Miedema Produce

What Miedema Produce does

Miedema Produce, Inc. is a privately held, family-owned fresh produce grower, packer, and shipper founded in 1971 by brothers Gerald and Ron Miedema in Jenison, Michigan, and currently headquartered in Hudsonville, Michigan. The company grows, packs, and markets a portfolio of over 100 fresh vegetable SKUs under the For You® brand, with radishes as its hallmark product (claimed for 30+ years), alongside parsnips, turnips, carrots, celery, onions, and seasonal items such as blueberries, squash, cucumbers, and peppers. It also offers value-added products (Radish Chips and Radish MatchStixx™) and contract/private label packing services under the "Miedema Goodness...Your Label" program.

The company's operational backbone is vertical integration across two seasonal growing geographies — Michigan (June–October) and Phoenix, Arizona (November–May) — which together deliver year-round supply of radishes and other crops. Its primary proprietary asset is the trademarked Nhytemp™ hydrocooling system, applied at or near harvest to rapidly chill produce, extend shelf life, and (for some crops) rinse and rehydrate in a single step; the company states it is the only radish grower/shipper in the world using this technology. Recent capital investment has doubled refrigerated storage capacity and increased temperature-controlled production space by 50%.

Miedema generates revenue primarily through B2B sales of fresh produce to retail grocery chains, foodservice operators, and produce distributors across the United States and Canada, augmented by private label/contract packing and value-added SKU sales. Pricing is not publicly disclosed; quotes are handled through direct sales contact. The company holds Good Agricultural Practices (GAP) certification across an extensive footprint of Michigan and Arizona farms and facilities, and maintains a community partnership with Feeding America West Michigan. No external funding, parent company, or M&A activity is recorded, and the firm remains under multi-generational family control.

Name

Miedema Produce

Legal name

Miedema Produce, Inc.

Website

https://miedemaproduce.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Miedema Produce is a family-owned Michigan-based grower and shipper of For You® brand fresh vegetables, primarily radishes and parsnips, operating vertically integrated farms in Michigan and Arizona to deliver year-round supply to US and Canadian retail and foodservice customers using proprietary Nhytemp™ hydrocooling technology.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts) (AFAGADAB)

akta.pro secondary industry

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

Keywords

• Fresh produce distribution
• Root vegetable growing
• Contract produce packing
• Private label produce
• Hydrocooled vegetables

Headquarters

HQ city

Hudsonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Sale of fresh vegetables including radishes, parsnips, turnips, carrots, celery, onions, and seasonal items like blueberries, cucumbers, peppers, and squash. Products sold under For You® brand in cello and bulk bags, as well as contract and private label packing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Miedema Produce grows, packs, and markets fresh vegetables — primarily radishes, parsnips, turnips, carrots, celery, and onions — under the For You® brand, shipping more than 100 products across the United States and Canada. The company operates dual farms in Michigan and Arizona to enable year-round supply and offers contract and private-label packing services through the Miedema Goodness...Your Label program. Its proprietary Nhytemp® hydrocooling technology preserves post-harvest freshness by rapidly chilling vegetables immediately after harvest.

Product overview

Miedema Produce is a family-owned fresh produce company operating as a single unified product line under the For You® brand. The company grows, packs, and delivers fresh vegetables with over 100 different products shipped across the United States and Canada. The core For You® brand portfolio includes radishes (their hallmark product for 30+ years), parsnips, turnips, carrots, celery, and onions, supplemented by seasonal offerings like blueberries, zucchini, and squash. Value-added products include Radish Chips and Radish MatchStixx™ pre-cut varieties. The company offers contract and private label packaging services, operating year-round through farms in Hudsonville, Michigan and Phoenix, Arizona with their proprietary Nhytemp™ cooling technology.

Differentiator

Problem solved

Functional benefit

Brands

• For You®: Primary consumer brand for radishes, parsnips, carrots, turnips, celery, onions, and related produce products. Products include For You® Radish Chips and Radish MatchStixx™.

Products and services

• For You® Brand Radishes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Feeding America West MichigancommunityOthersMiedema Produce partners with Feeding America West Michigan, a food bank network serving approximately 100,000 families in 40 Michigan counties. The company donates a portion of its produce to help feed hungry families. Last year, the West Michigan branch saved nearly 29 million pounds of high-quality food from going to waste and redirected that food to families in need.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Grimmway Farms: One of the world's largest carrot and root vegetable growers, with vertically integrated organic and conventional produce operations across multiple U.S. states. Directly comparable to Miedema Produce in scale of fresh-vegetable growing, packing, and B2B distribution to retailers and foodservice.
• Bolthouse Farms: Major U.S. grower of carrots and fresh vegetables, with branded and private-label SKUs sold through retail and foodservice channels. Comparable in that it combines large-scale farming, proprietary post-harvest handling, and a brand-led packaged produce model.
• Taylor Farms: Leading North American producer of fresh-cut vegetables, salads, and value-added produce with multi-region farming and processing. Comparable to Miedema's vertically integrated grow-pack-ship model and broad B2B customer base across retail and foodservice.
• Church Brothers Farms: Vertically integrated fresh vegetable grower/shipper supplying foodservice and retail with year-round availability through California and Arizona operations. Directly comparable in dual-region farming, private label packing, and broad fresh-produce SKU portfolio.
• Mann Packing Company: Family-owned fresh vegetable producer specializing in broccoli, cauliflower, leafy greens, and value-added vegetable SKUs. Comparable in size, family ownership structure, fresh-produce B2B focus, and branded/private-label packaging strategy.
• Earthbound Farm: Large U.S. organic produce grower and packager supplying packaged salads, vegetables, and fruits to retail and foodservice customers. Comparable in vertically integrated grow-pack-ship model with broad fresh-produce SKU portfolio and brand-led go-to-market.

Broad incumbents

• Driscoll's: Global market leader in berries (strawberries, blueberries, raspberries) operating a grower-network model across multiple regions. Comparable to Miedema for the blueberry segment of its product line and as a broader fresh-produce incumbent with multi-region supply and category leadership.
• Bonduelle Group: International fresh and processed vegetable company with operations across Europe, North America, and Russia. Comparable in scale of vegetable production, broad SKU portfolio (fresh, canned, frozen), and year-round supply capability, though it operates at significantly larger scale.
• Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh fruits and vegetables. Comparable in the broad fresh-produce distribution model and customer base, though it operates at much larger scale across multiple geographies and product categories.
• Dole plc: One of the world's largest fresh fruit and vegetable producers with global farming, packing, and distribution operations. Comparable as a diversified fresh-produce incumbent selling through retail and foodservice channels, though at a much larger scale and broader product range than Miedema.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxllmpCG00Z1DeAk9hHejcA
• Facebookfacebook.com/MiedemaProduce
• Instagraminstagram.com/miedemaproduce
• Pinterestpinterest.com/foryoubrand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miedema Produce