein Air ($10 for adults).
3. Donations: Donations from supporters through their Donate page to support the nonprofit's mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Montgomery Art Association is a nonprofit arts organization that supports visual artists in Montgomery County and the DC metro area through an annual schedule of judged art exhibitions, plein air painting events, figure model sessions, art-themed field trips, member workshops, and a member directory. Its flagship offering is the Paint the Town Labor Day Show in Kensington, complemented by nearly a dozen other exhibitions per year and member benefits such as equipment lending and scholarships through the Montgomery College Art Foundation.

Product overview

Montgomery Art Association is a nonprofit arts organization offering a comprehensive suite of programs for visual artists in Montgomery County and the DC metro area. The core offerings include art exhibitions and shows (such as the annual Paint the Town Labor Day Show), an online member directory, educational field trips to cultural institutions, plein air painting events, figure model sessions, and professional development workshops. The organization provides member equipment lending and scholarships for emerging artists in partnership with the Montgomery College Art Foundation. Communication services include regular newsletters and community events. The organization is powered by Wild Apricot membership software for managing its 600+ members, events, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Exhibitions and Shows
• Plein Air Events
• Art-Themed Field Trips
• Figure Model Sessions
• Member Workshops
• Member Directory
• Equipment Lending
• Montgomery College Art Foundation Scholarships

Quantifiable outcome

• Over 3,500 visitors attend the annual Paint the Town Labor Day Show each year
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Montgomery College Art FoundationcoreStrategic or Co-development PartnerPartnership to provide scholarships to emerging artists. MAA strives to make a vital contribution to the community in partnership with the Montgomery College Art Foundation, supporting emerging artists through financial scholarships.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEqxAO3poTjx99iMzlsC3FQ
• Facebookfacebook.com/MontgomeryArtAssociation
• Instagraminstagram.com/maaartists
• LinkedInlinkedin.com/company/montgomery-art-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montgomery Art Association